eCommerce platform

Woo Commerce Vs OpenCart – Which eCommerce platform is right for you?

eCommerce platform

As more businesses move their products and services online, eCommerce platform are putting forth every effort to respond to their customers’ needs and wants in the most efficient manner possible. The eCommerce industry is dictating the trend, and it shows no signs of abating.

However, in order to start an online store that is successful, one must have a practical approach to the key skills and tools required to get started. To put it another way, one must understand which eCommerce platform is best for their business, as well as all of the necessary features for monetizing their website.

When it comes to finding the perfect eCommerce partner for your store, there are several options available, both free and paid. Users have a plethora of options to choose from when it comes to eCommerce solutions. If you want something out of the box, however, you have two options: WooCommerce or OpenCart.

Both are popular eCommerce platforms that make it simple to set up an online store and provide a plethora of customization options. Here’s how the two platforms’ relative popularity has changed over time.

OpenCart – Background

OpenCart is a simple, open-source shopping cart system that was launched in 2008 to manage the needs of any online store, regardless of its size. It’s free, has a lot of features, and comes with its own set of themes and extensions. It’s a full-featured eCommerce platform that runs on a server with PHP5, MySQL5, and Apache. It can, however, be hosted on any server you want as long as it meets the system requirements.

WooCommerce – Background

WooCommerce is a WordPress plugin created by Woo Themes that was released in 2011. One can easily convert an existing WordPress site into a fully functional eCommerce store using WooCommerce. It’s a hugely popular plugin, thanks in part to the reputable company behind it and the extensive set of features it provides to ensure that your visitors have an enjoyable shopping experience.

Now, for a side-by-side comparison of the two platforms!

Ease of Installation

OpenCart is simple to set up. It can be installed in one of two ways: manually or with the help of a single-click script installer.

The first option is a more complicated and time-consuming process, but it will provide you with more customization options and facilities. The second (single-click script installer) is a good choice for those who want to get their store up and running as quickly as possible. Softaculous and Simple Scripts are two OpenCart installers.

As previously stated, WooCommerce is a WordPress plugin, so you’ll need a WordPress site to use it. The plugin can be downloaded and installed directly from the WP dashboard once the site has been configured. You can also get the plugin and the necessary files from WordPress.org.

In conclusion, WooCommerce is easier to install than OpenCart.

Extensions, Themes, and Add-ons

OpenCart comes with a beautiful front-end template by default, but you can choose from over 2000 different templates as a user. Themes are available for free and for a fee ranging from $60 to $70. There are numerous add-ons available as well.

Google Analytics, Facebook, and Twitter integrations are included by default; however, special extensions are required for Amazon, eBay, and a few other useful services. Additionally, there are excellent shipping options as well as SEO-related add-ons.

WooCommerce, on the other hand, lacks some basic features when compared to OpenCart, so you’ll have to pay for a lot of extensions to meet your various requirements. Different payment processors, such as PayPal, will require payment.

Furthermore, WooCommerce offers limited support, and access to the forum requires additional fees.

WooCommerce comes with a useful collection of free and paid themes in terms of templates. These themes can cost anywhere from $39 to $79 if they come with Adobe Photoshop options.

The Bottom Line OpenCart comes with more out of the box, but both platforms feature a pretty wide selection of handy add-ons and plugins to get your store rolling.

Customization

Customizing the theme, you use in OpenCart can be difficult. The template structure is difficult to navigate, and its code is stored in the database rather than HTML, making it difficult for a webmaster to complete the task.

When talking about WooCommerce, the plugin is blessed with amazing customization ability. The plugin comes with all of the administrative tools you’ll need to improve the overall quality and functionality of your website. In addition, when it comes to making changes to the design, you have more control.

In conclusion, WooCommerce has more user-friendly and customizable features than OpenCart.

Multiple Stores

Because OpenCart is a stand-alone eCommerce platform, setting up multiple eCommerce sites with a single installation is simple.

WooCommerce does not have this feature. It can’t be used on any other website than WordPress and creating multiple shopping carts necessitates multiple installations. However, using multiple installations and selling your products with OpenCart is not required.

Final Thoughts For managing multiple stores, OpenCart is a better platform. It’s also more versatile, as it can be used on any website rather than just WordPress.

Conclusion

Both plugins have their own set of advantages and disadvantages, so it comes down to your personal preferences. OpenCart is a good choice if you are tech-savvy, want an independent online channel, and don’t require a lot of customization. However, if you want to extend the functionality of your website in the simplest way possible, WooCommerce is the way to go.

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eCommerce platform

Drupal vs Wordpress

Better CMS? Drupal & WordPress (2021)

Drupal vs WordPress

WordPress vs. Drupal. Both are excellent systems for content management (CMS), but which is better? We are frequently asked this question, so we have decided to assist you in your search for an answer. We will break down all the pros and cons of each platform in this post, so that you can make the best decision for your company or organisation.

Let’s begin with a quick overview of both platforms.

Drupal

Drupal now powers 2.3 percent of all internet websites and controls 4.6 percent of the market for CMS. With flexibility and customization in mind, the Drupal system was built.

The streamlined platform was designated for more experienced users and coders than beginners because of Drupal’s emphasis on being agile and allowing for greater customization. With the release of Drupal 8 in November 2015, a strong focus was placed on becoming more user-friendly. Beginners, experienced users, marketers, and developers will all benefit from the new features.

On June 3, 2020, Drupal 9 was released, focusing on updated dependencies and the removal of deprecated code. Drupal 9 didn’t include any new features, but Drupal 9.1 and later will add new features every six months.

Websites Running on Drupal

Drupal is used by over a million websites from a variety of industries and backgrounds. Drupal is trusted by many major banks, financial institutions, government agencies, non-profit organisations, manufacturers, and universities to keep their websites agile and secure. The following are some examples of Drupal-powered websites.

WordPress

WordPress is a free open source CMS. It quickly became a popular choice among individuals and organisations when creating a website after its launch as a blogging platform in 2003. WordPress now powers roughly 33% of all websites and is a very user-friendly platform.

On August 11, 2020, WordPress 5.5.1, dubbed “Eckstine,” was released. In general, this version is a maintenance release intended as a patch to give developers time to update themes and plugins that were broken or adversely affected when WordPress 5.5 was released.

Websites Running on WordPress

WordPress is used by a large number of well-known businesses and brands, demonstrating that it is more than just a blog platform. A few examples of websites that use WordPress are as follows:

Functionality & Flexibility

There is no doubt that Drupal is more complicated than WordPress, but its advanced functionality offers that complexity.

Drupal

In order to extend functionality, Drupal uses modules and has over 46,000 modules to choose from and more than 2,900 themes. Drupal can organize large amounts of data and content more efficiently than WordPress right out of the box, which helps with overall website speed.

With a focus on making the functionality of Drupal easier, over the past few years, thousands of new modules have been added. That being said, customizing Drupal themes generally requires a developer’s assistance to create custom coding to fit the needs of an individual.

WordPress

WordPress offers more functionality and flexibility as well, but it is heavily reliant on themes and plugins. There are endless possibilities for WordPress users to increase customization with over 31,000 themes and over 57,000 plugins.

Search Engine Optimization

In terms of search engine optimization, there is no clear advantage given to one content management system (CMS) over the other (SEO). There are slight differences, however, between how optimizations in the two platforms are completed.

Drupal SEO

Drupal has built-in SEO abilities. Drupal allows customizable meta tags, title-based URL nodes, and has caching as a native feature outside of the box. RDF, the foundation for the semantic web, is also supported by Drupal.

To help increase its SEO capabilities, the Drupal platform provides many modules. The Yoast SEO Module, Redirect Module, Alternate Hreflang Module, Schema Module, and XML Sitemap Module are just a few examples.

WordPress SEO

WordPress has a number of plugins that can help with various aspects of SEO. The Yoast SEO Plugin is one of the more popular ones. You can easily control titles, meta descriptions, sitemaps, open-graph data, and other aspects of on-page SEO with the Yoast plugin.

In SEO, speed is also a significant ranking factor. You could use a plugin like W3 Total Cache to help with page loading speed. One of the most well-known WordPress caching plugins is this one. However, with each new plugin, there is a chance that it will cause a conflict with another plugin, resulting in a malfunction.

Platform Security

At their core, both WordPress and Drupal are equally secure. Still, one of the most significant differences between the two platforms is security, which is where Drupal shines. According to a recent study conducted by GoDaddy and Sucuri, WordPress sites accounted for roughly 90% of all hacked content management systems investigated. With websites for Drupal accounting for about 3.7%.

Drupal Security

One of the best attributes of Drupal is its security. Drupal offers security at the enterprise level and in-depth security reports. Governments, financial institutions, and organisations all over the world use it as a CMS. The Drupal security team is constantly testing and releasing Core and Module updates in order to identify and fix vulnerabilities.

WordPress Security

WordPress is very secure, but within the many third-party plugins, the platform’s vulnerabilities lie. According to a recent survey conducted by Word Fence, about 56 percent of all entry points used by hackers were plugins. When proper security measures are taken, WordPress can be very secure, but it is more vulnerable due to its heavy reliance on third-party plugins.

eCommerce

Neither Drupal nor WordPress are designed out of the box for eCommerce, but both have modules or plugins to help meet the needs of online store companies and organisations.

Drupal – Drupal Commerce

Over 60,000 websites with endless options for flexibility and scalability are powered by Drupal Commerce. For both small companies and business customers, it is perfect. Drupal Commerce is a moderately easy-to-use platform that allows content and products to coexist. The platform supports various languages, currencies and is equipped with integrations that allow access to payment providers from around the world. Visually, Drupal Commerce is modern, clean, and offers a great user experience.

The platform integrates with social media and offers a wide range of design options. As an added advantage of being on the Drupal platform, information about your organisation and your customers is well protected.

WordPress - WooCommerce

It is possible to add the WooCommerce platform to WordPress through a free plugin. WooCommerce, which runs more than 30 percent of all online stores, is the most popular of the two eCommerce options. WooCommerce is very simple to use and has distinct interface which fits best for SMBs.

Payment gateways that are pre-installed make it simple to get started. Rating, review, coupon, and shipping options offer access to all the requirements of an eCommerce site. WooCommerce and third-party extensions provide expanded functionality for growing stores.

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Website Builders

Apt Website Builders for E-commerce Websites in 2021

Website Builders

Many aspiring online entrepreneurs have brilliant ideas for e-commerce shops, but because of the costs involved with developing an e-commerce website, they struggle to take the plunge. Luckily, you are given the opportunity to create an e-commerce website for free by some of the best website builders.

These websites can be set up in most instances with absolutely no technical ability needed and come with the necessary tools to help you quickly get your products online. Why are there free e-commerce websites provided by these builders? They give them as a way to encourage aspiring web company owners to test their website while offering them the opportunity to upgrade to grow their company.

Shopify

Shopify is one of the most well-known builders of e-commerce websites, enabling you to create a website thanks to a library of customizable templates without your need for design knowledge. Note that rather than a “forever free” website, Shopify offers only a 14-day free trial. However, it does not require a credit card to sign up for the 14-day trial.

With fully automated payment and shipping services integrated into your website, a Shopify shop will allow you to make sales and accept payments both live and online. With the fundamental plan, you get the following characteristics:

Also, you get these value-added features:

Shopify also provides a robust App Store with apps to help you with product sourcing, marketing, social media, shipping, inventory, accounting, customer service, and more.

You receive only a 14-day free trial. You must upgrade or lose access to your website afterwards. For most start-up companies, the basic plan is excellent. As you grow, you can upgrade to accounts that give you more robust options for reporting, shipping discounts, and the ability to use apps from third parties on your website.

For most e-commerce companies looking to get started, Shopify is appropriate, especially for those looking to host a large number of products.

SimpleSite

You may already know that you can set up a free website in minutes with SimpleSite, but did you know that it offers limited free e-commerce features? The free plan from SimpleSite allows you to create a website using a limited number of templates that are minimally customizable.

You get the following standard functions with SimpleSite:

You may already know that you can set up a free website in minutes with SimpleSite, but did you know that it offers limited free e-commerce features? The free plan from SimpleSite allows you to create a website using a limited number of templates that are minimally customizable.

You get the following standard functions with SimpleSite:

For those seeking to sell a limited product line online or those seeking to make personal sales, a free SimpleSite website is great. For those making limited fundraising sales, such as Girl Scout Cookies or sales of raffle tickets, it is also suitable.

Volusion

Another e-commerce platform providing a limited 14-day free trial is Volusion. It specializes in helping aspiring owners of e-commerce websites create a fully functional web store in just a few minutes, without the necessary coding.

You get the following functionality with a Volusion store:

You get the following features with a basic Mini store to help you build your online business:

Your free trial will expire after 14 days and you must either upgrade your website or lose it. The Mini plan is suitable for smaller stores, but you can get the following added features with larger plans:

For those new to e-commerce looking to sell a smaller product line, Volusion is appropriate. Because of the limits on storage, the basic plan is not great for those looking to sell a large number of products, or those who want to add a lot of media to their website.

WooCommerce

WooCommerce isn’t an e-commerce hosting site, unlike the other products on this list. It’s a customizable WordPress plugin instead. This means that WordPress hosting and a domain name will still have to be found.

WooCommerce is an open-source e-commerce platform that offers themes and templates that allow you to set up a basic storefront free of charge with the ability to provide the following functions:

The primary benefit of using WooCommerce over other providers is that your website is designed with complete freedom. Templates are fully customizable, and any features you want can be added to the template.

One caveat to using WooCommerce is that a purchase will be required for some add-ons and extensions. For many advanced theme setups, the same is true. However, as they are on other platforms, these charges are one-time fees and not ongoing charges. In the long run, you’ll save money.

WooCommerce is ideal for those who want full website control and are comfortable with customizing their websites. It is not recommended for those who want a comprehensive website hosting and domain solution.

Duda

To try out its services, Duda gives you an excellent free 30-day trial period. Duda’s trial plan is its second-tier Team Plan, unlike many other platforms.

The Team Plan offers the ability to use an intuitive drag-and-drop editor to set up an e-commerce store in minutes. It also provides customizable templates that even give you the freedom to create specialized sections of your own instead of limiting you to pre-configured design options.

Here are a few of the features on the Duda website that you get:

One difference on this list between Duda and the others is that with your service, Duda offers one free domain. The following advanced capabilities are also provided by Duda:

One caveat about using Duda over other suppliers is that with Duda, you’re limited to only ten products. Anything more requires a monthly additional fee. For a small additional monthly fee, you can list 100 products and then 2,500 products for just a little over ten dollars more than that fee.

You have to upgrade to continue using your website once your 30-day free trial is up. You can use the Agency Plan to host up to eight websites if you decide you want to host more than one website. Users who only want a limited store of ten products can choose to step down to the Basic plan.

For those looking for more freedom in how they design their website, Duda is appropriate. However, as you have additional fees to list more than ten products, it is not recommended for those looking to keep costs down.

Get started for free and upgrade your company to grow

While you can sign up with the above providers for a free e-commerce website, there are a few things you give up in doing so. You don’t get your own customized domain in some instances. The number of products you get is minimal for others, or the design options are restricted.

Others only offer a short-term free period, at which point you either upgrade or lose all you’ve been working on. These websites are also not typically SEO-optimized, particularly those on subdomains. This will make ranking on Google more difficult, which will make it difficult for individuals to find your store.

The reality of business is that, at some stage, you have to spend money to make money. What’s great about free website builders is that you can get your business off the ground and set up your e-commerce website for free.

Eventually, to continue growing your business, you’ll need to upgrade your website. This is good in e-commerce, as it means your company is successful and profitable. What’s wonderful about all of the above providers is that you can get started for free. And they provide all the tools needed to allow you to expand your e-commerce business when it’s time to grow.

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Website traffic

5 Ways to Improve Website Traffic

Website traffic

Website traffic is a wonderful way to drive business development. You can generate more leads and attract more clients by gathering insights about your audience and improving search engine credibility.

It’s not easy to stand out from the competition, so here are some basic tips that can help boost web traffic and improve your online performance.

You can be a serious businessman who invests in a fantastic website and content and still feel like something is wrong. The higher conversion rates than you had hoped for are not coming your way. You’ve put a lot of hope on your website to bring in online market dollars, but at every turn, your hopes have been frustrated. You need to go back to the basics and figure out how to get more traffic from the website. There can never be any conversion rates without your website being found by online users. Even if you have a world-class website, if you don’t focus your efforts on increasing online traffic, nobody will see it.

For business growth, online traffic is more significant than many entrepreneurs care to admit. It is an indicator of how your business is doing against close competitors, it boosts your online reputation, it is the key to the SEO credibility of your site, and it is the bottom line of all conversions, as we have mentioned previously. Online traffic allows you to communicate with consumers and gain insights into what they think of your brand so that you can improve accordingly. What you need, in that respect, is not just traffic: you need quality traffic.

Here are five tips for driving online traffic that can be converted to business:

1) Implement SEO On Your Website

By having a higher rank on search engine results pages, SEO attracts more website visitors.

Using high-quality keywords in titles and header tags, as well as using consistent meta descriptions for your pages, are some fundamental aspects of SEO. These will ensure that the search engine understands what your company is and that user queries match it.

There are, however, many SEO strategies that can be used on a website that can enhance rankings and drive visitors. It can be a complex process, where we can help devise an efficient strategy if you don’t have the skills to set up and maintain SEO strategies.

2) Have a Responsive Design

With the rise in mobiles and tablets, people are now accessing the internet on multiple devices on a regular basis. It must be easy to navigate across all devices to make sure users have a positive experience on your site and find the information they need.

Having web pages on desktops, phones and tablets that are attractive and quick to load will increase the time spent on your site by potential customers, as well as improve SEO performance.

3) Advertise Online

Paid advertising is an efficient way to boost traffic to your website, whether it is through social media platforms, search engines or display networks. A key benefit of paid marketing is that it is possible to adjust strategies to fit your business objectives. For instance, if you want to advertise a special promotion or simply create brand awareness, budgets will be used differently.

Each paid channel has its pros and cons, so a plan needs to be made to ensure you meet your goals before you invest.

4) Use Social Media

Social media is an important way to connect and develop brand loyalty with clients. No matter what your niche is or who you target, in any form, you’re likely to find them on social media.

It will attract web users to your page and ultimately to your website to create content about your company and its services or products. Social media is an extension of your own brand, so all your online activities must be linked with it. It should be shared on your social media page if you have a new blog post or if there has been a significant change in your business. It is critical to get an understanding of your target customer base and how they interact with social networks in order to reach a wider audience.

5) Create a Blog

It’s good to add a blog to improve SEO performance and drive traffic to your website. Search engine ‘bots’ search the internet constantly to index new information. Updating a blog regularly will make sure that they come to your site more frequently and improve the ranking of search results.

Uniform, valuable content is the key to optimizing a blog. You must post regular articles that are relevant to what your client is interested in if you want to get the greatest benefits from a blog. A good way of maintaining an effective blog can be to refresh old content with updated references and information.

Time to Get Instant Website Traffic!

It’s not impossible to get instant website traffic. It only takes a few marketing tactics, some expertise, and hard work. If every tactic fails, then by doing some website archiving for your domain, you can outsource your marketing to a firm that can take your website to another level.

Do you need more advice for business? Keep browsing our blogs, where many business and marketing fields are covered.

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Shoppify

How to Set up Your Online Shop using Shopify

Shoppify

It couldn’t be any easier to sign up with Shopify and start your shop, but they still give a free 14-day trial to get you moving.

You must sign up for an account to open your Shopify store.

1. Sign up with Shopify

Visit Shopify.com. To build an account, use the signup form.

Enter the details needed and click on the button ‘Start free trial.’

 

 

The name of your store needs to be original or you will be asked to choose something else by Shopify.

You’ll be asked for a few more details after this initial screen, including your name, address, country, and contact number.

If you have goods and, if so, what you plan to sell, you will also be asked. If you’re just trying Shopify to see if it works for you, in the ‘Do you have products? You can pick’ I’m just playing around’ ’dropdown, and ‘I’m not sure’ in the ‘What will you sell?’ section.

Once complete, click ‘I’m done’.

2. Start Setting Up Your Online Shop

You will be led straight to your store admin screen after you’ve signed up. You are now ready to start customizing your shop, uploading items, and setting up shipping and payments.

 

3. Choose a “Theme” or a “Layout”

There is an official theme store on Shopify. They are guaranteed to have the designers’ full support, and you may sit back knowing that your store is in good hands.

Without having to touch a line of code, all themes come with a detailed list of improvements you can make. The Premium theme is an improvised version with more updates. However, with a free one you can still develop a fantastic looking site. The next segment discusses these improvements.

There are very few limits on what can be done by accessing HTML and CSS if you want to make wholesale improvements to a theme. Do not worry if you haven’t had any coding experience. Shopify has an international team of design firms that you can employ to fully customize your platform, called ‘Shopify Experts.’

We recommend the following in order to find a theme that fits your needs:

  1. Browse the Theme Store

Login and visit the Shopify Theme Store. You may find over 70 theme variations, including a good selection of freebies. All you have to do is choose, type, attributes to pick your theme. You shall use filters and segregate by pay or free, sector, characteristics, popularity, and most recent ones.

  • Check the Functionality and Reviews

Click on the theme’s sample picture if you like it. More details about the theme if it is interactive or mobile compatible will be provided to you.

To read any feedback about usage the style, scroll down.

  • Preview the Theme

To see the theme in motion, press Demo view. It is available under the green ‘Preview Theme in your Store’ tab.

You can also view demos of the various themes by clicking on them if the theme comes in a variety of styles.

  • Get the Theme

Upon finding the desired theme click the green button. Then you have to give your confirmation to Shopify if you would like to install the selected theme.

Click “Publish” as my Shop’s Theme.

Once done, Shopify will let you know after the theme has been installed and will give you the option to go to your theme manager.

Your theme manager displays the installed or activated released themes and unpublished themes.