One of the best ways to drive people to your website is through search engine optimization (SEO). So, why don’t you do that for your own Amazon store? It will improve the traffic and ensure excellent sales and your store’s place on Amazon.
The competition among Amazon sellers is rising every day. Each of them wants buyers, and there are a lot of new sellers coming to Amazon. Now, it’s not enough for you to have good products in the shop. Something more must be seen. You need to do SEO for your shop, too, to prove yourself and make yourself the most competitive.
But to do SEO for your Amazon store you need to understand first what SEO really is. So, let ‘s start!
How does Amazon SEO work?
It’s important to understand how Amazon ranks products before we dive into our Amazon SEO tips. The way people look at Amazon is different from Google, so there’s a slight learning curve.
When people search for items on Amazon, if their search queries fit your keywords, they will only find your products. This poses a challenge because to find items like yours, you must use keywords that your audience uses.
The key thing to remember is that the A9 algorithm from Amazon focuses on first showcasing products that increase the probability of purchase. Two factors focus on the algorithm: performance and relevance. Performance is based on how well the goods sell and relevance is based on how the search question suits the keyword.
Keyword selection is also difficult. To get your products to rank, it’s not enough to choose the correct keywords. You need to deliver goods that customers want to buy or that customers regularly purchase.
Amazon cares about their buyers and want to display products that best fit their queries. When you optimize your listings, you shall want to focus on the buyer’s experience and see how you can make it better.
Tips for improving your Amazon SEO
You need to boost your Amazon rankings if you want your audience to find your goods. It will allow you to get more important leads that your products are interested in.
1. Conduct keyword research
You probably know about conducting keyword research if you’ve previously used SEO. Keyword research with Amazon SEO has some similar qualities to conventional SEO, but with a few more attributes based on customers.
You want to concentrate on long-tail keywords, as well as conventional SEO. They use long-tail keywords to find products as people browse for products on Amazon.
Long-tail keywords can help locate your product listings for more valuable leads. It is important that you concentrate on all applicable keywords. Since you did not use these keywords in your Amazon product pages, you don’t want to lose out on possible leads.
You have to integrate them into your listings once you pick your keywords. You need to include them in positions like the titles and details of the items. In search results for certain keywords, this will help your products appear.
2. Manage your reviews
Reviews are a critical aspect of every business. They can be the reason why a person buys or chooses to skip on your goods. To help boost your Amazon SEO campaign, it’s important that you handle product reviews.
For the most part, the items at the top of the search results for Amazon typically have four or more stars. There are items that have fantastic feedback and that people appreciate. You want to encourage input from your audience about their experience with your products.
There’s a fair chance you will get negative reviews as the audience leaves feedback. You need to take the time to react to negative reviews as part of managing your reviews. It will prevent you from discouraging future clients.
Your response to negative reviews allows individuals to see how negativity is handled by you. You’ll encourage more people to buy your products if you address the problems, offer to replace broken or damaged products, and respond to questions. They will feel more confident that your business takes issues seriously and that they know you will respond if they have a problem with your products.
More conversions and positive reviews will lead to this. It will improve your rankings in the search results for Amazon.
3. Optimize your title
Where you appear in the results of the search will affect the way you format your title. It’s essential that all vital elements are included in your title.
For creating a product title, the general format is:[Brand] [Feature] [Material] [Key Ingredients] [Product Type] [Model Number] [Size] [Package Count] [Colour] [Flavour]
This is the general thumb rule for how your title can be. Maybe not all of these definitions apply to your products, but you want to use the ones that do. The order of your title affects how your listings are found by your audience, so it’s important that you stick to the correct order.
You would like to place your most relevant keyword first when you optimise your title. This ensures that, irrespective of how short or long the title appears in the search results, people always see your most important keyword. In the most relevant search results, it also helps your listings to appear.
4. Follow image guidelines
In the purchasing process, images play a vital part. To get a better idea of how the products look, people need to see products from unusual perspectives. It is a key element that helps build confidence and trust with your audience, particularly when the product cannot be seen physically in front of them.
Amazon allows you to use pictures of items bigger than 1000×1000 pixels. This is because they have a zoom function that allows users to zoom when they are above that dimension in one image. You need to use photos that are larger than the previously mentioned dimension if you want to have a more positive experience for your audience.
The ability to zoom in will potentially improve your business revenues. People will take a more in-depth look at their products to get a better understanding of how they look. When you post several pictures with different angles that a viewer can use the various zoom characteristics, it becomes even more valuable.
It doesn’t directly affect your Amazon SEO by adding zoomable images, but it does increase your conversion rate. You boost the rating of your listing as you gain further conversions. It can also help you gain more feedback, which also has a positive effect on the results of your product page.
5. Consider your price
For customers, pricing is an important factor. For the least amount of money, they want to get the best quality. You need to look at the prices of your rivals when you upload your product on Amazon.
It wouldn’t be helpful for your Amazon SEO campaign if you’re selling your product for $100 and all your rivals have a similar product for $20-$30. In reality, because it is too costly, your product list will not rank. A cheaper product that matches their needs would be preferred by your audience.
You need to see if your competitors are selling items similar to yours in order to have competitive listings. This will allow you to get a better understanding of how to market your product to see whether the competition will even compete with your product.
6. Use bullet points in product descriptions
When you post a product, you would have a lot you to say about it. After all, you just want to sell the benefits of your products to your customers in comparison to the competition. It is important that you break down the data and when you do this, it is accessible for the audience to read.
The easiest way to do so is to break down the details of the product into bullet points. When data is straightforward and easy to read, people like it.
Products with bullet points will have a better conversion, too. People read the provided information and feel inclined to purchase. This helps improve your Amazon SEO ranking when you earn more conversions.
Build better Amazon listings today
If you’re ready to start building better Amazon listings to attract more leads and earn conversions, then contact us online or call us today at +44 7775323036 to speak with a strategist.
We look forward to hearing from you!
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