WordPress

Why WordPress is best for marketing?

WordPress

Since its introduction in 2003, the WordPress CMS has seen an exponential increase in popularity. This is no surprise given that it is one of the best website development platforms with the shortest learning curve, particularly for start-ups with no coding skills and lacks the capital to invest in a web design team.

When it comes to a web marketing for your company, WordPress with its hundreds of easy-to-use plugins and features offers unparalleled levels of practicality. In this post, we discuss some of the greatest benefits for your online marketing campaign that the web has to offer.

Why WordPress is the best?

Enhanced Site Performance

The output of your website is one of the most critical, but often ignored, components of successful web marketing. If users cannot access your web easily, their chances of bouncing to a rival are far greater.

The main element when operating on site is, of course, page speed. Poor uploading of web pages is a sure-fire way of annoying users and destroying the user experience.

Luckily, with its extensive range of plugins built for that purpose, WordPress facilitates the process of making your website load faster. There’s also an infinite range of minimalist WordPress themes to choose from which to enhance performance.

Your first stop after selecting your theme should be a caching plugin, producing static cached versions of your web content that will make your pages load expediently. With WordPress, you can easily customise anything from photos to your database and widgets for a big boost inefficiency.

Content Marketing

Content marketing is a proven technique for digital marketing. Organizations create content which can be used by their audience and add to their website or blog. Then this content is promoted to reach the target audience through social, email, paid channels and more.

Marketers can use targeted keywords and content phrases to drive visibility in the search engine. And that useful content is important to your target audience on your website. This importance helps to create backlinks through social shares and other mentions – links back to the website.

WordPress provides a perfect CMS for marketing content. It started out as a tool for blogging so content marketing is in its blood. Over the years it has been optimised to become one of the easiest website content creation and editing utilities.

Website Portal

Although not a full-fledged Association Management Framework like iMIS, WordPress has a broad range of plugins available (including an iMIS plugin) that will help you handle most membership requirements.

You can easily manage your guests, provide event options for payment and scheduling, sell products and much more. Associations and non-profits, as well as small to medium-sized companies, may use WordPress to build a brand evangelists’ network.

With these plugins and a strong digital marketing strategy, companies can turn their website into a hub where they can gain access to information from their group of members, clients etc.

You can also expand the WordPress features and customise it to do just about everything you like. So, you don’t have to settle for “off the shelf,” you can make your website a personalised resource that is dedicated to your audience’s unique needs.

SEO (Search Engine Optimization)

SEO is the optimization method for your website and the links to it so that Google finds value based on those keywords and sentences. You can use WordPress to boost your SEO considerably, based on:

Mobile Friendliness

As a medium of choice for web browsing users, Mobile is quickly outpacing all else. Considering this, if it isn’t mobile-friendly, Google will potentially penalise the website.

But don’t be scared because WordPress is coming to the rescue again. There are many useful plugins to make your site mobile-friendly and from the moment you add them, a large majority of WordPress themes will be web responsive.

Conclusion:

Digital marketing is so far more than just putting the right keyword, it will lead to your online success from speeding up your sites to reducing your bounce rate.

Hopefully, this article has convinced you that WordPress is the perfect platform for your digital marketing needs and provides you with a good summary of what can be done in the perfect hands-down CMS on the online.

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Drupal vs Wordpress

Drupal vs WordPress: Which one is best for your site?

Drupal vs WordPress

Hosting a website involves working with many technologies. To keep it online, you require a platform for your website and a web hosting service. Of all those available CMS platforms, the leading choices are WordPress and Drupal. Your website can be powered by any of them but each one excels in different region. Before engaging in any of these, you need to know which one would be right for your website. Here’s a look at WordPress vs. Drupal to figure out which one’s best for your site.

What is CMS?

A web platform is a system you use for creating and managing your website. In the past, websites were created by using HTML, CSS, and JavaScript to create each web page manually. With the introduction of more advanced resources such as PHP (for dynamically generated pages) and SQL (for databases), professional web developers built frameworks that allowed pages to be generated with less input and more functionality. CMS platforms like WordPress, Joomla, and Drupal are the solutions built using these new methods.

A CMS (Content Management System) lets you create, maintain, and change the website’s content without having any HTML or CSS coding skills.

The user-friendly nature of the new CMS systems ensures that everyone can create their own great-looking website. You don’t even need to be a web developer, a programmer, or have some prior website building experience either.

Creating a website is a lot more straightforward on a CMS platform. You may use templates created by cobbling pieces of pages together rather than designing each page by hand. A WordPress website for example consists of a header, middle, sidebar, and footer. You can independently build each of these pieces, and reuse them as much as you want without copy-pasting the code into a new script. Creating a page is as easy as writing the page contents, and using the template to put together the rest of the page around it.

What is WordPress?

WordPress_blue_logo.svg

WordPress is undoubtedly the most prominent choice among CMS platforms. It’s responsible for over half the indexed web pages in the internet. This is because it’s quick and user friendly, even for beginners. Many people find it much easier to create and start managing a WordPress web site within hours. Plus, compared to the other options, it is small, so small hosting plans can work well.

The vast amount of resources required for the website is another benefit for preferring WordPress. Web developers, pro and amateur alike, make WordPress plugins, themes, widgets, and other features. Besides, it is used by many other developers that it’s easy to find free or paid assistance with a specific problem.

Few notable examples of reputable players that use WordPress for all or part of their website design are:

What is Drupal?

Drupal development | proeze

Drupal has been around for even longer than WordPress, despite losing the gaudy market share of WordPress. Originally launched in 2000, Drupal owns 2.3 percent of all websites and a 4.6 percent share of the market for content management systems.

Drupal is similar to WordPress except when it comes to content creation and website development, it is built for total independence. Drupal is based on web architecture with a content management framework that helps you to completely configure the site’s entire structure and content. This fits well with bigger business websites, as all the improvements and templates you need can be made. Although it can be used for smaller ventures, but it is ideally suited for large interactive websites. This comes with a lot of a hard time to use on a smaller job that you don’t intend to carry on. Take WordPress. Depends on your desires, picking the appropriate platform for your website.

Some notable websites running on Drupal are:

Usability comparison

Undoubtedly WordPress is the easiest one to start with. This is much more approachable to extend the scope of the platform and to identify and modify the layouts.

In fact, many hosting services now provide what’s called “managed WordPress hosting,” which means you don’t have to think about the server’s technological configuration, or even think about installing WordPress on your own. The hosting firm is going to do all of it.

With respect to customization, WordPress comes with a nice GUI to tweak the site’s looks, change colors, backgrounds, and other graphic elements.

Drupal is more developer-centered and allow you to work with HTML and PHP to be relatively easy – that is, if you want to create a more custom-looking and personalized website.

For either CMS there are not as many flexible add-ons available, and those that are there are not as sophisticated as their WordPress equivalents.

In most cases, if you want to end up with a custom-looking web site, you should plan to either recruit developer or to learn the inner workings of Drupal.

Looking for a full variety of plug-ins to pick from? Would you still want to boost the versatility of your platform with more plugins and flexibility of web design? When you’re not sure which one is better, contact any digital agency. Companies like Proeze have a support team that will help you build your website.

When to use what?

Most developers would suggest the CMS they were more familiar with without focusing on the needs and goals of the website. In the end, knowing which CMS is right for your project would save you both time and resources, now and in the future.

When you want to DIY a website, WordPress is a perfect all-around CMS, and just make sure it looks well and has all the functionality you need.

When you’re a novice, it is the simplest tool to use, and yet one that provides the finest templates and the greatest options.

And, if you’re ever trying to extend your app, you can pick from thousands of plugins that can accommodate just about any new functionality you might think of.

Drupal will be your remedy if the website you want to create has plenty of custom features and at the same time demands first-class protection.

Drupal is more built for developers than for novice consumers who work with minimal coding knowledge.

You’ll definitely still need a lot of personalized research and coding completed to achieve the desired end result with Drupal.

This doesn’t mean that for all scenarios, WordPress is the right choice – only that it is the best option for most scenarios. If you do know the particular reasons that you need what Drupal provides, then it is probably that sticking with WordPress will make your web journey much simpler.

Find out how we can help with your project, contact us today.

Drupal development

Drupal development

Recently, legion WordPress site has been hacked it's frustrating to seek out out that your WordPress site has been hacked. during this article, we are going to share the highest reasons why WordPress site gets hacked, so you'll be able to avoid these mistakes and protect your site. Why is WordPress Targeted by Hackers? First, it's not just WordPress. All websites on the web are prone to hacking attempts. The reason why WordPress sites are a typical target is that WordPress is the world’s preferred website builder. It powers over 31% of all websites meaning many legion websites across the world. This immense popularity gives hackers a straightforward thanks to finding websites that are less secure, in order that they can exploit it. Hackers have different types of motives to hack a web site. Some are beginners who are just learning to use less secure sites. Some hackers have malicious intents like distributing malware, employing a site to attack other websites or spamming the web. With that said, let’s take a glance at a number of the highest causes of WordPress sites getting hacked, and the way to forestall your website from getting hacked.

Why WordPress sites get hacked? How to protect it?

Recently, legion WordPress site has been hacked it's frustrating to seek out out that your WordPress site has been hacked. during this article, we are going to share the highest reasons why WordPress site gets hacked, so you'll be able to avoid these mistakes and protect your site. Why is WordPress Targeted by Hackers? First, it's not just WordPress. All websites on the web are prone to hacking attempts. The reason why WordPress sites are a typical target is that WordPress is the world’s preferred website builder. It powers over 31% of all websites meaning many legion websites across the world. This immense popularity gives hackers a straightforward thanks to finding websites that are less secure, in order that they can exploit it. Hackers have different types of motives to hack a web site. Some are beginners who are just learning to use less secure sites. Some hackers have malicious intents like distributing malware, employing a site to attack other websites or spamming the web. With that said, let’s take a glance at a number of the highest causes of WordPress sites getting hacked, and the way to forestall your website from getting hacked.

Recently, legion WordPress site has been hacked it’s frustrating to seek out out that your WordPress site has been hacked. during this article, we are going to share the highest reasons why WordPress site gets hacked, so you’ll be able to avoid these mistakes and protect your site.

Why is WordPress Targeted by Hackers?

First, it’s not just WordPress. All websites on the web are prone to hacking attempts.

The reason why WordPress sites are a typical target is that WordPress is the world’s preferred website builder. It powers over 31% of all websites meaning many legion websites across the world.

This immense popularity gives hackers a straightforward thanks to finding websites that are less secure, in order that they can exploit it.

Hackers have different types of motives to hack a web site. Some are beginners who are just learning to use less secure sites.

Some hackers have malicious intents like distributing malware, employing a site to attack other websites or spamming the web.

With that said, let’s take a glance at a number of the highest causes of WordPress sites getting hacked, and the way to forestall your website from getting hacked.

1. Insecure Web Hosting

Like all websites, WordPress sites are hosted on an internet server. Some hosting companies don’t properly secure their hosting platform. This makes all websites hosted on their servers prone to hacking attempts.

This can be easily avoided by choosing the most effective WordPress hosting provider for your website. It ensures that your site is hosted on a secure platform. Properly secure servers can block many of the foremost common attacks on WordPress sites.

If you would like to require extra precautions, then we recommend employing a managed WordPress hosting provider.

2. Using Weak Passwords

Using weak passwords

Passwords are the keys to your WordPress site. you would like to create sure that you’re employing a strong unique password for every one of the subsequent accounts because they will all provide a hacker complete access to your website.

Your WordPress admin account
Web hosting control board account
FTP accounts
MySQL database used for your WordPress site
Email accounts used for WordPress admin or hosting account
All these accounts are protected by passwords. Using weak passwords makes it easier for hackers to crack passwords using some basic hacking tools.

You can easily avoid this by using unique and powerful passwords for every account. See our guide the most effective thanks to managing passwords for WordPress beginners to find out a way to manage all those strong passwords.

3. Unprotected Access to WordPress Admin

The WordPress admin area gives the user access to perform different actions on your WordPress site. it’s also the foremost commonly attacked area of a WordPress site.

Leaving it unprotected allows hackers to undertake different approaches to crack your website. you’ll be able to make it difficult for them by adding layers of authentication to your WordPress admin directory.

First, you must password protect your WordPress admin area. This adds an additional security layer, and anyone trying to access the WordPress admin will provide an additional password.

If you run a multi-author or multi-user WordPress site, then you’ll be able to enforce strong passwords for all users on your site. you’ll be able to also add two-factor authentication to create it even harder for hackers to enter your WordPress admin area.

4. Incorrect File Permissions

File permissions

File permissions are a collection of rules employed by your web server. These permissions help your web server control access to files on your site. Incorrect file permissions can provide the hacker access to write down and alter these files.

All your WordPress files should have 644 value as file permission. All folders on your WordPress site should have 755 as their file permission.

See our guide a way to fix the image upload issue in WordPress to find out a way to apply for these file permissions.

5. Not Updating WordPress

Some WordPress users are petrified of updating their WordPress sites. They fear that doing so would break their website.

Each recreates of WordPress fixes bugs and security vulnerabilities. If you’re not updating WordPress, then you’re intentionally leaving your site vulnerable.

If you’re afraid that an update will break your website, then you’ll be able to create an entire WordPress backup before running an update. This way, if something doesn’t work, then you’ll be able to easily revert back to the previous version.

6. Not Updating Plugins or Theme

Just like the core WordPress software, updating your theme and plugins is equally important. Using an outdated plugin or theme can make your site vulnerable.

Security flaws and bugs are often discovered in WordPress plugins and themes. Usually, theme and plugin authors are quick to mend them up. However, if a user doesn’t update their theme or plugin, then there’s nothing they will do about it.

Make sure you retain your WordPress theme and plugins up to date.

7. Using Plain FTP rather than SFTP/SSH

SFTP rather than FTP

FTP accounts are wont to upload files to your web server using an FTP client. Most hosting providers support FTP connections using different protocols. you’ll be able to connect using plain FTP, SFTP, or SSH.

When you connect with your site using plain FTP, your password is distributed to the server unencrypted. It is spied upon and simply stolen. rather than using FTP, you must always use SFTP or SSH.

You wouldn’t change your FTP client. Most FTP clients can connect with your website on SFTP yet as SSH. you simply must change the protocol to ‘SFTP – SSH’ when connecting to your website.

8. Using Admin as WordPress Username

Using ‘admin’ as your WordPress username isn’t recommended. If your administrator username is admin, then you must immediately change that to a distinct username.

For detailed instructions take a look at our tutorial on a way to change your WordPress username.

9. Nulled Themes and Plugins

Malware

There are many websites on the web that distribute paid WordPress plugins and themes free. Sometimes it’s easy to urge tempted to use those nulled plugins and themes on your site.

Downloading WordPress themes and plugins from unreliable sources is incredibly dangerous. Not only they’ll compromise the safety of your website, but they’ll even be wont to steal sensitive information.

You should always download WordPress plugins and themes from reliable sources like the plugin/theme developers website or official WordPress repositories.

If you can not afford or don’t want to shop for a premium plugin or theme, then there are always free alternatives available for those products. These free plugins might not be pretty much as good as their paid counterparts, but they’ll get the task done and most significantly keep your website safe.

You can also find discounts for several of the favored WordPress products within the deals section on our website.

10. Not Securing WordPress Configuration wp-config.php File

WordPress configuration file wp-config.php contains your WordPress database login credentials. If it’s compromised, then it’ll reveal information that might provide a hacker complete access to your website.

You can add an additional layer of protection by denying access to the wp-config file using .htaccess. Simply add this small code to your .htaccess file.

<files wp-config.php>
order allow, deny
deny from all
</files>

11. Not Changing WordPress Table Prefix

Many experts recommend that you simply should change the default WordPress table prefix. By default, WordPress uses wp_ as a prefix for the tables it creates in your database. You get a choice to change it during the installation.

It is recommended that you simply use a prefix that’s a bit more complicated. this can make it harder for hackers to guess your database table names.

We Fix Hacked Websites

We strive to rescue hacked WordPress website, clean up Malware, and monitor your WordPress healthiness
 

There are thousands of websites being hacked everyday. Hackers (cyber-criminals) uses automated methods to hack outdated, vulnerable websites. Most hacks are automated, non-targeted, intentionally hidden (hidden to both website owner and web hosting).

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