Facebook, a social media and networking platform with 2.3 billion users worldwide, offers businesses the flexibility to advertise with pay-per-click (PPC) ads. These ads are created using the Facebook Ad Manager platform. They are shown a targeted audience defined by user behaviour, interests, demographics, and Facebook engagements. As a part of the ad creation process, businesses select an advertisement budget, ad placement, and ad run time.
Facebook’s audience targeting is what really sets it aside from Google Ads. Since Facebook users aren’t on social media actively trying to find a product or service, the platform encourages conversions by giving advertisers comprehensive targeting options—including factors like age, gender, income, and interests—that align closely with ad content. This is what makes Facebook marketing and Facebook advertising effective, despite the audience lacking an equivalent level of intent as Google Ads.
An actual ad creation within Facebook is comparatively easy. As already mentioned, advertisements are built using the user-friendly Facebook Ads Manager. In order to create ads, click the “Create” button on your account dashboard, then choose your ad format, select your audience, edit ad settings, and make ad copy and pictures. Get step-by-step instructions on the way to create a Facebook ad.
When you have carefully crafted and expertly set the target in Facebook ads, it can capture latent user interest that both increases brand awareness and generates sales. It’s important to notice, that it’s going to take longer to convert Facebook results to customers as they’re not actively seeking your product or service.