Google algorithm

Google Algorithm Update for 2021

Google algorithm

Google is continually making improvements to its algorithm and how its organic search results page ranks websites. This implies that to increase their ranking or continue to rank highly, businesses have to keep up with these changes. The latest Google algorithm update for 2021 has just been announced, so for you and your business, this is what it means.

Google Algorithm Update for 2021 Overview

SEO involves several variables, and based on any of them, you can see improvements in the search engine rankings. This includes basic techniques such as using keywords, ensuring that the material is suitable for the keywords and titles of the page. This will help to provide a fast time for loading. These all play a part in ensuring that relevant information is found by the person who uses Google. This data is for the particular search and incorporates it in a search word. This may be for local programs, information about certain topics, or even for shopping purposes.

As the algorithm alters, the focus on certain parameters also changes. For example, Google launched ‘Panda’ in 2016, an update to the algorithm that prioritized high quality content websites. Such days are long gone for stuffing keywords, redundant content or less content to put on the search results.

What is Page Experience?

Google has a detailed developer document on the criteria for page experience, but in short, these metrics aim to understand how a user will perceive a particular web page experience: considerations such as whether the page loads quickly, mobile-friendly, runs on HTTPS, intrusive advertisements are present, and content jumps around as the page loads.

Several current ranking variables in Google search includes page experience, like the mobile-friendly update, page speed update, HTTPS ranking, intrusive interstitial penalty, stable browsing penalty, while refining metrics around speed and usability. These refinements are what Google describes as Core Web Vitals.

What are all these factors?

Let’s see how Google documents the page experience for each individual factor:

Largest Contentful Paint (LCP): Measures loading performance. Sites should seek to have LCP to take place within the first 2.5 seconds of the page starting to load to provide a good user experience.

First Input Delay (FID) – Measures interactivity. Sites should strive to have an FID of less than 100 milliseconds to provide a good user experience.

Cumulative Layout Shift (CLS) – Measures visual stability. Sites should strive to have a CLS score of less than 0.1 to provide a good user experience.

Mobile-Friendly – With the Mobile-Friendly Test, check if your page is mobile-friendly.

Safe browsing – The page does not contain content that is malicious (malware) or deceptive (social engineering). Check to see if the security issues report has any safe-browsing problems on your site.

HTTPS – The page is served over HTTPS. Check if your site’s connection is secure. If the website is not served over HTTPS, then learn how to use HTTPS to encrypt your site.

No intrusive interstitials –  The user can easily access the page content. Learn how content can be made less accessible by interstitials.

Get ready for this update –  Recently Google mentioned that it is not going live, as there are no new ranking variables. Google promised to offer a six-month notice before it goes live sometime in 2021. Google is giving us time, it normally gives us a heads up to prepare for these updates, but also because of the unstable environment, we are all living through during this pandemic. We’ll update all of you when Google announces the release date of this update.

How big of an update will this be?

We have heard from Google about previous Google updates, how 11.8 percent of all queries were affected by Panda’s original release, or 10 percent of queries were affected by Google BERT, or that HTTPS affected is a small factor. But with this update, we aren’t really sure yet.

Great content is still supreme – Google made it clear that, despite poor page experience, great content will still rank highly in Google Search results. Quoting Google, “While all the components of page experience are important, even if some aspects of page experience are subpar, we will rank pages with the best overall information. Having great, relevant content is not overridden by a good page experience. In cases where several pages have similar content, however, page experience becomes even more critical for search visibility.”


Over time, the user experience will be more and more important.

Google will eventually want to make sure that the site ranks high if you love a site and everyone else loves that site.

On the flip side, if everyone feels that a website has a terrible user experience, then in the long run, Google will not rank that website as high.

Just like any Google algorithm update, expect multiple revisions to be seen over time. They adapt to make their algorithms more efficient over time, as they learn. But what makes this update special is that you have an advanced warning, which is cool. So, take the risk and fix any problems with usability that you might have.

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Google Algorithm Update for 2021

Google Algorithm Update for 2021

Google Algorithm Update for 2021

Google Algorithm Update for 2021


What are the Major Google Algorithm Updates?


Google is a fickle beast. The search engine is key thing for the success of your website content, but no one truly knows about the Google algorithm and how it works (except for the elusive Google search-quality team, of course).

Google’s search engine is changing day by day. It has achieved this leading position by continually updating its algorithm to meet its user’s needs and delivering the best the possible results (not to mention engaging users with new daily doodles on the Google homepage).

If your content doesn’t meet up with these Google algorithm updates, then you risk losing valuable spaces on the search engine result page (SERP) as well as you may lose potential visitors, leads, and customers.

What is the Google Algorithm?

The Google algorithm is a complicated method that retrieves data from its search index and automatically produces the best possible query results. To deliver web pages ranked by relevance on its search engine results pages (SERPs), the search engine uses a combination of algorithms and numerous ranking signals. Google only made a handful of updates to its algorithms in its early years. But now, every year, Google makes thousands of modifications.

Major Google Algorithmic Updates

1. Google Algorithm Panda

Launch date: February 24, 2011

Hazards: Duplicate, plagiarised or thin content; spam generated by users; stuffing of keywords

How it works?

Panda assigns web pages a so-called “quality score”; this rating is then used as a ranking factor. Panda was initially a detector rather than part of Google’s ranking, but was officially incorporated into the core algorithm in January 2016. Panda rollouts have become more frequent, so it is now quicker for both penalties and recoveries to happen.

2. Google Algorithm Penguin

Launch date: April 24, 2012

Hazards: Spammy or irrelevant connexions; interactions with over-optimized anchor text

How it works?

The goal of Google Penguin is to down-rank sites whose links it considers manipulative. Penguin has been part of the core Google algorithm since late 2016; it works in real time, unlike Panda.

3. Google Hummingbird Algorithm

Launch date: August 22, 2013

Hazards: Stuffing with keywords; low-quality content

How it works?

Hummingbird allows Google to better interpret search queries and provide results that correspond to the intent of the searcher (as opposed to the specific terms in the query). While keywords remain important, Hummingbird allows a page to rank for a query even if it does not contain the exact words entered by the searcher. With the aid of natural language processing that relies on latent semantic indexing, co-occurring terms and synonyms, this is achieved.

4. Google Pigeon Algorithm

Launch date: July 24, 2014 (US); December 22, 2014 (Canada, UK, Australia)

Hazards: Poor on- and off-page SEO

How it works?

Pigeon affects those searches in which the location of the user plays a major role. The update created closer ties between the local algorithm and the core algorithm: in order to rank local results, traditional SEO factors are now used.

5. Google Mobilegeddon Algorithm

Launch date: April 21, 2015

Hazards: Lacks mobile version; poor mobile usability

How it works?

Google’s Mobile Update (aka Mobilegeddon) ensures that mobile-friendly pages are at the top of mobile search, while non-mobile-optimized pages are filtered out or severely down-ranked from the SERPs.

6. RankBrain Algorithm

Launch date: October 26, 2015

Hazards: Lack of query-specific characteristics of relevance; shallow content; poor UX

How it works?

RankBrain is part of the Hummingbird algorithm used by Google. It is a machine learning system that helps Google to understand the meaning behind queries and to respond to those queries by providing the best matching search results. The third most significant ranking factor is called RankBrain by Google. While we don’t understand RankBrain’s ins and outs, the general opinion is that it identifies relevant web page ranking features for a given query, which are basically ranking factors specific to the query.

7. Possum Algorithm

Launch date: September 1, 2016

Hazards: Tense competition in your target location

How it works?

The Possum update made sure that local results vary more depending on the location of the searcher: the closer you are to the address of a company, the more likely it is to be seen among local results. Possum also led to a greater range of results for very similar queries. Interestingly, Possum also gave a boost to companies outside the physical city area.

8. Fred Algorithm

Launch date: March 8, 2017

Hazards: Thin, content that is affiliate-heavy or ad-centered

How it works?

Fred targets websites that violate Google’s webmaster directives, the latest of Google’s confirmed updates. Most of the websites affected are blogs with low-quality posts that mostly appear to be created for the purpose of generating ad revenue.

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