Amazon SEO

What are the Benefits of Using an Amazon SEO Tool?

Amazon SEO

There are hundreds of Amazon SEO tools available. Sure, Amazon SEO is important for getting your goods noticed, but with so many resources available for Amazon sellers, it can be difficult to know which software is the best. And, once you’ve decided on software, figuring out how it will help you sell on Amazon can be much more difficult.

As a seller, only you would understand your Amazon business. You can use your expert product knowledge to optimise your Amazon presence if you have access to a keyword research tool,  but you must first learn how.

What is Amazon SEO?

Instead of using the browse feature, shoppers prefer to use keyword search to find products. In a crowded market, relevant keywords can make or break your ability to be found. Amazon keyword research is frequently overlooked. Other things take precedence when launching a product, and this task is ultimately left unfinished.

Why does Amazon SEO seem to be the last thing on a seller's mind?

How often does the average Amazon FBA business owner dedicate time to researching long-tail keywords? Almost never, in fact. What is the reason for this?

Because SEO research for Amazon is perceived to be difficult, it is often overlooked. With over a million keyword combinations available on Amazon, narrowing down your list to profitable keywords can seem impossible.

There’s a better way to find the right keywords for your Amazon listing’s title, bullet points, and backend keywords. Make use of the Amazon keyword tool!

What can an Amazon SEO tool do?

When it comes to Amazon product research, listing optimization, and keyword research, an SEO tool should be able to assist you. The tool should allow you to do the following at a minimum:

  1. Uncover new keywords
  2. Prioritize those keywords
  3. Analyse your current keywords

1. Uncover New Keywords

The main benefit of using an SEO tool is that it will assist you in locating good organic keywords. You can always use the old-fashioned method to find keywords, but using a tool is far more convenient. Amazon SEO tools look for new keywords with a lot of searches.

Years ago, sellers had no choice but to use their best judgement and come up with creative ways to describe their goods. You can’t afford to take chances now that your competitors are using data to guide their keyword decisions.

Reverse ASIN lookup is a great way to find relevant, high-volume search terms that can only be done with the help of a tool. Examine your competitors’ search terms to see which ones are driving organic sales for a specific product.

2. Select the Right Keywords

After you’ve identified keywords, you’ll need to figure out which ones are right for your company. Relevance, search volume, and ranking tracking are all factors that influence your chances of success on a given keyword.

A keyword’s popularity does not guarantee that it will be profitable. You can get a clear picture of which terms will help your products sell better by connecting keywords with a ranking score, search position, and sales data.

3. Analyse Current Keywords

You’ll need to understand a keyword’s performance over time if you want to stay competitive in crowded markets. You could manually track the position of your ASIN on target keywords once a day, week, or quarter, but using a specialised tool will save you time.

You can track historical keyword ranking, price, and sales rank data for your products and competitors using the best Amazon SEO tools. This information gives you a better understanding of how a product and its search terms perform. Knowing this information will aid you in making informed optimization decisions, allowing you to align your business priorities with the data.

Why do You Need a Keyword Tool?

It’s that easy. Your competitors are becoming more sophisticated, and you should be as well. You’ll always lose sales if your competitors have high-performing keywords in their listings that you don’t.

You can start climbing the Amazon search rankings by tracking and incorporating keywords that drive sales into your product listings.

Not every shopper uses the same search terms when looking for a product. Diversifying your keywords increases the likelihood of your product being discovered.

Looking For Amazon SEO Services

Contact Us

Amazon SEO

6 Amazon SEO Tips to Boost Your Listings and Sales

Amazon SEO

Amazon is the largest online retailer, accounting for 43% of all transactions. This e-commerce giant is one of the web’s largest and fastest-growing retailers. Because so many businesses sell products on Amazon, you’ll need to use Amazon search engine optimization to help yours stand out and reach more customers (SEO). We’ll go over six tips on how to use Amazon SEO to improve your rankings on this page.

How does Amazon SEO work?

It’s important to understand how Amazon ranks products before diving into our Amazon SEO tips. Because people search differently on Amazon than on Google, there is a slight learning curve.

When people search for products on Amazon, their search queries must match your keywords for them to find your products. This is difficult because you must use keywords that your target market uses to find products like yours.

The important thing to remember is that Amazon’s A9 algorithm prioritizes products that are more likely to be purchased. Performance and relevance are the two factors that the algorithm considers. The success of your campaign is determined by how well your products sell, and the relevance of your keywords is determined by how closely they match the search query.

As a result, keyword selection is difficult. To get your products to rank, it’s not enough to pick the right keywords. You must offer products that consumers will want to buy or that they already buy on a regular basis.

Amazon cares about its buyers. They want to see products that are most relevant to their searches. When you’re optimizing your listings, think about the buyer’s experience and how you can improve it.

6 tips for improving your Amazon SEO

You must improve your Amazon rankings if you want your audience to find your products. It will assist you in reaching out to more qualified leads who are interested in your products.

1. Conduct keyword research

If you’ve used SEO before, you’re probably familiar with keyword research. Keyword research for Amazon SEO has some similarities to traditional SEO, but with a few more buyer-focused features.

Long-tail keywords should be prioritised, just as they are in traditional SEO. These are keywords with three or more words in them. These are used when people search for products on Amazon.

Long-tail keywords will aid in the discovery of more qualified leads for your product listings. It’s critical that you concentrate on all relevant keywords. You don’t want to miss out on potential leads because your Amazon product listings omitted certain keywords.

You can use a free tool called Sonar to help you find the right keywords for your Amazon SEO campaign. This is a keyword research tool that focuses specifically on Amazon-related keywords. It allows you to see how many people are searching for each keyword, allowing you to prioritise them in your Amazon SEO campaign.

After you’ve chosen your keywords, you’ll need to add them to your listings. They must be used in places such as product titles and descriptions. This will improve the visibility of your products in search results for those keywords.

2. Manage your reviews

Any business relies heavily on customer feedback. There can be the reason, or a person buys your products or decides to pass. To help improve your Amazon SEO campaign, it’s critical that you manage product reviews.

The products at the top of Amazon’s search results, for the most part, have four or more stars. These are products that have received positive feedback and that people enjoy using. You want to entice your audience to share their thoughts on your products.

There’s a good chance you’ll get negative feedback from your audience when they leave feedback. You must respond to negative reviews as a part of your review management strategy. It will keep you from scaring away potential customers.

People can see how you handle negativity by how you respond to negative reviews. You’ll encourage more people to buy your products if you address the issues, offer to replace broken or damaged products, and respond to questions. They’ll have more confidence in your company because they’ll know you’ll respond if they have a problem with one of your products.

Therefore, it will help you get more conversions as well as positive feedbacks which will, in turn, help you go up in the Amazon search results.

3. Optimize your title

The format of your title has an impact on where you appear in the search results. It is critical that you include all necessary elements in your title.

This is the general rule for putting your titles in order. Although not all these categories apply to your products, you should use the ones that do. Because the order of your titles affects how your audience finds your listings, it’s critical that you follow the rules.;

When it comes to optimising your title, the most relevant keyword should come first. This ensures that your most important keyword is always visible in the search results, regardless of how short or long the title is. It also aids the visibility of your listings in the most relevant search results.

4. Follow image guidelines

In the purchasing process, images are extremely important. People need to see products from various perspectives to get a better sense of how they appear. It’s a crucial component in helping your audience gain confidence and trust, especially since they can’t see the product in front of them.

Amazon recommends using product images with a resolution of at least 1000×1000 pixels. This is since they have a zoom feature that allows users to zoom in on individual images when they are above a certain dimension. If you want to give your audience a more positive experience, use images that are larger than the previously stated dimension.

The ability to zoom in could potentially boost your company’s sales. People can take a closer look at your products and get a better idea of how they look. It’s even better if you post multiple photos from various angles so that your audience can use the various zooming features.

Although adding zoomable images has no direct effect on Amazon SEO, it does improve conversion rates. When you get more conversions, your listing’s ranking rises. It can also assist you in obtaining more reviews, which has a positive impact on the performance of your product listing.

5. Consider your price

For customers, price is a critical factor. They want the best product for the lowest price possible. When you’re ready to list your product on Amazon, look at what your competitors are charging.

You won’t help your Amazon SEO campaign if you sell your product for $100 when all your competitors sell a similar product for $20 – $30. Your product list, in fact, will not rank because it is too expensive. Your target market will opt for a less expensive product that meets their requirements.

To create competitive listings, look at how your competitors’ price similar products to yours. This will assist you in determining how to price your product and determining whether your product can compete with the competition.

6. Use bullet points in product descriptions

You probably have a lot to say about a product when you post it. After all, you want to persuade your audience of the advantages of your products over those of your competitors. When you do this, make sure to break down your information so that it is easy to read for your audience.

Breaking down your product descriptions into bullet points is the best way to do this. It makes it simple for your audience to understand what you’re saying. People appreciate concise, easy-to-read information.

Bullet-pointed products also convert better. People read more information and feel more prepared to make a purchase. Because you earn more conversions, your Amazon SEO ranking improves.

Build better Amazon listings today

If you’re ready to start building better Amazon listings to attract more leads and earn conversions, contact us online or call us today at +44 7775323036 to speak with a strategist.

Looking For an Amazon SEO

Contact Us

Amazon SEO

What is Amazon Store SEO?

Amazon SEO

One of the best ways to drive people to your website is through search engine optimization (SEO). So, why don’t you do that for your own Amazon store? It will improve the traffic and ensure excellent sales and your store’s place on Amazon.

The competition among Amazon sellers is rising every day. Each of them wants buyers, and there are a lot of new sellers coming to Amazon. Now, it’s not enough for you to have good products in the shop. Something more must be seen. You need to do SEO for your shop, too, to prove yourself and make yourself the most competitive.

But to do SEO for your Amazon store you need to understand first what SEO really is. So, let ‘s start!

How does Amazon SEO work?

It’s important to understand how Amazon ranks products before we dive into our Amazon SEO tips. The way people look at Amazon is different from Google, so there’s a slight learning curve.

When people search for items on Amazon, if their search queries fit your keywords, they will only find your products. This poses a challenge because to find items like yours, you must use keywords that your audience uses.

The key thing to remember is that the A9 algorithm from Amazon focuses on first showcasing products that increase the probability of purchase. Two factors focus on the algorithm: performance and relevance. Performance is based on how well the goods sell and relevance is based on how the search question suits the keyword.

Keyword selection is also difficult. To get your products to rank, it’s not enough to choose the correct keywords. You need to deliver goods that customers want to buy or that customers regularly purchase.

Amazon cares about their buyers and want to display products that best fit their queries. When you optimize your listings, you shall want to focus on the buyer’s experience and see how you can make it better.

Tips for improving your Amazon SEO

You need to boost your Amazon rankings if you want your audience to find your goods. It will allow you to get more important leads that your products are interested in.

1. Conduct keyword research

You probably know about conducting keyword research if you’ve previously used SEO. Keyword research with Amazon SEO has some similar qualities to conventional SEO, but with a few more attributes based on customers.

You want to concentrate on long-tail keywords, as well as conventional SEO. They use long-tail keywords to find products as people browse for products on Amazon.

Long-tail keywords can help locate your product listings for more valuable leads. It is important that you concentrate on all applicable keywords. Since you did not use these keywords in your Amazon product pages, you don’t want to lose out on possible leads.

You have to integrate them into your listings once you pick your keywords. You need to include them in positions like the titles and details of the items. In search results for certain keywords, this will help your products appear.

2. Manage your reviews

Reviews are a critical aspect of every business. They can be the reason why a person buys or chooses to skip on your goods. To help boost your Amazon SEO campaign, it’s important that you handle product reviews.

For the most part, the items at the top of the search results for Amazon typically have four or more stars. There are items that have fantastic feedback and that people appreciate. You want to encourage input from your audience about their experience with your products.

There’s a fair chance you will get negative reviews as the audience leaves feedback. You need to take the time to react to negative reviews as part of managing your reviews. It will prevent you from discouraging future clients.

Your response to negative reviews allows individuals to see how negativity is handled by you. You’ll encourage more people to buy your products if you address the problems, offer to replace broken or damaged products, and respond to questions. They will feel more confident that your business takes issues seriously and that they know you will respond if they have a problem with your products.

More conversions and positive reviews will lead to this. It will improve your rankings in the search results for Amazon.

3. Optimize your title

Where you appear in the results of the search will affect the way you format your title. It’s essential that all vital elements are included in your title.

For creating a product title, the general format is:

[Brand] [Feature] [Material] [Key Ingredients] [Product Type] [Model Number] [Size] [Package Count] [Colour] [Flavour]

This is the general thumb rule for how your title can be. Maybe not all of these definitions apply to your products, but you want to use the ones that do. The order of your title affects how your listings are found by your audience, so it’s important that you stick to the correct order.

You would like to place your most relevant keyword first when you optimise your title. This ensures that, irrespective of how short or long the title appears in the search results, people always see your most important keyword. In the most relevant search results, it also helps your listings to appear.

4. Follow image guidelines

In the purchasing process, images play a vital part. To get a better idea of how the products look, people need to see products from unusual perspectives. It is a key element that helps build confidence and trust with your audience, particularly when the product cannot be seen physically in front of them.

Amazon allows you to use pictures of items bigger than 1000×1000 pixels. This is because they have a zoom function that allows users to zoom when they are above that dimension in one image. You need to use photos that are larger than the previously mentioned dimension if you want to have a more positive experience for your audience.

The ability to zoom in will potentially improve your business revenues. People will take a more in-depth look at their products to get a better understanding of how they look. When you post several pictures with different angles that a viewer can use the various zoom characteristics, it becomes even more valuable.

It doesn’t directly affect your Amazon SEO by adding zoomable images, but it does increase your conversion rate. You boost the rating of your listing as you gain further conversions. It can also help you gain more feedback, which also has a positive effect on the results of your product page.

5. Consider your price

For customers, pricing is an important factor. For the least amount of money, they want to get the best quality. You need to look at the prices of your rivals when you upload your product on Amazon.

It wouldn’t be helpful for your Amazon SEO campaign if you’re selling your product for $100 and all your rivals have a similar product for $20-$30. In reality, because it is too costly, your product list will not rank. A cheaper product that matches their needs would be preferred by your audience.

You need to see if your competitors are selling items similar to yours in order to have competitive listings. This will allow you to get a better understanding of how to market your product to see whether the competition will even compete with your product.

6. Use bullet points in product descriptions

When you post a product, you would have a lot you to say about it. After all, you just want to sell the benefits of your products to your customers in comparison to the competition. It is important that you break down the data and when you do this, it is accessible for the audience to read.

The easiest way to do so is to break down the details of the product into bullet points. When data is straightforward and easy to read, people like it.

Products with bullet points will have a better conversion, too. People read the provided information and feel inclined to purchase. This helps improve your Amazon SEO ranking when you earn more conversions.

Build better Amazon listings today

If you’re ready to start building better Amazon listings to attract more leads and earn conversions, then contact us online or call us today at +44 7775323036 to speak with a strategist.

We look forward to hearing from you!

Looking For Digital Marketing Solutions ?

Contact Us