Email amrketing

Best Email Marketing Services for Small Business

Email amrketing

Is email marketing a priority for your Small business by 2020? Searching for the right email marketing tools?

Choosing the correct email marketing service will significantly affect your marketing campaign effectiveness.

In this article, we’ll analyze and compare the best small business email services.

Choosing the best email marketing service is vital and why?

Email marketing is one of the most cost-effective for small business marketing strategies. In the U.S., email marketing sees an average return on investment ( ROI) of 4300 percent for businesses.

This is because email marketing is easy to manage, gives you full control, and allows you to contact your customers directly.

It is important to understand that so much of your marketing success depends entirely on the software you choose, as they are responsible for ensuring that your emails are actually delivered.

If you’re not careful, then you’re going to end up paying a lot more for fewer marketing features and at awful email delivery rates (which causes you to lose even more).

Which marketing tool would be perfect for email marketing?

A good email marketing system should allow you to create highly engaging email newsletters with a user-friendly interface (ideally, drag-and-drop).

You should be able to send out bulk emails easily, that are actually customized and targeted without much work. This is also known as automated marketing.

Besides that, your marketing service needs to make it easy to manage your contact list, segment users into groups, and track your marketing campaign performance.

1. Mailchimp

Mailchimp is one of the world’s most popular email marketing service providers primarily because they offer a free email service plan that will last forever.

Mailchimp comes with a user-friendly, drag-and-drop email template creator, group segmentation of contacts, autoresponders, and simple analytics tracking. It also allows you to set delivery times based on time zones of the user, and you can set up geolocation-based segmentation.

MailChimp can be easily integrated with WordPress, Shopify, Magento, and many other platforms.

Mailchimp provides an eternally free program allowing you to send 12,000 emails to up to 2,000 subscribers. This plan is quite limited since you don’t get features like optimization of send-time, advanced segmentation, multi-variate testing, etc. You must also display their brand identity in your email. Last but not least, support is limited to email only – this is great if you’re a hobbyist, but then would you need reliable help that you can count on as a serious company.

Their paid plans start from $10 / month for up to 500 subscribers, and the price increases as 500 subscribers rise.

2. Constant Contact

Constant Contact is one of the leading and fastest-growing email marketing services. It is also the easiest email service to use and to beginner-friendly.

Your email lists, addresses, email templates, the marketing calendar, and more can be easily handled.

That account gives you access to easy monitoring and reporting, built-in social media networking tools, free image collection, list segmentation, integration of Facebook ads, and a strong Shopify stores eCommerce integration.

Your Email Plus accounts also come with great features such as email automation, drip promotions, coupons,  surveys & polls, charity donations, and subject line A / B testing which helps you submit targeted emails to optimize your open rate.

Constant Contact offers unrivaled customer support with live chat, phone calls, email,

community support, and an extensive library of useful resources.

In addition to online training, they also offer live seminars in-person throughout the United States. This helps small business owners to quickly understand and start using the fundamentals of email marketing to expand their company like a pro.

Constant Contact has a trial period of 60 days. After that, their pricing starts from $20/month.

3. Drip

Drip is a powerful marketing platform for eCommerce, bloggers, and digital marketers in enterprises. They offer a wide variety of tools to enable marketing automation, sales funnels, and customization.

To all common website builders like WordPress and WooCommerce, their email program provides seamless integration. This helps you to quickly add pop-ups to your website / sign up forms, and catch more leads.

Which takes Drip apart from the Campaign Monitor rivalry is, their advanced marketing automation systems, smarter email segmentation, split testing apps, list groups, and a visual workflow builder. These features allow you to get more sales to targeted customers in your mailing list.

Drip’s service options include service for live chat, webinars, software training, comprehensive courses, free guides, and excellent documentation.

Drip offers a free trial, and their paid plans start from $49/month which includes all their features.

4. Sendinblue

Sendinblue is a complete enterprise SMS and email software. They constitute one of Europe’s fastest-growing email marketing platforms.

This platform is incredibly easy to use for producing beautiful and highly engaging emails with excellent tools. A quick email drag & drop editor is ideal for beginners with no marketing experience.

Sendinblue provides beginner-friendly marketing automation tools that will allow you to send transactional emails, create workflows for automated email monitoring and user segmentation. This can also pick the best time to submit bulk emails using its AI algorithms to ensure the optimal deliverability of emails.

Sendinblue offers a completely free email marketing plan that allows you to send up to 300 emails a day, but all of your emails will be marked out. Pay-out plans start at $25 a month. You can also add SMS to your account, but the price may differ according to your sending requirements.

Sendinblue also provides a free SMTP bulk email service that can be used to drive transactional or automatic emails from your WordPress account. You don’t need this for email marketing campaigns, however, if you have a large website; it is a nice feature to have and automatic emails based on real-time content.

5. ConvertKit

ConvertKit is a comprehensive forum for professional writers, authors, and advertisers to market emails. It is extremely user friendly and incredibly strong.

The unique aspect of ConvertKit is that you can conveniently deliver content updates and rewards through the use of email signup forms. This also comes with simple auto-responders to handle and therefore, allowing you to send drip emails from your email service.

For ConvertKit, customers can quickly be segmented into those who are interested and those who have already invested. It helps you improve conversions that sound more personal with automatic emails. This is called targeted email marketing, in marketing terms.

ConvertKit provides support based on email and has a comprehensive knowledge base with great learning content.

ConvertKit provides a free 14-day trial, and prices start at $29 / month. They are now giving a program of a 30-day refund.

Wrapping up

As we are aware, there are many email marketing services out there. We’d like to make sure you choose the one that suits your business needs. As we mentioned earlier, each tool has their unique features and pricing model, so it’s up to you to pick the best one.

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Email marketing

Email marketing

Email marketing

Small business website

Why does a small business need a website?

Small business website

Today you can have a website for almost anything — from crowdfunding projects to fan pages for a cartoon character. Yet, for some reason, an estimation of 40% to 50% of small business don’t have a website or not ready to go online.

A survey shows that a lot of local and small business owners are not ready for online adoption due to lack of skill, time, and budget, and surprisingly few small business owners believe that they don’t need a website since they entirely operate on offline. They have a social media page for communication.

In this article, we are going to see why every website needs a website regardless of size.

Get new clients online

The Internet is the best way to target a broad range of audiences who may interest in your products or services. Nowadays, people search for everything on Google whether they need flowers, cake for birthday parties, or a cleaning service. The first thing they do, by default is to google.

Even before COVID-19 kept all of us staying at home, digital shopping was on the rise. And these developments are expected to continue after companies reopen to customers. But even if you don’t find yourself an “eCommerce” company, you can still use an online store to support your offline business. If you are closed in person, it will help boost your income and attract potential customers who can now find your services and products through Google and other search engines.

Creating a brand awareness

In addition to the fact that consumers spend extraordinary time with digital devices, they also use them at an exponential rate to engage with brands that they support. A brand that wanted to connect with prospects in the days before digital would put an ad in the paper or spend in a billboard ad. But these days, customers are actively looking for brands using digital media, and that has shifted control from the brand to the consumer.

Marketing your products or services

Although printed advertisements, flyers, and posters can still have a place for certain businesses in some cases, they appear to be costly, take longer to plan – and use up a lot of trees.

So investing in a good website and associated social media accounts will likely make your life easier in the long run when it comes to getting your message across. These days, many companies offer paid online advertising services and you also have the option to advertise via platforms such as Facebook and Instagram.

Outplay your competitors

The Internet is always open, and available almost anywhere, which means consumers can find in seconds what they are searching for. When your company has no good website or worse –any sort of website, no one can see you in the search rankings for Google.

Consumers want to be told about their purchasing choices — what they buy from and who they buy from. Without a website, you risk losing clients to companies already benefiting from the online marketplace is high. If you are in direct competition with other businesses that have a website, there is a clear advantage to your competitor — especially if they advertise their website effectively. A website may help level out the game.

Having some expert SEO assistance will help you make it easier for customers to find your site, and it’s worth considering paid online ads to give the business an extra boost.

Just getting a website adds instant credibility to your company

The customer of the 21st century is a skeptic; in addition, 56 percent of people said without a website they would not trust a brand. Instantly getting a successful website boosts your reputation as a legitimate company.

First impressions count, and websites provide you with a well-crafted approach to your business to make a really good impression.

A website will help to highlight your skills and put your business better. A website can be the number one weapon you need to stand out in a crowd.

Wrapping up

Yet again, while we think not everyone needs a website, we have shown you that all small business needs a website. There is a very low and inexpensive entry barrier and there’s a big opportunity to help your company expand.

 

When you are going to do one thing today to help your small business be more effective, it’s to make it your major priority to get a website.

Being a better business is easy. Get a web page.

Small business

Small business

Small business

Drupal vs Wordpress

Drupal vs WordPress: Which one is best for your site?

Drupal vs WordPress

Hosting a website involves working with many technologies. To keep it online, you require a platform for your website and a web hosting service. Of all those available CMS platforms, the leading choices are WordPress and Drupal. Your website can be powered by any of them but each one excels in different region. Before engaging in any of these, you need to know which one would be right for your website. Here’s a look at WordPress vs. Drupal to figure out which one’s best for your site.

What is CMS?

A web platform is a system you use for creating and managing your website. In the past, websites were created by using HTML, CSS, and JavaScript to create each web page manually. With the introduction of more advanced resources such as PHP (for dynamically generated pages) and SQL (for databases), professional web developers built frameworks that allowed pages to be generated with less input and more functionality. CMS platforms like WordPress, Joomla, and Drupal are the solutions built using these new methods.

A CMS (Content Management System) lets you create, maintain, and change the website’s content without having any HTML or CSS coding skills.

The user-friendly nature of the new CMS systems ensures that everyone can create their own great-looking website. You don’t even need to be a web developer, a programmer, or have some prior website building experience either.

Creating a website is a lot more straightforward on a CMS platform. You may use templates created by cobbling pieces of pages together rather than designing each page by hand. A WordPress website for example consists of a header, middle, sidebar, and footer. You can independently build each of these pieces, and reuse them as much as you want without copy-pasting the code into a new script. Creating a page is as easy as writing the page contents, and using the template to put together the rest of the page around it.

What is WordPress?

WordPress_blue_logo.svg

WordPress is undoubtedly the most prominent choice among CMS platforms. It’s responsible for over half the indexed web pages in the internet. This is because it’s quick and user friendly, even for beginners. Many people find it much easier to create and start managing a WordPress web site within hours. Plus, compared to the other options, it is small, so small hosting plans can work well.

The vast amount of resources required for the website is another benefit for preferring WordPress. Web developers, pro and amateur alike, make WordPress plugins, themes, widgets, and other features. Besides, it is used by many other developers that it’s easy to find free or paid assistance with a specific problem.

Few notable examples of reputable players that use WordPress for all or part of their website design are:

What is Drupal?

Drupal development | proeze

Drupal has been around for even longer than WordPress, despite losing the gaudy market share of WordPress. Originally launched in 2000, Drupal owns 2.3 percent of all websites and a 4.6 percent share of the market for content management systems.

Drupal is similar to WordPress except when it comes to content creation and website development, it is built for total independence. Drupal is based on web architecture with a content management framework that helps you to completely configure the site’s entire structure and content. This fits well with bigger business websites, as all the improvements and templates you need can be made. Although it can be used for smaller ventures, but it is ideally suited for large interactive websites. This comes with a lot of a hard time to use on a smaller job that you don’t intend to carry on. Take WordPress. Depends on your desires, picking the appropriate platform for your website.

Some notable websites running on Drupal are:

Usability comparison

Undoubtedly WordPress is the easiest one to start with. This is much more approachable to extend the scope of the platform and to identify and modify the layouts.

In fact, many hosting services now provide what’s called “managed WordPress hosting,” which means you don’t have to think about the server’s technological configuration, or even think about installing WordPress on your own. The hosting firm is going to do all of it.

With respect to customization, WordPress comes with a nice GUI to tweak the site’s looks, change colors, backgrounds, and other graphic elements.

Drupal is more developer-centered and allow you to work with HTML and PHP to be relatively easy – that is, if you want to create a more custom-looking and personalized website.

For either CMS there are not as many flexible add-ons available, and those that are there are not as sophisticated as their WordPress equivalents.

In most cases, if you want to end up with a custom-looking web site, you should plan to either recruit developer or to learn the inner workings of Drupal.

Looking for a full variety of plug-ins to pick from? Would you still want to boost the versatility of your platform with more plugins and flexibility of web design? When you’re not sure which one is better, contact any digital agency. Companies like Proeze have a support team that will help you build your website.

When to use what?

Most developers would suggest the CMS they were more familiar with without focusing on the needs and goals of the website. In the end, knowing which CMS is right for your project would save you both time and resources, now and in the future.

When you want to DIY a website, WordPress is a perfect all-around CMS, and just make sure it looks well and has all the functionality you need.

When you’re a novice, it is the simplest tool to use, and yet one that provides the finest templates and the greatest options.

And, if you’re ever trying to extend your app, you can pick from thousands of plugins that can accommodate just about any new functionality you might think of.

Drupal will be your remedy if the website you want to create has plenty of custom features and at the same time demands first-class protection.

Drupal is more built for developers than for novice consumers who work with minimal coding knowledge.

You’ll definitely still need a lot of personalized research and coding completed to achieve the desired end result with Drupal.

This doesn’t mean that for all scenarios, WordPress is the right choice – only that it is the best option for most scenarios. If you do know the particular reasons that you need what Drupal provides, then it is probably that sticking with WordPress will make your web journey much simpler.

Find out how we can help with your project, contact us today.

Drupal development

Drupal development

eCommerce platforms

Best eCommerce platforms in 2020

eCommerce platforms

Ecommerce platforms

Ecommerce platforms allow you to build your own online eCommerce business with no coding skills, a bottomless budget, or a web design degree. They come packed with designs and features that are unique to eCommerce to help in setting up your company as simple – and as profitable – as possible.

Looking for your store’s Best eCommerce platform? It is a big decision and one that will have a long-term effect on the way forward for your venture.

It’s also a difficult choice to make, with a number of different factors.

As well as building your digital storefront, you need to think, to name a few, about website hosting, inventory and shipping management, taxes, and support.

You still don’t have an unlimited cash supply under your couch. And you need to think about a budget to create your eCommerce store and keep it.

There are of course free tools out there that you can use to create your online store. Nevertheless, these do require some experience and ongoing management. This is something that the paid eCommerce platforms take care of.

There are more than 370 eCommerce sites available to companies according to G2.

A single person cannot wade through hundreds of options to find the right solution, so we took it upon ourselves to review the most popular eCommerce platforms.

1. Shopify

Shopify eCommerce platforms

Shopify is one of the best eCommerce platforms for startups and small and medium-sized companies who need to keep their hands while setting up their shop. The platform already integrates everything you need: from website design to content marketing to performance analytics. When you’ve set up the basics, updating your store with third-party plugins, or even modifying the shop code itself – is a simple matter.

 

It’s a well-known eCommerce platform, with more than one million stores, 2.1 million active users, and $155B+ worth of products sold on its website. Plans begin at $29. They have an in-house infrastructure for the processing of payments and major discounts on shipping rates.

Payment Options

Shopify gives you the option of using their Shopify Payments platform, developed in-house. What’s great about it? –  is that it’s built into most major gateways from credit cards to Google Pay, Apple Pay, and so on.

They have also increased security protocols with compliance with the Level 1 PCI and a default fraud analysis. The payments can also be tracked and handled in an automated back office.

Usability

Shopify is a delight to understand thanks to its intuitive interface and tools for creating code less stores. And if you’re still stuck there are plenty of tools available to help with assistance. Basic users can choose or build one themselves from a wide range of pre-existing design templates.

Advanced users should have plenty to crow about, as Shopify also offers full application access. There is a wide range of independent developers’ add-ons and enhancements available which can expand your store’s functionality. All of this makes the difference between small and large online stores easy for Shopify.

2. WooCommerce

Woocommerce eCommerce platforms

WooCommerce is an open-source plugin for Websites based on WordPress. WooCommerce is completely free to get going, but you must already have website hosting and WordPress in place. You can also update your online store with paid extensions, integrations, and storefront themes.

Unlike WordPress, there are many free themes in WooCommerce that you can use to create your online store. Another choice is to buy premium themes to set your store apart from users with free themes.

Payment Options

You can set up multiple payment options, from major credit cards to Stripe, PayPal, etc. integrations. You can also subscribe to WooCommerce Payment with no setup fees or monthly fees. This allows you to accept credit or debit cards with a charge of 2.9% for each payment with the US cards. For any other cards issued outside the US, an additional 1 percent fee applies.

All inventory management, tax calculation, and management of shipping rates occur in the WordPress interface. To keep track of the results, you can integrate your WooCommerce store into Google Analytics.

Usability

WooCommerce, like most open-source eCommerce platforms, carries a steep learning curve for those who have not previously created a similar site. Although, the WooCommerce plugin is relatively straightforward to set up and install, users must use community forums and online help guides to develop their own expertise. However, once you’re up to speed, the customization and operations become much easier.

3. Magento

Magento eCommerce platforms

The open-source platform provided by Magento is designed for small businesses and developers. If you’re looking for a platform with the most freedom, then it’s a great builder of online stores. If you don’t have Magento experience, however, you’ll need to hire someone who does.

Magento is fully mobile-optimized, but you need to build the store up yourself with the open-source platform. This also means you have plenty of freedom for goods and other features for rich content. Further eCommerce extensions can also be obtained through Magento Marketplace. The platform is very powerful and has a library of more than 5,000 extensions but requires longer development time and a bigger budget than most of its competitors.

Payment Options

The platform features PCI Compliant Payment Solutions. You are in charge of setting up the payment gateways or getting a marketplace extension.

Managing an Open Source store at Magento also requires extensive expertise. The platform has built-in checkout, payment, and shipping modules but you have to set them up yourself again.

Usability

Magento is one of the market’s most powerful eCommerce platforms but at the expense of a big learning curve. No fancy drag-and-drop tools, default dashboards, or simple platform input modules. If you don’t have the budget to hire your own Magento developer, then all that you do in your Magento store will be autodidact.

Having said that, users of Open Source have access to a large, knowledgeable Magento community which can help answer questions and solve problems.

Wrapping up

You’ve got multiple free and paid choices when choosing the best eCommerce platforms for your online store. Going with the free, open-source platforms is lucrative, but then it all depends on you. If you don’t have any programming experience, it is best to go for platforms outside the box.

Not every feature is accessible from the outset when looking at paying platforms. Consider potential additional expenses, whether you choose other improvements such as abandoned cart recovery or in-depth coverage.

Are you planning to build an eCommerce site?

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Online business guide

Online business guide: where to start?

Online business guide

Online business : A step-by-step guide

An online business comes with a different set of obstacles that businesspeople and development teams have to face. Digital companies are facing rather a heavy competition in today’s digital environment.

Many companies start with a simple presence on a Facebook business page or an Etsy store — and that is nothing wrong with it. It’s just important to realize you don’t have complete control over those platforms and you’ll probably be limited about what you can do there. Plus, most marketplace e-Commerce sites are taking a cut from your purchases.

You may want to broaden your digital footprint to include a range of essential features as well.

 If you want to take advantage of the Internet’s benefits and create an online business that stands out from the crowd, here are some of the most important tips and tools for helping you do that.

1. Get a domain name that describes your business

The domain is the portion of the website address that follows the “www.”

Example: www.proeze.com

A domain name, too, can anchor a professional email address for a company.

As with this: sales@proeze.com

Let’s say I’m in Edinburgh hunting for a plumber. I take out my mobile, open Google, and type “Edinburgh Plumber” — Et voilà! I get search results list containing related websites listed by their domain names.

You want your company to show up in search results – as prospective customers are looking for the goods or services you sell online.

Your domain is the nameplate on the web for your online business, so be careful to choose a domain name that represents your company and is easy to remember.

 

Related: What’s a Domain and How to Choose One?

2. Set the ground with the best hosting

You’ll need a domain name AND a web hosting account to start a self-hosted WordPress website. Yeah, they are entirely different.

Various hosting providers sell different plans which are appropriate for small to large websites. In the end, that will impact the quality of the website.

Suppose if you are just starting, then we suggest that you use cloudhostservices.com. They are one of the biggest and convenient companies for budget hosting. You’ll be able to start with $1.99 a month.

As your online business grows, more hosting resources are probably needed. Hopefully, you’ll be making a profit by that time to justify an upgrade.

3. Choose a Suitable and an Apt Platform for Your Website

For a small business, the worst mistake you can make is using the wrong platform to create your website. Not only will the wrong platform cost you more money, but it will also limit the opportunity for growth in your company.

We would suggest that you would use WordPress. It is the most popular website builder on the market, and it accounts for more than 31 percent of all websites (including small and large companies).

We are talking about WordPress.org when we say WordPress, not WordPress.com. These are two different sites.

4. Web development

Yeah, so you should have thought that this would be the first step. While this sounds obvious, it’s important to understand fully what you’re going to need for a website and work out the user journey for users who come to your site. Searching for leads? Looking for a direct sell? Or are you just looking for space where customers can learn more about yourself? All those grounds are valid.

What skills do you need to build up your site? You’ll need at least a website designer and a website developer. If you are not a good writer, then you may also want to consider hiring a copywriter.

5. SEO the best traffic generator

You have already done a pretty good job of getting your business online, if you have followed the steps so far. But now it’s about improving your online presence, so that future customers can find you. To allow this, SEO (Search Engine Optimization) is crucial.

Search engines such as Google are the main source of Web traffic for most websites. There are a lot of things you can do by practicing simple SEO to optimize your website for search engines.

SEO or search engine optimization is a set of principles and techniques to create your website more search engine friendly.

Smart SEO strategy that exploits content market gaps and encapsulates core strategic SEO foundations can be a very cost-effective way to take your brand to Google’s top and boost traffic to your site.

One great place to start is to research keywords. This involves collecting a database of keywords related to your brand which may be searching for your target audience. One of the key variables here is “search volume,” a metric used by a number of tools to indicate the number of monthly searches on specific keywords that can be absorbed by region and device, among other things. Though you may want to consider hiring an SEO expert too.

6. Social media marketing as a tool

Social media networks have got audiences extremely engaged. Facebook alone has 1.47 trillion active daily users, which is around 18 percent of all people in the World. YouTube, Twitter, LinkedIn, and other social media sites also has users who are highly engaged.

Social networking channels offer tremendous online business opportunities, with so many people. You can start by developing social media profiles for your company and start sharing your blog posts.

 You can communicate with your clients and prospects by building a network on popular social media platforms and sharing content with large number of people. Social media makes it easy to answer specific consumer queries or problems, while allowing both current and future customers access to the same information.

The growth of social media accounts can be a great way to engage in present or prospective customers. Nevertheless, social media doesn’t only need to be a platform for interaction, there are also tools like Facebook Shop that can also help you to fetch sales from them. Explore all the options open to you and create a social media plan that can both convert and interact.

Don’t want to spend your days in social media account management? You can also appoint a professional social media agency so you can focus on the bigger picture.

Related: Social Media Marketing: How can your business benefit from it?

7. Pay-per-click a quick lead generator

Online ads can be a perfect way to introduce your brand to new customers. If you’re willing to put some money behind your marketing efforts, you will very easily start seeing results. The benefit of digital advertising is that you can track how well they do, much better than offline ads if set up correctly.

Google Search and Facebook probably provide the best ways to get started. They are fairly easy to set up some basic ads and are often the most conversion efficient.

Despite common opinion, a limited budget enables you to run Pay-Per-Click advertisement campaigns. You can set your own price, target keywords, demographic, and more using services like Google AdWords and Facebook Ads.

Google AdWords currently also provides new advertisers with free ad credits. You can use those credits to play with PPC ads and get some paid traffic free of charge to your website. Alternatively, you could look at hiring a digital marketer

Several advantages of pay-per-click ads online include:

  • Easy, and inexpensive. Digital ads cost a fraction of conventional print ads and can be easily implemented.
  • Audience captivated. Your ads appear on your favorite social networks and other platforms, in front of targeted customers.
  • Simple to calculate. You can get plenty of useful metrics to measure your online ad campaign success.

Wrapping up

Congratulations!!! If you’ve reached this point, you’ve put yourself through the effort it takes to get your small business online — the right way.

Now, do you wonder if you have a successful website for small business? Your website is more than a glorified business card. It will draw visitors to learn more about your services and products, and help you be visible that you are a reputable business and make customers of your customers. Also, a website that just has the bare necessities to help your online business expand.

online business ideas

Need help in taking your business online?

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online business

online business

Social media marketing | SMM | Proeze

Social Media Marketing: How can your business benefit from it?

Social media marketing | SMM | Proeze

Social media marketing ( SMM) is a digital marketing method that makes use of social media sites as a marketing tool. SMM’s mission is to create content that consumers share with their social network to help a company increase brand awareness and extend client reach.

Social media optimization (SMO) is one of the key components of social media marketing. SMO is a technique for attracting new and unique visitors to a website, like search engine optimization (SEO). SMO can be accomplished in two ways: adding links to content on social media, such as RSS feeds and sharing buttons — or encouraging social media activity by status updates or tweets, or blog posts.

SMM helps a company get customers (and potential customers) direct feedback whilst making the company look more personable. The interactive aspects of social media include the ability for consumers to ask questions or voice grievances and believe they’re being heard. This part of SMM is called social management of customer relationships.

Why businesses are targeting social media?

SMM is the best way to target massive audience — half of the world’s population today, 3.8 billion people, are using social media. However, this figure is gradually growing — social media usage has increased by 9.2 percent since 2019.

Social networking is extremely useful for raising awareness about the brand. According to Hootsuite, in public media feeds 52 percent of online brand exploration happens. In other words, most people on social networks know about new brands.

People were spending an average of 2 hours and 24 minutes each day in 2019. And this measure has also improved — time spent on social media has risen by 1.4%. This allows social media a perfect way not just to meet your audience but also for a long time to connect with them.

Social networks are becoming more and more relevant each year in terms of boosting sales. For example, 43 percent of internet users used social media in 2019 to analyze brands before making a purchase. Although only 12 percent of people are willing to click on a “buy” button on Facebook or Instagram, social networks are highly important in the early stages of the purchaser’s route.

How to start with SMM?

Social Media Marketing operates on the Social Media Optimization (SMO) concept, i.e. enhancing client reputation on social networks.

Similar to Search Engine Optimization (SEO), the targeted website draws new, exclusive visitors to SMO.

How do Social Networks care about search engines? Only because many people use their social media to find information, exchange links, and thus engage in creating a strong connexions network (link building campaign).

Social media marketing can be done in 2 ways:

  1. Active Social media marketing
  2. Passive Social media marketing

Active SMM

Effective promotion involves adding links (applications) to social networks (similar to RSS and social media sharing buttons) that lead from content on the website and viceversa . The social networks that can be used as an SMM tool are as follows:

Note: MAUs stands for Monthly Active Users, and MUVs stands for Monthly Unique Visitors.

The social network has its own terms of use, which vary with persons and legal entities, i.e. companies.

What companies get is only an opportunity to launch a paid ad campaign to reach larger audiences, thus boosting traffic to a website or a specific web page.

Passive SMM

Passive promotion means promoting social networking activities through status updates, posting photos, tweets or blog posts.

Reactions of users can be further analyzed to solve problems and eliminate dissatisfaction and improve their brand experience.

Also, what is beneficial is that knowledge is collected in real-time, which accelerates the entire process and opens the door to a new level of cooperation.

Social Media Marketing Goals

Through social media marketing, you can achieve a wide array of goals — it depends on your overall marketing plan.

Why Proeze for Social media marketing?

Despite how busy you and your team are, we’ll make sure your social media channels are a priority.

We know how to get results from your marketing budget and how to use social media to the benefit of your company.

Through social media marketing, we focus on ROI driven outcomes. This may be rising lead numbers, raising foot traffic, improving online sales, driving targeted website traffic, or even just taking the job off someone else in your company who really should do other things. Anything that we do has in mind a return on your investment.

We take the time for your company to build a tailor-made social media plan. Just like your company, it has to be original so we can reach an untapped audience on social media. The approach to social media marketing is creating a social media strategy that not only fits your business style but also targets an audience that you never knew existed.

We’re working with customers around the Globe to develop their brand, website traffic, lead and eventually their bottom line. The clients don’t need to be in the same town as us. We ‘re all doing the magic.

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Low Code Platform: Future of Development

Low Code Platform: Future of Development

Low Code Platform: Future of Development

A low code development platform is an application that gives programming for the drag and drops User Interface, and thus develops the code at a very fast rate and reduces the traditional programming effort.

These tools help to develop code quickly by minimizing effort in hand-coding. These platforms not only help in coding but also in setting up and deploying quickly.

Low code development tools provide many advantages, and more people will contribute to the process of application development. Those networks are also helping organizations boost their agility. It reduces the complexity of the process of developing an application.

Low code platforms have two other important advantages, i.e. high productivity and lower cost, as more applications are developed within less time.

Low Code Platform Benefits for Business

Some of the low code and no-code platform’s market advantages are apparent. It can massively reduce the time it takes to build an application, while changes to existing applications can be made much faster, thereby increasing marketing agility.

It also means that the cycle of development is no longer limited to a small group of developers and is now applied to a much wider population of designers and marketers.

Platforms with low code are truly efficient. You don’t have to acquire developers and you don’t even need years of experience to use them. The platforms’ main advantage is that it allows marketers to build innovative applications themselves. The dedication of IT support will possibly become a thing of the past.

The whole aim of low code and no-code platforms is the idea of everyone inside an organization irrespective of formal application development expertise being able to build their own solutions. Non-professionals using low-code / no-code platforms to develop applications are referred to as citizens developers.

In a corporation, developing and empowering citizen developers enables business software solutions to be created at unparalleled speed. Given the rapid pace of modern business, it is very advantageous to develop extensive apps for automating and optimizing workflows and business processes via citizen developers.

Low code tools : Few example

Amazon Honeycode

A fully managed low code/no-code development tool aims to develop their own applications easy for everyone in a business. Of course, all of this is backed up by an AWS database and a web-based, drag-and-drop GUI creator.

Developers can create free apps for up to 20 users. After that, they pay per user, and their applications take over for storage.

Like similar tools, Honeycode provides users with a collection of templates such as to-do list apps, customer trackers, surveys, schedules, and inventory management for specific use cases. Traditionally, argues AWS, many companies have relied on a shared spreadsheet to do these things.

It’s no surprise then that Honeycode uses a spreadsheet view as its data structure interface, which tends to indicate how familiar this concept is with virtually every potential user. Users can work with standard spreadsheet-style formulae to manipulate data, which appears to be about the closest service to programming actually. ‘Builders’ can also set up alerts, reminders, and approval workflows inside the software, as AWS calls Honeycode users.

AWS claims that these databases will scale up to 100,000 rows per workbook with ease. With that, AWS argues, users can then focus on building their applications without having to worry about the infrastructure underlying them.

Microsoft PowerApps

powerapps

PowerApps is the project of Microsoft that enables developers and non-technical users to build mobile apps from selectable templates. Using Microsoft Azure, the application framework and integrated development tools that target non-technical users (formerly named Project Siena), users can build, manage and distribute business apps on iOS, Android, and Windows devices. Microsoft rolled out the PowerApps in late 2015.

PowerApps’ goal is to allow business users to create new applications through Low code platform, without needing an expertise in code. Microsoft is promoting an intuitive visual design for PowerApps, with drag-and-drop features and a familiar look and feels taken from PowerPoint applications.

PowerApps has access to numerous Microsoft and third-party software, including Microsoft SQL Server, SharePoint and OneDrive in the Office 365 productivity suite, as well as Dropbox, Google Docs, SAP, Oracle, and Dynamics CRM applications.

Application programming interfaces are hosted on Microsoft Azure to enable those data connexions, as well as the apps themselves.

Salesforce Lightning

Lightning (Salesforce Lightning) is Salesforce.com’s component-based software development system designed to simplify processes for enterprise users who usually don’t have programming expertise.

Lightning is the range of tools and innovations behind a significant update to the Salesforce1 Platform (now known as the App Cloud), the company’s mobile framework for creating applications.

Lightning App Builder provides drag-and-drop interfaces to enable the development and customization of software with low code experience.

Lightning Component Platform includes tools and extensions that allow Salesforce1 Mobile App to build reusable components and standalone applications and customize them.

AppExchange for Components which makes the App Builder available to over 50 partner components.

Conclusion

Low-code and no-code technologies have been, and for good reason, a hot topic within the business world. Easy and user-friendly interfaces with drag-and-drop features allow business apps to be created without extensive manual coding. With the prospect of any employee in an organization continuing to grow, further processes within an organization can be automated at a faster pace and to a greater degree, resulting in lower operating costs and overall system development.

Both experienced developers and citizen developers stand to benefit from the quick and reliable process of low code / no-code development. The flexibility of low-code and no-code technology enables a plethora of development of applications ranging from the creation of simple dashboards to complex, industry-specific solutions.

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Recently, legion WordPress site has been hacked it's frustrating to seek out out that your WordPress site has been hacked. during this article, we are going to share the highest reasons why WordPress site gets hacked, so you'll be able to avoid these mistakes and protect your site. Why is WordPress Targeted by Hackers? First, it's not just WordPress. All websites on the web are prone to hacking attempts. The reason why WordPress sites are a typical target is that WordPress is the world’s preferred website builder. It powers over 31% of all websites meaning many legion websites across the world. This immense popularity gives hackers a straightforward thanks to finding websites that are less secure, in order that they can exploit it. Hackers have different types of motives to hack a web site. Some are beginners who are just learning to use less secure sites. Some hackers have malicious intents like distributing malware, employing a site to attack other websites or spamming the web. With that said, let’s take a glance at a number of the highest causes of WordPress sites getting hacked, and the way to forestall your website from getting hacked.

Why WordPress sites get hacked? How to protect it?

Recently, legion WordPress site has been hacked it's frustrating to seek out out that your WordPress site has been hacked. during this article, we are going to share the highest reasons why WordPress site gets hacked, so you'll be able to avoid these mistakes and protect your site. Why is WordPress Targeted by Hackers? First, it's not just WordPress. All websites on the web are prone to hacking attempts. The reason why WordPress sites are a typical target is that WordPress is the world’s preferred website builder. It powers over 31% of all websites meaning many legion websites across the world. This immense popularity gives hackers a straightforward thanks to finding websites that are less secure, in order that they can exploit it. Hackers have different types of motives to hack a web site. Some are beginners who are just learning to use less secure sites. Some hackers have malicious intents like distributing malware, employing a site to attack other websites or spamming the web. With that said, let’s take a glance at a number of the highest causes of WordPress sites getting hacked, and the way to forestall your website from getting hacked.

Recently, legion WordPress site has been hacked it’s frustrating to seek out out that your WordPress site has been hacked. during this article, we are going to share the highest reasons why WordPress site gets hacked, so you’ll be able to avoid these mistakes and protect your site.

Why is WordPress Targeted by Hackers?

First, it’s not just WordPress. All websites on the web are prone to hacking attempts.

The reason why WordPress sites are a typical target is that WordPress is the world’s preferred website builder. It powers over 31% of all websites meaning many legion websites across the world.

This immense popularity gives hackers a straightforward thanks to finding websites that are less secure, in order that they can exploit it.

Hackers have different types of motives to hack a web site. Some are beginners who are just learning to use less secure sites.

Some hackers have malicious intents like distributing malware, employing a site to attack other websites or spamming the web.

With that said, let’s take a glance at a number of the highest causes of WordPress sites getting hacked, and the way to forestall your website from getting hacked.

1. Insecure Web Hosting

Like all websites, WordPress sites are hosted on an internet server. Some hosting companies don’t properly secure their hosting platform. This makes all websites hosted on their servers prone to hacking attempts.

This can be easily avoided by choosing the most effective WordPress hosting provider for your website. It ensures that your site is hosted on a secure platform. Properly secure servers can block many of the foremost common attacks on WordPress sites.

If you would like to require extra precautions, then we recommend employing a managed WordPress hosting provider.

2. Using Weak Passwords

Using weak passwords

Passwords are the keys to your WordPress site. you would like to create sure that you’re employing a strong unique password for every one of the subsequent accounts because they will all provide a hacker complete access to your website.

Your WordPress admin account
Web hosting control board account
FTP accounts
MySQL database used for your WordPress site
Email accounts used for WordPress admin or hosting account
All these accounts are protected by passwords. Using weak passwords makes it easier for hackers to crack passwords using some basic hacking tools.

You can easily avoid this by using unique and powerful passwords for every account. See our guide the most effective thanks to managing passwords for WordPress beginners to find out a way to manage all those strong passwords.

3. Unprotected Access to WordPress Admin

The WordPress admin area gives the user access to perform different actions on your WordPress site. it’s also the foremost commonly attacked area of a WordPress site.

Leaving it unprotected allows hackers to undertake different approaches to crack your website. you’ll be able to make it difficult for them by adding layers of authentication to your WordPress admin directory.

First, you must password protect your WordPress admin area. This adds an additional security layer, and anyone trying to access the WordPress admin will provide an additional password.

If you run a multi-author or multi-user WordPress site, then you’ll be able to enforce strong passwords for all users on your site. you’ll be able to also add two-factor authentication to create it even harder for hackers to enter your WordPress admin area.

4. Incorrect File Permissions

File permissions

File permissions are a collection of rules employed by your web server. These permissions help your web server control access to files on your site. Incorrect file permissions can provide the hacker access to write down and alter these files.

All your WordPress files should have 644 value as file permission. All folders on your WordPress site should have 755 as their file permission.

See our guide a way to fix the image upload issue in WordPress to find out a way to apply for these file permissions.

5. Not Updating WordPress

Some WordPress users are petrified of updating their WordPress sites. They fear that doing so would break their website.

Each recreates of WordPress fixes bugs and security vulnerabilities. If you’re not updating WordPress, then you’re intentionally leaving your site vulnerable.

If you’re afraid that an update will break your website, then you’ll be able to create an entire WordPress backup before running an update. This way, if something doesn’t work, then you’ll be able to easily revert back to the previous version.

6. Not Updating Plugins or Theme

Just like the core WordPress software, updating your theme and plugins is equally important. Using an outdated plugin or theme can make your site vulnerable.

Security flaws and bugs are often discovered in WordPress plugins and themes. Usually, theme and plugin authors are quick to mend them up. However, if a user doesn’t update their theme or plugin, then there’s nothing they will do about it.

Make sure you retain your WordPress theme and plugins up to date.

7. Using Plain FTP rather than SFTP/SSH

SFTP rather than FTP

FTP accounts are wont to upload files to your web server using an FTP client. Most hosting providers support FTP connections using different protocols. you’ll be able to connect using plain FTP, SFTP, or SSH.

When you connect with your site using plain FTP, your password is distributed to the server unencrypted. It is spied upon and simply stolen. rather than using FTP, you must always use SFTP or SSH.

You wouldn’t change your FTP client. Most FTP clients can connect with your website on SFTP yet as SSH. you simply must change the protocol to ‘SFTP – SSH’ when connecting to your website.

8. Using Admin as WordPress Username

Using ‘admin’ as your WordPress username isn’t recommended. If your administrator username is admin, then you must immediately change that to a distinct username.

For detailed instructions take a look at our tutorial on a way to change your WordPress username.

9. Nulled Themes and Plugins

Malware

There are many websites on the web that distribute paid WordPress plugins and themes free. Sometimes it’s easy to urge tempted to use those nulled plugins and themes on your site.

Downloading WordPress themes and plugins from unreliable sources is incredibly dangerous. Not only they’ll compromise the safety of your website, but they’ll even be wont to steal sensitive information.

You should always download WordPress plugins and themes from reliable sources like the plugin/theme developers website or official WordPress repositories.

If you can not afford or don’t want to shop for a premium plugin or theme, then there are always free alternatives available for those products. These free plugins might not be pretty much as good as their paid counterparts, but they’ll get the task done and most significantly keep your website safe.

You can also find discounts for several of the favored WordPress products within the deals section on our website.

10. Not Securing WordPress Configuration wp-config.php File

WordPress configuration file wp-config.php contains your WordPress database login credentials. If it’s compromised, then it’ll reveal information that might provide a hacker complete access to your website.

You can add an additional layer of protection by denying access to the wp-config file using .htaccess. Simply add this small code to your .htaccess file.

<files wp-config.php>
order allow, deny
deny from all
</files>

11. Not Changing WordPress Table Prefix

Many experts recommend that you simply should change the default WordPress table prefix. By default, WordPress uses wp_ as a prefix for the tables it creates in your database. You get a choice to change it during the installation.

It is recommended that you simply use a prefix that’s a bit more complicated. this can make it harder for hackers to guess your database table names.

We Fix Hacked Websites

We strive to rescue hacked WordPress website, clean up Malware, and monitor your WordPress healthiness
 

There are thousands of websites being hacked everyday. Hackers (cyber-criminals) uses automated methods to hack outdated, vulnerable websites. Most hacks are automated, non-targeted, intentionally hidden (hidden to both website owner and web hosting).

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