Email engagement is one of the basic assumptions of marketing automation. And we are under severe pressure for our emails to function as modern marketers. They need to drive interaction, conversions, and most importantly, revenue.
But it’s easy to forget the basics of email success with the complexity of the different resources at our fingertips and an overcrowded work desk. Below is a checklist of some tips and strategies to inspire new email marketers and inform experienced professionals of the main best practices.
Start with a clear or specified goal
Figuring out what you want to accomplish is the crucial first step in this process.
Will you try to create leads?
Would you like more traffic on the site?
How about subscriptions to a new service for your company or reviews?
Getting targets like this in place provides a sense of direction to the whole process.
From the email copy to the photos and the links / offers / insights you contain, they tell everything.
The aim could also affect who you send the emails to.
Imagine an audience with a large spectrum of diverse demographics / interests.
Sending a mass email that applies to everybody will be virtually impossible.
A target limits your focus and highlights the people who make the most sense of an email to.
It also lets you monitor campaign results, of course.
You know what you are trying to do, which is conducive to the processing of relevant knowledge.
From there, you will review the findings and see if there is a space for progress.
Humanize Your Communications
Emails sent from a person (e.g. “Katie”) are much better than business emails (e.g. “Proeze”), unless you are a well-known and recognised brand such as Apple or Google, of course.
Try to Find a Catchy or Attractive Subject Line
Think of the personal emails that you get every day.
What ones are you going to click on and why?
Like most people, with an eye-catching subject line, there’s a fair chance you’re reading the emails.
They pique your interest in the material and pull you into it.
Based only on the few terms in the header, you want to know what is on the other hand.
That’s the strength of an efficient subject line for email!
Neither open rates nor click-through engagements are guided by subject lines that are 60 to 70 characters. Stats show that subject lines of more than 70 characters increase open click rates, whereas those of less than 50 characters increase open rates.
Choose your subject line based on the topic or content
Great subject lines can drive openings, but if they are not applicable to the email material, an opportunity for interaction has been missed. Even worse, a recipient might move an off-topic subject line to mark your email as spam.
Optimize Emails for Mobile Devices
People are now reading emails almost as often on their handheld devices as on their desktops.
That’s why it’s important for your email newsletters to look and work perfectly on smartphones as well.
From the length of subject lines to the visual appeal of the text, all can differ.
Before sending them out, test your emails on mobile devices (and tablets).
You will know in advance that they are optimized and ready to go.
Be succinct in copying
With endless walls of text, don’t clutter your emails. Given the average time to read an email is 11 seconds, if you overwhelm it with a copy, you will lose your reader. Instead, build concise emails based on the reader’s appetite and concentrate on one topic. Add a link of the landing page, provide all the information the reader can see after they click.
Before you press send, be sure to check everything in your emails!
First, you may want to send the newsletter to yourself so that you can check it on several screens, read all the copies for accuracy, and click on all the links to make sure they work.
There is nothing worse than receiving fault-filled newsletters.
It could lead to various issues.
It does not reflect well on your company, for one thing.
To alter someone’s view of your entire brand, a few simple typos or broken links can be enough!
Those flaws, on the other hand, could hinder the effectiveness of your email campaign.
Your ROI can be drastically reduced by any text that is too tiny to read, videos that don’t play, or links that don’t work.
Frequency of your E-mail campaign
It isn’t easy to know how many emails to send to your audience.
Too many can be distracting, which typically results in high unsubscribe rates.
Yet too few can lead your audience (especially when they arrive on an erratic schedule) to pay little attention to them.
The time of day as well as the day of the week will play a role as well.
It’s up to you to work out your audience’s best email schedule.
Choose the colour of the content wisely!
Colour helps pull the eye where you want it, but that doesn’t mean that in your email, you can use five different competing colours to highlight the different sections. Nor does it mean that, if added to a call-to-action icon, a particular colour would increase conversions. Instead, to make the call-to-action “pop,” use a single bright colour that is part of the email’s colour palette.
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