Instagram has exploded in popularity in all of the best ways over the last few years. With over 1 billion monthly active Instagram accounts and roughly 90% of those accounts following at least one company, the time to market your business on Instagram marketing has never been better.
Marketing on such a visual medium differs significantly from marketing on other sites that aren’t as image-heavy, such as Twitter and LinkedIn. Still, in 2021, you can’t ignore this network in your marketing strategy. Here are some of the best Instagram marketing tips to incorporate into your strategy:
1. Get a Business Profile
To begin, make sure your Instagram account is properly set up right away. If you want to appeal and market to customers, a business account trumps a personal account. If you already have a personal account, you can switch to a professional account by going to the settings and clicking “Switch to Professional Account.”
You can now access Instagram Insights, which is one of the most important benefits. This analytics dashboard shows you how many people saw your post, how engaged they were, how many impressions they got, how many times they clicked on your website, and more. Insights will show you everything you need to know about how your audience interacts with your account and content.
You can also promote posts, advertise, and add a contact button to your business profile using business profile. When you reach 10,000 Instagram followers, you gain access to a new feature: you can now add clickable links to your stories.
2. Optimize Your Profile
Because of the limited space, working with an Instagram profile for a business can be difficult. Your company name can only be 30 characters long, and your bio can only be a few lines long to explain what your company does.
Make the most of your business profile by including as much information as possible. Select a business category, complete your bio, and include a link to your website. If you have multiple links to share, consider using a service like Linktree or Campsite, which directs visitors to a separate page containing all of the links you want to share.
3. Figure Out Your Aesthetics
Instagram is the ideal social media platform for visually sharing your branding. Take a look at a few of your favourite Instagram accounts that are gaining traction in terms of followers and engagement, and you’ll notice that their profiles are cohesive and tell a brand story.
Instagram profile cohesion is largely determined by colour. If your primary brand colour is purple, for example, you might use purplish hues and imagery with purple pops. You can also experiment with your brand’s colours in text posts, illustrations, videos, and other types of Instagram content. To find a colour palette for your profile, go to Colour Hunt.
4. Learn Your Ideal Times to Post
Knowing when your audience hangs out on Instagram is critical when it comes to getting in front of them, which is the whole point of marketing. You can find out this information by looking at your Insights with your business account active.
5. Think Outside the Stream
Instagram Stories provide users with a new way to share content that isn’t limited to photos. You can use stories to group together a number of posts without overwhelming your audience. They are also capable of being interactive. You can ask people questions, provide them with a link to click, and see how they respond.
Finally, Stories allow your brand’s personality to shine through while also providing a level of relatability that your regular feed may lack.
6. Partner with Influencers
Instagram is the place to be for influencers! If you want to be a brand ambassador and share everything you love in one place, Instagram is the place to be. You can use influencers’ audiences to spread the word about your company, products, and services if you’re a business owner or marketer.
Look for influencers who have a lot of good engagement, can represent your brand in a fun way, and, of course, have a lot of power. It’s a good sign that you’ll benefit from partnering with them if their commenters seem genuinely interested in what they’re promoting.
7. Sell Directly from Instagram
You can use Instagram Shopping, a feature that allows you to create shoppable Stories and posts if you have a business account. It’s like having a second store that’s separate from your main website, allowing more people to see your products. You can also show them off in a fun and engaging way.
8. Reward User-Generated Content
When others begin to learn about your company, they may decide to share it all on their own. Many Instagram users produce content about products and brands they enjoy without being compensated. Reposting content on Instagram not only provides you with free content that promotes your brand, but it also rewards your followers.
When you repost, give credit to the original poster, directing some traffic and followers their way. This simple action may entice more people to share content related to your company.
9. Trending Cross-Platform Content
While native content is still favoured by social media platforms, a quick scroll through any platform’s feeds now reveals a mix of native and cross-platform content such as memes, TikTok challenges, GIFs, special effects, and more. Instagram, more than any other social media platform, has excelled at introducing new features that allow users to create the same type of content that they’ve been cross-posting. In addition to the TikTok-style content Instagram offers with Reels and long-form video content it provides through IGTV, you can expect to see a lot more GIF marketing on the platform now that Facebook has purchased GIPHY and plans to integrate it into Instagram.
10. Focus on IGTV
Keep an eye on IGTV in 2021, especially with the rise of Instagram Live and Instagram Reels. Long-form video is available on Instagram’s IGTV platform. Instagram has announced that it will allow ads on IGTV, which will make the platform even more appealing to creators. Instagram may find itself in a position to compete with YouTube because IGTV content creators will receive the same ad revenue percentage as YouTube creators. More IGTV features are expected to be released over time, according to Instagram.
Creators can use video editing software tools to enhance their video content on IGTV. Users are looking for a more authentic view of influencers and brands, so you’ll probably want to mix “candid” videos with polished and produced ones, as we mentioned earlier in this article.
Instagram Marketing Trends Will Help You Grow Your Brand in 2021
Each and every successful social media marketing strategy must include a strong brand presence on Instagram. It’s proving to be the go-to platform for influencers, with tools and even education to help brands connect with and engage their followers. Influencers and brands that have already built a following on Instagram will find it increasingly important to focus their efforts here as the platform continues to evolve, adding functionality as well as features that make it easier for users to stick around on the app. With the 10 Instagram marketing trends for 2021 we’ve shared here, you’ll have more than enough information to develop a brilliant, engaging, and effective Instagram marketing strategy that will help you outperform your competitors at every turn.
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