SMS Marketing

How to Use SMS as a Marketing Channel?

SMS Marketing

SMS marketing has practically been around as long as the medium has. It is no wonder that omnichannel promotions have become a gold standard in e-commerce marketing, with SMS as an integral platform, coupled with advances in marketing software.

SMS marketing’s importance lies both in its format and in its proximity to customers. Cell phones are not only always at arm-length, but text messages are often fast and quick to consume.

What is SMS Marketing?

SMS marketing stands for “short message service.” Brands use SMS marketing to connect with their clients, also referred to as text message marketing.

SMS differs from email in that, with a 160 character limit and more immediate delivery, the messages are very short. The message appears on the mobile phone of your customer just seconds after it is sent, often providing a push notification to your customer that it has arrived.

For three primary things, SMS marketing is great:

SMS marketing offers e-commerce marketers a peculiar opportunity to build a relationship with their customers.

SMS as a Marketing Channel

Step 1: Build Your Marketing List

You need an audience, aka a subscriber list of mobile phone numbers you can send your messages to, before you can start your first SMS campaign. And these cannot just be any mobile numbers: these must be contacts who have opted to receive your company’s SMS marketing.

For individuals receiving SMS marketing, the US and other nations require explicit opt-ins, meaning that even brands with a healthy email marketing subscriber list or a considerable number of mobile app downloads cannot start sending SMS messages out of the blue to these individuals. In other words, you need to ensure that you have a vetted list of textable people before brands can leverage SMS messages as part of a cross-channel customer engagement mix.

As with any strategy for customer acquisition, considering a mix of organic and paid marketing channels makes sense. You may want to consider promoting the benefits of opting to receive SMS updates from your brand via some of the channels detailed below, depending on the target audience of your brand, your overall budget, and your customer engagement objectives.

  • Organic channels – Email marketing, social media marketing and campaigns, in-browser and in-app messaging. The basic goal here is to leverage your own (organic) channels to cross-promote SMS as another way to receive updates for the clients of your company. The challenge is not to convince customers why your brand is incredible, but simply to share why your SMS campaigns should not be missed and otherwise secure those SMS opt-ins from contacts who are already part of your larger customer network.
  • Paid channels – Digital advertising, paid social advertising, TV advertising, and out-of-home (OOH) campaigns, such as billboards or public transportation ads: Since these audiences may never have heard of your brand before, you will have to do the job of explaining why it is worth paying attention to both your brand and text messages.

You’ll want to track your stats as with any campaign and see which attempts lead to sign-ups, keep track of the average cost per acquisition, leverage campaign testing to see if certain images or calls to action perform best, and more.

Step 2: Weigh Your SMS Marketing Customer Acquisition Growth by Channel

Once your paid promotional efforts lead to sign-ups and SMS opt-ins are generated by your organic efforts, it is time to dig into the information that you have begun collecting in the previous step to see which channels or strategies lead to the most opt-ins (or the lowest cost opt-ins) to optimize your acquisition efforts.

For example, if you find out that email is more successful in convincing existing customers to opt-in to receive SMS, then you may want to utilize this channel to send additional promotional messages to customers who have not subscribed yet.

Step 3: Conduct Your Marketing Campaigns

However, do not exclude the customer segmentation. You want to be ready to deploy your first welcome campaign as soon as clients begin to opt-in to receive SMS campaigns from your brand. This can be as easy as a warm note thanking clients for subscribing to text updates from your company that include a special promo code or other offer. And this onboarding campaign should be sent in a timely manner (within minutes or hours of signing up, not days or weeks), leveraging marketing automation.

As your SMS sign-up efforts lead to a larger audience of opted-in clients, you may find that there is an opportunity to start sending SMS campaigns that build on the specifics of the various acquisition campaigns that you are running. For example, if your OOH campaign uses creativity that is significantly different from your email campaign, then you can segment your audience through the acquisition channel and tweak your copy of your SMS marketing campaign to ensure that there is continuity between the messages they have received and the subsequent messages you send.

Step 4: From Single-Channel Mobile Marketing to SMS Cross-Channel Outreach

Brands that start using a single channel see customer engagement rates rise by nearly 180%. It’s just impressive. And businesses that follow a cross-channel strategy? They see engagement grow by up to 800%. That’s transformational.

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Digital Marketing

What are all the Digital Marketing Strategy for 2021?

Digital Marketing

It’s not too early for you to think about your 2021 Digital marketing strategy. Having a strong digital presence is more important than ever before in this unique and uncertain economic setting. Due to the COVID-19 pandemic, the number of consumers staying home are increasing, your business needs to be visible and enticing to them who shop from their living rooms or so. Don’t worry about it if you are groaning at just the thought of writing a digital marketing plan – we will work with you through all the steps you need to create an easy and successful digital marketing strategy for 2021.

What is a Digital Marketing Strategy?

A digital marketing strategy is a plan via your online channels, say your website and social media pages, and via paid advertising, email and text messaging, in order to promote your goods and services. Such a plan could include paid search, SEO content marketing or email marketing. Your company is likely to miss out on reaching your share of more than 209.6 million U.S. consumers who buy goods and services online annually without such a strategy.

A good digital marketing strategy gives your business a coherent plan through your many online and offline channels that is consistent. After all, for your point-of-purchase advertising in your stores, you want your branding and message to be the same as it is on your social media pages and website. By not having employees recreate a marketing message for every channel, a cohesive message saves time and effort.

Planning a Digital Marketing Strategy for 2021

Identify Your Digital Marketing Goals

Identifying your goal is the first step to creating a dynamic digital marketing strategy. Do you want to boost sales, get more people to sign up for your newsletter, or drive traffic to your website or pages on social media, for instance? With your marketing, sit down and think about what you want to achieve. Having a clearly defined and agreed-upon objective will help guide your digital marketing strategy and will help ensure that you are on the right path to achieving that goal with regular Google Analytics consulting.

Develop a Target Audience

Next, with your marketing, you need to know who you are targeting. Now is the time to decide if you don’t already know what type of buyers you’re trying to attract. What are the key demographics for you? Do you know to whom your goods or services appeal? Women or men, young or older, local or virtual, are they? Keep in mind that the best form of advertising seeks to fill a need. What are the pain points of your clients, and how does your product or service alleviate that “pain”? What form of marketing messaging do they resonate with? Are they more likely to react to social media posts or email marketing?

Don’t just presume that you know all of the answers to these questions or that there are still correct previous answers today. Looking at your previous and current clients is a good place to start. Do you see a pattern? They’re mostly women? Local mostly? Young ones mostly? Go a step further and start survey your customers. Ask them how they found your company when they connected with you online and what they were searching for. You will probably find that there is more than one type of customer. If this is the case, for each segment, you’ll want to create a separate, personalised message and ad copy.

Evaluate Digital Marketing Channels & Platforms

In creating your new digital marketing strategy, the next thing you need to do is to look at your current digital marketing channels. What platforms and channels for digital marketing are you actively using? Ask yourself if you can stand to let go of some low-return channels that cost money, or do you want to revamp the way you use these channels in order to make them more efficient?

Look What's Working and What's Not Working

You’ll want to assess what works best for you and what you need to change as you look at your existing marketing channels. Take a look at whether each marketing channel is getting the most from you. Are you taking advantage of them as much as you can? What else could you be doing on your website or your social media pages to gain traction? Finally, if a specific marketing channel with little or no results costs you a lot of money, it’s probably time to make the decision to cut off from your budget and invest it in some other area.

Look for New Digital Marketing Opportunities

Look at your reports and brainstorm about new ways you can use your existing marketing channels and new channels that might work well for you as you evaluate your current marketing efforts. Take a look at the marketing of your rival to see if anything they do might work for you as well. Now is also the time to analyse whether your current marketing channels are making the most of you. Are you using paid search, for instance? Are you using best practises in SEO on all the content of your website and social media? Did you explore less marketing options, such as the marketing for Amazon, advertising for YouTube, or programmatic marketing?

Choose Your Digital Marketing Methods

It’s time to put together a list of tactics and marketing channels you want to leverage in your new digital marketing strategy once you have completed your research and your brainstorming. Prioritize which channels and tactics you want to spend the most time and money on, and clearly (in writing) define your goals for each channel. This is the part of your marketing strategy that you will want to spend most of your time on, because as you go through 2021, it will become your road map for implementing your plan. This is the time for each channel to set up a timetable for your marketing and to divide the responsibilities. Be specific about who is going to be the point person for each channel on your marketing team.

Develop a Digital Marketing Budget

Of course, without talking about how much your plans are going to cost, no marketing strategy is complete. In the last step, you’ll want to take the particular plan you developed and put a price tag on each of the channels. You don’t want to be a spendthrift, but neither do you want to spend less than it takes to excel in a particular channel’s marketing campaign. Think about where you want the bulk of your budget to be spent. Is it about pay-per-click ads? Marketing through email? Or hiring a social media manager to write posts, respond to comments, and make the most of your presence on social media in general?

Put a projected return on investment (ROI) on each item as you make your marketing budget. That way, during the year and at the end of 2021, you’ll be able to tell if you’ve been successful. It’s a good idea to set benchmarks throughout the year, such as every quarter, so if you don’t meet the initial goals, you’ll be able to adjust your tactics and projections.

Set Up Your Digital Marketing Process

You want to confirm your objectives with your marketing team once you’ve completed your written digital marketing strategy. Ideally, your key staff have helped you with your plan, but you want to ensure that everyone knows what is expected of them throughout 2021 and that they have the information they need to communicate to the people who report to them the details of their part of the plan.

You’ll want to confirm your tactics and channels in addition to the objectives and ensure that your overall strategy is cohesive and consistent. You’ll want to set up those if you’re adding new channels so they’re ready to use when you need them.

Finally, to analyse the results of your marketing strategy and to discuss what’s working, the roadblocks you’ve encountered, and what needs some fine-tuning as you proceed, you’ll want to set up regular check-in meetings for your team. It’s also a good idea to share financial results and ROI with your team to enable them to see how the company and its financial health as a whole are affected by their results.

Weigh Your Outcome and Make Necessary Fine-Tuning

Finally, you need to set up ways to measure your performance. When you can’t measure whether it’s working or not, even the best digital marketing plan is worthless. Make sure that the system is set up correctly if you use Google Analytics for your reports to give you the information you need to track your objectives. Before the year begins, you will want to check the reporting to ensure that Google is capturing the type of data you need to measure your marketing performance. To do this, make sure that you have goal tracking in place along with the attribution of marketing and setting goal values.

You want to regularly check your information, but not so often that you spend more time on your information than on your marketing work. There are ideal weekly check-ins. Let your actions be guided by the data, not your own ‘gut reactions’. You are not your customers, and you probably don’t interact with everyone who buys your company’s product or service. Share the information with your marketing team along with your suggestions on which actions are required for the future. To back up your suggestions, use the data.

It doesn’t have to be scary or even extremely time-consuming to create a successful digital marketing strategy. Just break down the process (as we have outlined here) into easily managed steps, start early, and get your marketing team to share their ideas and insights, and in 2021 you will be set up for success.

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Influencer Marketing – How to develop your strategy?

Influencer Marketing – How to develop your strategy?

Influencer Marketing – How to develop your strategy?

Influencer marketing is the way companies get people who already have a social presence speaking about their product. It’s also a term for those who start their own business (often in the digital space) and continue to demonstrate leadership and power beyond the products they create on a personal level.

Influencer marketers are those individuals who have already built a name in the digital world on their own and are at times known just for their social presence. Meaning, they may be popular on Instagram or on YouTube.

When done well, for both partners involved, this marketing mode can be a powerful tool that allows two different entities to potentially fuse and grow their audience.

Why should we use influencer marketing?

The digital age has changed the way people buy stuff. Banner ads are now averaging 0.4 percent click through rates that were once staples of online marketing.

Some of the conventional advertising tactics have lost their footholds, so people discover and learn about products in different ways than they used to.

Fortunately, social media provides an incredible way to access the new channels used by individuals to research and purchase products. Organically, influencer marketing gets your product and brand into the social media environment and presents your product or service as an expert’s recommendation. This is the strongest kind of social evidence.

Social evidence, psychologically, is one of the most effective marketing tactics. That’s why making use of it is a good idea.

Let’s talk about ‘how’ to build an influencer marketing strategy now that you understand the ‘why’ of influencer marketing.

Here’s the checklist of steps;

Determine Your Goals –

Brand influencers are an outstanding source of social evidence for brands, but you should set goals before selecting top influencers. First, identify your target audience, who are you trying to reach with your campaign of influencers? Set a budget once your target audience is established.

More and more influencers are being well compensated for brand partnership with the rise of social media influencer marketing. Select which KPIs to measure after determining your budget. Audience reach, views, engagement, and rise in followers are some KPIs to consider.

Identify Influencers –

Instagram and Snapchat are some of the most popular influencer marketing platforms and influencers are likely to already exist in your brand’s fan and follower pool. Choosing influencers whose values and style match your brand is important. You can start looking for influencers within your existing audience for loyal fans who might be interested in becoming influencers once you determine your target audience. For smaller brands, a better option than a celebrity endorsement may be micro-influencers. Due to their authenticity, micro-influencers have been proven to be more successful than traditional celebrity influencers. Brands should choose influencers that are relevant, have a large audience reach, and whose content resonates with the audience that you want.

Brands also need to devote time before working with them to vetting potential influencers and performing due diligence. Dig into the backgrounds of influencers to see if any red flags are appearing and avoid influencers that can negatively reflect on your brand.

Plan Effective Publishing Schedule –

It is not possible to understate the influence of social media: peer recommendations have been shown to affect between 20 and 50 percent of all purchasing decisions. Once you have selected an influencer or influencers, the influencer network needs to be leveraged by your strategy. Influencers can generate reliable, on-brand content that is relevant to potential customers and can be reused across a range of platforms.

To ensure that all influencers are posting regularly and in reasonable interviews, identify the best times for posting using KPIs and demographic trends. To create a cohesive campaign that can expand your brand reach and boost brand awareness, influencer marketing should be incorporated with the rest of the marketing strategy.

Focus on Organic Posts and Content –

Today’s customers know when brands market to them and many customers are immune to it after being inundated with traditional ads. Native advertising can be far more effective than branded advertising, with ad blockers on the rise.

When done well, influencer marketing ads appear to be native. Influencers should integrate the brand’s product into its natural setting rather than having influencers push a product or use obvious product placement. A successful influencer’s pull lies in their authenticity, which is negated by too much “product placement” and overly branded content.

Measure Results –

How do you know that your marketing strategy for influencers is working? If your brand has consistently measured KPIs, it will easily measure the efficiency of influencers. Brands should know which posts perform best or worst from measuring engagement and views, other than meeting all goals set for KPIs.

Brands will also provide key insights into their targeted audience by leveraging their influencers and expanding the audience. This can help brands target their target audience best and boost customer conversions.

Conclusion

It will help your brand develop an effective influencer marketing strategy by following best practices for sourcing influencers and partnering with them. Setting targets ensures that the effectiveness of marketing campaigns for influencers is easily measured.

The best relationships between the brand and the influencer are mutually beneficial when it comes to selecting influencers. While brands need to ensure that the content of influencers is aligned with their style, values, and marketing goals, successful influencers should be free to produce brand-based natural, organic content.

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Influencer Marketing

Influencer Marketing

Influencer Marketing

Digital Marketing Myths

Digital Marketing Myths Not to Rely On!

Digital Marketing Myths

Digital marketing myths that people and businesses spread come with this wide area too. These digital marketing myths and misconceptions are common and believing them could result in your digital marketing efforts failing.

We are aware that the marketing industry is a globally encompassing entity. It has become more complex and provided a broader range of options to the businesses to reach their customers and potential customers on a global scale.

Digital marketing is a comprehensive concept that encompasses many areas including PPC, SEO, video, social media and much more.

This was possible because of the new digital marketing strategies used by most of the companies.

If you’re a business owner looking to leverage digital marketing to grow your company, then staying away from these digital marketing myths is important.

Here are some of the most popular digital marketing myths you’ll need to keep away from.

1) “Only Large Businesses Need Digital Marketing”

The days are long gone, when only the biggest companies needed to think about a strategy for digital marketing. With the technology becoming more available and affordable by the year, SME owners can now digitally, easier than ever, improve their business growth. A distinctive and compelling online presence is a magnet for potential clients and a strong sales drive; good local digital agency resources can be of great help here.

2) “Email Marketing is just a Spam”

This is the best myth of all that people and businesses believe. However, email is the best marketing tool available in the market. Traditionally, direct mail or telephone calls can also be used for spam purposes and so no business can ignore them for legitimate sales purposes. Many users prefer email rather than other networking channels to be used by organizations. The trick is to aim email properly, rather than using a scattergun strategy.

3) “ Reach Out Using Every Social Media Platform”

Quite apart from the very high demands this might cause on resources, it can be counter-productive to try to be “everywhere at once.” Various social media sites have different audiences – for instance, Twitter attracts a high proportion of young people, and is a convenient place for casual customer conversations. Meanwhile, Pinterest has a majority female audience and is more about pictures rather than words. Choose a small number of suitable platforms for your company and focus on those.

4) “You'll Get Instant Results”

Digital marketing typically produces excellent results when applied correctly – but these may take time to become evident. Do not make the mistake of believing that if a campaign you’ve been working hard on doesn’t instantly produce results, then you must have done something wrong. Instead, use monitoring to get an early indication of whether things are going in the right direction – it’s an environment where partnering with a business development partner like JDR will provide significant cost-effectiveness and ROI advantages.

5) “Cross-platform isn’t necessary”

Untrue! Although you will undoubtedly succeed as a company by concentrating on one specific aspect of your digital marketing practise but taking part in as many as possible is what will really improve your efforts. The days of getting on with your conventional marketing and making a website are over now. It’s all about growing your scope. Focusing on phones, social media, search and more is a simple way to promote your brand and product and increase the possibility of becoming more active.

6) “One-to-one marketing is impossible”

It might seem like an impossible goal, but selling one-to-one isn’t as insane as it sounds. Customizing your digital marketing will improve the reputation of your brand as the go-to destination for your product or service. Knowing the client and what makes them tick would make this a pleasure, so evaluating and measuring is important. Things that are as simple as getting the name of the recipient in the body of your emails will give your customer a more positive feeling for your company. Analyse the content online, to see what would work for you.

7) “It’s all about tech”

That is true as well as false. Yes, technology plays a major role in digital marketing, but at the same time, conventional marketing practise is maturing. Do not forget your old techniques; use them as a base for your attempts at digital marketing. It is essential that you do not see them as different disciplines. Traditional and digital marketing have fused into one, so when you change your attention to digital, it is not like you’re starting from scratch. Take advantage of your established information but save time and money by digital.

What Next?

There are many myths and misunderstandings which can stand in the way of your marketing plan. Fortunately, working with an experienced, professional, straight-talking organization such as Proeze will help break through the validated strategies that yield consistent results. Call +44 7775323036 today to find out how we can make the marketing work easier for you.

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Digital marketing myths

Digital marketing myths

Digital marketing myths

Digital marketing myths

Digital marketing myths

eCommerce platforms

Best eCommerce platforms in 2020

eCommerce platforms

Ecommerce platforms

Ecommerce platforms allow you to build your own online eCommerce business with no coding skills, a bottomless budget, or a web design degree. They come packed with designs and features that are unique to eCommerce to help in setting up your company as simple – and as profitable – as possible.

Looking for your store’s Best eCommerce platform? It is a big decision and one that will have a long-term effect on the way forward for your venture.

It’s also a difficult choice to make, with a number of different factors.

As well as building your digital storefront, you need to think, to name a few, about website hosting, inventory and shipping management, taxes, and support.

You still don’t have an unlimited cash supply under your couch. And you need to think about a budget to create your eCommerce store and keep it.

There are of course free tools out there that you can use to create your online store. Nevertheless, these do require some experience and ongoing management. This is something that the paid eCommerce platforms take care of.

There are more than 370 eCommerce sites available to companies according to G2.

A single person cannot wade through hundreds of options to find the right solution, so we took it upon ourselves to review the most popular eCommerce platforms.

1. Shopify

Shopify eCommerce platforms

Shopify is one of the best eCommerce platforms for startups and small and medium-sized companies who need to keep their hands while setting up their shop. The platform already integrates everything you need: from website design to content marketing to performance analytics. When you’ve set up the basics, updating your store with third-party plugins, or even modifying the shop code itself – is a simple matter.

 

It’s a well-known eCommerce platform, with more than one million stores, 2.1 million active users, and $155B+ worth of products sold on its website. Plans begin at $29. They have an in-house infrastructure for the processing of payments and major discounts on shipping rates.

Payment Options

Shopify gives you the option of using their Shopify Payments platform, developed in-house. What’s great about it? –  is that it’s built into most major gateways from credit cards to Google Pay, Apple Pay, and so on.

They have also increased security protocols with compliance with the Level 1 PCI and a default fraud analysis. The payments can also be tracked and handled in an automated back office.

Usability

Shopify is a delight to understand thanks to its intuitive interface and tools for creating code less stores. And if you’re still stuck there are plenty of tools available to help with assistance. Basic users can choose or build one themselves from a wide range of pre-existing design templates.

Advanced users should have plenty to crow about, as Shopify also offers full application access. There is a wide range of independent developers’ add-ons and enhancements available which can expand your store’s functionality. All of this makes the difference between small and large online stores easy for Shopify.

2. WooCommerce

Woocommerce eCommerce platforms

WooCommerce is an open-source plugin for Websites based on WordPress. WooCommerce is completely free to get going, but you must already have website hosting and WordPress in place. You can also update your online store with paid extensions, integrations, and storefront themes.

Unlike WordPress, there are many free themes in WooCommerce that you can use to create your online store. Another choice is to buy premium themes to set your store apart from users with free themes.

Payment Options

You can set up multiple payment options, from major credit cards to Stripe, PayPal, etc. integrations. You can also subscribe to WooCommerce Payment with no setup fees or monthly fees. This allows you to accept credit or debit cards with a charge of 2.9% for each payment with the US cards. For any other cards issued outside the US, an additional 1 percent fee applies.

All inventory management, tax calculation, and management of shipping rates occur in the WordPress interface. To keep track of the results, you can integrate your WooCommerce store into Google Analytics.

Usability

WooCommerce, like most open-source eCommerce platforms, carries a steep learning curve for those who have not previously created a similar site. Although, the WooCommerce plugin is relatively straightforward to set up and install, users must use community forums and online help guides to develop their own expertise. However, once you’re up to speed, the customization and operations become much easier.

3. Magento

Magento eCommerce platforms

The open-source platform provided by Magento is designed for small businesses and developers. If you’re looking for a platform with the most freedom, then it’s a great builder of online stores. If you don’t have Magento experience, however, you’ll need to hire someone who does.

Magento is fully mobile-optimized, but you need to build the store up yourself with the open-source platform. This also means you have plenty of freedom for goods and other features for rich content. Further eCommerce extensions can also be obtained through Magento Marketplace. The platform is very powerful and has a library of more than 5,000 extensions but requires longer development time and a bigger budget than most of its competitors.

Payment Options

The platform features PCI Compliant Payment Solutions. You are in charge of setting up the payment gateways or getting a marketplace extension.

Managing an Open Source store at Magento also requires extensive expertise. The platform has built-in checkout, payment, and shipping modules but you have to set them up yourself again.

Usability

Magento is one of the market’s most powerful eCommerce platforms but at the expense of a big learning curve. No fancy drag-and-drop tools, default dashboards, or simple platform input modules. If you don’t have the budget to hire your own Magento developer, then all that you do in your Magento store will be autodidact.

Having said that, users of Open Source have access to a large, knowledgeable Magento community which can help answer questions and solve problems.

Wrapping up

You’ve got multiple free and paid choices when choosing the best eCommerce platforms for your online store. Going with the free, open-source platforms is lucrative, but then it all depends on you. If you don’t have any programming experience, it is best to go for platforms outside the box.

Not every feature is accessible from the outset when looking at paying platforms. Consider potential additional expenses, whether you choose other improvements such as abandoned cart recovery or in-depth coverage.

Are you planning to build an eCommerce site?

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Online business guide

Online business guide: where to start?

Online business guide

Online business : A step-by-step guide

An online business comes with a different set of obstacles that businesspeople and development teams have to face. Digital companies are facing rather a heavy competition in today’s digital environment.

Many companies start with a simple presence on a Facebook business page or an Etsy store — and that is nothing wrong with it. It’s just important to realize you don’t have complete control over those platforms and you’ll probably be limited about what you can do there. Plus, most marketplace e-Commerce sites are taking a cut from your purchases.

You may want to broaden your digital footprint to include a range of essential features as well.

 If you want to take advantage of the Internet’s benefits and create an online business that stands out from the crowd, here are some of the most important tips and tools for helping you do that.

1. Get a domain name that describes your business

The domain is the portion of the website address that follows the “www.”

Example: www.proeze.com

A domain name, too, can anchor a professional email address for a company.

As with this: sales@proeze.com

Let’s say I’m in Edinburgh hunting for a plumber. I take out my mobile, open Google, and type “Edinburgh Plumber” — Et voilà! I get search results list containing related websites listed by their domain names.

You want your company to show up in search results – as prospective customers are looking for the goods or services you sell online.

Your domain is the nameplate on the web for your online business, so be careful to choose a domain name that represents your company and is easy to remember.

 

Related: What’s a Domain and How to Choose One?

2. Set the ground with the best hosting

You’ll need a domain name AND a web hosting account to start a self-hosted WordPress website. Yeah, they are entirely different.

Various hosting providers sell different plans which are appropriate for small to large websites. In the end, that will impact the quality of the website.

Suppose if you are just starting, then we suggest that you use cloudhostservices.com. They are one of the biggest and convenient companies for budget hosting. You’ll be able to start with $1.99 a month.

As your online business grows, more hosting resources are probably needed. Hopefully, you’ll be making a profit by that time to justify an upgrade.

3. Choose a Suitable and an Apt Platform for Your Website

For a small business, the worst mistake you can make is using the wrong platform to create your website. Not only will the wrong platform cost you more money, but it will also limit the opportunity for growth in your company.

We would suggest that you would use WordPress. It is the most popular website builder on the market, and it accounts for more than 31 percent of all websites (including small and large companies).

We are talking about WordPress.org when we say WordPress, not WordPress.com. These are two different sites.

4. Web development

Yeah, so you should have thought that this would be the first step. While this sounds obvious, it’s important to understand fully what you’re going to need for a website and work out the user journey for users who come to your site. Searching for leads? Looking for a direct sell? Or are you just looking for space where customers can learn more about yourself? All those grounds are valid.

What skills do you need to build up your site? You’ll need at least a website designer and a website developer. If you are not a good writer, then you may also want to consider hiring a copywriter.

5. SEO the best traffic generator

You have already done a pretty good job of getting your business online, if you have followed the steps so far. But now it’s about improving your online presence, so that future customers can find you. To allow this, SEO (Search Engine Optimization) is crucial.

Search engines such as Google are the main source of Web traffic for most websites. There are a lot of things you can do by practicing simple SEO to optimize your website for search engines.

SEO or search engine optimization is a set of principles and techniques to create your website more search engine friendly.

Smart SEO strategy that exploits content market gaps and encapsulates core strategic SEO foundations can be a very cost-effective way to take your brand to Google’s top and boost traffic to your site.

One great place to start is to research keywords. This involves collecting a database of keywords related to your brand which may be searching for your target audience. One of the key variables here is “search volume,” a metric used by a number of tools to indicate the number of monthly searches on specific keywords that can be absorbed by region and device, among other things. Though you may want to consider hiring an SEO expert too.

6. Social media marketing as a tool

Social media networks have got audiences extremely engaged. Facebook alone has 1.47 trillion active daily users, which is around 18 percent of all people in the World. YouTube, Twitter, LinkedIn, and other social media sites also has users who are highly engaged.

Social networking channels offer tremendous online business opportunities, with so many people. You can start by developing social media profiles for your company and start sharing your blog posts.

 You can communicate with your clients and prospects by building a network on popular social media platforms and sharing content with large number of people. Social media makes it easy to answer specific consumer queries or problems, while allowing both current and future customers access to the same information.

The growth of social media accounts can be a great way to engage in present or prospective customers. Nevertheless, social media doesn’t only need to be a platform for interaction, there are also tools like Facebook Shop that can also help you to fetch sales from them. Explore all the options open to you and create a social media plan that can both convert and interact.

Don’t want to spend your days in social media account management? You can also appoint a professional social media agency so you can focus on the bigger picture.

Related: Social Media Marketing: How can your business benefit from it?

7. Pay-per-click a quick lead generator

Online ads can be a perfect way to introduce your brand to new customers. If you’re willing to put some money behind your marketing efforts, you will very easily start seeing results. The benefit of digital advertising is that you can track how well they do, much better than offline ads if set up correctly.

Google Search and Facebook probably provide the best ways to get started. They are fairly easy to set up some basic ads and are often the most conversion efficient.

Despite common opinion, a limited budget enables you to run Pay-Per-Click advertisement campaigns. You can set your own price, target keywords, demographic, and more using services like Google AdWords and Facebook Ads.

Google AdWords currently also provides new advertisers with free ad credits. You can use those credits to play with PPC ads and get some paid traffic free of charge to your website. Alternatively, you could look at hiring a digital marketer

Several advantages of pay-per-click ads online include:

  • Easy, and inexpensive. Digital ads cost a fraction of conventional print ads and can be easily implemented.
  • Audience captivated. Your ads appear on your favorite social networks and other platforms, in front of targeted customers.
  • Simple to calculate. You can get plenty of useful metrics to measure your online ad campaign success.

Wrapping up

Congratulations!!! If you’ve reached this point, you’ve put yourself through the effort it takes to get your small business online — the right way.

Now, do you wonder if you have a successful website for small business? Your website is more than a glorified business card. It will draw visitors to learn more about your services and products, and help you be visible that you are a reputable business and make customers of your customers. Also, a website that just has the bare necessities to help your online business expand.

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Social Media Marketing | SEO | Degiital marketing

SEO Trends for 2020 and Beyond That You Need To Know

Social Media Marketing | SEO | Degiital marketing

SEO is a must-have thing for businesses, whether you’re big or small. SEO can help bring your brand to the proper audience and position you in s rankings.

Much like anything on the web, SEO algorithms are ever-changing. The SEO trends of 2020 are often different from those 5 years ago. If you don’t adjust your optimization strategy, you ought to expect drops in your rankings.

Here the highest SEO trends for 2020 and beyond:

Snippets Dominate More Search Clicks –

Whether you recognize it or not, you’ve probably seen countless featured snippets from Google when testing information or answers to your questions.

We often ask the position that featured snippets give to content as “position zero.”

This is because featured snippets take up the foremost space on an inquiry results page. Snippets are at the very top of the page.

How to get featured snippets?

Google’s algorithms search through countless sites to hunt out the content which is able to best answer a user’s questions. When the crawlers find it, they display the content within the type of a featured snippet, which makes it easier for people to locate the knowledge they’re trying to search for.

With this in mind, you would like to know which questions your audience is asking, and the way you’ll be able to tailor your content to answer those questions accordingly.

Secure Websites Are a requirement in SEO –

An SSL certificate activates the padlock and so the https protocol allows secure connections from an online server to a browser. Secure websites can protect a user’s connection by securing information in three layers – Encryption, Data Integrity, and authentication.

But how does SSL help with SEO?

Almost 55% of all websites are secure, whereas 40% of Google’s page one organic search results feature an HTTPS site. Google has encouraged webmasters to create the migration to a secure site for a brief time now and has been giving an increasing amount of weight in ranking boosts to websites that are HTTPS. Get an SSL Certificate ASAP.

Rapid Growth of Video Content in SEO –

Over the past decade, video content has grown to become a vital part of modern-day digital society. An unlimited majority of companies have changed their marketing strategies to include videos so as to speak with their target market in a way that’s easy to consume on the go, yet at the identical time, provides flexibility, value, and relevance.

However, videos aren’t just great for engaging people and turning their attention toward your company’s offering and profile — they will also improve your SEO and, ultimately, website rankings.

It’s safe to mention that due to their immersive nature, the utilization and recognition of videos will only continue its upward growth within the near future. The downside line is that individuals prefer watching videos, engage with, and have a tendency to recollect them — exactly what every marketing strategy aims to realize.

However, you have got to be sure you don’t only use videos for his or her marketing potential, rather for their SEO advantages also. Videos have repeatedly proven their capability to spice up the web visibility of brands, drive more traffic, and increase website rankings within the eyes of search engines.

Best Quality Content is Very Crucial Than Ever –

The rise of video has dominated the content marketing industry for the last few years. But there’s an increasing evidence that several people still prefer written content.

Search engine bots nowadays are very clever – but they can’t read a video. They still depend on written words to assist them in rank every bit of content, including videos, for relevance in search results.

This is why even videos need to be written language so as to secure their Search engine rankings. YouTube, which is owned by Google, requires a minimum of a 200-word summary explaining what the video is about. This must be clear, unique, and well-written.

Without this, even the foremost informative video can disappear into obscurity online.

Websites Optimize for Voice Search –

Have you ever tried to look for a few data online once you were multitasking and couldn’t type the text? It might be quite challenging without the chance to conduct a voice search.

By 2021, 71% of respondents would rather use their voice assistant to look for something than physically typing their queries.

And what’s most significant is that, the differences between spoken and typed queries may cause different SERP results. This successively means your competitors’ voice search optimized websites have better chances of engaging your potential customers or subscribers.

The most significant concern about voice search?

People using voice search on mobile will get only 1 top result. This one results affectionately dubbed “position zero,” and everybody wants it.

Ranking most wanted — or securing position zero — is going to be the most goal for each business owner.

Users Demand Excellent Digital Experiences (UX) –

Search engines invest lots of effort to trace, measure, and record the user experience of internet sites and use it as a ranking factor. Once they know that a selected website consistently gives its users an honest experience, they may consider ranking them higher.

Each Google update has made the program more user-friendly and user focused. We’ve seen changes to SERPs, like rich snippets and knowledge panel, and algorithm updates that show how important UX has become to Google.

As a corporation, if you’re employed on creating a good user experience each time your customers interact with you online, you’ll not only build a loyal audience for yourself, but you’ll even be within the favorites list of the search engines like Google, and will sure rank you on top for the relevant keywords.

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Brand Monitoring | Digital marketing

What is Digital Marketing | How Do I Get Started?

Brand Monitoring | Digital marketing

Digital marketing, online marketing, internet advertising etc. marketing your company online is the trend these days. The web utilization has dramatically increased over the previous decade and this shift has massively affected how people purchase products and interact with businesses.

What is Digital Marketing?

It refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing as it helps to introduce people to your company and convince them to buy.

Here are some of the common digital marketing strategies that are used to reach people online:

Digital Marketing Assets

Almost everything can be a digital marketing asset. It simply needs to be a marketing tool that you use online.

Here are just a few examples:

Most of the digital marketing assets come under these categories. However, in the digital world the clever marketers are constantly launching new ways to approach their customers online.

Digital Marketing Strategies

The list of digital marketing strategies is constantly evolving, but here are some of the strategies that most of the businesses are using:

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is actually a broad term that covers all types of digital marketing where you pay for every user who clicks on an ad. For example, Google Ads is in the form of PPC advertising called “paid search advertising”. Also, there is another form of PPC advertising called “paid social media advertising”, that is run as Facebook Ads.

Paid Search Advertising

Google, Yahoo and Bing allows you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a service or product like yours.

Search Engine Optimization (SEO)

If you don’t want to pay for Google Ads, then you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay for every click but getting a page to rank usually takes quite a bit of time and effort.

Paid Social Media Advertising

Most popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site. Paid social media advertising is a great method for building awareness among audiences that your business, product or service exists.

Social Media Marketing

It is similar to SEO, social media marketing is a free, organic way to use social media platforms like Facebook or Twitter to market your business. What’s more, much the same as SEO, naturally promoting your business via social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.

Conversion Rate Optimization (CRO)

In digital marketing, and web analytics conversion optimization, or conversion rate optimization is a method for increasing the rate of visitors to your website that convert into customers.

Content Marketing

Content marketing is a part of digital marketing that focusing on creating, publishing, and distributing content for the targeted audience online. This strategy is often used by businesses to gain attention and generate leads.

Email Marketing

Email marketing is one of the oldest forms of online marketing and it’s still going strong. Most of the digital marketers uses email marketing to advertise special deals, promote an event or highlight content.

Affiliate Marketing

Affiliate marketing is the way towards procuring a commission by advancing other individual’s (or company’s) items. You find a product you like, then you promote it to others and therefore, earn profit for every sale you make.

As you can see from the list above, there are a lot of different methods to market your business online, which is why many businesses either hire an agency to manage their digital marketing efforts.

Hire the Best Digital Marketing experts in the UK. Proeze provides web developers, professional content writers, copywriters, pay per click specialist, digital marketing, branding specialists, and more. Our professionals are highly experienced and therefore, you can expect faster and effective solution for your queries and needs from Proeze!

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SEO vs PPC Which is best for marketing at the time of COVID-19 crisis Proeze

SEO vs PPC Which is best for marketing at the time of COVID-19 crisis

SEO vs PPC Which is best for marketing at the time of COVID-19 crisis Proeze

While the COVID-19 pandemic persists, companies around the board have to reinvent themselves – and sometimes in surprising ways – to cope with the growing market environment. Understandably, many are reassessing their plan and budgets for digital marketing in view of the unpredictable economic situation. Wherever possible, brands capable of doing so will benefit from using this time to prepare and strategize for the future, rather than putting the brakes on. The marketing paradigm changed with COVID-19 spreading practically overnight.   We’re now seeing several market shutdowns around the world.  That will require marketers in our ever-changing world to be courageous, agile, imaginative and cautious

It has already been said, but it bears repeating traffic is the lifeblood of any online company. An online business’s success depends heavily on how much traffic it can produce for its sites. This is an undoubted reality.

However, what is under much discussion is the question of SEO vs. PPC, two of the most effective approaches to traffic generation. SEO stands for the optimization of search engines. PPC is pay per button. Though their ultimate objective is the same, different concepts require different techniques and methodologies.

Diffrence between SEO and PPC | Proeze

Both are successful methods of driving visitors to a website, but for some situations, one approach may work very well, while with the other, you can find difficulties in generating traffic in the same situation.

 

To be effective with either approach or both, marketers should be aware of their strengths and weaknesses so that they can be implemented correctly under optimal conditions

When would it be better to use SEO?

SEO refers to a collection of techniques aimed at propelling a website to the major search engines first list.

For online businesses, SEO is very important as statistics show that 80 percent of the traffic that can be created for any website comes from the search engines.

There is no question that the biggest search engine is Google, which receives more than 3.5 billion searches a day; thus, most SEO campaigns target this particular search engine.

And when are you going to use SEO tactics over PPC? Below are some situations where SEO will prove to be of great benefit to an online company.

Know SEO isn’t “Free Clicks.” It is a huge amount of work in content development and promotion that takes a lot of time and energy.

When would it be better to use PPC?

Now we are going to the other side of the SEO vs. PPC controversy.

Pay-per-click marketing is an advertisement tool used on the results pages of search engines. Basically, when someone types in a question containing your keywords, you offer to have your advertising show up in the supported results.

What is ‘pay per click’ named? Since any person who clicks on the ad you’re promoting has to pay for that.

Popular advertisement platforms for PPC include Google Ads (AdWords), Bing Ads and an advertising platform for Facebook. There are plentiful niche specific PPC systems too. One good example is the advertisement choice for PlentyOfFish.com, which works fantastically with dating offers.

So, when should you use PPC marketing? Below are some circumstances when PPC would prove highly beneficial for an online business.

There are certain circumstances where one marketing strategy or the other may be preferred. Personally, I don’t think you should worry about SEO vs. PPC-but rather that both SEO and PPC are important and complementary aspects of an online marketing strategy.

GET YOUR FREE SEO REPORT TODAY

As a respected agency we are proud of our team, and the expertise that our SEO service delivers. And we would love to work with you. Contact us today and experience why Proeze is known as the SEO agency to work with.

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