Google Web Stories

What is Google Web Stories? How does it work?

Google Web Stories

Google Web Stories

With the launch of Google Web stories, many website owners are curious about this web story thing, what is that?; how does it work?; Should we consider doing this?, and why it matters to them?

At over 5.6 billion searches every day, if they choose to make Web Stories stand out in the results pages of the search engine, then that was most likely to result in a higher click-through rate for websites that take a few minutes to go through the following setup.

In the different instances we’ve seen over the internet, the “Stories” format – whether on Facebook, Instagram, and even Snapchat – is undeniably growing in popularity and one might say that it’s on its way to be the standard for content consumption.

What is Web Story?

Web Stories are the type of stories created for the internet. It is powered by the AMP platform and is Google-supported. A Web Story provides a structure and functionality which is similar to the stories that you would find on your favorite social network.

A story is a short series of pages with text, video, sounds, and pictures. You can click on the reader to display the next page. Initially, this format was created for web publishers. They can indeed use Web Stories to explicitly tell “a story” on their website. So, the readers could access the content on the internet or on the mobile platform. The format of Web Stories offers some key differences with Facebook or Instagram ones.

Although users have the same experience as a publisher, the story can be embedded on your site (with a simple HTML iFrame), and it can be found on searches as well. Appearing in the search result is a huge deal, since anyone can see your story and that gives a massive brand value.

What is a Google Web Story?

Google Web Stories is a modern method of Mobile Accelerated Pages (AMPs). It is a content intended to be consumed in tiny chunks.

Each Web Story page has a maximum of 10 words in it. A Web Story’s recommended size ranges are between 4 to 30 pages.

Even publishers can earn through affiliate links, Google Ad Manager, and Google DV360 (Beta) by monetizing Web Stories.

Web stories are intended for consumption by mobile users who wish to consume content at a glance. Google describes the typical consumer content as someone on lunch or in a public place where they can’t spend more time on reading.

Google Web Stories is free and open-source.

Marketing Benefits of Google Web Stories

Storytelling is always the best marketing gig for any kind of business and this web story enables us to do this virtual storytelling more effectively and help us to attract more customers.

Publishers adopt this format of the web story, since it can be featured attractively for mobile users. Web Stories is a new way of getting a substantial amount of traffic.

People won’t buy or use things that they don’t understand, this google web story is the best way to keep people more informed about your products or services which has a direct impact on your business growth.

Google Word Stories WordPress Plugin

Google announced a plugin for WordPress to help publishers gain more traffic via the Web Story format. Both the plugin and the program Web Story are in the beta version.

A final version of the WordPress Web Story plugin is due to be released later this summer, 2020. The current version of the plugin lacks support for animation and page attachment. The final version will have all the features and will be smoother than the beta.

Best practice for creating Google Web Stories

Some useful Resources

Wrapping up

Web Story’s point is what Google calls, snackable content.

It is recommended that videos are not longer than 15 seconds and that they feature subtitles.

Google specifies the shooting videos in portrait mode, not in landscape mode. They display a full screen on a mobile device that way.

Whatever be the medium stories are the king of content marketing.

“Sometimes a person needs a story more than food to stay alive.”

Barry Lopez

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Image SEO Optimizing images for better ranking

Image SEO: Optimizing images for better ranking

Image SEO Optimizing images for better ranking

Search Engine Optimization

Image SEO

SEO involves a wide range of different aspects, so it can be easy for businesses to overlook some of the smaller steps to practice good on-site SEO. However, anything you can do to reinforce the SEO of your website makes a real difference – especially if it’s something other sites might overlook.

It is a simple and important step to make your website more competitive in search engines by taking time to optimize your images for SEO.

It’s kind of a little thing that many businesses let the cracks slip through, but makes it so much more worthwhile to do.

Looking to enhance the Image SEO on your website? The image search can bring many new visitors to your website when optimized correctly.

To benefit from the image SEO, search engines need to help find your images and index them for the right keywords.

We’ll show you in this guide how to optimize the SEO image by following top best practices.

Use relevant, high-quality images

This is important for the SEO side of user experience. An image that is unrelated to the page’s content will be confusing to the user and one that’s blurry or badly cropped will just make your page look bad and unprofessional. If you run an online shop, optimizing the image is an art you’d have to learn. Image optimization is a vital aspect of creating a good eCommerce website – from attracting buyers, perusing Google photos towards-site load times. Make sure that every image you use is clearly related to what is on the page, and looks good.

You must be careful not to use any images you don’t have the right to, but you can find lots of online resources that can be used by businesses providing free images. Commit some time to find at least one good picture to include for each page you create and blog post; bonus points if you can find a few.

Optimize the Alt Tag

Alt attributes are an alternative text to images when a browser fails to render them appropriately. Even if the image is rendered, you will see the text of the alt attribute (depending on your web browser) if you hover over it. This is another aspect of the website that most users won’t see, but crawlers do.

The alt attribute provides SEO value for your website as well. Adding correct alt attributes to the images on your website which should include relevant keywords and will help you rank better in the search engines. As a matter of fact, using alt attributes is possibly the best way to show up in Google image and web search for your eCommerce goods.

Always update your images with Alt Text. Include your primary page keyword and something descriptive of the picture itself. If you are using WordPress, you can fill in an alt text field to do so.

Optimizing the size matters

Speed plays a major role in both SEO and user experience. Search engines typically rate higher fast websites. It is valid for the search of images, too.

When a customer arrives on your site, loading everything can take a while, depending on how big your files are. The larger the file sizes, the longer it takes to load a website. If you can decrease the image file size on your website and increase page load speed, fewer people visiting your website will click away.

You can make your site faster by resizing your image files when you upload them to your website even while displaying images at a high resolution. This is also simple to do with applications that are standard on most machines, such as the Mac Preview or Microsoft Paint. And if you have Adobe Photoshop, you can use the “Save for Web” option to help you seek the minimum file size that still gives an excellent resolution.

Disable Attachment Pages in WordPress

For all images that you upload to your posts and pages, WordPress creates a web page called the attachment page. This page shows just a larger version of the image, and nothing else.

This can impact your search rankings negatively on the SEO. Search engines consider the low quality or ‘thin content’ of pages with little to no text.

This is why we recommend that users disable the pages attached to your website.

This can be done by any image optimization plugin like Yoast etc. Another way to solve this issue is by using a redirecting plugin and redirecting the visitors of the attachment page to an actual content page. By doing so, you can also extra traffic to your website.

This can also be done manually, by adding the following code to the functions.php file of your theme

function wpb_redirect_attachment_to_post() {

if ( is_attachment() ) {

global $post;

if( empty( $post ) ) $post = get_queried_object();

if ($post->post_parent)  {

    $link = get_permalink( $post->post_parent );

    wp_redirect( $link, ‘301’ );

    exit();

    }

else      {

    // What to do, if parent post is not available

    wp_redirect( home_url(), ‘301’ );

    exit();

    }}}

add_action( ‘template_redirect’, ‘wpb_redirect_attachment_to_post’ );

Selecting the correct format

You may have noticed three main types of image files, but you may not really understand the difference between them. Understanding the different types of files can help you select the best one for your needs:

The next-gen formats

Apart from the standard formats, the so-called next-gen image formats such as WebP, JPEG 2000, and JPEG XR can also be accessed.

They are even suggested in Google PageSpeed Insights as Go-to formats: WebP, in particular, is one to pay close attention to, as Google developed it to serve high-quality images in smaller sizes.

Google studies have shown that WebP images can save more space and resources for websites than their traditional counterparts in JPEG and PNG.

The only major issue is that the WebP and other next-gen formats do not yet have 100% browser support.

Image SEO Wrapping Up

Image SEO is the easiest one while comparing with other SEO factors. You can give your pages an extra edge in the search engines by committing a little extra time to find the right images and optimizing them for search engines – each time you add a page to your website.

Find out how we can help with your project, contact us today.

Image SEO

Image SEO

Search Engine oSearch Engine optimizationptimization

What is SEO and Why is it important?

Search Engine oSearch Engine optimizationptimization

SEO stands for search engine optimization. It’s a collection of rules for optimizing your website – in such a way that it provides higher rankings in search engines’ organic results.

It is an excellent way to increase the standard of a website by making it user-friendly, faster, and easier to navigate.

Why is Search Engine Optimization important?

In today’s competitive market, SEO marketing is the most important thing compared to others.

Search engines serve many users per day searching for answers to their questions or for solutions to their problems.

If you are having a website, blog, or online store, then SEO will help  you to get targeted and a free traffic from search engines.

Search Engine Optimization is important because:

What are the main parts of the Search Engine Optimization process?

Technical SEO :

The first stage of the SEO process is named as technical SEO. As the name implies, with technical SEO – it has nothing to try with the particular content of a website or website promotion methods.

It has to try do with the settings that you would like to configure to make it work of the search engine crawlers easier. Usually, once you get your technical SEO correct, you’ll not need to bother with it again.

On the contrary, if you’ve got problems with crawling and indexing, it can negatively impact your rankings.

On-site SEO :

The second stage is On-Page SEO. It has to work primarily with content and the other elements found on a page. Unlike technical and off-page SEO, the most focus of on-page SEO is to produce search engine crawlers’ enough signals, that they understand the meaning and context of your content.

Remember that search engines don’t read a page like a human would, to find signals to work out what a page is all about. In this stage, it simply affects the website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data mark-up, and other techniques which will send the proper signals to search engines.

If followed correctly, on-page SEO also will improve the usability and credibility of a website or blog.

Off-site SEO :

The third stage is Off-Page SEO. Besides the changes that you do to your website (on-site SEO) to make your website rank higher within the SERPs, and to improve your website’s ranking position is by using off-site SEO techniques. Off-site SEO is usually referred to as link building, but I like better to use the term website promotion. As the correct way to promote a website involves more methods and techniques than building links.

What are the difference between Search Engine optimization and digital marketing?

Some people often inquire me “Is SEO a similar as Digital Marketing?”. The best answer is that SEO is one of the important tools that is available in your Digital Marketing arsenal.

SEO are often a part of your overall Digital Marketing campaign which normally includes other things like social media promotion, PPC, content strategy etc.

Find out how we can help with your project, contact us today.

Social Media Marketing | SEO | Degiital marketing

SEO Trends for 2020 and Beyond That You Need To Know

Social Media Marketing | SEO | Degiital marketing

SEO is a must-have thing for businesses, whether you’re big or small. SEO can help bring your brand to the proper audience and position you in s rankings.

Much like anything on the web, SEO algorithms are ever-changing. The SEO trends of 2020 are often different from those 5 years ago. If you don’t adjust your optimization strategy, you ought to expect drops in your rankings.

Here the highest SEO trends for 2020 and beyond:

Snippets Dominate More Search Clicks –

Whether you recognize it or not, you’ve probably seen countless featured snippets from Google when testing information or answers to your questions.

We often ask the position that featured snippets give to content as “position zero.”

This is because featured snippets take up the foremost space on an inquiry results page. Snippets are at the very top of the page.

How to get featured snippets?

Google’s algorithms search through countless sites to hunt out the content which is able to best answer a user’s questions. When the crawlers find it, they display the content within the type of a featured snippet, which makes it easier for people to locate the knowledge they’re trying to search for.

With this in mind, you would like to know which questions your audience is asking, and the way you’ll be able to tailor your content to answer those questions accordingly.

Secure Websites Are a requirement in SEO –

An SSL certificate activates the padlock and so the https protocol allows secure connections from an online server to a browser. Secure websites can protect a user’s connection by securing information in three layers – Encryption, Data Integrity, and authentication.

But how does SSL help with SEO?

Almost 55% of all websites are secure, whereas 40% of Google’s page one organic search results feature an HTTPS site. Google has encouraged webmasters to create the migration to a secure site for a brief time now and has been giving an increasing amount of weight in ranking boosts to websites that are HTTPS. Get an SSL Certificate ASAP.

Rapid Growth of Video Content in SEO –

Over the past decade, video content has grown to become a vital part of modern-day digital society. An unlimited majority of companies have changed their marketing strategies to include videos so as to speak with their target market in a way that’s easy to consume on the go, yet at the identical time, provides flexibility, value, and relevance.

However, videos aren’t just great for engaging people and turning their attention toward your company’s offering and profile — they will also improve your SEO and, ultimately, website rankings.

It’s safe to mention that due to their immersive nature, the utilization and recognition of videos will only continue its upward growth within the near future. The downside line is that individuals prefer watching videos, engage with, and have a tendency to recollect them — exactly what every marketing strategy aims to realize.

However, you have got to be sure you don’t only use videos for his or her marketing potential, rather for their SEO advantages also. Videos have repeatedly proven their capability to spice up the web visibility of brands, drive more traffic, and increase website rankings within the eyes of search engines.

Best Quality Content is Very Crucial Than Ever –

The rise of video has dominated the content marketing industry for the last few years. But there’s an increasing evidence that several people still prefer written content.

Search engine bots nowadays are very clever – but they can’t read a video. They still depend on written words to assist them in rank every bit of content, including videos, for relevance in search results.

This is why even videos need to be written language so as to secure their Search engine rankings. YouTube, which is owned by Google, requires a minimum of a 200-word summary explaining what the video is about. This must be clear, unique, and well-written.

Without this, even the foremost informative video can disappear into obscurity online.

Websites Optimize for Voice Search –

Have you ever tried to look for a few data online once you were multitasking and couldn’t type the text? It might be quite challenging without the chance to conduct a voice search.

By 2021, 71% of respondents would rather use their voice assistant to look for something than physically typing their queries.

And what’s most significant is that, the differences between spoken and typed queries may cause different SERP results. This successively means your competitors’ voice search optimized websites have better chances of engaging your potential customers or subscribers.

The most significant concern about voice search?

People using voice search on mobile will get only 1 top result. This one results affectionately dubbed “position zero,” and everybody wants it.

Ranking most wanted — or securing position zero — is going to be the most goal for each business owner.

Users Demand Excellent Digital Experiences (UX) –

Search engines invest lots of effort to trace, measure, and record the user experience of internet sites and use it as a ranking factor. Once they know that a selected website consistently gives its users an honest experience, they may consider ranking them higher.

Each Google update has made the program more user-friendly and user focused. We’ve seen changes to SERPs, like rich snippets and knowledge panel, and algorithm updates that show how important UX has become to Google.

As a corporation, if you’re employed on creating a good user experience each time your customers interact with you online, you’ll not only build a loyal audience for yourself, but you’ll even be within the favorites list of the search engines like Google, and will sure rank you on top for the relevant keywords.

GET YOUR FREE SEO REPORT TODAY

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SEO vs PPC Which is best for marketing at the time of COVID-19 crisis Proeze

SEO vs PPC Which is best for marketing at the time of COVID-19 crisis

SEO vs PPC Which is best for marketing at the time of COVID-19 crisis Proeze

While the COVID-19 pandemic persists, companies around the board have to reinvent themselves – and sometimes in surprising ways – to cope with the growing market environment. Understandably, many are reassessing their plan and budgets for digital marketing in view of the unpredictable economic situation. Wherever possible, brands capable of doing so will benefit from using this time to prepare and strategize for the future, rather than putting the brakes on. The marketing paradigm changed with COVID-19 spreading practically overnight.   We’re now seeing several market shutdowns around the world.  That will require marketers in our ever-changing world to be courageous, agile, imaginative and cautious

It has already been said, but it bears repeating traffic is the lifeblood of any online company. An online business’s success depends heavily on how much traffic it can produce for its sites. This is an undoubted reality.

However, what is under much discussion is the question of SEO vs. PPC, two of the most effective approaches to traffic generation. SEO stands for the optimization of search engines. PPC is pay per button. Though their ultimate objective is the same, different concepts require different techniques and methodologies.

Diffrence between SEO and PPC | Proeze

Both are successful methods of driving visitors to a website, but for some situations, one approach may work very well, while with the other, you can find difficulties in generating traffic in the same situation.

 

To be effective with either approach or both, marketers should be aware of their strengths and weaknesses so that they can be implemented correctly under optimal conditions

When would it be better to use SEO?

SEO refers to a collection of techniques aimed at propelling a website to the major search engines first list.

For online businesses, SEO is very important as statistics show that 80 percent of the traffic that can be created for any website comes from the search engines.

There is no question that the biggest search engine is Google, which receives more than 3.5 billion searches a day; thus, most SEO campaigns target this particular search engine.

And when are you going to use SEO tactics over PPC? Below are some situations where SEO will prove to be of great benefit to an online company.

Know SEO isn’t “Free Clicks.” It is a huge amount of work in content development and promotion that takes a lot of time and energy.

When would it be better to use PPC?

Now we are going to the other side of the SEO vs. PPC controversy.

Pay-per-click marketing is an advertisement tool used on the results pages of search engines. Basically, when someone types in a question containing your keywords, you offer to have your advertising show up in the supported results.

What is ‘pay per click’ named? Since any person who clicks on the ad you’re promoting has to pay for that.

Popular advertisement platforms for PPC include Google Ads (AdWords), Bing Ads and an advertising platform for Facebook. There are plentiful niche specific PPC systems too. One good example is the advertisement choice for PlentyOfFish.com, which works fantastically with dating offers.

So, when should you use PPC marketing? Below are some circumstances when PPC would prove highly beneficial for an online business.

There are certain circumstances where one marketing strategy or the other may be preferred. Personally, I don’t think you should worry about SEO vs. PPC-but rather that both SEO and PPC are important and complementary aspects of an online marketing strategy.

GET YOUR FREE SEO REPORT TODAY

As a respected agency we are proud of our team, and the expertise that our SEO service delivers. And we would love to work with you. Contact us today and experience why Proeze is known as the SEO agency to work with.

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