While the COVID-19 pandemic persists, companies around the board have to reinvent themselves – and sometimes in surprising ways – to cope with the growing market environment. Understandably, many are reassessing their plan and budgets for digital marketing in view of the unpredictable economic situation. Wherever possible, brands capable of doing so will benefit from using this time to prepare and strategize for the future, rather than putting the brakes on. The marketing paradigm changed with COVID-19 spreading practically overnight. We’re now seeing several market shutdowns around the world. That will require marketers in our ever-changing world to be courageous, agile, imaginative and cautious
It has already been said, but it bears repeating traffic is the lifeblood of any online company. An online business’s success depends heavily on how much traffic it can produce for its sites. This is an undoubted reality.
However, what is under much discussion is the question of SEO vs. PPC, two of the most effective approaches to traffic generation. SEO stands for the optimization of search engines. PPC is pay per button. Though their ultimate objective is the same, different concepts require different techniques and methodologies.
Both are successful methods of driving visitors to a website, but for some situations, one approach may work very well, while with the other, you can find difficulties in generating traffic in the same situation.
To be effective with either approach or both, marketers should be aware of their strengths and weaknesses so that they can be implemented correctly under optimal conditions
When would it be better to use SEO?
SEO refers to a collection of techniques aimed at propelling a website to the major search engines first list.
For online businesses, SEO is very important as statistics show that 80 percent of the traffic that can be created for any website comes from the search engines.
There is no question that the biggest search engine is Google, which receives more than 3.5 billion searches a day; thus, most SEO campaigns target this particular search engine.
And when are you going to use SEO tactics over PPC? Below are some situations where SEO will prove to be of great benefit to an online company.
Know SEO isn’t “Free Clicks.” It is a huge amount of work in content development and promotion that takes a lot of time and energy.
When would it be better to use PPC?
Now we are going to the other side of the SEO vs. PPC controversy.
Pay-per-click marketing is an advertisement tool used on the results pages of search engines. Basically, when someone types in a question containing your keywords, you offer to have your advertising show up in the supported results.
What is ‘pay per click’ named? Since any person who clicks on the ad you’re promoting has to pay for that.
Popular advertisement platforms for PPC include Google Ads (AdWords), Bing Ads and an advertising platform for Facebook. There are plentiful niche specific PPC systems too. One good example is the advertisement choice for PlentyOfFish.com, which works fantastically with dating offers.
So, when should you use PPC marketing? Below are some circumstances when PPC would prove highly beneficial for an online business.
There are certain circumstances where one marketing strategy or the other may be preferred. Personally, I don’t think you should worry about SEO vs. PPC-but rather that both SEO and PPC are important and complementary aspects of an online marketing strategy.
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