What is PPC and How does it help to improve your business?

PPC stands for pay-per-click, a part of digital marketing during which advertisers pay a fee whenever one of the ads is clicked and your product will be shown so that the reach will be more when compared to those visits organically.

Search engine advertising is one among the popular part of PPC. It allows advertisers to bid for ad placement in the search engine when someone searches on a keyword that’s related and shows their appropriate business page.

PPC is used for all types of ads, including:

Main Platforms

Google Ads

Run-on Google, Search Partner sites, and Display Network sites, Google Ads are that the most important pay-per-click platform. Google Ads was launched in October 2000 and has skilled several iterations over the last 17 years. Google Ads is geared toward the whole

spectrum of companies from small businesses to Fortune 500.

Microsoft Advertising

It is almost like Google Ads; Microsoft Advertising could even be a pay-per-click platform that shows ads only on Microsoft and Yahoo networks. The platform also utilizes Search Partners. Microsoft Advertising is primarily keyword-based advertising. Microsoft

Advertising has 137 million unique searchers on Bing Network.

Benefits of PPC Advertising

1 Fast Results

Businesses need results and they want them fast. PPC is probably the fastest thing to run an ad campaign and obtained instant results.

To simplify things, if you have a website and you need to quickly create an AdWords account, set up your ads, and run them in the Google network and start getting traffics.

This is a simplified version to reach out to your customers and you need to know how it works. PPC is a very efficient way when it comes to reaching your target audience in the fastest possible way.

2 Measurable results

Another important advantage of PPC is that everything you are doing features a clear

measurable target.

You can measure anything in a PPC campaign from costs, profits, views, clicks, visits, and many more.

From the time you start the PPC campaign, you have to know how much you have spent and how much profits or loss had happened to your business.

There are many reports and KPIs that provide you with all the knowledge you would like, data that are essential to marketing departments and CEOs.

3 No need for SEO 

SEO is for long term success. You need to have an SEO friendly website and also comply with SEO best standards and practices.

But one among the great things about PPC is that when you create profitable campaigns you don’t need to consider Google and therefore, the changes they’re doing to their ranking algorithms.

4 Reach the right audience

When you run a PPC campaign, you should choose – when and where your ads will appear based on several factors including keywords, location, website, device, time and date, and much more.

This feature allows us to bring products and services in front of the right audience.

5 Take advantage of business opportunities

Let’s say that you are selling web hosting packages and one among your main competitors is offline because of the technical problem.

This is an excellent opportunity for you to run a targeted PPC campaign and provide those angry customers with an alternative choice.

This is only possible in PPC because it’s easy to implement and generates more results


6 Brand recognition

You can use PPC to focus on keywords related to your industry so that people searching for those keywords will constantly see your ads.

The keywords won’t generate more sales, indirectly they will assist you to increase the brand awareness and to establish your business as an authority and leader in your industry.

7 Open your doors to local customers

PPC is highly effective for local search.

People who’re searching using their mobiles for products or services in their certain area can see your ads and they can reach your store.

Statistics show that 75% of individuals are more likely to go to a store if they find it within the search results.

8 Budget-Friendly

When it comes to PPC, there aren’t any budget restrictions. You choose how much you are going to pay for a click and how much money you are spending for an ad or a campaign.

As mentioned above, since everything is measurable, you’ll easily analyse on what you’re spending and how it is creating a profit or a loss and decide accordingly.

9 It’s a great tool for your marketing strategies and other mediums

Let’s say you want to test a product headline or ad copy that will perform a better


Where you can easily do different ads in a Google AdWords campaign, and run them for a couple of weeks online and analyse the results.

The ad which has the highest CTR (Click Through Rate) has the most attractive copy for users.

10 Rich Functionality and Reporting

PPC platforms like Google Ads and Bing Ads provide you with all the tools you need to run your campaigns, collaborate with your teammates, and analyse your data and results (reporting).

This is considered a business advantage because without the proper tools and reporting

system is like swimming in the sea with your eyes and ears closed.

The right tools with the proper marketing strategy can offer you the proper results.

What are the other things to know about PPC?

To improve your business through PPC you need to follow these;

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