Facebook Ads and Google Ads are the 2 top pay-per-click advertising platforms. Google Ads has certain specific target keywords that have to appear as the top leads to Google searches, whereas the Facebook Ads display in social feeds and are targeted using demographic and behavioural information. Each platform is employed to try to anything from building brand awareness to drive sales.
How Facebook Ads Work?
Facebook, a social media and networking platform with 2.3 billion users worldwide, offers businesses the flexibility to advertise with pay-per-click (PPC) ads. These ads are created using the Facebook Ad Manager platform. They are shown a targeted audience defined by user behaviour, interests, demographics, and Facebook engagements. As a part of the ad creation process, businesses select an advertisement budget, ad placement, and ad run time.
Facebook’s audience targeting is what really sets it aside from Google Ads. Since Facebook users aren’t on social media actively trying to find a product or service, the platform encourages conversions by giving advertisers comprehensive targeting options—including factors like age, gender, income, and interests—that align closely with ad content. This is what makes Facebook marketing and Facebook advertising effective, despite the audience lacking an equivalent level of intent as Google Ads.
An actual ad creation within Facebook is comparatively easy. As already mentioned, advertisements are built using the user-friendly Facebook Ads Manager. In order to create ads, click the “Create” button on your account dashboard, then choose your ad format, select your audience, edit ad settings, and make ad copy and pictures. Get step-by-step instructions on the way to create a Facebook ad.
When you have carefully crafted and expertly set the target in Facebook ads, it can capture latent user interest that both increases brand awareness and generates sales. It’s important to notice, that it’s going to take longer to convert Facebook results to customers as they’re not actively seeking your product or service.
How Google Ads Work?
Google is primarily referred to as a search engine that provides businesses the flexibility to advertise on its network with pay-per-click ads. Google Ads appear at the highest of search results pages within the same format as organic search results; they seem based upon the keywords searched by the user and the way those keywords align with ad content. To make a Google Ad, advertisers must check in for a Google Ads account, then add text-only ad copy and keyword targeting information.
Audience intent is what sets Google Ads aside from Facebook Ads. With Google, users are actively checking out a selected product or service, or the solution to a selected question. If you’ll provide the precise information they’re trying to find, then they’re more likely to get your product or service or engage together with your brand. Unlike Facebook Ads, keywords and search terms are primarily used to form Google Ads.
Ads are inbuilt in the Google Ad Manager interface, which is usually considered not very easy to use. Still, advertisers can quickly build a text-based ad by creating Campaigns, Ad Sets, and individual Ads with a headline and an outline. Get step-by-step details on the way to advertise on Google.
Businesses that sell uncomplicated goods or services with simple use cases benefit most from Google Ads; search keywords are easy to find, and consumers are encouraged to click and buy using simple, actionable language. More complex campaigns — such as those for brand recognition, multi-stage interaction, or complicated products — will probably not go for Google as well.
Facebook Ads vs Google Ads: Which to use and when?
Facebook Advertising and Google Ads are perfect for various business goals. Facebook Advertising is usually the best to create brand awareness of goods or services that people are likely to like, but do not actually need, such as a new high-tech espresso machine. Nevertheless, Google Ads are ideally suited for increasing the sales of goods or services that people need and are actively looking for, such as an electrician.
When to Use Facebook Ads?
Facebook Ads are the best for businesses seeking to extend awareness of their products or brands—especially among audiences which will not have heard of them before. With comprehensive targeting options for the audience, Facebook allows marketers to introduce themselves to their audience easily and concisely through text, picture, and compelling video advertising.
When to Use Google Ads?
Google Ads are the best for businesses with a product or service that users know they have and are actively checking out. These ads primarily target users within the buying phase, so ad copy that’s concise, unambiguous, and highlights the clear advantages of a product/service are going to be the foremost successful.
Which costs more: Google Ads or Facebook Ads?
In general, Google Ads have a better cost per click (CPC) than Facebook Ads; an average of $2.69 and $1.72, respectively. Get details on the average ad costs by industry for Facebook Ads and Google Ads.
Is Google Ads better than Facebook Ads?
Google Ads provide businesses with an efficient way of reaching customers through search. The effectiveness of ads will vary because it depends greatly on the campaign strategy, ad content, and targeting. Find out how to make and launch effective Google Ads.
Are Google Ads worth it?
Google Ads are worthwhile for several businesses because it is usually considered an effective sort of advertising. This is because advertisers only pay when a user interacts with their ad. This makes Google Ads worthwhile, even for those with above average CPCs.
Bottom Line: Facebook Ads vs Google Ads
All Facebook Ads and Google Ads are pay-per-click advertisement systems where marketers pay for any click, they get for their ad. Similarly, Facebook Ads may be a paid social ad platform and Google Ads may be a paid ad search platform. Each offers businesses a chance to extend brand awareness and increase sales, but the ultimate ROI depends on your company’s target, ad spend, and artistic ad elements.
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