Why does UX matter for Marketers?

UX

User experience, also referred to as UX, consists of many components that make it easier to have a positive impact on how users feel when they visit your website.

Your marketing tactics can be affected without a positive user experience, so it is essential to understand what exactly makes for a great UX design.

We’ll look at the different elements of great UX in this post and how UX affects your marketing goals and strategies.

Successful UX Elements

UX is about more than your site’s design and colour.

Many factors, including value, usability, functionality, adaptability, navigation, and design, are part of Positive UX. Each of these elements contributes to how your website is functional for users.

Value is determined on the basis of whether the benefits of your products or services can easily be seen by potential buyers. The value of what you offer to visitors on your site should be clearly communicated by your website design.

Usability refers to your site’s structure and how responsive it is. Before they even realize, they have them, your site should be designed in a way that addresses the needs of your client.

Functionality is a big part of UX because it ensures that everything makes sense on your

website. As we live in a world where people are constantly using their phones and tablets, a potential customer should never have to ask themselves what the purpose of something on your site is.

Adaptability of your website to any device is important. Whether the data is accessed from a desktop, iPad, or smartphone, the content on your site and its performance quality should be consistent.

Navigation is about creating a layout that minimizes the number of clicks it takes to find stuff on your site for individuals. Users should not have to click to get to what they are looking for in more than two or three places.

Without distracting them from your content, the layout of your site should draw visitors in. By creating an aesthetically pleasing design, the goal is to capture their attention, without making them forget why they first came to your site.

Bounce Rate:

Does the bounce rate on your site affect UX?

You bet they do.

UX done well can significantly decrease bounce rates for your website! For themselves, the numbers speak:

Due to poor customer experience, 89 percent of customers would start doing business with a competitor.

If images don’t load or take too long to load, then 39 percent of people will stop interacting with a website.

In two seconds or less, 47 percent of individuals expect a web page to load.

You can track it from Google analytics

Design:

Throw a couple of colours on your site that you think is nice, and you’re good to go, right?

Not entirely.

To see what individuals, respond positively to, the design of your site should be well-thought-out and researched. Design goes along; just let it sink into these statistics:

First impressions are design-related by 94 percent.

After a bad experience, 88 percent of online consumers are less likely to return to a site.

Website credibility judgments are 75 percent based on the overall design of a website.

If the layout is unattractive, then 38 percent of people will stop interacting with a website.

Mobile:

People are on their phones constantly. This means that when they access your site, it’s a high possibility it will be from their phone.

It may seem like no big deal to not have your site optimized for mobile, but the reality is it can make a huge difference. Text is either too small to read or does not fit on the screen when a site is not mobile-friendly pictures become distorted or do not appear, and information is difficult to find.

Optimizing your website for mobile issues because:

74 percent of individuals are more likely to return to a website when it is mobile-friendly.

When the site is mobile-friendly, 67 percent of mobile users say they are more likely to

purchase a site’s product or service.

For businesses with a positive mobile experience, 61 percent of consumers have a higher opinion.

Because of a bad mobile experience, 52 percent of clients are less likely to engage with a company.

Are you doing UX successfully for your site?

People are on their phones constantly. This means that when they access your site, it’s a high possibility it will be from their phone.

It may seem like no big deal to not have your site optimized for mobile, but the reality is it can make a huge difference. Text is either too small to read or does not fit on the screen when a site is not mobile-friendly pictures become distorted or do not appear, and information is difficult to find.

Optimizing your website for mobile issues because:

74 percent of individuals are more likely to return to a website when it is mobile-friendly.

When the site is mobile-friendly, 67 percent of mobile users say they are more likely to

purchase a site’s product or service.

For businesses with a positive mobile experience, 61 percent of consumers have a higher opinion.

Because of a bad mobile experience, 52 percent of clients are less likely to engage with a company.

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