What is Content Marketing and its types?

Content Marketing

Content Marketing is a digital marketing strategy whereby businesses consistently create real, transparent, and informative content for an ideal customer profile. Usually, the goal is to use content publishing and promotion to drive organic website traffic, to increase eligible lead generation and (finally) to enable the sales team to close more deals quickly.

Types of content marketing that improves your business –


Having a blog on your website that suits your product and its demand draws potential customers in search of the solution your company can solve. Blog posts are improving SEO and can be a cost-effective way to improve organic traffic.

Make sure to keep these things in mind while you are writing blog posts:


Videos are an easy way to engage the viewer. 54 percent of viewers want to see videos from brands they trust, which is more than any other form of content, according to the study.

Also, videos are a flexible medium. In your industry you can produce a variety of content that reaches your customers and leaves them seeking more. 

Tech companies will benefit from AR video marketing, for example, which offers a visual image of what you are watching using a smartphone.

Microsoft is using its technologies to motivate them all. Their recent ads have demonstrated just how inclusive their “all” concept is. They are creating powerful messages about how technology can empower everyone to achieve their objectives.


Infographics are so enjoyable and with an eye-catching content, they can wake up a marketing campaign. They are vibrant, visually captivating ways to view processes or stats. Infographics are quick and cost-effective; music to the ears of a marketer.

This content marketing infographic gives 10 ways in which an infographic might make a difference in landing leads. If it doesn’t get too much attention on Twitter or Instagram, for example, then you shall try uploading it to Facebook.

The data can be easier to interpret and understandable when viewed in mediums like this. Also, infographics can make the product more respectable when the data involved is rough.

Case Studies

Case studies are effective for leads that want the customers themselves to learn more about your business. Buyers see the journey of a customer from start to finish with case studies and see similar ones in real life.

LinkedIn Case Study –  This LinkedIn case study provides an in-depth look on how Adobe uses LinkedIn to market its business and drive applicants. It provides Adobe’s campaign data and screenshots and shows how the brand had used the workplace platform to measure its success. This case study could help similar companies to see how LinkedIn can be used to boost their applicants in a similar way.

White Papers

White papers are information rich content capable of offering solutions and data on a subject. Here the focus is all on the details. They are exceptional if you want to create leadership of thinking and reputation within the industry and can make great lead magnets.

White papers take longer to write (and are typically more expensive than other types of content if you hire someone else to write them), because they are so packed with information. They should begin with a description or introduction and should be divided into separate sections. If the white paper is longer than a few pages, then a table of contents should be present.

White papers should often concentrate on a particular issue (such as having more social shares) and have a solution (such as using more hashtags, scheduling publishing at certain hours, and using UGC). In many cases, you advocate that the best way to go is through this solution or position. When it comes to selling the products or services of your business, they are extremely valuable.

Advantages of content marketing –

Content marketing helps you to:

Build brand awareness, trust and loyalty People will start to create an image of your brand as they view your content. Publishing well-researched, informative content ensures that your company can be seen as trustable. For more details the audience depends on you, the more likely it is that they will buy from you.

Reach an audience who may avoid ads – Using content rather than standard ads may help you meet potential clients who may be using ad blocking software or deliberately avoiding or ignoring traditional advertising.

Keep costs down – There is no risk of advertising placement and much of the job can be performed in-house. This means you can keep your outlay modest.

Increase traffic and conversions – Quality content attracts the website audience and increases online traffic. You may convince them to register or make a purchase (i.e. convert) once they are on your platform.

Disadvantages of content marketing –

Some of the main challenges include:

Success isn’t immediate – The content marketing process can be lengthy. Normally there is a period of trial and error to figure out what works best before you see results.

Skills and resource – Content marketing can take time. You need to create content, publish and analyse the impact across your marketing channels. You can need to outsource or build your own in-house expertise to produce such forms of content such as infographics and videos.

Finding content ideas – Ideas for the best new subjects and formats can be tricky. As you go along, this will make it easier to evaluate the effect of previous material.

Evaluation – Measuring the impact your content marketing has on web traffic and online sales is relatively easy. The effect of your content on brand credibility, recognition and loyalty can be harder to assess.

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