YouTube SEO tips for small businesses

Youtube SEO

YouTube is a huge potential marketing channel for any brand, with 2 billion monthly users.

The sheer volume of content available on YouTube – 500 hours of video are uploaded every minute – can be overwhelming.

However, attracting millions of views isn’t the goal of a YouTube SEO strategy for SMEs; it’s about finding the right audience, one that’s likely to be interested in your content and products.

In this article, I’ll show you how to optimise YouTube videos for SEO so that your content is more likely to be discovered and viewed by audiences on YouTube and elsewhere.

Understanding the factors that help your content rank, creating content that is interesting and/or useful to users, and putting in the effort to give it the best chance of ranking, just like SEO for Google or other search engines, are all important.

Why should SMEs consider YouTube SEO?

If you just want a place to host your content, share it on social media, and embed videos into your site, simply creating and uploading videos to YouTube is fine, but you can do so much more.

You can help your videos find the audience you want by paying attention to optimisation and putting in a little extra effort in creating descriptions based on keywords.

It can mean the difference between a video that gets a few views and then vanishes and one that gets a lot of views (and hopefully leads) over time.

The potential size of the audience, as well as the fact that people of all ages use YouTube on a regular basis, should be enough to justify investing time in optimization.

YouTube is used by more than half of all age groups. It’s the most popular social media platform in the UK for people under 64, and the second most popular for everyone else (after Facebook).

Essentially, whatever your target audience is, some of them are likely to be watching and searching for more video content on YouTube. You can’t afford to ignore video if it’s a part of your marketing strategy.

YouTube’s search algorithm

The search algorithm on YouTube has a significant impact on customer viewing habits. Indeed, according to YouTube, 70% of time spent on the site is spent watching algorithm-recommended content.

As a result, it’s critical to comprehend how it works and how your content can be tailored to it.

There isn’t enough room here to list every factor that goes into YouTube’s algorithm, but knowing what YouTube is looking for and how it measures user behaviour can help.

YouTube looks for the following types of behaviour:

Tips for improving YouTube video rankings

You may already have video content on YouTube or videos that are ready to upload. If not, consider the types of videos that work well on YouTube as well as those that appeal to your target audience.

Once you’ve got some videos to promote, you’ll want to consider some key YouTube ranking factors.

1. Research your target keywords

To supplement any general SEO research you may have done, it’s critical to conduct some basic keyword research on YouTube.

You can choose the keywords that are most likely to be effective on YouTube using the target keyword list you already have.

There are a few useful third-party keyword research tools available, but they’re limited unless you’re willing to pay for premium features and options.

Using YouTube’s own Search Suggest feature is a simple alternative. According to how YouTube users search, the results you see will suggest keywords related to the term you type in.

It’s also a good idea to look at popular videos in your area/industry to see what keywords and phrases they’re targeting.

Although it may appear natural to target popular keywords with the largest potential audience, this strategy may result in your video being pushed to the bottom of the search results list, as more established YouTube channels can dominate popular results.

Instead, a better strategy is to seek out niches where you have a better chance of standing out, from which point you can begin to build an audience and reputation.

This could mean using shorter search terms that yield fewer results or using longer search terms where your video can more effectively satisfy the search query than videos that target the big keywords.

2. Choose your video titles carefully

You have a maximum of 100 characters to work with, but because longer titles may be truncated in search results, it’s best to keep titles under 60 characters.

Video titles are an excellent place to include target keywords, so make the most of them by placing key phrases near the beginning of the title.

Video titles, like a good headline or email subject line, should be descriptive and compelling. The video should also deliver on the headline, which is equally important.

People are more likely to click, view, and share it if it delivers on the headline and matches the user’s search, all of which helps you improve your rankings.

3. Optimise video thumbnail images

Thumbnail images for videos help indirectly with ranking by attracting more searcher clicks on your videos.

The image you choose for your video can help it stand out on the results pages. This could be accomplished by selecting a bright or eye-catching image.

It’s also a good idea to use the thumbnail to emphasise the video’s relevance to the keywords you’re targeting.

4. Use video descriptions to attract clicks by targeting keywords.

You have 1,000 words to work with here, but keep in mind that only the first two or three lines of text (roughly 100 characters) will be visible to viewers when they arrive at your video, so make sure they’re good.

As a result, the most important information, keywords, and target links must be included in the first few sentences (back to your site or target landing page).

The remainder of the description can be used to include more keyword mentions and compelling copy to entice people to watch the video.

Looking at successful videos in your target categories and elsewhere to see how video descriptions are used can be beneficial.

5. Choose relevant video categories

You have 1,000 words to work with here, but keep in mind that only the first two or three lines of text (roughly 100 characters) will be visible to viewers when they arrive at your video, so make sure they’re good.

As a result, the most important information, keywords, and target links must be included in the first few sentences (back to your site or target landing page).

The remainder of the description can be used to include more keyword mentions and compelling copy to entice people to watch the video.

Looking at successful videos in your target categories and elsewhere to see how video descriptions are used can be beneficial.

6. Add subtitles, captions, and transcripts to improve accessibility

Adding subtitles, captions, and transcripts to videos makes them more accessible to a wider audience and helps search engines index them.

Subtitles can also help your video get more exposure, and they’re more likely to keep viewers engaged when they don’t have access to audio or don’t want to/can’t use it.

7. Use cards and end screens to promote other content

YouTube cards can be used to add notifications to videos for a variety of reasons, including promoting other YouTube content, polls, and links to your website, possibly to the product mentioned in the video.

They indirectly aid ranking by encouraging more engagement with your content, and they can also aid in increasing video referrals to your pages.

End screens, which appear at the conclusion of videos, contain similar information. They can be used to promote landing pages, other video channels, or recommendations for what to watch next. They also help to give your video a professional look and feel.

Promoting your YouTube videos

After you’ve put in the time and effort to create high-quality, useful content for YouTube and optimised it for success, you should promote your video wherever you can.

Social media:

Use social media channels to promote your video content if you already have a following. This can result in more views, comments, and subscriptions, all of which benefit your YouTube rankings.

Video content can also be very effective on social media platforms. The key is to select appropriate videos, edit them, and choose lengths that are appropriate for the platform you’re targeting.

Newsletters:

Showing videos in your emails can help you drive video views from a user base that is already engaged, having signed up for your emails, in addition to promoting your products, events, and any other content.

On-site:

Videos can be used to add interest to blog posts, and the right kind of video can be very useful to potential customers on e-commerce sites. Home Depot, for example, uses video throughout the site and on product pages to provide inspiration or to assist shoppers with DIY problems.

Looking For Youtube SEO

Contact Us

Youtube

Youtube

Youtube

Add a Comment

Your email address will not be published. Required fields are marked *