What is Sitemap?


The physical structure of a sitemap can change based on its original purpose. A sitemap is your website’s framework that guides search engines find, crawl, and index all the content on your website. Sitemaps also notify search engines which pages are most critical on your web. A “Sitemap” or “XML Sitemap” is a file containing a list of all important website web pages. Generally, sitemaps for project planning are visual 2D displays or images intended for human reading. Pages are interpreted as blocks or cells that are connected by lines indicating the user’s path or link. Due to its simplicity and speed of human ability to comprehend, it is widely known.

The justification for getting all of them stored in one XML Sitemap file is that instead of exploring them through internal links, it permits crawlers to locate all the pages in one place. They are optimised for machine-reading would take the form of an XML document, a structured list of information stored in standardized tags that forms an outline of key and value pairs. XML sitemaps can contain extra information that can accurately be described by computers that read it swiftly from top to bottom about individual pages and contents in them.

Why is Sitemap given importance?

In SEO, a Sitemap has a great impact. For that matter, uncover pages via internal linking, Google bots/crawlers or any other search engine bot. No person or entity really want their important pages to be left unindexed. It is always strongly advised to have an XML Sitemap to avert such risks, as it comprises all the URLs to crawl belonging to a website. During the crawling process, there are significant risks that your essential pages can be left out if the internal linking is inappropriate.

Types of Sitemaps

Two types of Sitemaps are

  1. HTML – Intended for users. It helps visitors to explore the website easily.
  2. XML – Allows bots to help crawl the website. It also allows them to understand which URLs on a site are the most relevant.

XML Sitemaps is off 4 types namely;

  • Video Sitemaps – For Videos. Enables videos to get featured in the search results.

Mandatory Tag: <url>, <loc>, <video:video>, <video:thumbnail_loc>, <video:title>, <video:description>, <video:content_loc> and <video:player_loc>

  • Image Sitemaps – It is mainly for images. Enables images to get featured in Google Image Search.

Mandatory Image Sitemap Tags: <image:image> and <image:loc>

Optional Image Sitemap Tags: <image:caption>, <image:title>, <image:title> and <image: geo_location >

  • News Sitemaps – A customised XML-based sitemap used for gathering latest newsworthy content by search engines. These sitemaps contain additional metadata on the news content and sources.
  • Mobile Sitemaps – It is used only when the website is in a customized format specially designed for the mobile version.

Benefits of a Sitemap

For search engine bots, XML sitemaps are significant as they provide all the important pages with a priority set for each page at one location. Which is why it has become vital to have an XML Sitemap for any business size. Using multiple tools, you can start creating a sitemap.

To ensure that Googlebot sees all the content you have to give, and understands how it is structured, sitemaps are needed. For those factors, it’s important to create one for your website and it is not a difficult one.


More than just using keywords on your website, successful SEO demands much more. From simplistic hand-drawn flowcharts to visually interactive diagrams, sitemaps have advanced. Moving the process of site mapping to the cloud has facilitated finer sets of features as well as simplified integrated workflows. It also involves supplying all the data they need to make sense of your content to Google search engines.

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