What is Google Web Stories? How does it work?

Google Web Stories

Google Web Stories

With the launch of Google Web stories, many website owners are curious about this web story thing, what is that?; how does it work?; Should we consider doing this?, and why it matters to them?

At over 5.6 billion searches every day, if they choose to make Web Stories stand out in the results pages of the search engine, then that was most likely to result in a higher click-through rate for websites that take a few minutes to go through the following setup.

In the different instances we’ve seen over the internet, the “Stories” format – whether on Facebook, Instagram, and even Snapchat – is undeniably growing in popularity and one might say that it’s on its way to be the standard for content consumption.

What is Web Story?

Web Stories are the type of stories created for the internet. It is powered by the AMP platform and is Google-supported. A Web Story provides a structure and functionality which is similar to the stories that you would find on your favorite social network.

A story is a short series of pages with text, video, sounds, and pictures. You can click on the reader to display the next page. Initially, this format was created for web publishers. They can indeed use Web Stories to explicitly tell “a story” on their website. So, the readers could access the content on the internet or on the mobile platform. The format of Web Stories offers some key differences with Facebook or Instagram ones.

Although users have the same experience as a publisher, the story can be embedded on your site (with a simple HTML iFrame), and it can be found on searches as well. Appearing in the search result is a huge deal, since anyone can see your story and that gives a massive brand value.

What is a Google Web Story?

Google Web Stories is a modern method of Mobile Accelerated Pages (AMPs). It is a content intended to be consumed in tiny chunks.

Each Web Story page has a maximum of 10 words in it. A Web Story’s recommended size ranges are between 4 to 30 pages.

Even publishers can earn through affiliate links, Google Ad Manager, and Google DV360 (Beta) by monetizing Web Stories.

Web stories are intended for consumption by mobile users who wish to consume content at a glance. Google describes the typical consumer content as someone on lunch or in a public place where they can’t spend more time on reading.

Google Web Stories is free and open-source.

Marketing Benefits of Google Web Stories

Storytelling is always the best marketing gig for any kind of business and this web story enables us to do this virtual storytelling more effectively and help us to attract more customers.

Publishers adopt this format of the web story, since it can be featured attractively for mobile users. Web Stories is a new way of getting a substantial amount of traffic.

People won’t buy or use things that they don’t understand, this google web story is the best way to keep people more informed about your products or services which has a direct impact on your business growth.

Google Word Stories WordPress Plugin

Google announced a plugin for WordPress to help publishers gain more traffic via the Web Story format. Both the plugin and the program Web Story are in the beta version.

A final version of the WordPress Web Story plugin is due to be released later this summer, 2020. The current version of the plugin lacks support for animation and page attachment. The final version will have all the features and will be smoother than the beta.

Best practice for creating Google Web Stories

Some useful Resources

Wrapping up

Web Story’s point is what Google calls, snackable content.

It is recommended that videos are not longer than 15 seconds and that they feature subtitles.

Google specifies the shooting videos in portrait mode, not in landscape mode. They display a full screen on a mobile device that way.

Whatever be the medium stories are the king of content marketing.

“Sometimes a person needs a story more than food to stay alive.”

Barry Lopez

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