What is Digital Marketing | How Do I Get Started?

Brand Monitoring | Digital marketing

Digital marketing, online marketing, internet advertising etc. marketing your company online is the trend these days. The web utilization has dramatically increased over the previous decade and this shift has massively affected how people purchase products and interact with businesses.

What is Digital Marketing?

It refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing as it helps to introduce people to your company and convince them to buy.

Here are some of the common digital marketing strategies that are used to reach people online:

Digital Marketing Assets

Almost everything can be a digital marketing asset. It simply needs to be a marketing tool that you use online.

Here are just a few examples:

Most of the digital marketing assets come under these categories. However, in the digital world the clever marketers are constantly launching new ways to approach their customers online.

Digital Marketing Strategies

The list of digital marketing strategies is constantly evolving, but here are some of the strategies that most of the businesses are using:

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is actually a broad term that covers all types of digital marketing where you pay for every user who clicks on an ad. For example, Google Ads is in the form of PPC advertising called “paid search advertising”. Also, there is another form of PPC advertising called “paid social media advertising”, that is run as Facebook Ads.

Paid Search Advertising

Google, Yahoo and Bing allows you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a service or product like yours.

Search Engine Optimization (SEO)

If you don’t want to pay for Google Ads, then you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay for every click but getting a page to rank usually takes quite a bit of time and effort.

Paid Social Media Advertising

Most popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site. Paid social media advertising is a great method for building awareness among audiences that your business, product or service exists.

Social Media Marketing

It is similar to SEO, social media marketing is a free, organic way to use social media platforms like Facebook or Twitter to market your business. What’s more, much the same as SEO, naturally promoting your business via social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.

Conversion Rate Optimization (CRO)

In digital marketing, and web analytics conversion optimization, or conversion rate optimization is a method for increasing the rate of visitors to your website that convert into customers.

Content Marketing

Content marketing is a part of digital marketing that focusing on creating, publishing, and distributing content for the targeted audience online. This strategy is often used by businesses to gain attention and generate leads.

Email Marketing

Email marketing is one of the oldest forms of online marketing and it’s still going strong. Most of the digital marketers uses email marketing to advertise special deals, promote an event or highlight content.

Affiliate Marketing

Affiliate marketing is the way towards procuring a commission by advancing other individual’s (or company’s) items. You find a product you like, then you promote it to others and therefore, earn profit for every sale you make.

As you can see from the list above, there are a lot of different methods to market your business online, which is why many businesses either hire an agency to manage their digital marketing efforts.

Hire the Best Digital Marketing experts in the UK. Proeze provides web developers, professional content writers, copywriters, pay per click specialist, digital marketing, branding specialists, and more. Our professionals are highly experienced and therefore, you can expect faster and effective solution for your queries and needs from Proeze!


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