SEO Archives - Proeze

What are the Major Google Algorithm Updates?

September 25, 2020

by Selva Kumar with No Comment SEO

Google is a fickle beast. The search engine is key thing for the success of your website content, but no one truly knows about the Google algorithm and how it works (except for the elusive Google search-quality team, of course).

Google’s search engine is changing day by day. It has achieved this leading position by continually updating its algorithm to meet its user’s needs and delivering the best the possible results (not to mention engaging users with new daily doodles on the Google homepage).

If your content doesn’t meet up with these Google algorithm updates, then you risk losing valuable spaces on the search engine result page (SERP) as well as you may lose potential visitors, leads, and customers.

What is the Google Algorithm?

The Google algorithm is a complicated method that retrieves data from its search index and automatically produces the best possible query results. To deliver web pages ranked by relevance on its search engine results pages (SERPs), the search engine uses a combination of algorithms and numerous ranking signals. Google only made a handful of updates to its algorithms in its early years. But now, every year, Google makes thousands of modifications.

Major Google Algorithmic Updates

1. Google Algorithm Panda

Launch date: February 24, 2011

Hazards: Duplicate, plagiarised or thin content; spam generated by users; stuffing of keywords

How it works?

Panda assigns web pages a so-called “quality score”; this rating is then used as a ranking factor. Panda was initially a detector rather than part of Google’s ranking, but was officially incorporated into the core algorithm in January 2016. Panda rollouts have become more frequent, so it is now quicker for both penalties and recoveries to happen.

2. Google Algorithm Penguin

Launch date: April 24, 2012

Hazards: Spammy or irrelevant connexions; interactions with over-optimized anchor text

How it works?

The goal of Google Penguin is to down-rank sites whose links it considers manipulative. Penguin has been part of the core Google algorithm since late 2016; it works in real time, unlike Panda.

3. Google Hummingbird Algorithm

Launch date: August 22, 2013

Hazards: Stuffing with keywords; low-quality content

How it works?

Hummingbird allows Google to better interpret search queries and provide results that correspond to the intent of the searcher (as opposed to the specific terms in the query). While keywords remain important, Hummingbird allows a page to rank for a query even if it does not contain the exact words entered by the searcher. With the aid of natural language processing that relies on latent semantic indexing, co-occurring terms and synonyms, this is achieved.

4. Google Pigeon Algorithm

Launch date: July 24, 2014 (US); December 22, 2014 (Canada, UK, Australia)

Hazards: Poor on- and off-page SEO

How it works?

Pigeon affects those searches in which the location of the user plays a major role. The update created closer ties between the local algorithm and the core algorithm: in order to rank local results, traditional SEO factors are now used.

5. Google Mobilegeddon Algorithm

Launch date: April 21, 2015

Hazards: Lacks mobile version; poor mobile usability

How it works?

Google’s Mobile Update (aka Mobilegeddon) ensures that mobile-friendly pages are at the top of mobile search, while non-mobile-optimized pages are filtered out or severely down-ranked from the SERPs.

6. RankBrain Algorithm

Launch date: October 26, 2015

Hazards: Lack of query-specific characteristics of relevance; shallow content; poor UX

How it works?

RankBrain is part of the Hummingbird algorithm used by Google. It is a machine learning system that helps Google to understand the meaning behind queries and to respond to those queries by providing the best matching search results. The third most significant ranking factor is called RankBrain by Google. While we don’t understand RankBrain’s ins and outs, the general opinion is that it identifies relevant web page ranking features for a given query, which are basically ranking factors specific to the query.

7. Possum Algorithm

Launch date: September 1, 2016

Hazards: Tense competition in your target location

How it works?

The Possum update made sure that local results vary more depending on the location of the searcher: the closer you are to the address of a company, the more likely it is to be seen among local results. Possum also led to a greater range of results for very similar queries. Interestingly, Possum also gave a boost to companies outside the physical city area.

8. Fred Algorithm

Launch date: March 8, 2017

Hazards: Thin, content that is affiliate-heavy or ad-centered

How it works?

Fred targets websites that violate Google’s webmaster directives, the latest of Google’s confirmed updates. Most of the websites affected are blogs with low-quality posts that mostly appear to be created for the purpose of generating ad revenue.

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What is Amazon Store SEO?

September 24, 2020

by Selva Kumar with No Comment SEO

One of the best ways to drive people to your website is through search engine optimization (SEO). So, why don’t you do that for your own Amazon store? It will improve the traffic and ensure excellent sales and your store’s place on Amazon.

The competition among Amazon sellers is rising every day. Each of them wants buyers, and there are a lot of new sellers coming to Amazon. Now, it’s not enough for you to have good products in the shop. Something more must be seen. You need to do SEO for your shop, too, to prove yourself and make yourself the most competitive.

But to do SEO for your Amazon store you need to understand first what SEO really is. So, let ‘s start!

How does Amazon SEO work?

It’s important to understand how Amazon ranks products before we dive into our Amazon SEO tips. The way people look at Amazon is different from Google, so there’s a slight learning curve.

When people search for items on Amazon, if their search queries fit your keywords, they will only find your products. This poses a challenge because to find items like yours, you must use keywords that your audience uses.

The key thing to remember is that the A9 algorithm from Amazon focuses on first showcasing products that increase the probability of purchase. Two factors focus on the algorithm: performance and relevance. Performance is based on how well the goods sell and relevance is based on how the search question suits the keyword.

Keyword selection is also difficult. To get your products to rank, it’s not enough to choose the correct keywords. You need to deliver goods that customers want to buy or that customers regularly purchase.

Amazon cares about their buyers and want to display products that best fit their queries. When you optimize your listings, you shall want to focus on the buyer’s experience and see how you can make it better.

Tips for improving your Amazon SEO

You need to boost your Amazon rankings if you want your audience to find your goods. It will allow you to get more important leads that your products are interested in.

1. Conduct keyword research

You probably know about conducting keyword research if you’ve previously used SEO. Keyword research with Amazon SEO has some similar qualities to conventional SEO, but with a few more attributes based on customers.

You want to concentrate on long-tail keywords, as well as conventional SEO. They use long-tail keywords to find products as people browse for products on Amazon.

Long-tail keywords can help locate your product listings for more valuable leads. It is important that you concentrate on all applicable keywords. Since you did not use these keywords in your Amazon product pages, you don’t want to lose out on possible leads.

You have to integrate them into your listings once you pick your keywords. You need to include them in positions like the titles and details of the items. In search results for certain keywords, this will help your products appear.

2. Manage your reviews

Reviews are a critical aspect of every business. They can be the reason why a person buys or chooses to skip on your goods. To help boost your Amazon SEO campaign, it’s important that you handle product reviews.

For the most part, the items at the top of the search results for Amazon typically have four or more stars. There are items that have fantastic feedback and that people appreciate. You want to encourage input from your audience about their experience with your products.

There’s a fair chance you will get negative reviews as the audience leaves feedback. You need to take the time to react to negative reviews as part of managing your reviews. It will prevent you from discouraging future clients.

Your response to negative reviews allows individuals to see how negativity is handled by you. You’ll encourage more people to buy your products if you address the problems, offer to replace broken or damaged products, and respond to questions. They will feel more confident that your business takes issues seriously and that they know you will respond if they have a problem with your products.

More conversions and positive reviews will lead to this. It will improve your rankings in the search results for Amazon.

3. Optimize your title

Where you appear in the results of the search will affect the way you format your title. It’s essential that all vital elements are included in your title.

For creating a product title, the general format is:

[Brand] [Feature] [Material] [Key Ingredients] [Product Type] [Model Number] [Size] [Package Count] [Colour] [Flavour]

This is the general thumb rule for how your title can be. Maybe not all of these definitions apply to your products, but you want to use the ones that do. The order of your title affects how your listings are found by your audience, so it’s important that you stick to the correct order.

You would like to place your most relevant keyword first when you optimise your title. This ensures that, irrespective of how short or long the title appears in the search results, people always see your most important keyword. In the most relevant search results, it also helps your listings to appear.

4. Follow image guidelines

In the purchasing process, images play a vital part. To get a better idea of how the products look, people need to see products from unusual perspectives. It is a key element that helps build confidence and trust with your audience, particularly when the product cannot be seen physically in front of them.

Amazon allows you to use pictures of items bigger than 1000×1000 pixels. This is because they have a zoom function that allows users to zoom when they are above that dimension in one image. You need to use photos that are larger than the previously mentioned dimension if you want to have a more positive experience for your audience.

The ability to zoom in will potentially improve your business revenues. People will take a more in-depth look at their products to get a better understanding of how they look. When you post several pictures with different angles that a viewer can use the various zoom characteristics, it becomes even more valuable.

It doesn’t directly affect your Amazon SEO by adding zoomable images, but it does increase your conversion rate. You boost the rating of your listing as you gain further conversions. It can also help you gain more feedback, which also has a positive effect on the results of your product page.

5. Consider your price

For customers, pricing is an important factor. For the least amount of money, they want to get the best quality. You need to look at the prices of your rivals when you upload your product on Amazon.

It wouldn’t be helpful for your Amazon SEO campaign if you’re selling your product for $100 and all your rivals have a similar product for $20-$30. In reality, because it is too costly, your product list will not rank. A cheaper product that matches their needs would be preferred by your audience.

You need to see if your competitors are selling items similar to yours in order to have competitive listings. This will allow you to get a better understanding of how to market your product to see whether the competition will even compete with your product.

6. Use bullet points in product descriptions

When you post a product, you would have a lot you to say about it. After all, you just want to sell the benefits of your products to your customers in comparison to the competition. It is important that you break down the data and when you do this, it is accessible for the audience to read.

The easiest way to do so is to break down the details of the product into bullet points. When data is straightforward and easy to read, people like it.

Products with bullet points will have a better conversion, too. People read the provided information and feel inclined to purchase. This helps improve your Amazon SEO ranking when you earn more conversions.

Build better Amazon listings today

If you’re ready to start building better Amazon listings to attract more leads and earn conversions, then contact us online or call us today at +44 7775323036 to speak with a strategist.

We look forward to hearing from you!

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What is an App Store SEO?

September 18, 2020

by Selva Kumar with No Comment SEO

App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention.

Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven to maximize app store success.

What is App Store Optimization?

Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven to maximize app store success.

Increased brand exposure.
Positive app reviews and ratings.
Audience engagement.
Additional marketing channel diversification.

What are the mechanics of ASO?

Let’s start by breaking down the different components which can affect your ASO:

Main Factors:

Title – The keyword with the strongest search traffic should be included in the description. Spend time studying which keyword it is since it can be harmful to change the title frequently to include various keywords. When your app ranks higher and receives more ratings, your app’s news will start spreading by word of mouth. Changing the title will make it hard to spread the word about your app.

Keywords – You need to know which keywords are important and most commonly used by your target audience in order to boost your search rankings. Monitoring competitors is helpful in understanding how you relate week to week.

As well as being the most critical variables for ASO, being able to quickly change the title and keywords means you can optimise them frequently.

Secondary Factors:

Total no of Downloads – Your number of downloads is critical to ASO, but you don’t have full control over them.

Ratings and Reviews – It is also important and hard to control. There are ways of motivating satisfied users to rate and evaluate, however.

App Store Optimization strategies

You know you’ve got to optimise your mobile app and its cool stuff, but … how do you do it? How can App Store SEO boost awareness and increase downloads in the correct way? Let’s take a look at your ASO marketing strategy process:

1. Keyword research/market research

For the success of the app store search, choosing the right keywords is crucial. You should target those of high importance (related to your business), high traffic, low difficulty or competitiveness.

For-app, App Store keyword research techniques are different. For example, it’s easier to use mid and long-tail low competition keywords for new apps to progressively shift them with some of them getting more traffic and competition.

To get the best exposure, your app or game should be global with all languages optimised (available worldwide).

2. Optimize for Visibility & Conversion rate

It’s a part of app optimization when it comes to improving visibility and Conversion Rate.

Apple App Store

In the App Name (30 characters), Subtitles (30 characters) and Keywords (100 characters) areas, add keywords. So, a total of 160 characters, even though there is a “hack” that allows a lot more than 100 characters to be used in that particular area .

Google Play Store

Add in the title keywords (30 char), brief description (80 char), description (4000 char). Unlike Apple, Google indexes nearly every text appearing on the store page. Google Play is much more akin to SEO when it comes to Quest.

Conversion Rate Optimization (CRO)

A / B test listing elements such as icons (to increase CTR in lists), image features or screenshots to increase the conversion rate and get more installations with the same traffic.

3. Track / monitor main KPIs

It’s a part of app optimization when it comes to improving visibility and Conversion Rate.

Apple App Store

Google Play Store

Conversion Rate Optimization (CRO)

A / B test listing elements such as icons (to increase CTR in lists), image features or screenshots to increase the conversion rate and get more installations with the same traffic.

2. Optimize for Visibility & Conversion rate

Track all KPIs: keywords, rivals, top charts, organic installations (by country), visibility of similar apps, download conversion rate, organic instal revenue (IAP, advertising …), and updates/listing changes (on-metadata) from competitors.

What are the benefits of App Store Optimization?

Now you know most users find applications in app stores by searching. Because of this, optimising the App Store is a must if you want to get the app in front of the right users. In reality, many people claim that for mobile apps and games, optimising the app is the most successful marketing strategy.

Here’s how App Store Optimization will help you:

Improve Visibility & Stand out in the App Stores

If they can’t find this, people can’t download and use your software. So no matter how brilliant your app is, you won’t achieve the app success you deserve if it’s not easy to discover. Don’t waste all of your hard work, start optimising!

Always get discovered by high-quality and relevant Users

It’s not enough to find your app, it has to be discovered by the right people, people who are genuinely looking for an app like yours. Optimization of the App Store brings you to the right customers because it matches important keywords for your app. To find your app, these are the search words that people can use.

Increase Installs of Organic Software sustainably

Undoubtedly, a successful ASO approach will enhance your organic installations and ensure long-term outcomes. That’s because when people are searching for keywords specific to your app, they will always find yours. You will ensure that your efforts are successful with daily monitoring and updating.

Cut User Acquisition Costs and Get Continuous Growth

Instead of wasting money on advertising, you can reduce the user acquisition costs by using ASO to concentrate on organic growth. This not only saves you money but also keeps you rising steadily.

Increase App Revenue and Conversion Rates

There are different ways for the app to be monetized. This involves in-app advertising, in-app purchases, and templates for subscriptions. As a result, many of you can opt to run ads in order to bring in more users and thus more revenue. But if the listing page of your App Store does not convert, which is to encourage individuals to actually download your App, then your ad investment has been wasted. Note, App Store Optimization also includes maximising the transaction rate, getting users to click through and download.

Reach a global audience with your app

You can get people from all over the world to discover your app by making your app accessible in other languages via an App Store Optimization process called Localisation. ASO will help you get on board with your global application.

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App store optimization

What is a YouTube SEO?

September 4, 2020

by Selva Kumar with No Comment SEO

YouTube is the world’s second-largest search engine – second only to its parent company, Google. YouTube videos contain 8 out of 10 video search results. And the platform is continually increasing, with 500 hours of video per minute uploaded to YouTube.

How do you stop being lost in the video sea? Your best bet is to create and publish great videos, and then customize them to search using best practises for video SEO. You can create a solid YouTube SEO strategy with those tips.

You can know the fundamentals of search engine optimization for YouTube videos, such as using title keywords, meta description, and tags. Since search engines can only crawl text — not photos or audio — you need to get the most out of the text in your video. That is why it is so important for YouTube SEO to have a full, correct transcript.

What is YouTube SEO?

Search Engine Optimization (SEO) is the ever-changing method of creating web content to improve ranking factors that rank high on the results pages of search engines (SERPs). Since search is often the gatekeeper of your content, it is important to optimize the search for your website in order to attract traffic and build a following.

YouTube SEO includes the optimization of your site, playlists, metadata, overview and the videos. You can customize the search for your videos inside and outside YouTube.

A key component of YouTube SEO is making use of the power of the text of your video in the form of transcripts, closed captions and subtitles.

How to Optimize Your YouTube Channel?

1. Research and Find Your Keyword

Just like you’d need a keyword for SEO optimization of your blog posts, you need a simple keyword for your video content. This actually is the core of your plan when it comes to successfully doing SEO for YouTube.

Here are a few ways to search for a keyword:

Use YouTube’s autosuggest: Type your content into the simple topic and see what’s coming up. There are ideas people actively check out on YouTube.

Use Google Trends’ YouTube Search feature: Google Trends will show you which searches are popular and will let you check the site on YouTube.

Research keyword volume with the YouTube SEO tool of your choosing: While several keyword research tools are available on the market, we highly recommend SEMrush. We were having good luck with Ahrefs as well.

Whichever approach you use, make sure your keyword is relevant to your content and can naturally be included in your title, subtitles and summary of the video.

2. Add Your Intended Keyword to Your Video Title

If you have your keyword in place and your video is registered, then you are now ready to begin optimizing with a few best practises for the YouTube SEO.

First let’s start with the title. You’ll have the chance to give it a name right after your video downloads.

It’s important to give your video a catchy title to get more people to click on it (just as getting a good topic for your emails would increase the open rates).

Your title should contain the keyword in a way that would sound obvious. For example, if your keyword was “YouTube SEO,” and you were only targeting people learning about YouTube, then your title would be “YouTube SEO for Beginners.”

Although titling your video with a keyword won’t magically rate your video at # 1, it definitely helps bring you somewhat closer to the YouTube algorithm.

3. Optimize Your Video Descriptions

You will have the opportunity to give your video a summary, directly under your title, and while doing so, there are a few rules to keep in mind:

4. Find your video's correct tags

Tags are also considered a best practise SEO after you have specified the meaning of your video and keyword.

Tags are a fantastic piece of metadata that provides a little more detail to YouTube and Google on what your video is about (remember, these search engines cannot “see” at videos like humans).

As a rule, the first tag should be your keyword followed by other words relevant to it. Don’t just sail overboard. Your best bet will be to stick to 5-10 tags per frame.

5. Categorize Your Video

You’ll want to place your video in a category at this stage to help users (and YouTube’s algorithm) find their videos more easily:

Think about your content, and what category it would better fit into. There are only 15 groups in total so you may not find exactly what you’re searching for.

In some cases, it might be difficult to distinguish between two identical categories (such as “Comedy” and “Entertainment”) but it is easier most of the time to assign the content to one.

6. Add a Custom Thumbnail

This is one SEO technique for YouTube that many video uploaders tend to ignore. When you upload your video to YouTube, you’ll get different options for an auto-generated thumbnail (your users will see the picture of your video in the search results).

But when it comes to YouTube SEO, your best bet is to upload a custom thumbnail that lets people click through to your video.

More than just having more views, these clicks will suggest to YouTube’s algorithm that your content is a common result (which will help you rank higher, accordingly).

7. Include End Screens and Cards

You now have the option to add cards and end screens to your video. Both are important components of your SEO strategy on YouTube.

Secondly, you can add end screens at the end of your video which are a way of showing users your relevant content.

There are various elements that you can add to the end screen, all designed to get your viewers to select one of your videos, subscribe to your channel, or support a similar channel. These elements will show up inside the limits of the blue box at the end of your frame.

You then have a function called “cards” that are like end screens but can be used in the video.

You may advertise another of your videos, or support a similar site, like end screens. In comparison to end screens, you can ask your viewers to take part in a survey that is a perfect way to improve user interaction.

The goal of all these cards is the same: to engage with your viewers for as long as possible and keep them with your content.

The longer they spend on your posts, the more positive signals are sent to the algorithm of YouTube.

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What is YouTube SEO?

What is Google Web Stories? How does it work?

July 31, 2020

by Sudhakaran R with No Comment SEO

Google Web Stories

With the launch of Google Web stories, many website owners are curious about this web story thing, what is that?; how does it work?; Should we consider doing this?, and why it matters to them?

At over 5.6 billion searches every day, if they choose to make Web Stories stand out in the results pages of the search engine, then that was most likely to result in a higher click-through rate for websites that take a few minutes to go through the following setup.

In the different instances we’ve seen over the internet, the “Stories” format – whether on Facebook, Instagram, and even Snapchat – is undeniably growing in popularity and one might say that it’s on its way to be the standard for content consumption.

What is Web Story?

Web Stories are the type of stories created for the internet. It is powered by the AMP platform and is Google-supported. A Web Story provides a structure and functionality which is similar to the stories that you would find on your favorite social network.

A story is a short series of pages with text, video, sounds, and pictures. You can click on the reader to display the next page. Initially, this format was created for web publishers. They can indeed use Web Stories to explicitly tell “a story” on their website. So, the readers could access the content on the internet or on the mobile platform. The format of Web Stories offers some key differences with Facebook or Instagram ones.

Although users have the same experience as a publisher, the story can be embedded on your site (with a simple HTML iFrame), and it can be found on searches as well. Appearing in the search result is a huge deal, since anyone can see your story and that gives a massive brand value.

What is a Google Web Story?

Google Web Stories is a modern method of Mobile Accelerated Pages (AMPs). It is a content intended to be consumed in tiny chunks.

Each Web Story page has a maximum of 10 words in it. A Web Story’s recommended size ranges are between 4 to 30 pages.

Even publishers can earn through affiliate links, Google Ad Manager, and Google DV360 (Beta) by monetizing Web Stories.

Web stories are intended for consumption by mobile users who wish to consume content at a glance. Google describes the typical consumer content as someone on lunch or in a public place where they can’t spend more time on reading.

Google Web Stories is free and open-source.

Marketing Benefits of Google Web Stories

Storytelling is always the best marketing gig for any kind of business and this web story enables us to do this virtual storytelling more effectively and help us to attract more customers.

Publishers adopt this format of the web story, since it can be featured attractively for mobile users. Web Stories is a new way of getting a substantial amount of traffic.

People won’t buy or use things that they don’t understand, this google web story is the best way to keep people more informed about your products or services which has a direct impact on your business growth.

Google Word Stories WordPress Plugin

Google announced a plugin for WordPress to help publishers gain more traffic via the Web Story format. Both the plugin and the program Web Story are in the beta version.

A final version of the WordPress Web Story plugin is due to be released later this summer, 2020. The current version of the plugin lacks support for animation and page attachment. The final version will have all the features and will be smoother than the beta.

Best practice for creating Google Web Stories

Tell a story that is packed as well as interesting.
Enhance the impact with high-quality imagery and a catchy title on your cover page.
Make it interactive with images and videos that fit the user's screen and fill in.
You can say a lot, with less, especially when visual imaging is used. Aim to keep text lower than 10 words per page.
Short ones are best when using videos so try to stick to under 15 seconds.
Some people and certain situations require soundless viewing. By adding captions to the videos, keep content inclusive.
Give readers something to tap in. With an average length of 10 to 20 pages, most authors can tell a good narrative.

Some useful Resources

Wrapping up

Web Story’s point is what Google calls, snackable content.

It is recommended that videos are not longer than 15 seconds and that they feature subtitles.

Google specifies the shooting videos in portrait mode, not in landscape mode. They display a full screen on a mobile device that way.

Whatever be the medium stories are the king of content marketing.

“Sometimes a person needs a story more than food to stay alive.”

– Barry Lopez

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Image SEO: Optimizing images for better ranking

July 28, 2020

by Sudhakaran R with No Comment SEO

Search Engine Optimization

Image SEO

SEO involves a wide range of different aspects, so it can be easy for businesses to overlook some of the smaller steps to practice good on-site SEO. However, anything you can do to reinforce the SEO of your website makes a real difference – especially if it’s something other sites might overlook.

It is a simple and important step to make your website more competitive in search engines by taking time to optimize your images for SEO.

It’s kind of a little thing that many businesses let the cracks slip through, but makes it so much more worthwhile to do.

Looking to enhance the Image SEO on your website? The image search can bring many new visitors to your website when optimized correctly.

To benefit from the image SEO, search engines need to help find your images and index them for the right keywords.

We’ll show you in this guide how to optimize the SEO image by following top best practices.

Use relevant, high-quality images

This is important for the SEO side of user experience. An image that is unrelated to the page’s content will be confusing to the user and one that’s blurry or badly cropped will just make your page look bad and unprofessional. If you run an online shop, optimizing the image is an art you’d have to learn. Image optimization is a vital aspect of creating a good eCommerce website – from attracting buyers, perusing Google photos towards-site load times. Make sure that every image you use is clearly related to what is on the page, and looks good.

You must be careful not to use any images you don’t have the right to, but you can find lots of online resources that can be used by businesses providing free images. Commit some time to find at least one good picture to include for each page you create and blog post; bonus points if you can find a few.

Optimize the Alt Tag

Alt attributes are an alternative text to images when a browser fails to render them appropriately. Even if the image is rendered, you will see the text of the alt attribute (depending on your web browser) if you hover over it. This is another aspect of the website that most users won’t see, but crawlers do.

The alt attribute provides SEO value for your website as well. Adding correct alt attributes to the images on your website which should include relevant keywords and will help you rank better in the search engines. As a matter of fact, using alt attributes is possibly the best way to show up in Google image and web search for your eCommerce goods.

Always update your images with Alt Text. Include your primary page keyword and something descriptive of the picture itself. If you are using WordPress, you can fill in an alt text field to do so.

Optimizing the size matters

Speed plays a major role in both SEO and user experience. Search engines typically rate higher fast websites. It is valid for the search of images, too.

When a customer arrives on your site, loading everything can take a while, depending on how big your files are. The larger the file sizes, the longer it takes to load a website. If you can decrease the image file size on your website and increase page load speed, fewer people visiting your website will click away.

You can make your site faster by resizing your image files when you upload them to your website even while displaying images at a high resolution. This is also simple to do with applications that are standard on most machines, such as the Mac Preview or Microsoft Paint. And if you have Adobe Photoshop, you can use the “Save for Web” option to help you seek the minimum file size that still gives an excellent resolution.

Disable Attachment Pages in WordPress

For all images that you upload to your posts and pages, WordPress creates a web page called the attachment page. This page shows just a larger version of the image, and nothing else.

This can impact your search rankings negatively on the SEO. Search engines consider the low quality or ‘thin content’ of pages with little to no text.

This is why we recommend that users disable the pages attached to your website.

This can be done by any image optimization plugin like Yoast etc. Another way to solve this issue is by using a redirecting plugin and redirecting the visitors of the attachment page to an actual content page. By doing so, you can also extra traffic to your website.

This can also be done manually, by adding the following code to the functions.php file of your theme

function wpb_redirect_attachment_to_post() {

if ( is_attachment() ) {

global $post;

if( empty( $post ) ) $post = get_queried_object();

if ($post->post_parent) {

$link = get_permalink( $post->post_parent );

wp_redirect( $link, ‘301’ );

exit();

}

else {

// What to do, if parent post is not available

wp_redirect( home_url(), ‘301’ );

exit();

}}}

add_action( ‘template_redirect’, ‘wpb_redirect_attachment_to_post’ );

Selecting the correct format

You may have noticed three main types of image files, but you may not really understand the difference between them. Understanding the different types of files can help you select the best one for your needs:

JPG is one of the most commonly used formats, because it is widely supported and uses small file sizes. But the quality of the image is not always as good as PNG files, and the format does not support transparent background. Hence, there are cases where JPG will not work.
PNG is an image file format that provides excellent resolution and can support a text image description that is good for SEO. PNG's prime downside is that, it tends to require larger file sizes than JPG and GIF. It is often best for complex images and text-including ones.
GIF does not support a wide range of colors as the other two. But for simpler images, it may be a good choice. Small file sizes and transparent backgrounds are supported.

The next-gen formats

Apart from the standard formats, the so-called next-gen image formats such as WebP, JPEG 2000, and JPEG XR can also be accessed.

They are even suggested in Google PageSpeed Insights as Go-to formats: WebP, in particular, is one to pay close attention to, as Google developed it to serve high-quality images in smaller sizes.

Google studies have shown that WebP images can save more space and resources for websites than their traditional counterparts in JPEG and PNG.

The only major issue is that the WebP and other next-gen formats do not yet have 100% browser support.

Image SEO Wrapping Up

Image SEO is the easiest one while comparing with other SEO factors. You can give your pages an extra edge in the search engines by committing a little extra time to find the right images and optimizing them for search engines – each time you add a page to your website.

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Image SEO

What is SEO and Why is it important?

July 24, 2020

by Selva Kumar with No Comment SEO

SEO stands for search engine optimization. It’s a collection of rules for optimizing your website – in such a way that it provides higher rankings in search engines’ organic results.

It is an excellent way to increase the standard of a website by making it user-friendly, faster, and easier to navigate.

Why is Search Engine Optimization important?

In today’s competitive market, SEO marketing is the most important thing compared to others.

Search engines serve many users per day searching for answers to their questions or for solutions to their problems.

If you are having a website, blog, or online store, then SEO will help you to get targeted and a free traffic from search engines.

Search Engine Optimization is important because:

The majority of the search engine users are more likely to click on one among the top 5 suggestions which is showing on the search engine results pages (SERPS). In order to acquire advantage of this and gain visitors to your website or customers to your online store, your website must appear in one among the top positions.
SEO isn't only about search engines, but good SEO practices improve the user experience and value of a website.
Users mainly trust search engines having a presence within the top positions for the keywords the user is searching, and therefore, increases the website’s trust.
SEO is a good medium for social promotion of your website. People that find your website using Google or Yahoo are more likely to push it on Facebook, Twitter, or other social media channels.
SEO is very important for the smooth running of an enormous website. Websites with quite one author can benefit from SEO during a direct and indirect way. The direct way benefit as a rise in the search engine traffic and their indirect benefit has the standard framework (checklists) to use before publishing content on your website.
SEO can put you before the competition. If two websites are selling the same product, then search engine optimized website is more likely to possess more customers and make more sales.

What are the main parts of the Search Engine Optimization process?

Technical SEO :

The first stage of the SEO process is named as technical SEO. As the name implies, with technical SEO – it has nothing to try with the particular content of a website or website promotion methods.

It has to try do with the settings that you would like to configure to make it work of the search engine crawlers easier. Usually, once you get your technical SEO correct, you’ll not need to bother with it again.

On the contrary, if you’ve got problems with crawling and indexing, it can negatively impact your rankings.

On-site SEO :

The second stage is On-Page SEO. It has to work primarily with content and the other elements found on a page. Unlike technical and off-page SEO, the most focus of on-page SEO is to produce search engine crawlers’ enough signals, that they understand the meaning and context of your content.

Remember that search engines don’t read a page like a human would, to find signals to work out what a page is all about. In this stage, it simply affects the website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data mark-up, and other techniques which will send the proper signals to search engines.

If followed correctly, on-page SEO also will improve the usability and credibility of a website or blog.

Off-site SEO :

The third stage is Off-Page SEO. Besides the changes that you do to your website (on-site SEO) to make your website rank higher within the SERPs, and to improve your website’s ranking position is by using off-site SEO techniques. Off-site SEO is usually referred to as link building, but I like better to use the term website promotion. As the correct way to promote a website involves more methods and techniques than building links.

What are the difference between Search Engine optimization and digital marketing?

Some people often inquire me “Is SEO a similar as Digital Marketing?”. The best answer is that SEO is one of the important tools that is available in your Digital Marketing arsenal.

SEO are often a part of your overall Digital Marketing campaign which normally includes other things like social media promotion, PPC, content strategy etc.

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SEO Trends for 2020 and Beyond That You Need To Know

July 6, 2020

by Sudhakaran R with No Comment SEO

SEO is a must-have thing for businesses, whether you’re big or small. SEO can help bring your brand to the proper audience and position you in s rankings.

Much like anything on the web, SEO algorithms are ever-changing. The SEO trends of 2020 are often different from those 5 years ago. If you don’t adjust your optimization strategy, you ought to expect drops in your rankings.

Here the highest SEO trends for 2020 and beyond:

Snippets Dominate More Search Clicks –

Whether you recognize it or not, you’ve probably seen countless featured snippets from Google when testing information or answers to your questions.

We often ask the position that featured snippets give to content as “position zero.”

This is because featured snippets take up the foremost space on an inquiry results page. Snippets are at the very top of the page.

How to get featured snippets?

Google’s algorithms search through countless sites to hunt out the content which is able to best answer a user’s questions. When the crawlers find it, they display the content within the type of a featured snippet, which makes it easier for people to locate the knowledge they’re trying to search for.

With this in mind, you would like to know which questions your audience is asking, and the way you’ll be able to tailor your content to answer those questions accordingly.

Secure Websites Are a requirement in SEO –

An SSL certificate activates the padlock and so the https protocol allows secure connections from an online server to a browser. Secure websites can protect a user’s connection by securing information in three layers – Encryption, Data Integrity, and authentication.

But how does SSL help with SEO?

Almost 55% of all websites are secure, whereas 40% of Google’s page one organic search results feature an HTTPS site. Google has encouraged webmasters to create the migration to a secure site for a brief time now and has been giving an increasing amount of weight in ranking boosts to websites that are HTTPS. Get an SSL Certificate ASAP.

Rapid Growth of Video Content in SEO –

Over the past decade, video content has grown to become a vital part of modern-day digital society. An unlimited majority of companies have changed their marketing strategies to include videos so as to speak with their target market in a way that’s easy to consume on the go, yet at the identical time, provides flexibility, value, and relevance.

However, videos aren’t just great for engaging people and turning their attention toward your company’s offering and profile — they will also improve your SEO and, ultimately, website rankings.

It’s safe to mention that due to their immersive nature, the utilization and recognition of videos will only continue its upward growth within the near future. The downside line is that individuals prefer watching videos, engage with, and have a tendency to recollect them — exactly what every marketing strategy aims to realize.

However, you have got to be sure you don’t only use videos for his or her marketing potential, rather for their SEO advantages also. Videos have repeatedly proven their capability to spice up the web visibility of brands, drive more traffic, and increase website rankings within the eyes of search engines.

Best Quality Content is Very Crucial Than Ever –

The rise of video has dominated the content marketing industry for the last few years. But there’s an increasing evidence that several people still prefer written content.

Search engine bots nowadays are very clever – but they can’t read a video. They still depend on written words to assist them in rank every bit of content, including videos, for relevance in search results.

This is why even videos need to be written language so as to secure their Search engine rankings. YouTube, which is owned by Google, requires a minimum of a 200-word summary explaining what the video is about. This must be clear, unique, and well-written.

Without this, even the foremost informative video can disappear into obscurity online.

Websites Optimize for Voice Search –

Have you ever tried to look for a few data online once you were multitasking and couldn’t type the text? It might be quite challenging without the chance to conduct a voice search.

By 2021, 71% of respondents would rather use their voice assistant to look for something than physically typing their queries.

And what’s most significant is that, the differences between spoken and typed queries may cause different SERP results. This successively means your competitors’ voice search optimized websites have better chances of engaging your potential customers or subscribers.

The most significant concern about voice search?

People using voice search on mobile will get only 1 top result. This one results affectionately dubbed “position zero,” and everybody wants it.

Ranking most wanted — or securing position zero — is going to be the most goal for each business owner.

Users Demand Excellent Digital Experiences (UX) –

Search engines invest lots of effort to trace, measure, and record the user experience of internet sites and use it as a ranking factor. Once they know that a selected website consistently gives its users an honest experience, they may consider ranking them higher.

Each Google update has made the program more user-friendly and user focused. We’ve seen changes to SERPs, like rich snippets and knowledge panel, and algorithm updates that show how important UX has become to Google.

As a corporation, if you’re employed on creating a good user experience each time your customers interact with you online, you’ll not only build a loyal audience for yourself, but you’ll even be within the favorites list of the search engines like Google, and will sure rank you on top for the relevant keywords.

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SEO vs PPC Which is best for marketing at the time of COVID-19 crisis

April 4, 2020

by Sudhakaran R with No Comment SEO

While the COVID-19 pandemic persists, companies around the board have to reinvent themselves – and sometimes in surprising ways – to cope with the growing market environment. Understandably, many are reassessing their plan and budgets for digital marketing in view of the unpredictable economic situation. Wherever possible, brands capable of doing so will benefit from using this time to prepare and strategize for the future, rather than putting the brakes on. The marketing paradigm changed with COVID-19 spreading practically overnight. We’re now seeing several market shutdowns around the world. That will require marketers in our ever-changing world to be courageous, agile, imaginative and cautious

It has already been said, but it bears repeating traffic is the lifeblood of any online company. An online business’s success depends heavily on how much traffic it can produce for its sites. This is an undoubted reality.

However, what is under much discussion is the question of SEO vs. PPC, two of the most effective approaches to traffic generation. SEO stands for the optimization of search engines. PPC is pay per button. Though their ultimate objective is the same, different concepts require different techniques and methodologies.

Both are successful methods of driving visitors to a website, but for some situations, one approach may work very well, while with the other, you can find difficulties in generating traffic in the same situation.

To be effective with either approach or both, marketers should be aware of their strengths and weaknesses so that they can be implemented correctly under optimal conditions

When would it be better to use SEO?

SEO refers to a collection of techniques aimed at propelling a website to the major search engines first list.

For online businesses, SEO is very important as statistics show that 80 percent of the traffic that can be created for any website comes from the search engines.

There is no question that the biggest search engine is Google, which receives more than 3.5 billion searches a day; thus, most SEO campaigns target this particular search engine.

And when are you going to use SEO tactics over PPC? Below are some situations where SEO will prove to be of great benefit to an online company.

When desiring good results. SEO is facing a fairly long gestation time. Moving to the first page of results from the search engine does not happen immediately, or even in a week. It will take time to get on top of the SERPs. However, you'll enjoy sustained traffic once your website gets there via SEO. You can also remain on top for a long time and reap long-term benefits if you keep up with your SEO program, striving to sustain and boost results.
When you want to build a place of authority. An Authority website is a resource center built for a specific niche. Whenever members of that niche need some details, it is the "go-to" website. An authority website should be able to produce loads of traffic based on URL recall alone once it gets underway. The best way to set up an authority website is by attracting traffic to your pages sustainably, gradually creating a reputation before it is sufficiently successful to dominate the market. The only way to generate the required traffic sustainably is by using clever content, driven by smart SEO planning.
When you want your website to increase its interest. Websites are true virtual estates. If you plan on selling your website at a premium price, you need to increase its value. There are several factors that can help to increase its value. Among them is traffic volume generated, traffic consistency generated, page rank, search engine ranking over a period, link popularity and the like. These all fall in the SEO realm.

Know SEO isn’t “Free Clicks.” It is a huge amount of work in content development and promotion that takes a lot of time and energy.

When would it be better to use PPC?

Now we are going to the other side of the SEO vs. PPC controversy.

Pay-per-click marketing is an advertisement tool used on the results pages of search engines. Basically, when someone types in a question containing your keywords, you offer to have your advertising show up in the supported results.

What is ‘pay per click’ named? Since any person who clicks on the ad you’re promoting has to pay for that.

Popular advertisement platforms for PPC include Google Ads (AdWords), Bing Ads and an advertising platform for Facebook. There are plentiful niche specific PPC systems too. One good example is the advertisement choice for PlentyOfFish.com, which works fantastically with dating offers.

So, when should you use PPC marketing? Below are some circumstances when PPC would prove highly beneficial for an online business.

If desired effects are immediate. PPC is easy to produce results. Quite swift! You should count the minutes to your pages before a flood of tourists comes cascading. It is because the moment your PPC campaign is accepted (provided your offers are high enough to warrant priority placement), your ads will be shown directly for millions to see. The traffic would be almost instantaneous. Thus, PPC fits incredibly well for product launches, squeeze websites, CPA marketing and affiliate marketing involving high-conversion deals, Joint Venture (JV) ventures, seasonal promotions, event-focused marketing, and similar online business campaigns.
If traffic is pursued that is highly focused. Unlike SEO, marketing with PPC would allow you to narrow your prospects based on their demographics. Some PPC outlets, such as social media sites, allow you to promote people who would be able to access your ad to the age group, gender, income class, education level, and even marital status. Like Facebook, famous social media sites also allow you to target people based on their hobbies. This makes PPC a powerful way to meet your business needs to the narrow band of people and lead them to your web pages.
When presenting a deal that is timely. Items, programs, or events with an expiry date are often a race against time. Sometimes, SEO campaigns 'long gestation period will yield belated results. The expedience of PPC ads will be ideal for certain time-sensitive deals. Promoting an offer which finishes in 2 days? No trouble. In just a matter of minutes, PPC will produce the traffic you need.
When you don't plan your website for SEO. SEO includes websites that are rich in content and are updated regularly. It is the best way to 1) notify the search engines of the importance of your site and 2) alert the search engines to keep your site at the top of the list. There are other websites not built for this. For example, squeeze pages won't have the content needed to even warrant a second look from Google. Traffic can be created from PPC campaigns for these websites.
If you want your keyword group to dominate the search results. PPC results are seen above the results of an organic scan. The prominent position means that as much as 50 percent of the search traffic goes to the top 3 supported links in many cases. By being away from PPC you're giving your rivals a lack of all those clicks. If you're serious about optimizing your click-sharing of available keyword searches related to your company, you'll completely have to engage in PPC!

There are certain circumstances where one marketing strategy or the other may be preferred. Personally, I don’t think you should worry about SEO vs. PPC-but rather that both SEO and PPC are important and complementary aspects of an online marketing strategy.