Is email marketing a priority for your Small business by 2020? Searching for the right email marketing tools?
Choosing the correct email marketing service will significantly affect your marketing campaign effectiveness.
In this article, we’ll analyze and compare the best small business email services.
Choosing the best email marketing service is vital and why?
Email marketing is one of the most cost-effective for small business marketing strategies. In the U.S., email marketing sees an average return on investment ( ROI) of 4300 percent for businesses.
This is because email marketing is easy to manage, gives you full control, and allows you to contact your customers directly.
It is important to understand that so much of your marketing success depends entirely on the software you choose, as they are responsible for ensuring that your emails are actually delivered.
If you’re not careful, then you’re going to end up paying a lot more for fewer marketing features and at awful email delivery rates (which causes you to lose even more).
Which marketing tool would be perfect for email marketing?
A good email marketing system should allow you to create highly engaging email newsletters with a user-friendly interface (ideally, drag-and-drop).
You should be able to send out bulk emails easily, that are actually customized and targeted without much work. This is also known as automated marketing.
Besides that, your marketing service needs to make it easy to manage your contact list, segment users into groups, and track your marketing campaign performance.
Mailchimp is one of the world’s most popular email marketing service providers primarily because they offer a free email service plan that will last forever.
Mailchimp comes with a user-friendly, drag-and-drop email template creator, group segmentation of contacts, autoresponders, and simple analytics tracking. It also allows you to set delivery times based on time zones of the user, and you can set up geolocation-based segmentation.
MailChimp can be easily integrated with WordPress, Shopify, Magento, and many other platforms.
Mailchimp provides an eternally free program allowing you to send 12,000 emails to up to 2,000 subscribers. This plan is quite limited since you don’t get features like optimization of send-time, advanced segmentation, multi-variate testing, etc. You must also display their brand identity in your email. Last but not least, support is limited to email only – this is great if you’re a hobbyist, but then would you need reliable help that you can count on as a serious company.
Their paid plans start from $10 / month for up to 500 subscribers, and the price increases as 500 subscribers rise.
2. Constant Contact
Constant Contact is one of the leading and fastest-growing email marketing services. It is also the easiest email service to use and to beginner-friendly.
Your email lists, addresses, email templates, the marketing calendar, and more can be easily handled.
That account gives you access to easy monitoring and reporting, built-in social media networking tools, free image collection, list segmentation, integration of Facebook ads, and a strong Shopify stores eCommerce integration.
Your Email Plus accounts also come with great features such as email automation, drip promotions, coupons, surveys & polls, charity donations, and subject line A / B testing which helps you submit targeted emails to optimize your open rate.
Constant Contact offers unrivaled customer support with live chat, phone calls, email,
community support, and an extensive library of useful resources.
In addition to online training, they also offer live seminars in-person throughout the United States. This helps small business owners to quickly understand and start using the fundamentals of email marketing to expand their company like a pro.
Constant Contact has a trial period of 60 days. After that, their pricing starts from $20/month.
Drip is a powerful marketing platform for eCommerce, bloggers, and digital marketers in enterprises. They offer a wide variety of tools to enable marketing automation, sales funnels, and customization.
To all common website builders like WordPress and WooCommerce, their email program provides seamless integration. This helps you to quickly add pop-ups to your website / sign up forms, and catch more leads.
Which takes Drip apart from the Campaign Monitor rivalry is, their advanced marketing automation systems, smarter email segmentation, split testing apps, list groups, and a visual workflow builder. These features allow you to get more sales to targeted customers in your mailing list.
Drip’s service options include service for live chat, webinars, software training, comprehensive courses, free guides, and excellent documentation.
Drip offers a free trial, and their paid plans start from $49/month which includes all their features.
Sendinblue is a complete enterprise SMS and email software. They constitute one of Europe’s fastest-growing email marketing platforms.
This platform is incredibly easy to use for producing beautiful and highly engaging emails with excellent tools. A quick email drag & drop editor is ideal for beginners with no marketing experience.
Sendinblue provides beginner-friendly marketing automation tools that will allow you to send transactional emails, create workflows for automated email monitoring and user segmentation. This can also pick the best time to submit bulk emails using its AI algorithms to ensure the optimal deliverability of emails.
Sendinblue offers a completely free email marketing plan that allows you to send up to 300 emails a day, but all of your emails will be marked out. Pay-out plans start at $25 a month. You can also add SMS to your account, but the price may differ according to your sending requirements.
Sendinblue also provides a free SMTP bulk email service that can be used to drive transactional or automatic emails from your WordPress account. You don’t need this for email marketing campaigns, however, if you have a large website; it is a nice feature to have and automatic emails based on real-time content.
ConvertKit is a comprehensive forum for professional writers, authors, and advertisers to market emails. It is extremely user friendly and incredibly strong.
The unique aspect of ConvertKit is that you can conveniently deliver content updates and rewards through the use of email signup forms. This also comes with simple auto-responders to handle and therefore, allowing you to send drip emails from your email service.
For ConvertKit, customers can quickly be segmented into those who are interested and those who have already invested. It helps you improve conversions that sound more personal with automatic emails. This is called targeted email marketing, in marketing terms.
ConvertKit provides support based on email and has a comprehensive knowledge base with great learning content.
ConvertKit provides a free 14-day trial, and prices start at $29 / month. They are now giving a program of a 30-day refund.
As we are aware, there are many email marketing services out there. We’d like to make sure you choose the one that suits your business needs. As we mentioned earlier, each tool has their unique features and pricing model, so it’s up to you to pick the best one.
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