Custom Web Development

WordPress & Custom Web Development – Which is Better?

Custom Web Development

Choosing the best platform to build a website is often difficult for businesses or organizations to sustain their online presence on the internet. Today, we are finding open sources in no time to build websites. Custom websites, however, are still trendy for a large number of consumers or organizations. WordPress has become the most popular open source platform among the open-source website development platforms. What is easier to choose? The debate between WordPress and Custom Web Creation is longer than that.

We have, however, listed the possible pros and cons of WordPress web development and custom web development services here in this article. Users will get the full idea of what’s best for them according to their needs after going through this discussion:

WordPress Websites Development

WordPress is an open source platform that, by using pre-designed templates, allows users to design or create a website.

Pros of WordPress Website Development

  • Easy to Use

You are not expected to employ skilled developers and designers. When using WordPress, you can design and organize a website of your own easily.

  • Time-Saving

WordPress enables users to quickly build or organize a website. If you are going to start your business soon and have little time for custom web creation, even in a few hours when using WordPress, you can soon launch your website.

  • Cost-Effective

WordPress is a cost-effective forum of easily operating a website. One of the key reasons for companies not thinking about the website is that it is costly. By offering you the cheapest templates to run your website, WordPress mitigates this concern.

  • Template Diversity

With the aid of a diverse selection of templates, you can give your organization an official and professional look. Several models or themes can be found for any single niche.

  • Ongoing Development

A wide group of developers is actively working on WordPress to launch the new WordPress trends and improvements.

Cons of WordPress Website Development


One of the key drawbacks of using WordPress is that one can face security problems. The templates for WordPress are pre-designed and one can easily access a template to destroy it.


A WordPress website is poor in efficiency to some degree, compared to a custom website. It takes more time to load the WordPress website and some of the features often function slowly, which can cause users to have a bad browsing experience.


Users are expected to update the WordPress site all the time. To give the best results, the WordPress templates and plugins are updated regularly. Users are also expected to upgrade the themes and plugins to add performance quality to the website.

Functions Limitations

WordPress offers limited functions and features. These have to be compromised by users. In WordPress, there are many patterns and features still missing that can be planned when creating a custom website.


Plugins for WordPress websites are used to provide the website with the correct or necessary functionality. The more plugins you use, the slower and more bloated your website becomes.

Pros of Custom Website Development

High Security

Custom Website Development Services provide your website with high security. Going through the development of a closed source means you are going to employ professional developers or businesses. The businesses design the website in such a way that there is less chance of being a cyber-attack victim.


Professional designers and firms provide your website with proper maintenance in a timely manner. Professional developers and businesses do not compromise on functionality and performance and offer maintenance to bring efficiency to the website through proper scheduling.


Professional development companies do not depend on the designs of the template. In spite of this, they bring innovative and unique ideas to give your website a professional look.

Website Content

A custom website package may also offer your company some other benefits, the best and main advantage is the content creation or/ and management. Professional writers may give you the opportunity to get the desired content on your website.

Optimized Website

For example, to gain a better position in search engines, professional developers offer the proper SEO functionality on your website.

Cons of Custom Website Development

High Cost

This is one of the major drawbacks of a custom website. It is costly compared to open source platforms. You would choose to develop your website as much as you might have to pay for a professional team.

Time Consuming

If you are going to launch your business quickly, the idea of custom web development may delay your company’s launch.

Get the Better Development Services

From the above discussion, it is easy to get the concept of what is the best choice for companies to run online. However, a WordPress website can rely on those who are looking to launch the companies quickly and are not looking for extra features and functionality. On the other hand, individuals looking for a professional website to give their businesses the best suggestion to develop a custom website for them to offer a professional and official look.

Proeze invites those who are concerned about the cost and time frame of the custom website to get better Web Development Services within a reasonable cost and manageable time frame.

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What is Sitemap?


The physical structure of a sitemap can change based on its original purpose. A sitemap is your website’s framework that guides search engines find, crawl, and index all the content on your website. Sitemaps also notify search engines which pages are most critical on your web. A “Sitemap” or “XML Sitemap” is a file containing a list of all important website web pages. Generally, sitemaps for project planning are visual 2D displays or images intended for human reading. Pages are interpreted as blocks or cells that are connected by lines indicating the user’s path or link. Due to its simplicity and speed of human ability to comprehend, it is widely known.

The justification for getting all of them stored in one XML Sitemap file is that instead of exploring them through internal links, it permits crawlers to locate all the pages in one place. They are optimised for machine-reading would take the form of an XML document, a structured list of information stored in standardized tags that forms an outline of key and value pairs. XML sitemaps can contain extra information that can accurately be described by computers that read it swiftly from top to bottom about individual pages and contents in them.

Why is Sitemap given importance?

In SEO, a Sitemap has a great impact. For that matter, uncover pages via internal linking, Google bots/crawlers or any other search engine bot. No person or entity really want their important pages to be left unindexed. It is always strongly advised to have an XML Sitemap to avert such risks, as it comprises all the URLs to crawl belonging to a website. During the crawling process, there are significant risks that your essential pages can be left out if the internal linking is inappropriate.

Types of Sitemaps

Two types of Sitemaps are

  1. HTML – Intended for users. It helps visitors to explore the website easily.
  2. XML – Allows bots to help crawl the website. It also allows them to understand which URLs on a site are the most relevant.

XML Sitemaps is off 4 types namely;

  • Video Sitemaps – For Videos. Enables videos to get featured in the search results.

Mandatory Tag: <url>, <loc>, <video:video>, <video:thumbnail_loc>, <video:title>, <video:description>, <video:content_loc> and <video:player_loc>

  • Image Sitemaps – It is mainly for images. Enables images to get featured in Google Image Search.

Mandatory Image Sitemap Tags: <image:image> and <image:loc>

Optional Image Sitemap Tags: <image:caption>, <image:title>, <image:title> and <image: geo_location >

  • News Sitemaps – A customised XML-based sitemap used for gathering latest newsworthy content by search engines. These sitemaps contain additional metadata on the news content and sources.
  • Mobile Sitemaps – It is used only when the website is in a customized format specially designed for the mobile version.

Benefits of a Sitemap

For search engine bots, XML sitemaps are significant as they provide all the important pages with a priority set for each page at one location. Which is why it has become vital to have an XML Sitemap for any business size. Using multiple tools, you can start creating a sitemap.

To ensure that Googlebot sees all the content you have to give, and understands how it is structured, sitemaps are needed. For those factors, it’s important to create one for your website and it is not a difficult one.


More than just using keywords on your website, successful SEO demands much more. From simplistic hand-drawn flowcharts to visually interactive diagrams, sitemaps have advanced. Moving the process of site mapping to the cloud has facilitated finer sets of features as well as simplified integrated workflows. It also involves supplying all the data they need to make sense of your content to Google search engines.

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Professional Website

Why Does a Doctor Need a Professional Website?

Professional Website

So, what makes a well-designed professional website for medicine? The simplest response is that a good website offers a consistent message and the value proposition of the practice is conveyed. For those that do not talk about marketing, the thing that makes you appealing to consumers is your “value proposition”. It may be the schools attended by your doctors, their backgrounds, their ability to make house calls, or even the insurance you take and their hospital affiliations. Whatever it is that will attract people to your practise, must be communicated on your platform.

Imagine a doctor’s office that doesn’t have a phone. Unless they came into the office, there would be no way for patients to reach the doctor, prospective patients, outside organisations, or any other significant parties to ask questions, inquire about programmes, or set up an appointment. No means of communication will exist. We say to our customers that a website is also a medium for communication. So, why don’t so many physicians’ offices have one? That is the equivalent to not getting a phone in your office in this day and age.

Unfortunately, the importance of traditional marketing practises like blogs is not seen by too many doctors and medical practitioners. Some doctors can also see the website as mere advertisement and fall victim to the old-fashioned belief that advertisement makes a desperate appearance for a medical professional. But today, the lack of a website can threaten both your credibility and your business.

Many doctors believe that if they choose to use it for marketing to prospective customers, they only need a website. But 80 percent of Internet users check for medical information online, according to a recent survey. This means your current (and future) patients are already searching for medical information online, and they’re most likely looking for you.

Do you want the first impression of your patient to be something produced by Yelp or another online review source or do you want the first impression of your patient to be controlled? A well-designed website for medical practise will provide patients with both medical information and practical information, including office hours. Also, a well-designed site will provide potential partners and patients with reputation and marketing support. A well-designed website for professionals makes it easier for colleagues to link to your clinic.

Protect your professional integrity and broaden it

It may be a negative indication to others to have no online presence available. Your storey is highly informed by what you show online, how your healthcare colleagues and the public know about you.

For more suitable patients and situations, change the patient mix.

No guarantee of attracting an optimum mix of cases and patients is simply being busy. This combination may be influenced by Internet marketing.

Protect, sustain and increase market share

In healthcare marketing, the Internet is a key concern. This is where prospective patients survey their choices with clients.

Standing out in the race

Being invisible online is literally your gift to another practise of a new business.

The Internet is also used for due diligence by reference physicians

No doubt your CV is very impressive and speaks high volumes, but your online presence is immediately accessible, and it speaks volumes about you and your work to professional colleagues.

The Internet is used by patients for due diligence

Referred or self-referred, many patients will go online to familiarise themselves with the practise before scheduling an appointment. The parent takes the patient elsewhere with little to – no Internet presence medical facility perhaps to a competitive provider they have found online.

In Healthcare, things shift easily

To rely on a single channel for new patients, or even from multiple referral sources, is a risk given the certainty of change in healthcare. An online professional website for doctors helps in maintaining your referral stream and boost your career growth.

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Website Builders

What are all the Best Website Builders?

Website Builders

The best website builders will allow you to create your own websites without the need of any web design skills. Coding doesn’t need to be understood instead, you can just drag and drop content where you like, and the web builder does the rest. And if you’re in a hurry, or don’t have a vision for the design of how your website will look like, then you can just choose a template (also known as a theme), add your images and text to the layout, and you’re done.

But with so many website builders on the market, how do you choose the right one? In this post, we selected our eight favorite website building platforms and explain what each of them offers, outline how much the service costs are, and highlight any unique features.

Some of the best web site builders are listed as follow-ups.


Free trial: 14 days | Free version: Yes | Pricing: £3-£18/month

Wix is the best website builder on the market, mainly because it is so easy to use its drag-and-drop editor, even if you haven’t built a website previously. But that doesn’t mean every Wix site looks the same: in reality, the platform offers a lot of flexibility about how you want to look at your design. However, if you want to make things easier to set up, then there are more than 500 templates to select from. In fact, you will be able to add as many images and videos to your site as you like with unmetered storage, even on the starter plan ($2.75).

How much you’re paying depends on what you want. You could just take the free option that offers everything you need to create a website and get it live forever. Of course, there are limitations to this plan: you will get limited bandwidth and storage space (500 MB), a Wix-branded domain name, and Wix ads on your site. But since you pay zero for this service, you can’t really complain about any of that.

The paid plans, meanwhile, are pretty cheap at between £ 3 and £18 per month and offer a great deal of value. Upgrade to one of them, and you’ll be able to give your site a custom domain, remove ads, increase bandwidth and storage, and add an online store if you want. In short, whether you just want to play around and build a fun website, create a full-time online business, or anything in between, Wix provides an easy-to-use system to do so at an excellent price.

 Pros and Cons:

+ Easy to use

+ Yet still highly user-friendly

Poor support


Free trial: 14 days | Free version: No | Pricing: $2.75-$5.95/month

HostGator is best known as the hosting provider, as the name suggests. But it also has a very good web builder service, which is called Gator. This includes a drag-and-drop editor, much like Wix’s, and a choice of 150 templates to get you started.

Although the features are a bit more limited than some of the other web builders on our list, the scheme is very easy to use. For example, if you are building a blog, then you won’t be able to schedule posts or allow visitors to add comments (other than via Facebook comments).

However, if you run a small business and just want a basic site to be up and running quickly, this is a very good option. In fact, you will be able to add as many images and videos to your site as you like with unmetered storage, even on the starter plan ($2.75). And if you get stuck, then through live chat, email, or even via phone, there is 24/7/365 support.

Pros and Cons:

+ Get sites live quickly

+ Good customer support

Limited blog features


Free trial: 14 days | Free version: No | Pricing: £10-£30/month

Squarespace is a web builder that is popular with creative professionals, such as designers, artists and photographers. This is largely due to its beautifully designed templates. Designed by creative people, they feature a lot of white space to show your portfolio work in the most elegant light. Squarespace is also a good way to set up an online store, write a blog or promote your podcast.

That said, it’s not just creative people who are attracted to the platform, and you’ll also find special templates here for a wide range of other types of business, from restaurants to musicians, weddings to real estate. All of these are brilliantly designed, but they are also very customizable.

The drag-and-drop web building interface is easy to use, with useful prompts every time you hover your mouse over any part of the page, although it’s not as intuitive as Wix’s. What we do really like, though, is the ability to switch templates; at which point all the text and images you uploaded will automatically move to the new design.

The main downside to Squarespace is the price, which is a bit more expensive than most web builders. Squarespace doesn’t offer a free plan, but there’s a 14-day free trial, which should be more than enough time to see if you like it before you commit. In fact, 10 minutes of thumbing through the templates on your own will probably be all you need to decide if Squarespace is for you.

Pros and Cons:

+ Amazing templates

+ Loads of features

Editor interface is a bit unusual


Free version: Yes has been around for decades as an open-source project, allowing generations of people to build websites free of charge, even though you need to organize your domain name and web hosting separately. This is a long way from the easy drag-and-drop interfaces offered by paid-for website builders on our list in terms of simplicity. So, if you’re new to WordPress, then it’s going to take some time to master.

On the plus side, though, you’re going to have extensive control over how your website looks and feels. And to get you up to speed, there’s a lot of good documentation, a thriving global community, and a lot of other help around the web (see our guide to the best WordPress tutorials for more on that).

Pros and Cons:

+ Good documentation

+ Fine control over your site

Hosting isn’t free.

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Influencer Marketing – How to develop your strategy?

Influencer Marketing – How to develop your strategy?

Influencer Marketing – How to develop your strategy?

Influencer marketing is the way companies get people who already have a social presence speaking about their product. It’s also a term for those who start their own business (often in the digital space) and continue to demonstrate leadership and power beyond the products they create on a personal level.

Influencer marketers are those individuals who have already built a name in the digital world on their own and are at times known just for their social presence. Meaning, they may be popular on Instagram or on YouTube.

When done well, for both partners involved, this marketing mode can be a powerful tool that allows two different entities to potentially fuse and grow their audience.

Why should we use influencer marketing?

The digital age has changed the way people buy stuff. Banner ads are now averaging 0.4 percent click through rates that were once staples of online marketing.

Some of the conventional advertising tactics have lost their footholds, so people discover and learn about products in different ways than they used to.

Fortunately, social media provides an incredible way to access the new channels used by individuals to research and purchase products. Organically, influencer marketing gets your product and brand into the social media environment and presents your product or service as an expert’s recommendation. This is the strongest kind of social evidence.

Social evidence, psychologically, is one of the most effective marketing tactics. That’s why making use of it is a good idea.

Let’s talk about ‘how’ to build an influencer marketing strategy now that you understand the ‘why’ of influencer marketing.

Here’s the checklist of steps;

Determine Your Goals –

Brand influencers are an outstanding source of social evidence for brands, but you should set goals before selecting top influencers. First, identify your target audience, who are you trying to reach with your campaign of influencers? Set a budget once your target audience is established.

More and more influencers are being well compensated for brand partnership with the rise of social media influencer marketing. Select which KPIs to measure after determining your budget. Audience reach, views, engagement, and rise in followers are some KPIs to consider.

Identify Influencers –

Instagram and Snapchat are some of the most popular influencer marketing platforms and influencers are likely to already exist in your brand’s fan and follower pool. Choosing influencers whose values and style match your brand is important. You can start looking for influencers within your existing audience for loyal fans who might be interested in becoming influencers once you determine your target audience. For smaller brands, a better option than a celebrity endorsement may be micro-influencers. Due to their authenticity, micro-influencers have been proven to be more successful than traditional celebrity influencers. Brands should choose influencers that are relevant, have a large audience reach, and whose content resonates with the audience that you want.

Brands also need to devote time before working with them to vetting potential influencers and performing due diligence. Dig into the backgrounds of influencers to see if any red flags are appearing and avoid influencers that can negatively reflect on your brand.

Plan Effective Publishing Schedule –

It is not possible to understate the influence of social media: peer recommendations have been shown to affect between 20 and 50 percent of all purchasing decisions. Once you have selected an influencer or influencers, the influencer network needs to be leveraged by your strategy. Influencers can generate reliable, on-brand content that is relevant to potential customers and can be reused across a range of platforms.

To ensure that all influencers are posting regularly and in reasonable interviews, identify the best times for posting using KPIs and demographic trends. To create a cohesive campaign that can expand your brand reach and boost brand awareness, influencer marketing should be incorporated with the rest of the marketing strategy.

Focus on Organic Posts and Content –

Today’s customers know when brands market to them and many customers are immune to it after being inundated with traditional ads. Native advertising can be far more effective than branded advertising, with ad blockers on the rise.

When done well, influencer marketing ads appear to be native. Influencers should integrate the brand’s product into its natural setting rather than having influencers push a product or use obvious product placement. A successful influencer’s pull lies in their authenticity, which is negated by too much “product placement” and overly branded content.

Measure Results –

How do you know that your marketing strategy for influencers is working? If your brand has consistently measured KPIs, it will easily measure the efficiency of influencers. Brands should know which posts perform best or worst from measuring engagement and views, other than meeting all goals set for KPIs.

Brands will also provide key insights into their targeted audience by leveraging their influencers and expanding the audience. This can help brands target their target audience best and boost customer conversions.


It will help your brand develop an effective influencer marketing strategy by following best practices for sourcing influencers and partnering with them. Setting targets ensures that the effectiveness of marketing campaigns for influencers is easily measured.

The best relationships between the brand and the influencer are mutually beneficial when it comes to selecting influencers. While brands need to ensure that the content of influencers is aligned with their style, values, and marketing goals, successful influencers should be free to produce brand-based natural, organic content.

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Why does UX matter for Marketers?


User experience, also referred to as UX, consists of many components that make it easier to have a positive impact on how users feel when they visit your website.

Your marketing tactics can be affected without a positive user experience, so it is essential to understand what exactly makes for a great UX design.

We’ll look at the different elements of great UX in this post and how UX affects your marketing goals and strategies.

Successful UX Elements

UX is about more than your site’s design and colour.

Many factors, including value, usability, functionality, adaptability, navigation, and design, are part of Positive UX. Each of these elements contributes to how your website is functional for users.

Value is determined on the basis of whether the benefits of your products or services can easily be seen by potential buyers. The value of what you offer to visitors on your site should be clearly communicated by your website design.

Usability refers to your site’s structure and how responsive it is. Before they even realize, they have them, your site should be designed in a way that addresses the needs of your client.

Functionality is a big part of UX because it ensures that everything makes sense on your

website. As we live in a world where people are constantly using their phones and tablets, a potential customer should never have to ask themselves what the purpose of something on your site is.

Adaptability of your website to any device is important. Whether the data is accessed from a desktop, iPad, or smartphone, the content on your site and its performance quality should be consistent.

Navigation is about creating a layout that minimizes the number of clicks it takes to find stuff on your site for individuals. Users should not have to click to get to what they are looking for in more than two or three places.

Without distracting them from your content, the layout of your site should draw visitors in. By creating an aesthetically pleasing design, the goal is to capture their attention, without making them forget why they first came to your site.

Bounce Rate:

Does the bounce rate on your site affect UX?

You bet they do.

UX done well can significantly decrease bounce rates for your website! For themselves, the numbers speak:

Due to poor customer experience, 89 percent of customers would start doing business with a competitor.

If images don’t load or take too long to load, then 39 percent of people will stop interacting with a website.

In two seconds or less, 47 percent of individuals expect a web page to load.

You can track it from Google analytics


Throw a couple of colours on your site that you think is nice, and you’re good to go, right?

Not entirely.

To see what individuals, respond positively to, the design of your site should be well-thought-out and researched. Design goes along; just let it sink into these statistics:

First impressions are design-related by 94 percent.

After a bad experience, 88 percent of online consumers are less likely to return to a site.

Website credibility judgments are 75 percent based on the overall design of a website.

If the layout is unattractive, then 38 percent of people will stop interacting with a website.


People are on their phones constantly. This means that when they access your site, it’s a high possibility it will be from their phone.

It may seem like no big deal to not have your site optimized for mobile, but the reality is it can make a huge difference. Text is either too small to read or does not fit on the screen when a site is not mobile-friendly pictures become distorted or do not appear, and information is difficult to find.

Optimizing your website for mobile issues because:

74 percent of individuals are more likely to return to a website when it is mobile-friendly.

When the site is mobile-friendly, 67 percent of mobile users say they are more likely to

purchase a site’s product or service.

For businesses with a positive mobile experience, 61 percent of consumers have a higher opinion.

Because of a bad mobile experience, 52 percent of clients are less likely to engage with a company.

Are you doing UX successfully for your site?

People are on their phones constantly. This means that when they access your site, it’s a high possibility it will be from their phone.

It may seem like no big deal to not have your site optimized for mobile, but the reality is it can make a huge difference. Text is either too small to read or does not fit on the screen when a site is not mobile-friendly pictures become distorted or do not appear, and information is difficult to find.

Optimizing your website for mobile issues because:

74 percent of individuals are more likely to return to a website when it is mobile-friendly.

When the site is mobile-friendly, 67 percent of mobile users say they are more likely to

purchase a site’s product or service.

For businesses with a positive mobile experience, 61 percent of consumers have a higher opinion.

Because of a bad mobile experience, 52 percent of clients are less likely to engage with a company.

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Advantages of eCommerce over traditional shops


As technology advances, the conventional way of trading shifts and ecommerce is becoming increasingly prevalent. It is also known as electronic commerce or internet commerce, which refers to the purchase and sale of products or services through the internet.

The digital revolution has had an effect on many sectors like trade. Nowadays, people are more likely than in a classic shop to make a purchase over Amazon or related pages.

According to Statista, there are rising numbers of dollars spent on e-commerce sites each year. It had hit $3.45 billion in the last year alone. The figure will reach $4.88 billion by 2021.

What are the highlights of Ecommerce over Traditional Commerce?

1) No geographical limitation

When it comes to traditional commerce, you can do business only where your physical store has been set up. This is not the case with Websites for e-commerce. For them, if carefully designed the entire planet is their sandbox. With only a few clicks people from one corner of the world can easily order a particular product from another corner of the world.

2) Gaining customer using search engine visibility

Traditional business shops are still dependent on branding and partnerships to bring more customers to their store, but e-commerce drives much of their traffic from search engines on the other side. More than 30 per cent of e-commerce traffic comes from search engine proprietary searches. This is just the traffic from organic searches and then we’ve got ads, social media traffic that’s the turning point for many e-commerce firms. You can quickly gain insights into the traffic coming from various social media sites by using a creative solution like Proeze for your e-commerce shop.

3) Lower cost/investment

One of the main reasons for launching an e-commerce website is that it needs a low investment over a physical store. To slash your e-commerce website costs, you can use the best marketing technique that includes: organic search, pay per click or social media traffic. Compared to a physical store, the manpower and property needed to get the company up and running is also much less.

4) Locate product quickly

We’ve all been through the hassle of putting a particular product in a large shop, running up and down the aisles and asking the person in charge to help. This is not the case for e-commerce sites, as the consumer only has to click through intuitive navigation or simply type the particular product into the search box to find their requirement immediately.

5) Save travel time and cost

The main reason people are moving from conventional to e-commerce is that it saves time and expense for travel. The customer has to visit the store for a physical shop to buy the item while he can do it with only a few clicks sitting on the couch with an e-commerce website. With the advent of m-commerce, it has saved the customer’s time by letting them buy the products on the go, even more so.

6) Remains open all the time

Another big factor that has moved consumers from traditional trade to websites of ecommerce is that they too can shop at odd hours. The timings for e-commerce stores are 24*7*365. There is no obligation on an e-commerce website which is why they can stay open all the time. Sellers profit from it as they are getting more and more orders and it’s much more convenient for the consumer around the clock.

What is the best way to switch Traditional Retailer to Digital?

With a view to staying competitive and achieving exponential efficiency, many companies are moving from their traditional selling methods into the ecommerce environment. Although online retail nowadays grows at a tremendous pace, entering into digital commerce is a fantastic idea regardless of your business field. To give the customers exceptional convenience and motivate your brand, here’s a checklist you need to think before switching to e-commerce.

  • Start with the Groundwork

The first step is to develop a successful strategic plan for your company. Based on your business’ processes, competencies, and service area, you can create an efficient strategy customised to suit your business needs. Second, putting your client base first will help you concentrate on a specific market.

  • Analysing Customer Behaviour

Another critical move is to consider the market trends and their business requirements. By having insights into the customer’s shopping preferences, you can easily place your goods and services accordingly. This allows you to provide your customers with a personalised experience which will further empower your company.

  • Setting Up A Store

You are ready to set up an online shop for your company once you finalise the strategic objectives, pick a specific product concept, evaluate the target audience, and establish a detailed understanding of consumer preferences. But you need to build a merchant account to operate this digital store successfully. You will also need to build a database (with an intuitive and user-friendly interface) that can help you easily organise the goods on your ecommerce website.

  • Social Media

Taking advantage of the power of social media to create a special, robust user experience. Being one of the most critical moves to reach your target audience will help you drive traffic to your e-commerce website through a successful social media strategy. You may employ a specialist for some unique marketing tactics to produce a stable route map for social media.

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Why WordPress is best for marketing?


Since its introduction in 2003, the WordPress CMS has seen an exponential increase in popularity. This is no surprise given that it is one of the best website development platforms with the shortest learning curve, particularly for start-ups with no coding skills and lacks the capital to invest in a web design team.

When it comes to a web marketing for your company, WordPress with its hundreds of easy-to-use plugins and features offers unparalleled levels of practicality. In this post, we discuss some of the greatest benefits for your online marketing campaign that the web has to offer.

Why WordPress is the best?

Enhanced Site Performance

The output of your website is one of the most critical, but often ignored, components of successful web marketing. If users cannot access your web easily, their chances of bouncing to a rival are far greater.

The main element when operating on site is, of course, page speed. Poor uploading of web pages is a sure-fire way of annoying users and destroying the user experience.

Luckily, with its extensive range of plugins built for that purpose, WordPress facilitates the process of making your website load faster. There’s also an infinite range of minimalist WordPress themes to choose from which to enhance performance.

Your first stop after selecting your theme should be a caching plugin, producing static cached versions of your web content that will make your pages load expediently. With WordPress, you can easily customise anything from photos to your database and widgets for a big boost inefficiency.

Content Marketing

Content marketing is a proven technique for digital marketing. Organizations create content which can be used by their audience and add to their website or blog. Then this content is promoted to reach the target audience through social, email, paid channels and more.

Marketers can use targeted keywords and content phrases to drive visibility in the search engine. And that useful content is important to your target audience on your website. This importance helps to create backlinks through social shares and other mentions – links back to the website.

WordPress provides a perfect CMS for marketing content. It started out as a tool for blogging so content marketing is in its blood. Over the years it has been optimised to become one of the easiest website content creation and editing utilities.

Website Portal

Although not a full-fledged Association Management Framework like iMIS, WordPress has a broad range of plugins available (including an iMIS plugin) that will help you handle most membership requirements.

You can easily manage your guests, provide event options for payment and scheduling, sell products and much more. Associations and non-profits, as well as small to medium-sized companies, may use WordPress to build a brand evangelists’ network.

With these plugins and a strong digital marketing strategy, companies can turn their website into a hub where they can gain access to information from their group of members, clients etc.

You can also expand the WordPress features and customise it to do just about everything you like. So, you don’t have to settle for “off the shelf,” you can make your website a personalised resource that is dedicated to your audience’s unique needs.

SEO (Search Engine Optimization)

SEO is the optimization method for your website and the links to it so that Google finds value based on those keywords and sentences. You can use WordPress to boost your SEO considerably, based on:

Mobile Friendliness

As a medium of choice for web browsing users, Mobile is quickly outpacing all else. Considering this, if it isn’t mobile-friendly, Google will potentially penalise the website.

But don’t be scared because WordPress is coming to the rescue again. There are many useful plugins to make your site mobile-friendly and from the moment you add them, a large majority of WordPress themes will be web responsive.


Digital marketing is so far more than just putting the right keyword, it will lead to your online success from speeding up your sites to reducing your bounce rate.

Hopefully, this article has convinced you that WordPress is the perfect platform for your digital marketing needs and provides you with a good summary of what can be done in the perfect hands-down CMS on the online.

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Why is website maintenance important?


Your website is more than just your business’s virtual face. When it comes to online marketing it does much of the heavy-lift. For this reason, one of the key success factors for your business is website maintenance. Many business owners understand that having a website is necessary in order to get a slice of all the online business created. So they’re taking the first step, they ‘re creating a web site, they ‘re even setting some goals, they want to be on Google’s first list.

Maintenance of the website is so much more than repairing the sometimes broken link or upgrading an outdated plugin and affects so many other aspects of your online presence. So, why is maintenance of the Website important?

What Are Website Maintenance Plans?

Website maintenance plans are a continuous service which supports your website’s overall health and performance optimisation. Depending on the provider, the services which these plans provide can differ.

Most plans offer such services as content, SEO, user interface, and security. Many plans also provide backups to the website, daily updates to the website and facilities for tracking uptime.

There are several companies that select a variety of site maintenance plans from which to sell. You can trust the one that best fits your needs, budget and preferences in your online business.

Most site maintenance service providers provide three forms of plans, including:

Monthly plans. Your business will be paid monthly on a fixed base.

Hourly plans. The hourly plans are ideal for any company that does not need a monthly bundle to sustain its routine. You are going to pay by the hour.

After-hours plans. If you need 24/7 maintenance, most Site Maintenance companies have after-hour service plans.

What happens when I don't have a repair plan?

1.Poorly functioning website

Your website is an online reflection of your brand. People also study the site and social media accounts of an organisation before some kind of action is taken. Sometimes, your website is the first impression that a potential customer has of your company, so it’s crucial that your company looks its best. Outdated plugins would have a big effect on the design of your site and customers will not trust a company with an unprofessional look.

2. Cyber attacks

A poorly managed web site is a free hackers playground. A security break in one of your plugins will provide them with enough vulnerability so they can use automated attacks to exploit your web. Will provide you with proper maintenance of the website:

3. Poor search engine rankings

Content is a part of the SEO equation only. With changes and improvements to ranking algorithms, Google keeps us on our toes and the search engine giant takes into consideration the efficiency , security, and web design of a website. Google’s top criteria include elements such as responsiveness, friendliness with mobile devices, clear navigation menus and website speed Outdated features and functionalities of the website will mess up the Chances of ranking your site high in search results.

4. Slow-loading website

Slow load times can point to other factors such as large images , videos, clunky web pages, problems with the server, and cluttered code. This may have serious consequences for the bottom line. A Google study shows that if it doesn’t load with 3 seconds, more than 50 percent of mobile web users will leave a webpage. Maintenance of the Website will improve and speed up the efficiency of your site.

5. Unwanted costs

If your website breaks down from malware attacks and data loss, you lose heaps of dollars for every day your website does not perform well. Not to mention the money you’ve spent on the web. To create a website for you, you’ll need to find another designer and go back to zero. It is also best to give your website the best care and support it needs from the very beginning.


You may have hired a designer a decade ago to create and do a web site. Your site may just have been sat on the net, and there would be leads flowing in. Yet, things have changed drastically today. With more brands competing with high-quality content and cybercriminals hacking compromised sites, an effective maintenance plan will make or break your business.

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Drupal vs Wordpress

Drupal vs WordPress: Which one is best for your site?

Drupal vs WordPress

Hosting a website involves working with many technologies. To keep it online, you require a platform for your website and a web hosting service. Of all those available CMS platforms, the leading choices are WordPress and Drupal. Your website can be powered by any of them but each one excels in different region. Before engaging in any of these, you need to know which one would be right for your website. Here’s a look at WordPress vs. Drupal to figure out which one’s best for your site.

What is CMS?

A web platform is a system you use for creating and managing your website. In the past, websites were created by using HTML, CSS, and JavaScript to create each web page manually. With the introduction of more advanced resources such as PHP (for dynamically generated pages) and SQL (for databases), professional web developers built frameworks that allowed pages to be generated with less input and more functionality. CMS platforms like WordPress, Joomla, and Drupal are the solutions built using these new methods.

A CMS (Content Management System) lets you create, maintain, and change the website’s content without having any HTML or CSS coding skills.

The user-friendly nature of the new CMS systems ensures that everyone can create their own great-looking website. You don’t even need to be a web developer, a programmer, or have some prior website building experience either.

Creating a website is a lot more straightforward on a CMS platform. You may use templates created by cobbling pieces of pages together rather than designing each page by hand. A WordPress website for example consists of a header, middle, sidebar, and footer. You can independently build each of these pieces, and reuse them as much as you want without copy-pasting the code into a new script. Creating a page is as easy as writing the page contents, and using the template to put together the rest of the page around it.

What is WordPress?


WordPress is undoubtedly the most prominent choice among CMS platforms. It’s responsible for over half the indexed web pages in the internet. This is because it’s quick and user friendly, even for beginners. Many people find it much easier to create and start managing a WordPress web site within hours. Plus, compared to the other options, it is small, so small hosting plans can work well.

The vast amount of resources required for the website is another benefit for preferring WordPress. Web developers, pro and amateur alike, make WordPress plugins, themes, widgets, and other features. Besides, it is used by many other developers that it’s easy to find free or paid assistance with a specific problem.

Few notable examples of reputable players that use WordPress for all or part of their website design are:

What is Drupal?

Drupal development | proeze

Drupal has been around for even longer than WordPress, despite losing the gaudy market share of WordPress. Originally launched in 2000, Drupal owns 2.3 percent of all websites and a 4.6 percent share of the market for content management systems.

Drupal is similar to WordPress except when it comes to content creation and website development, it is built for total independence. Drupal is based on web architecture with a content management framework that helps you to completely configure the site’s entire structure and content. This fits well with bigger business websites, as all the improvements and templates you need can be made. Although it can be used for smaller ventures, but it is ideally suited for large interactive websites. This comes with a lot of a hard time to use on a smaller job that you don’t intend to carry on. Take WordPress. Depends on your desires, picking the appropriate platform for your website.

Some notable websites running on Drupal are:

Usability comparison

Undoubtedly WordPress is the easiest one to start with. This is much more approachable to extend the scope of the platform and to identify and modify the layouts.

In fact, many hosting services now provide what’s called “managed WordPress hosting,” which means you don’t have to think about the server’s technological configuration, or even think about installing WordPress on your own. The hosting firm is going to do all of it.

With respect to customization, WordPress comes with a nice GUI to tweak the site’s looks, change colors, backgrounds, and other graphic elements.

Drupal is more developer-centered and allow you to work with HTML and PHP to be relatively easy – that is, if you want to create a more custom-looking and personalized website.

For either CMS there are not as many flexible add-ons available, and those that are there are not as sophisticated as their WordPress equivalents.

In most cases, if you want to end up with a custom-looking web site, you should plan to either recruit developer or to learn the inner workings of Drupal.

Looking for a full variety of plug-ins to pick from? Would you still want to boost the versatility of your platform with more plugins and flexibility of web design? When you’re not sure which one is better, contact any digital agency. Companies like Proeze have a support team that will help you build your website.

When to use what?

Most developers would suggest the CMS they were more familiar with without focusing on the needs and goals of the website. In the end, knowing which CMS is right for your project would save you both time and resources, now and in the future.

When you want to DIY a website, WordPress is a perfect all-around CMS, and just make sure it looks well and has all the functionality you need.

When you’re a novice, it is the simplest tool to use, and yet one that provides the finest templates and the greatest options.

And, if you’re ever trying to extend your app, you can pick from thousands of plugins that can accommodate just about any new functionality you might think of.

Drupal will be your remedy if the website you want to create has plenty of custom features and at the same time demands first-class protection.

Drupal is more built for developers than for novice consumers who work with minimal coding knowledge.

You’ll definitely still need a lot of personalized research and coding completed to achieve the desired end result with Drupal.

This doesn’t mean that for all scenarios, WordPress is the right choice – only that it is the best option for most scenarios. If you do know the particular reasons that you need what Drupal provides, then it is probably that sticking with WordPress will make your web journey much simpler.

Find out how we can help with your project, contact us today.

Drupal development

Drupal development