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Woo Commerce Vs OpenCart – Which eCommerce platform is right for you?

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As more businesses move their products and services online, eCommerce platform are putting forth every effort to respond to their customers’ needs and wants in the most efficient manner possible. The eCommerce industry is dictating the trend, and it shows no signs of abating.

However, in order to start an online store that is successful, one must have a practical approach to the key skills and tools required to get started. To put it another way, one must understand which eCommerce platform is best for their business, as well as all of the necessary features for monetizing their website.

When it comes to finding the perfect eCommerce partner for your store, there are several options available, both free and paid. Users have a plethora of options to choose from when it comes to eCommerce solutions. If you want something out of the box, however, you have two options: WooCommerce or OpenCart.

Both are popular eCommerce platforms that make it simple to set up an online store and provide a plethora of customization options. Here’s how the two platforms’ relative popularity has changed over time.

OpenCart – Background

OpenCart is a simple, open-source shopping cart system that was launched in 2008 to manage the needs of any online store, regardless of its size. It’s free, has a lot of features, and comes with its own set of themes and extensions. It’s a full-featured eCommerce platform that runs on a server with PHP5, MySQL5, and Apache. It can, however, be hosted on any server you want as long as it meets the system requirements.

WooCommerce – Background

WooCommerce is a WordPress plugin created by Woo Themes that was released in 2011. One can easily convert an existing WordPress site into a fully functional eCommerce store using WooCommerce. It’s a hugely popular plugin, thanks in part to the reputable company behind it and the extensive set of features it provides to ensure that your visitors have an enjoyable shopping experience.

Now, for a side-by-side comparison of the two platforms!

Ease of Installation

OpenCart is simple to set up. It can be installed in one of two ways: manually or with the help of a single-click script installer.

The first option is a more complicated and time-consuming process, but it will provide you with more customization options and facilities. The second (single-click script installer) is a good choice for those who want to get their store up and running as quickly as possible. Softaculous and Simple Scripts are two OpenCart installers.

As previously stated, WooCommerce is a WordPress plugin, so you’ll need a WordPress site to use it. The plugin can be downloaded and installed directly from the WP dashboard once the site has been configured. You can also get the plugin and the necessary files from WordPress.org.

In conclusion, WooCommerce is easier to install than OpenCart.

Extensions, Themes, and Add-ons

OpenCart comes with a beautiful front-end template by default, but you can choose from over 2000 different templates as a user. Themes are available for free and for a fee ranging from $60 to $70. There are numerous add-ons available as well.

Google Analytics, Facebook, and Twitter integrations are included by default; however, special extensions are required for Amazon, eBay, and a few other useful services. Additionally, there are excellent shipping options as well as SEO-related add-ons.

WooCommerce, on the other hand, lacks some basic features when compared to OpenCart, so you’ll have to pay for a lot of extensions to meet your various requirements. Different payment processors, such as PayPal, will require payment.

Furthermore, WooCommerce offers limited support, and access to the forum requires additional fees.

WooCommerce comes with a useful collection of free and paid themes in terms of templates. These themes can cost anywhere from $39 to $79 if they come with Adobe Photoshop options.

The Bottom Line OpenCart comes with more out of the box, but both platforms feature a pretty wide selection of handy add-ons and plugins to get your store rolling.

Customization

Customizing the theme, you use in OpenCart can be difficult. The template structure is difficult to navigate, and its code is stored in the database rather than HTML, making it difficult for a webmaster to complete the task.

When talking about WooCommerce, the plugin is blessed with amazing customization ability. The plugin comes with all of the administrative tools you’ll need to improve the overall quality and functionality of your website. In addition, when it comes to making changes to the design, you have more control.

In conclusion, WooCommerce has more user-friendly and customizable features than OpenCart.

Multiple Stores

Because OpenCart is a stand-alone eCommerce platform, setting up multiple eCommerce sites with a single installation is simple.

WooCommerce does not have this feature. It can’t be used on any other website than WordPress and creating multiple shopping carts necessitates multiple installations. However, using multiple installations and selling your products with OpenCart is not required.

Final Thoughts For managing multiple stores, OpenCart is a better platform. It’s also more versatile, as it can be used on any website rather than just WordPress.

Conclusion

Both plugins have their own set of advantages and disadvantages, so it comes down to your personal preferences. OpenCart is a good choice if you are tech-savvy, want an independent online channel, and don’t require a lot of customization. However, if you want to extend the functionality of your website in the simplest way possible, WooCommerce is the way to go.

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Advantages of eCommerce over traditional shops

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As technology advances, the conventional way of trading shifts and ecommerce is becoming increasingly prevalent. It is also known as electronic commerce or internet commerce, which refers to the purchase and sale of products or services through the internet.

The digital revolution has had an effect on many sectors like trade. Nowadays, people are more likely than in a classic shop to make a purchase over Amazon or related pages.

According to Statista, there are rising numbers of dollars spent on e-commerce sites each year. It had hit $3.45 billion in the last year alone. The figure will reach $4.88 billion by 2021.

What are the highlights of Ecommerce over Traditional Commerce?

1) No geographical limitation

When it comes to traditional commerce, you can do business only where your physical store has been set up. This is not the case with Websites for e-commerce. For them, if carefully designed the entire planet is their sandbox. With only a few clicks people from one corner of the world can easily order a particular product from another corner of the world.

2) Gaining customer using search engine visibility

Traditional business shops are still dependent on branding and partnerships to bring more customers to their store, but e-commerce drives much of their traffic from search engines on the other side. More than 30 per cent of e-commerce traffic comes from search engine proprietary searches. This is just the traffic from organic searches and then we’ve got ads, social media traffic that’s the turning point for many e-commerce firms. You can quickly gain insights into the traffic coming from various social media sites by using a creative solution like Proeze for your e-commerce shop.

3) Lower cost/investment

One of the main reasons for launching an e-commerce website is that it needs a low investment over a physical store. To slash your e-commerce website costs, you can use the best marketing technique that includes: organic search, pay per click or social media traffic. Compared to a physical store, the manpower and property needed to get the company up and running is also much less.

4) Locate product quickly

We’ve all been through the hassle of putting a particular product in a large shop, running up and down the aisles and asking the person in charge to help. This is not the case for e-commerce sites, as the consumer only has to click through intuitive navigation or simply type the particular product into the search box to find their requirement immediately.

5) Save travel time and cost

The main reason people are moving from conventional to e-commerce is that it saves time and expense for travel. The customer has to visit the store for a physical shop to buy the item while he can do it with only a few clicks sitting on the couch with an e-commerce website. With the advent of m-commerce, it has saved the customer’s time by letting them buy the products on the go, even more so.

6) Remains open all the time

Another big factor that has moved consumers from traditional trade to websites of ecommerce is that they too can shop at odd hours. The timings for e-commerce stores are 24*7*365. There is no obligation on an e-commerce website which is why they can stay open all the time. Sellers profit from it as they are getting more and more orders and it’s much more convenient for the consumer around the clock.

What is the best way to switch Traditional Retailer to Digital?

With a view to staying competitive and achieving exponential efficiency, many companies are moving from their traditional selling methods into the ecommerce environment. Although online retail nowadays grows at a tremendous pace, entering into digital commerce is a fantastic idea regardless of your business field. To give the customers exceptional convenience and motivate your brand, here’s a checklist you need to think before switching to e-commerce.

  • Start with the Groundwork

The first step is to develop a successful strategic plan for your company. Based on your business’ processes, competencies, and service area, you can create an efficient strategy customised to suit your business needs. Second, putting your client base first will help you concentrate on a specific market.

  • Analysing Customer Behaviour

Another critical move is to consider the market trends and their business requirements. By having insights into the customer’s shopping preferences, you can easily place your goods and services accordingly. This allows you to provide your customers with a personalised experience which will further empower your company.

  • Setting Up A Store

You are ready to set up an online shop for your company once you finalise the strategic objectives, pick a specific product concept, evaluate the target audience, and establish a detailed understanding of consumer preferences. But you need to build a merchant account to operate this digital store successfully. You will also need to build a database (with an intuitive and user-friendly interface) that can help you easily organise the goods on your ecommerce website.

  • Social Media

Taking advantage of the power of social media to create a special, robust user experience. Being one of the most critical moves to reach your target audience will help you drive traffic to your e-commerce website through a successful social media strategy. You may employ a specialist for some unique marketing tactics to produce a stable route map for social media.

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