Social networking networks have rapidly become a big part of enterprise marketing.
With so many social media sites available, you’ve probably wondered which one is the best to market for business.
Some of the brand development and marketing platforms include:
There is no single platform that is best for all companies. For instance, it’s impossible to say that your business should choose Facebook over any other kind of social media platform. However, choosing the right social media channel for your company is totally possible.
When it comes to social media marketing, the best option is to select the platform that’s perfect for your brand.
This includes evaluating the platforms to understand where your customer base is, and if they are engaging with brands or not, also if the platform fits your brand’s personality.
For example, if your brand mainly seeks to appeal to millennial women, Instagram should be one of your top choices. This platform appears to target more women than men, and people under the age of 25.
Alternatively, if you’re a B2B brand, you’ll find more success on LinkedIn, a platform that primarily appeals to professionals and brands seeking to connect with other professionals.
How to determine the success of your social media campaign?
After deciding which platform to embed in your marketing strategy, the next move is to find ways to monitor your success.
Fortunately, many tools will help you measure the success of your efforts in social media marketing.
Although Facebook has become extremely popular for brand promotion, but it is not always fit for every brand type, and it is not always fit for every customer type.
Other ways to track your success include:
Does it really matter?
Some people may wonder, if they should spend the time and money involved in creating a marketing campaign on a social media. If they’ve already taken the time, then they need to work on their email marketing campaign. Is this much more necessary?
Yes, Indeed! It is a must these days to integrate social media marketing with your email marketing campaign.
About 3.2 billion people are estimated to actively use social media, and many of those users don’t just follow their friends and family — they follow brands.
Social media allows you to –
Social networking is a perfect way to be able to communicate with your client base. It helps you to quickly fix problems which will not only make your customers happy but will also help you save money.
Popular social media platforms –
More than 2.20 billion users are on Facebook, the highest of any social network. Every day approximately half of all Facebook users are active. They spend an average of 18 minutes per hour, when they use Facebook!
Every Facebook user has an average of 80 sites, groups, or events to link. That’s where you come in – the marketing activities and the involvement of Facebook.
Twitter is a place to happen. The average user is a market segment full of opportunity, with its 208 average followers, 307 average Posts, and an average of 170 minutes on Twitter per day. About half of Twitter users use it every day, and many times a day at least 29 percent of Twitter users are involved.
Twitter isn’t as much a forum for lead generation – as it is a tool for brand loyalty. For instance, 85 percent of Twitter users “feel more connected” to a business after Twitter tracking them. Great content from a Twitter brand will elicit follow-ups and retweets, but a loyal customer would typically continue to follow a favourite brand.
Two new people join LinkedIn every second. Now, LinkedIn is a capability of more than 270 million users to be reckoned of.
Marketers support Twitter, and Facebook, according to Search Engine Journal. They left LinkedIn out. But this is the deal. LinkedIn is the B2B marketing platform not B2C marketing platform.
LinkedIn proudly vents its professional user base. Many of those experts have business ties. Such companies may benefit from the extra love of marketing. Don’t forget about LinkedIn, especially if you are a B2C.
Pinterest officially is a more popular networking site than email according to a survey earlier this year. Pinterest has the highest per-click revenue from any other social media network.
Pinterest was labelled as a women’s social platform earlier. This was real, at first. Right now, women account for about half of Pinterest pinners, which isn’t much different from the gender slant of other social media sites. Pinterest is a place for any gender, any company, and any brand.
I found Instagram to be a powerful way to promote one’s personal brand as well as a company. Given my not-so-often blogging, I’ve discovered that loving and commenting on other pictures is a powerful way to gain huge followers.
Instagram is a platform for the visuals. We already know pictures get 5 times higher engagement on Twitter, and pictures make up 93 percent of the most engaging posts on Facebook. All photos and video are with Instagram. This sort of visceral appeal is one of the reasons for the huge success of Instagram. Throw video into the mix, and you have a basically addicting social media channel. Visual feedback in social media is electric.
YouTube has the distinct position of being the world’s second-largest search engine. That’s no small feat, considering that Bing and Yahoo (unsuccessfully) have been vying for that position. YouTube did so without even having to.
Several brands lend themselves more to video virality than others but can post videos from any brand. A video doesn’t have to be expensive or fancy for a brand promotion to be successful. It has got to be on YouTube.
Are you committed to incorporate at least one of the social media platform into your marketing strategy? If you’re combining one or more channels, you can be confident it will increase the visibility of your brand and contribute to your overall marketing performance.
And, with the integration tools from Proeze, integration is easier than ever.
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