Types of digital marketing channels – How to use them?

digital marketing

Digital Marketing is an effective way of producing positive business outcomes. However, to get there, we need to understand – what the strategy is all about, how it works and the digital marketing channel types that can be used. If you want to increase your traffic, attract more customers, raise awareness of the brand, engage teams or audiences, then it is essential to understand each type of digital marketing.

We created this guide to help you get more information on this subject. Here you’ll see each of digital marketing’s most effective types, their benefits and objectives, along with when and how to use each.

Popular Digital Marketing Channels

Before you can actually begin to identify the best digital marketing tools – firstly, you need to learn and familiarise yourself with the different channels available.

1. Email Marketing Channels

As any company conducts lead generation and other marketing campaigns, they collect contact information from potential clients, such as telephone numbers and Business email addresses, including permissions to give them updates and  other information via email. Email marketing is one of the most efficient digital marketing channels capable of delivering up to 4,300% of business and ROI in the US.

Most companies with digital in-house marketers use email marketing, ranking this method as outstanding for generating ROI by up to 66 per cent. That’s why up to 56 per cent of businesses have highlighted that they plan to increase marketing activities related to email by 2014. Types of emails sent include brand create emails, conversion emails and newsletters.

2. Pay-Per-Click Advertising (PPC)

Pay-per-click advertisement networks produce highly targeted traffic to potential customers within a very short period of time. However, this approach is mainly depends on how much you are willing to spend in bidding and placing ad placements, as well as, how much you are willing to pay to acquire one customer.

However, your advertising budget remains under your power, allowing you to decide how much you need to spend on your PPC ads for a day, a week or a month. The success of PPC advertising depends on how well you select your keywords to reach potential clients and to incorporate visual and contextual details in your advertisements.

3. Search Engine Optimization (SEO)

Nearly all internet users are familiar and use search engines to search for anything they want to know or what they are looking for. Users use search engines to search for brand, product or service details, and up to 59 per cent of search engine users each month find a local business to meet a specific need. SEO includes many activities such as keyword analysis, using both on-page and off-page optimization, creating linkable properties, developing organic links, and other related activities.

4. Display Advertising Channels

Many people visit blogs, forums and other websites that are interesting to them or that are useful. Through inserting appropriate display ads on these third party pages, digital marketers may reach out to these potential customers. Those include banners, frames, interactive advertising, video ads, interstitial ads, overlays, and other advertisements similar to a website or landing page.

Display advertising sensitizes the brand and generates highly targeted traffic that can be converted into a lead or sale. Payments for these display ads are usually based on Cost-Per-Impression (CPM), which is usually more cost-effective in comparison with the PPC – typical Cost-Per-Click (CPC) scheme.

5. Social Media Marketing (SMM)

Social networking is certainly one of the most amazing items in the digital world that company owners and digital marketers’ channels can use to create brand awareness of their goods and services. Online marketers can reach out to highly targeted potential consumers directly and can also have person-to-person interaction through Social Media Marketing (SMM).

The number of users of social media continues to increase every day. Businesses and digital marketers tend to ride the bandwagon and this year they expect to increase their SMM budgets by more than 50 per cent. Nonetheless, digital marketers should choose the most appropriate social network for promoting their company’s products and services to their target audience.

Facebook – You can virtually reach  every user. As you just need to understand their interests using groups and pages your targeted customer regularly visits on Facebook.

Twitter – If you’re trying to develop a new business and want to reach out to early adopters, then Twitter might be for you, especially in quick brand awareness-raising.

LinkedIn – LinkedIn would be the perfect social network for you to reach out to professionals, business owners and other business-to-business (B2B) leads and targeted clients.

Pinterest – When you are focused on visuals to advertise your brands and goods, this social network is perfect. Also, the majority of users are women, so if they are your audience, then SMM would be perfect for your business on Pinterest.

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