There are tons of websites, some of which are quite interesting and informative, all over the internet. Research indicates that thousands of websites are built on a regular basis but making the website SEO friendly is a daunting task for web designers. There are some guidelines and rules for creating a good website. It is a must for web designers to grasp the main aspects of SEO web design.
It can be daunting to build a website. The problem is that the objective of designing a website is forgotten by most designers. They give usability and practicality a priority, which is good, but they should also keep SEO in mind. I will highlight the top 10 SEO mistakes that web designers make when designing a website in this post.
1. Ignoring title tags and meta descriptions
Whenever I see each and every website with their company name and logo, I feel how they might make this mistake of ignoring title tags. You should have unique title tags if you want your website to be noticed by search engines. On social media sites, your page titles are usually shared and used as text when the website is bookmarked. Hence, having unique title tags is very important.
Similarly, there should be a unique meta description for each web page, describing the web page. In search results, your homepage and other pages should have a custom description that will make individuals click on your listing.
2. Forgetting to unblock search engines
It can cause a major problem to forget to unblock the search engines and it happens more often than you could imagine. Web designers are set up to block the search engines from crawling during web maintenance or design. They forget to unblock the search engines from crawling the website once the website is done. It’s not unusual to make this mistake with lots of stuff going around.
Web designers can avoid this by checking the robots.txt Tester with Google Webmaster tools and ensuring that the site is indexed. You can also check the robots.txt file, which is available for all websites: domain.com/robots.txt (please replace your website with domain.com) and make sure it does not block search engines. If you see the following, then change it yourself immediately or ask the designer to do it.
3. Neglecting local search
Local search is as essential as any other factor in SEO. You should consider local search if you’re running a company that focuses on the local audience. Web designers should include the website’s company name, address, telephone number and other details.
4. Not installing analytics properly
This is one of the typical mistakes’ web designers make. While properly installing the analytics code, they should be very careful as they redesign or revamp the website. In the historical tracking of the website, there are many analytical providers that will cause significant problems and it is necessary for web designers to avoid this.
5. Using new code and features
In order to meet the requirements of changing algorithms, websites should be updated regularly. The common error most web designers make when designing or revamping the website is not considering SEO while changing the code. There are valid reasons that web designers may want to introduce in order to enhance their website functionality.
The enhanced website functionality should not cause traffic to dip. Web designers should therefore have a prospective understanding of the traffic on the website. This will help them make an informed decision without influencing the traffic to improve the functionality.
6. Ignoring 301 redirects
As a permanent redirect from one URL to the other, a 301 redirect is considered. Whether the web designer switches domain names or modifies the content as part of the redesign of the website, they should guarantee that the 301 redirect is correct. Not only does this ensure that the SEO is transferred from the old URL to the new URL, but it also improves your website’s performance.
In this regard, web designers can use SEO experts to ensure that the website’s SEO remains unchanged while revamping or redesigning the website.
7. Ignoring the structure of URL
When designing a website, structuring the URLs of the website is very important. Website URLs should be short and relevant to the content of the page. Domain.com/about is, for example, good, while domain.com/? It’s p=1 bad. The use of short URLs makes it possible for visitors to see where the click takes them.
8. Not using responsive design
People are using multiple devices to browse the internet today. Therefore, designing a website that caters to various devices with which users will access your website is important. Responsive websites are the preferred configuration for search engines and use responsive web design if you want the website to provide a great browsing experience.
The nice thing that happens with responsive design is that all URLs on different devices are the same. They provide the same HTML code, which makes it easier for Google to browse and retrieve the content from the web pages.
9. Uncrawlable flash
There is an increasing popularity of flash-based websites these days. These websites are not SEO friendly, and web designers should improve the crawling of flash content if you want to improve the indexing of your website.
10. Navigation problems
Improper navigation is one of the biggest errors affecting your website’s SEO. It is worse to add several navigation elements on both sides of the web page than to have too many items in the main navigation bar. The design of the website’s navigation has a significant impact on the website’s success or failure.
Descriptive navigation should be used. It’s a great chance to show your relevance to search engines. Use labels that include popular keywords or phrases that help the search engine page results rank high on your website. Also, make sure that the most important pages are accessible from the website homepage, i.e. about, contact, services, etc.
You should think of fixing them if you have made any of the above errors while designing the website. Google rewards the experience of users more than anything else when it comes to SEO. It is important to consider how you want to find the data that you are looking for as a website visitor.
Think of providing visitors with the best information they seek in an easy way!
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