App store

How SEO Works for Mobile App

App store

In many ways, Google’s mobile-friendly update impacted mobile search. One is that not only websites but also mobile app with install buttons appear in SERP results. This allows for more app downloads outside of app store listings.

There are numerous ways to influence this ranking, just as there are numerous ways for your app to appear in mobile search (paid ad spot, app packs, recommendations, organic short snippets). But first, consider why you should devote time to mobile app search optimization.

Why is Search Engine Optimization (SEO) for Apps Important for Your App Marketing Strategy?

With Google confirming that more searches are now conducted on mobile devices than on desktops, and with so many ways for your app to appear in search results, being visible in mobile searches is becoming increasingly important.

Getting your mobile apps found in mobile search results is important not only for acquiring new users, but also for retargeting existing ones. It’s possible that your users are looking for something that you have in your apps. When it comes to app SEO, you can get users to return to your app simply by clicking a search result.

The Most Common App Discovery Methods

People go to mobile app stores like the Google Play Store or the Apple App Store to download apps. However, many apps are discovered outside of these platforms.

According to the study, 40% of apps are discovered through app store searches.

But where does the rest of the money come from? It includes friends, family, and co-workers, as well as search engines, company websites, and television advertisements. A significant 27 percent (or one in every four people) find and install apps through search engine results.

As a result, if you never considered SEO for your app or if it isn’t visible in (mobile) Google search, you’re missing out on 27% of potential traffic.

Not only are organic search results effective in driving app downloads, but so are search ads. Out of all types of ads used for app promotion and installs, search ads influence 50% of downloads, while the other 50% is influenced by all types of ads combined.

Because search is such a powerful driver of app downloads, every app marketer should invest in app SEO.

SEO Ranking Factors for Apps

Now that it’s clear that mobile app SEO is just as important as any other optimization, let’s look at what factors influence your app’s ranking in search results. To summarise, it is heavily influenced by nearly the same factors, so keep an eye on App Store Optimization: Keywords, Ratings & Reviews, and Quality Backlinks.

Keywords: To rank higher in search results, mobile apps, like any other SEO strategy, require the right keywords. Use Google Keyword Planner or a third-party ASO tool (such as App Radar) to find the right keywords and strategically place them in your app’s title and description. Because it will be part of your app store listing URL, it may also help if your app package contains the brand name and relevant keywords.

Ratings and reviews: These factors influence not only your ranking in mobile app store search results (App Store Optimization), but they also play a role in SEO. Because Google’s ranking factor is heavily influenced by what users think of your app, having positive ratings and reviews is critical.

Quality backlinks: Without backlinks, no SEO strategy is complete. Begin by including a link to your download page on your website and attempting to get various media outlets to cover your app. The strength of your domain is crucial, and the more high-quality backlinks you have, the higher your app will rank in Google’s search results.

How Users Find Apps in Mobile Search

The methods for ranking your app on search engines mentioned above are fairly generic. There are a few more steps you should check to ensure that your app is ranking well.

Generic Search: App Packs

App Packs are the most common way for your app to show up in Google searches. App packs appear in one out of every ten mobile searches, according to Search metrics.

When you search for an app, an App Pack is a collection of suggested apps that appear in the search results. If you search for “nutrition tracker app,” for example, you’ll get an app pack with several diet apps recommended.

The name of the app, its icon, its rating, and some pricing information are all included on each app card. The results are device-specific, so those searching on Android devices will see Google Play Store results, while those searching on iOS devices will see Apple App Store results.

An App Pack can contain anywhere from 30 to 100 apps, depending on what a user was looking for. However, only three to six apps are displayed by default.

Organic Brand Search: Single Results

A preview of your app store listing may be shown when someone searches for your app using a specific phrase (branded search or long-tail search phrase).

This SERP displays information about the app in a single snippet directly from Google Play. The app name, icon, rating information, the first line of your app description, and an install button are all included in this. The user is redirected to Google Play to install the app after clicking the install button.

Searching for Specific App Content: App Indexing

Thanks to App Indexing, Google not only ranks entire apps, but also allows users to crawl and rank internal app screens. In more detail, this means that if users have your app installed, they can use Google Search to find specific app content. Users can open the specific content directly in the app by clicking on the results. This makes it easier to persuade existing customers to download and use your app.

App Indexing is useful for acquiring new users as well as re-engaging existing users. When new users (those who haven’t downloaded your app yet) send search queries that are relevant to your app, an install card for your app appears in the search results.

App indexing ensures that Google has indexed your app and that it will appear in searches. Furthermore, Google has confirmed that app indexing will begin to be used as a ranking factor for Android users.

The App Indexing API must be used to set up App Indexing for your app.

How to Improve App Store Search Visibility?

After going over all of the ways to improve your app’s ranking in web search results, it’s important to remember that the most popular app discovery channel is still app stores. What is App Store Optimization, and how does it differ from App Store Optimization?

If you’re not sure what App Store Optimization (ASO) is all about, here’s a quick rundown:

App Store Optimization is an iterative process for increasing your app’s visibility in app stores. ASO, like SEO, is all about improving one’s ranking in relevant search results. The most important distinction between SEO and ASO is that ASO occurs primarily in mobile app stores (such as Google Play or Apple App Store), whereas SEO focuses on web searches.

How Do You Make Your Application App Store Search Friendly?

Keywords, App Title, Ratings & Reviews, and the number of downloads are just a few of the many aspects of ASO that should be on every app marketer’s radar.

That is, your app must be considered relevant for the user’s search phrase in order to appear in app store search results. By strategically placing keywords in the app title, subtitle, keyword field, short description, and description. You can influence how the app store algorithm indexes your app. As a result, don’t overlook App Store Optimization.

There are a number of tools available to help you keep track of your app store ranking. App Radar is a great tool for measuring your app’s search performance and taking action (editing app information) all in one place. It’s an ASO tool that makes optimising your app for the app store simple and time-consuming for you.

In addition, for your app to rank well in search, it must have a sufficient number of app downloads, a sufficient number of user reviews, and a good average app rating. App stores use certain performance and usage metrics (such as crashes, retention, and user engagement) to rate your app’s quality. Every developer should be motivated to work on their apps on a regular basis. As a result, it’s more likely to rank highly in both search results and top charts, resulting in more loyal customers and consistent revenue.

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App Store Optimization (ASO) – 7 Tips

App store

There are billions of smartphone users globally, and that number is steadily increasing year after year, creating a huge market for app development, and purchasing. There are over four million apps on the Apple App Store and Google Play Stores today, which means that if you want to generate mobile downloads and engagement, you’ll need to be strategic about marketing your app.

What is App Store Optimization (ASO)?

App Store Optimization is an app download page enhancement that helps your app climb the visibility ladder and allows more people to download it. It focuses primarily on the Apple App Store (iOS) and Google Play Store, the two leading app store platforms in the world.

ASO is essential for standing out in a crowded app market if you are creating an app or already have one on the market.

7 App Store Optimization Tips

Following these tips will help you market your app efficiently, identify your top rivals, and take your app to the next level.

1. Use Relevant Keywords

It is essential to research the correct keywords for your audience.

You will need to identify the keywords that your prospective customers are looking for and, ideally, the keywords that your top rivals use.

Matching keywords with the needs of your customers will help them to find your app in the app store more easily.

We recommend starting with Google Keyword Planner and migrating to app store optimization tools like Mobile Action and Sensor Tower to help analyze keywords.

2. Optimize Your Title & Description

In order to get more downloads, titles are the single most important metadata you can use.

Focus on writing a title of less than 25 characters, so that the entire title is visible on the screen of the browsing app. To increase downloads, a title should be memorable as well. It will make your app easier to search for by using the name and top keyword of your company.

Try to search for your app once you have chosen your title. Your title isn’t creative and unique enough if there are thousands of similar outcomes.

The description should include, in the first 250 characters, as many relevant keywords as possible. Anything that needs a “read more” click from the potential customer after this initial description.

3. Include Compelling Icons & Screenshots

In the app marketplace, compelling visuals can give you an edge.

Select an app icon that is easy for your brand to recognize and will be memorable. In order to remove any confusion from potential customers, aim to use different color than your top competitors.

Before making the decision to download, the majority of people will look at your screenshots, so don’t skimp on these. We recommend using as many screenshots as you will be able to upload from the marketplace.

Use a colourful template to look professional and aesthetically pleasing together with your screenshots. The primary focus should not be the text. Include visual features that demonstrate how more valuable your app is than your rivals.

4. Add Video

Creating a video within the page of your app can increase downloads by 35%.

This substantial increase is more than optimizing your title and visuals (15 percent) (30 percent ). Every rise in downloads is an increase in your rankings as well.

Since most individuals prefer to search and download an app within a few minutes, upload a video that shows the most valuable feature of your app.

5. Research Your Competition

While it is important for any successful business to understand who your competitors are and their business strategy, it is particularly important in ASO.

You should nail down the best category for your app before adding your app to the marketplace.

When you are choosing a category, certain factors to consider include:

You will need to monitor the top performing apps in your chosen category consistently once you have added your app to the marketplace. See if when they add a keyword or change their metadata, their ranking changes.

Before your competitors have a chance, do your best to rank new keywords. You will also want to track rivals with a similar purpose, app features, and even apps that simply use the same top keywords that you use.

6. Build Backlinks

Your app should be actively linked to websites that are relevant and have authority according to the current Google algorithm standards in order to build the best backlinks.

Backlinks can be made using the ALT (Alternative Text) tag in text form or by image.

While there is some controversy about the efficacy of backlinks with regard to ASO, it is conclusive that the preferred method of backlink success is quality vs. quantity.

7. Drive Traffic to Your App Store Page

Having an SEO-optimized website to host your app data will allow you to directly drive traffic to your app store pages.

It can also help you to rank on Google by using this website for your app, allowing those doing a simple web search for another option to find and download your app.

Mastery of ASO will not happen overnight

If you spend a little time each day working on your checklist of optimization for the app store, however, you will be pleased with the progress you can make.

You can venture to promote your app with paid advertising to take advantage of ASO and increase the market share of your app once you are comfortable with the traction that your app receives.

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