SEO stands for search engine optimization. It’s a collection of rules for optimizing your website – in such a way that it provides higher rankings in search engines’ organic results.
It is an excellent way to increase the standard of a website by making it user-friendly, faster, and easier to navigate.
Why is Search Engine Optimization important?
In today’s competitive market, SEO marketing is the most important thing compared to others.
Search engines serve many users per day searching for answers to their questions or for solutions to their problems.
If you are having a website, blog, or online store, then SEO will help you to get targeted and a free traffic from search engines.
Search Engine Optimization is important because:
What are the main parts of the Search Engine Optimization process?
Technical SEO :
The first stage of the SEO process is named as technical SEO. As the name implies, with technical SEO – it has nothing to try with the particular content of a website or website promotion methods.
It has to try do with the settings that you would like to configure to make it work of the search engine crawlers easier. Usually, once you get your technical SEO correct, you’ll not need to bother with it again.
On the contrary, if you’ve got problems with crawling and indexing, it can negatively impact your rankings.
On-site SEO :
The second stage is On-Page SEO. It has to work primarily with content and the other elements found on a page. Unlike technical and off-page SEO, the most focus of on-page SEO is to produce search engine crawlers’ enough signals, that they understand the meaning and context of your content.
Remember that search engines don’t read a page like a human would, to find signals to work out what a page is all about. In this stage, it simply affects the website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data mark-up, and other techniques which will send the proper signals to search engines.
If followed correctly, on-page SEO also will improve the usability and credibility of a website or blog.
Off-site SEO :
The third stage is Off-Page SEO. Besides the changes that you do to your website (on-site SEO) to make your website rank higher within the SERPs, and to improve your website’s ranking position is by using off-site SEO techniques. Off-site SEO is usually referred to as link building, but I like better to use the term website promotion. As the correct way to promote a website involves more methods and techniques than building links.
What are the difference between Search Engine optimization and digital marketing?
Some people often inquire me “Is SEO a similar as Digital Marketing?”. The best answer is that SEO is one of the important tools that is available in your Digital Marketing arsenal.
SEO are often a part of your overall Digital Marketing campaign which normally includes other things like social media promotion, PPC, content strategy etc.
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