Consideration is an important stage of the buyer’s journey. At this step, the potential customer is familiar with your product or services and is evaluating the problem, its urgency, how it can be solved, and whether it really needs to be solved here and now alternatively, he is comparing your product or service with your competitor.
Your aim is to show them all the ways in which their problem can be solved, how useful it is to them, and how you and your product can help.
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