App Store

What is an App Store SEO?

App Store

App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention.

Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven to maximize app store success.

What is App Store Optimization?

App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention.

Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven to maximize app store success.

  • Increased brand exposure.
  • Positive app reviews and ratings.
  • Audience engagement.
  • Additional marketing channel diversification.

What are the mechanics of ASO?

Let’s start by breaking down the different components which can affect your ASO:

Main Factors:

Title – The keyword with the strongest search traffic should be included in the description. Spend time studying which keyword it is since it can be harmful to change the title frequently to include various keywords. When your app ranks higher and receives more ratings, your app’s news will start spreading by word of mouth. Changing the title will make it hard to spread the word about your app.

Keywords – You need to know which keywords are important and most commonly used by your target audience in order to boost your search rankings. Monitoring competitors is helpful in understanding how you relate week to week.

As well as being the most critical variables for ASO, being able to quickly change the title and keywords means you can optimise them frequently.

Secondary Factors:

Total no of Downloads – Your number of downloads is critical to ASO, but you don’t have full control over them.

Ratings and Reviews – It is also important and hard to control. There are ways of motivating satisfied users to rate and evaluate, however.

App Store Optimization strategies

You know you’ve got to optimise your mobile app and its cool stuff, but … how do you do it? How can App Store SEO boost awareness and increase downloads in the correct way? Let’s take a look at your ASO marketing strategy process:

1. Keyword research/market research

For the success of the app store search, choosing the right keywords is crucial. You should target those of high importance (related to your business), high traffic, low difficulty or competitiveness.

For-app, App Store keyword research techniques are different. For example, it’s easier to use mid and long-tail low competition keywords for new apps to progressively shift them with some of them getting more traffic and competition.

To get the best exposure, your app or game should be global with all languages optimised (available worldwide).

2. Optimize for Visibility & Conversion rate

It’s a part of app optimization when it comes to improving visibility and Conversion Rate.

Apple App Store

In the App Name (30 characters), Subtitles (30 characters) and Keywords (100 characters) areas, add keywords. So, a total of 160 characters, even though there is a “hack” that allows a lot more than 100 characters to be used in that particular area .

Google Play Store

Add in the title keywords (30 char), brief description (80 char), description (4000 char). Unlike Apple, Google indexes nearly every text appearing on the store page. Google Play is much more akin to SEO when it comes to Quest.

Conversion Rate Optimization (CRO)

A / B test listing elements such as icons (to increase CTR in lists), image features or screenshots to increase the conversion rate and get more installations with the same traffic.

3. Track / monitor main KPIs

It’s a part of app optimization when it comes to improving visibility and Conversion Rate.

Apple App Store

In the App Name (30 characters), Subtitles (30 characters) and Keywords (100 characters) areas, add keywords. So, a total of 160 characters, even though there is a “hack” that allows a lot more than 100 characters to be used in that particular area .

Google Play Store

Add in the title keywords (30 char), brief description (80 char), description (4000 char). Unlike Apple, Google indexes nearly every text appearing on the store page. Google Play is much more akin to SEO when it comes to Quest.

Conversion Rate Optimization (CRO)

A / B test listing elements such as icons (to increase CTR in lists), image features or screenshots to increase the conversion rate and get more installations with the same traffic.

2. Optimize for Visibility & Conversion rate

Track all KPIs: keywords, rivals, top charts, organic installations (by country), visibility of similar apps, download conversion rate, organic instal revenue (IAP, advertising …), and updates/listing changes (on-metadata) from competitors.

What are the benefits of App Store Optimization?

Now you know most users find applications in app stores by searching. Because of this, optimising the App Store is a must if you want to get the app in front of the right users. In reality, many people claim that for mobile apps and games, optimising the app is the most successful marketing strategy.

Here’s how App Store Optimization will help you:

Improve Visibility & Stand out in the App Stores

If they can’t find this, people can’t download and use your software. So no matter how brilliant your app is, you won’t achieve the app success you deserve if it’s not easy to discover. Don’t waste all of your hard work, start optimising!

Always get discovered by high-quality and relevant Users

It’s not enough to find your app, it has to be discovered by the right people, people who are genuinely looking for an app like yours. Optimization of the App Store brings you to the right customers because it matches important keywords for your app. To find your app, these are the search words that people can use.

Increase Installs of Organic Software sustainably

Undoubtedly, a successful ASO approach will enhance your organic installations and ensure long-term outcomes. That’s because when people are searching for keywords specific to your app, they will always find yours. You will ensure that your efforts are successful with daily monitoring and updating.

Cut User Acquisition Costs and Get Continuous Growth

Instead of wasting money on advertising, you can reduce the user acquisition costs by using ASO to concentrate on organic growth. This not only saves you money but also keeps you rising steadily.

Increase App Revenue and Conversion Rates

There are different ways for the app to be monetized. This involves in-app advertising, in-app purchases, and templates for subscriptions. As a result, many of you can opt to run ads in order to bring in more users and thus more revenue. But if the listing page of your App Store does not convert, which is to encourage individuals to actually download your App, then your ad investment has been wasted. Note, App Store Optimization also includes maximising the transaction rate, getting users to click through and download.

Reach a global audience with your app

You can get people from all over the world to discover your app by making your app accessible in other languages via an App Store Optimization process called Localisation. ASO will help you get on board with your global application.

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App store optimization

App store optimization

App store optimization

App store optimization

App store optimization

App store optimization