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Social Media SEO Strategy

January 13, 2021

by Selva Kumar with No Comment SEO

Over the years, Social media SEO has been a popular strategy to use the reach of search engines like Google or Bing to fuel your marketing campaign. Yet fresh approaches to digital marketing have surfaced as social media emerges as one of the top channels to reach customers. Social Media Optimization (SMO) is one of the top techniques used by organizations to improve their online presence.

What is Social Media Optimization?

Social Media Optimization basically uses social media as a catalyst for the online presence of your business to grow. Where some businesses tend to just set up a profile where their customers are on Instagram, Facebook or Twitter. It is a strategy that involves designing, developing and enhancing the chances to expand and connecting with your target audience.

SMO enables you to:

Whatever action you take to improve your efforts on social media should be consistent with your SEO goal. You’re not losing traffic from either side, that way. You shouldn’t ignore these successful social media and SEO integration tips to find success using social media for SEO.

1. Publish High-Quality Content

SEO has continued to evolve, and what it used to be is not search marketing. To understand user intent and content relevance and quality, Google bots and search engine algorithms have evolved.

Based on their search query, these factors allow Google to offer users the most relevant content. Keyword stuffing, in other words, is of the past, and quality content reigns supreme. For this reason, by creating well-researched and helpful content, make your blog content perform well on social media and SEO, making this a priority.

Quantity vs. Quality

Don’t be in a rush every other day to publish blog posts. Alternatively, take the time to study your materials and create in-depth copies that communicate with your readers. Understanding your ideal reader is one of the best ways to create quality content.

Get into their shoes and know their needs. Reworking old blog content is also a fantastic way to generate quality. To spike social media engagement, get your best-performing blog posts and add more valuable information. This approach can also help you get more social signals that will make your SEO better.

Also, look for blog posts that are underperforming and give them a face-lift. As with your best-performing blogs, follow the same process. The best approach is to add more valuable materials using skyscraper techniques if the content is not doing well.

The Skyscraper Techniques

The skyscraper method is a strategy of content creation that transforms your posts into materials worthy of links. The idea of a content strategy for skyscrapers is to ensure that your articles perform better and outrank your rivals.

Such blog posts come with more reader value and more variations of keywords that rank on search engines. For different keyword terms, the content will have the ability to rank. And it will attract quality backlinks since it has more value.

How Does The Skyscraper Technique Work?

These three fundamental steps should be applied primarily:

Search for a blog post that performs well with a significant number of backlinks on the search.
Create similar content, but make yours far better than the initial content (in length, thoroughness, and more up-to-date).
Find and reach out to marketers who have linked to the original piece of content to link to your updated version.
As marketers have found the original content useful and related to it, they are more likely to link to your content as well.

So get to work, use your content to optimize:

These components will assist you in improving your SEO on social media.

The Benefits of Skyscraper Techniques

Some unbelievable advantages of skyscraper techniques include:

Produces helpful content that adds value to your readers.
Improves blog engagement
Increases social media shares
Helps gain more blog comments
It can add more quality backlinks
Increases your brand recognition
Boosts brand reputation and authority

It takes tough work to produce such articles, but the outcome justifies the means. So, go to work, it’s going to pay off big time!

2. Make it easy for users to share their content

For different reasons, individuals use social media. But for marketers, with their brand message, it is mainly to reach more consumers. Reaching more people helps to develop your awareness of the brand and generate leads.

But how can you get your message out if it cannot be readily shared by your followers? That is where it comes in handy to make content sharing easy for users. Readers will share your content with all the essential elements in place, such as social sharing buttons and compelling calls-to-action.

Having those components on your blog promotes social sharing, which will increase your reach effectively. Also, use calls-to-action when you post on social media sites to help your followers reshare your posts.

3. Optimize Your Social Media Profiles

Before reaching out to you, most potential customers will examine your social media profiles. They need to get a glimpse for who you are and what you do. HR and hiring managers will often ask you to include your social profiles for the same reasons when you are writing a proposal or applying for a job.

In addition, before reaching out to you, several would-be connections will also review your profile page. Some are also going to look you up on Google. Ask yourself therefore:

The lack of profile optimization is one of the many variables that negatively affect social media for SEO. This negligence costs you cash because it stops you or your brand from appearing on web-wide searches.

A well-optimized social profile allows you to be found online by your target market and eventual clients. You must, however, maintain consistency across channels on a regular basis. It means your social profiles need to align with the message of your blog or website and brand. Thus, across different marketing platforms, your audience can quickly find you. It is loved by Google.

4. SEO and Social Optimize your Images

Visuals are an essential aspect of communication in marketing. Since they help in developing your brand tone, they are incredible content marketing tools. Adding pictures to your blog and social media posts is also the most effective way to transmit data.

Visual materials can be processed faster by the human brain, which is why more people respond quickly than text materials to visual content. Studies have found that about 36,000 images can be processed 60,000 times more quickly by our brain than other types of content.

In addition, in contrast to only 20% of text content, the brain can retain 80 percent of the visuals it processes.

So, you need to optimize them to increase the popularity of your content on social media and search results to make the most of the images. They can play a vital role in improving your SEO campaign if you optimize visuals correctly.

How to SEO Optimize Your Images Effectively?

You should maximize your content for Google by doing the following before you include any visuals in your blog posts:

Use a suitable file name for your image (relevant keywords separated by dashes, not a file name given by a camera or a stock photo site).
Pick the correct image format – speed matters.
Verify that the images are responsive.
Reduce the size of the file so that it loads faster.
Create compelling captions with keywords.
Add your alt text and title text keywords
Include structured image data.

5. Build Relationships Through Active Conversations

Building relationships is one of the best ways to increase participation in your social accounts (brand-customer alliance). Relationships nurture confidence and establish credibility. They also help you to understand the target buyer, their needs, and the troubles they struggle to solve.

So, it becomes easier for them to engage with you when they feel that you have an interest in their struggles. And social media is the best place for such interactions. Via social groups, forums, and marketing profiles, you can interact with them.

You don’t have to wait to come to you with your marketing personal. Take the initiative and engage your audience in a conversation.

Ask relevant questions to know how and what your brand thinks about them.
Ask for their thoughts about your latest post on your blog.
Look for questions on the platform that they might have asked and provide helpful responses.
Respond to comments from users.
Create a poll on your blog to understand what they would like to read next.

These are a few ways to start discussions that generate positive outcomes and build long-term relationships. In order to improve your SEO, these discussions are essential because you provide useful information and, at the same time, establish your expertise in your industry.

As a result, you will boost engagement, increase your followers, and enhance other signals from social media that Google uses to rank your website.

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On-Page SEO vs Off-Page SEO: What Do You Need to Know?

December 11, 2020

by Selva Kumar with No Comment SEO

One thing continues to stand true as Google continues to make constant updates and changes to its search engine algorithm. You can’t oversimplify stuff and concentrate just on one dimension. Your SEO approach includes both on-page SEO and off-page SEO.

Here’s a comprehensive overview of both of these essential SEO approaches, along with best practices, to help you learn more about the ins and outs of each one and re-tune your strategy to be current.

What is On-Page SEO?

Think of the most basic optimization tactics for search engines:

It’s all the steps taken directly within your website to enhance your search ranking position by making it easy for search engine bots to interpret the page and give end-users a preview of what the SERP clicks through. Overall content quality, page performance, and content structure are also taken into consideration.

On-page SEO Factors:

Content

It’s important to approach this with the mindset that “content is king.” You can do all the optimization you want around keywords, descriptions, and internal links, but no one will visit your website if the on-page content sucks.

Keywords

Although keywords are less important than they were a few years ago, optimizing keywords is still a cornerstone of today’s SEO. Hence the focus is being shifted to more long-tail keywords, which fits better with the current internet users’ search patterns. Think about your audience and the keywords they’re looking for then build and optimize the content of your website around those keywords.

Title Tag

After your actual on-page content, the title tag refers to the title of a web page, or the main heading you see in the SERP, and is one of the most important on-page SEO variables. Keep this title at or below 65 characters (pick your words wisely!)

Meta Description

A meta description is a short description that appears on a search engine results page (SERP) below the URL and in a social post beneath a headline. The content on that page is described and is written to help your web page show up in the SERP results list. To ensure that your entire description is shown in the search results, keep the description under 155 characters.

Alt Text

Alt text refers to the word or phrase that can be attributed to an image file to help ensure that it is indexed and so search engines know what it is because they cannot see images (they only see text). For example, if you use a graph in your blog that outlines some tips for injection molding, you can save the alt text as “automotive-injection-molding-tips” for that image, and that graph will begin to rank in the image results for that phrase.

SSL/HTTPS

Page security is more essential than ever, and it is essential to enable Secure Sockets Layer (SSL) security technology to improve your security, trustworthiness, and visibility. You increase the likelihood of a third party not coming between your web server and the webserver of the visitors by enabling SSL, ensuring that information entered on the site is secure. Similarly, Google actually prefers SSL-enabled sites, making it vital to increase visibility.

URL Structure

For today’s marketers, in addition to the factors listed above, an organized URL structure is important because it makes it easy for search engines to crawl from page to page on your website and makes visitors’ navigation more efficient. As easy-to-understand URLs are more likely to earn clicks and help search engines crawl your site, URLs should contain keywords that reflect the pages they are directed to. URLs, using your primary keyword for that page and not using redundant words, should also be fairly short.

This is where pillar pages for marketers have come into play more recently, with some website pages dedicated to popular topics that your prospects are looking for and linking all related pages back to that pillar as well. Consider that you want to build pillar pages dedicated to applications for say automotive, medical, and consumer injection molding. You can tailor your content and URL strategy specifically to those pillars with your pillars identified, link all related content back to the main pillar page, and help you boost your searchability on those subjects.

Internal Linking

Another important factor in on-page SEO is the internal linking of related pages on your website. Linking to various relevant pages on your website makes everything easier for search engines to crawl, and it also keeps visitors involved for longer.

Breadcrumb Navigation

Breadcrumbs are navigational aids that inform visitors to the website where they are on your site and help Google understand your website structure as well. Typically, a small text path at the top of a page, a breadcrumb, indicates where the user is, with each step clickable. Breadcrumbs appear in the Google search results giving users’ a clarity of where the page is located on your site.

What is Off-Page SEO?

Off-page SEO refers to the factors of page ranking that occur off your website, like backlinks from another site. It also includes your methods of promotion, taking into account, for example, the amount of exposure something gets on social media.

Off-page SEO Factors:

Backlinks

The number and quality of backlinks to your website is undoubtedly the biggest off-page SEO factor. The more sites that link to your content, the more Google grants your site domain authority, boosting your ranking. This has led advertisers to attempt questionable paid link-building strategies, but you can take several organic approaches that produce efficient outcomes, such as:

Guest blogging sites
Featuring in industry trade publications
Reaching out to industry allies who would be pleased to share your content
Podcast guest
Participating in an industry community such as a forum
Hosting virtual or in-person events
Help A Reporter Out [HARO]
Press Releases

The text of the backlink anchor is very significant, too. This is why most companies do not have a problem with their brand name rankings. The anchor text will contain most of their names. When you want to rank for a specific keyword, you really want the keyword to be included in that anchor text.

Domain Authority

Measured on a scale of 1-100, to determine the strength of your website, your domain authority is a number given to you by search engines. Think of it essentially as a grade. In the search results, websites with a higher domain authority gain preference, while websites with a lower domain authority are more likely to rank close to the bottom.

A few different factors measure domain authority, including how long you’ve had your domain name (the longer the better), the domain name history, the number of backlinks, and the number of 404 pages. You can maximize your domain authority and enhance your ranking by ensuring you have a technically sound website that follows the SEO best practices.

Social Promotion

While page ranking is not directly linked to a social media post’s interaction, social posts that generate a lot of clicks will definitely help boost site traffic and generate a ton of link shares.

Local SEO

Sites such as Google My Business, Yelp, and other review sites online reviews help boost local SEO because they revolve around where you are. Looking for IT services in your area, for example, brings up local listings. If they do not serve your area, then there’s no point in showing you an IT management company. Consider citations for NAP (Name, Address, Phone) as well.

PPC (Google, Twitter, Facebook, LinkedIn)

Of course! You start thinking, this is more about SEO. Honestly, SEO is a part of a good Pay-per-Click (PPC) campaign. You have to get visitors when your website is still getting off the ground, and PPC can help with that. It generates more traffic to your site if you have good content that you promote with PPC, resulting in more backlinks to your site and other forms of ranking variables.

On-page and off-page SEO work together to enhance the ranking of search engines. You will be well on your way to earning backlinks, improving your domain authority, and controlling your off-page SEO by working on what you can control today — producing quality content that is supported by on-page SEO of high quality.

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What is Domain Authority? How to Improve it?

December 8, 2020

by Swathi Raju with No Comment SEO

Domain authority is a concept that Moz has developed to determine how well a site is going to be ranked. In the SEO world, the Domain Authority (DA) score is not a new concept, however, there are several bloggers who do not know about the importance of domain authority. Previously, a website used to be weighed based on its page-rank. Currently, for domain ranking the domain and page authority plays a prominent part.
Domain Authority developed by Moz is a 1-100 scale scoring system to help predict how well a website can be ranked in the Google Search results. They have their own formula to do this, but it mimics the Google algorithm to rank a website and use their own algorithm. It is pretty accurate.
Say, for example, Google and Facebook have a Domain Authority of 99. On an average Small and Medium-sized Business (SMBs) Domain Authority sits between 10-30. It is very difficult to increase your score as your score gets higher. All you have to do is keep your website live for a year on the Internet to get the domain authority score to 10.
For SMBs to increase their Domain Authority (DA) score to somewhere between 20 to 30, a little bit of content to be put and optimization of the website to be done from your end. When your website score is above 30, then you have to upload content on your website on a regular basis and initiate the backlinks too.

What is classified as a good Domain Authority score?

A good DA score is directly proportional to the industry you are in. Also, it depends on your competitor’s DA score to understand where your website score stands. This is the general gauge.

How to use Domain Authority?

Always have an idea about how your competitor’s DA outranks you. Sometimes, it is natural to wonder how your competitor’s Domain Authority is higher than your DA. You need to have a look at the differences between the services you offer and what your competitor offers. This way you will have a gist of where you lack when it comes to website ranking. Doing a competitive analysis will help you stay in the race for a longer run. This analysis makes it easier for you to highlight the service(s) you rank higher for than your rival. SEO optimization and link building are helpful to quickly assess how powerful your website is by looking at the DA score.

How does the DA score decrease?

Some of the characteristics that lead to DA score decreasing are;

How to improve your DA score?

There is no direct method to improvise DA score. Moz basically mimics Google Algorithm and therefore, there are so many elements to consider. It is very tedious to directly influence DA score. However, there are certain tasks that can be performed regularly to improve your Domain Authority score eventually.

To improve DA –

Developing rich quality content focused on your core services. By doing so, Google will call your website more often than the sites that are idle. Google puts your website on the front when you update content very frequently and stay active.
Work on online mentions like brand mentions and link building. Getting relevant links to your websites based on your respective industry, sector, location etc. All these play a vital role in DA score.
It doesn’t include if you promote a content that isn’t relevant to your core. So, you have to stick to what services you offer and update content only for those to get higher rankings.
From a number of websites that have a good number of links themselves, you may create a natural backlink by inbound links to your website.
To increase the number of backlinks to your website, you can use a number of ranking factors and link building tactics like content marketing, blogger outreach, and social networking.

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What are the factors that affect onsite SEO?

December 4, 2020

by Selva Kumar with No Comment SEO

If your site is not properly optimized, the maximum potential search engine optimization (SEO) has to give your company would be missed. With your SEO campaign, you will produce more efficient results by optimizing your onsite SEO.

What is onsite SEO?

Onsite SEO is the method of making your website search engine friendly, also referred to as on-page SEO. You focus on optimizing elements on your website using this technique, which will help you rank higher in the search results and drive more valuable traffic to your site. You optimize both the content and HTML source code on a website when you use on-the-spot SEO.

One of the most critical elements of onsite SEO is relevancy. You have to wonder how important your content is to the relevant search question(s) of the user and the purpose behind the search. You can produce content that helps you hit those leads, if you understand your audience.

Why does onsite SEO matter?

Onsite SEO is a key component of your SEO campaign as it allows search engines to interpret your page content. They can’t index your information if search engines can’t crawl through your page. Search engines understand what a human would see when they visit your page, if you have excellent on-site SEO.

Indexing your pages helps search engines to serve your audience with the best content. They can easily index your content to appear in the most relevant search queries when search engines understand what’s on your page.

As for the human aspect of SEO, for your company, you will appear in front of more relevant leads. They will see the relevant content that suits their query. This allows you to connect to more relevant leads.

Onsite vs. Offsite SEO: What’s the difference?

As you look into the onsite SEO, you’ll come across the term offsite SEO. What, then is the distinction between the two tactics?

Onsite SEO: To improve rankings, focus on changes that you can make on your website.

Offsite SEO: Focus on external factors that influence the rankings of your site.

With onsite SEO, your focus is on aspects of your site that you can control. These are factors like:

To improve your SEO ranking, these are optimizations that you can do on your own.

Offsite SEO focuses on external factors that you can’t control but can affect the ranking of your site.

These factors include:

Although these variables cannot be controlled, they still have the power to influence your website and can improve your ranking in the search results.

Concentrate on onsite SEO variables if you want to have control over improving your site. These factors will allow you to boost the ranking of your website in the search results and drive more business traffic.

Factors that influence onsite SEO –

Site Security

Google has debated site security as a ranking factor as far back as 2014. Now on this list, it’s one of the most significant Google ranking variables. Site security refers to the use of encryption via HTTPS. HTTPS encryption sites have SSL certificates that establish a secure link between a website and its user. This adds an additional layer of security that protects data exchanged between users and the website.

Search engines want to drive users to the sites that are most trustworthy, and HTTPS encryption tells them a site is safe. If your website URL starts with HTTP, not HTTPS, then your site is not secure, and an SSL certificate should be added.

Crawlability

If they cannot find it, search engines can’t rank a site. That’s why a significant SEO ranking factor is site crawlability. Crawlability allows a website to be scanned and its content reviewed by search engines so they can determine what the page is about and how it should rank.

Allow search engines to correctly crawl your site if you want Google to rank your site.

Submit the top search engines with a sitemap.

To check the number of pages Google has crawled on your site, check your index status in Google Search Console.

Use robots.txt correctly to tell the search engines which pages to access and which pages to ignore.

Mobile-Friendliness

Mobile friendliness refers to how a website looks and performs on a mobile device when someone views it. By using a responsive design that adjusts the content so that it looks good on every screen size, mobile-friendly sites provide a good user experience. Since more searches are performed on mobile devices than on desktops (52.2% of internet traffic comes from mobile devices and the number is on the rise), both search engines and users need mobile friendliness.

Submit your site to Google’s Mobile-Friendly Test to see whether your site is responsive. Any issues with the mobile version of your site will be reported.

Page Load Speed

Page load speed is another SEO ranking factor that refers to user experience. A poor user experience is provided by slow loading sites. Search engines know that people want to find answers as quickly as they can, so they prefer to show users websites that load quickly. For mobile sites, this is even truer, as Google announced its Speed Update would make load speed a mobile search ranking factor.

Use a site speed checker to make sure that your site loads rapidly. Try the Speed Analysis Tool from Alexa, which is part of our full Site Audit or Page Speed Insights tool from Google.

If your site is slow, by implementing website caching, compressing files, reducing the number of redirects, and taking other steps to speed up load time, take steps to accelerate your site.

User Engagement

In the search rankings, search engines look at users to help them determine which pages they should promote. To determine which pages are better and more useful to searchers, they consider how users interact with outcomes. Google does this through a tool called RankBrain for artificial intelligence.

Factors for user engagement include:

Click-through Rate (CTR): The percentage of people who click on a search engine result when it is presented to them.

Time on Site: After finding it via search, the amount of time someone spends on a page.

Bounce Rate: The percentage of individuals who leave quickly after viewing only one page on a page they find via search.

These metrics help search engines determine if users value a search result, so optimize both the content of your website and search snippets to increase user engagement.

Use high-quality design and graphics for websites.
Use the architecture of a siloed site that is natural and simple to follow.
To help users navigate through your site easily, use internal links.
Use the SEO meta tag to create compelling titles and descriptions for your snippets of search results.
Optimize your content in your search for featured snippets.

Backlink Profile

Another signal that informs search engines that a website is credible and authoritative is backlinks. An off-page SEO factor that has a significant effect on your search rankings is the number and quality of links pointing to your site.

Backlinks are often considered to be the second most important SEO ranking factor, alongside content. If you want your site to rank, through practices such as guest posting, link acquisition, digital PR, and other link building strategies, you need a plan for building high-quality backlinks for your site.

Domain Age

The final factor in the ranking may not be something you can control, but it’s worth mentioning. A ranking factor is often considered to be domain age, or how old your website is. While this is not clearly stated by Google as one of its SEO ranking variables, studies have found that older domains tend to rank better.

So, if you’re launching a brand-new website, then you must know it’s going to take time for your SEO attempts to kick in. Your site will improve its search ranking with time and continual SEO work, but it will not happen overnight.

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Backlink Building Strategy for 2021

November 25, 2020

by Selva Kumar with No Comment SEO

The best way to drive traffic to your website, grow your readership, and increase your customer base is to rank your website on Google by link building. The art of doing this is called optimizing search engines or SEO.

Links from other websites are a primary component of building your power to enhance the ranking potential of search engine results pages (SERPs). This common SEO tactic is known as building links.

Prospecting for opportunities for connection building is an extremely cost-effective method of driving traffic. Fortunately, there are some great tools out there for link building that can make the process even quicker and easier.

What is Link Building?

Link building is an SEO strategy involving the acquisition of hyperlinks from other websites and their inclusion in the content of your own website. A hyperlink (link) is a way for visitors to go on the internet from one page to another. Link building aims to enhance the visibility of searches.

Link building strategies include:

When another website links to a page on your website, a backlink is a link that is created. Backlinks help boost your SEO because they send a signal to search engines that your website is of high quality and that helpful information is included in your content.

Some other benefits of backlinks include:

Tips for Building the Best Backlinks

Below are certain best practices mentioned to help you build the best backlinks for your website.

1. Turn Your Mentions into Backlinks.

As someone has already written something about your brand, this is an easy way to acquire new backlinks for your website.

On a website, social media, or on another channel, they may mention your brand, but they have not connected back to your site to provide you with that link equity (aka link juice).

To pick up some of these backlinks, contact the webmaster and ask them to turn the connection into a backlink. A simple email will usually do it. In most instances, when they mention you, other brands or blogs should link to your site.

If not, search for mentions with easy-to-use tools like Link Research Tools.

2. Apply the Broken Link Building Method.

The broken link building technique includes searching to find dead pages on top websites in your industry or niche. You then restore the broken content and email the webmaster with a link to your new content to replace the broken link.

If you don’t have the right instruments, then this technique can be time consuming. To make searching and compiling broken backlinks simple, try using Ahref’s Site Explorer, which provides a broken backlink report.

3. Take Advantage of Guest Blogging.

Guest blogging is a highly efficient way to gain more exposure and to reach new readers. All you have to do is publish blog posts on other websites that are popular. You can also increase your online credibility, in addition to gaining backlinks.

To find blogs welcoming guest contributors and submit your guest blogging proposal, check the internet.

4. Write Testimonials.

Offering to write reviews for brands you’ve done business with is a great way to get backlinks of high quality.

Select the top tools or brands you work with and get in touch with them to see if they will post a review on their website or blog about your experience with them.

Brands are normally willing to accept and share good feedback with others. They often link back to your website on their website for testimonials.

5. Considering the Authority of the Linking Site or Page.

A link acts as a vote of confidence in the linked website. That signals to search engines that your website is a credible resource for the content to which it is linked when you gain a link from an authoritative site.

Generally speaking, the more value you get from that backlink, the higher the authority of the referring domain linking to your website.

When using tools like Ahrefs, you should know about the two metrics that can help you figure out the authority of a site:

URL Rating: A web page’s strength or authority, measured on a scale from 0 to 100.

Domain Rating: A whole website’s overall authority, measured from 0 (lowest authority) to 100 (highest authority).

You will see a similar authority model called the domain authority, if you are using Moz. These proprietary scoring systems are useful for continuous analysis. Ideally, the more quality backlinks you get the higher your authority ratings will rise.

6. Analyse Competing Sites.

To gain insight into their link building strategies and to find opportunities to replicate their links, analyse the backlink profiles of competing sites.

The concept is to figure out how or why a certain link has been received by your competitor and to determine if it is something you can do as well.

Some easy links that you can replicate include:

7. Conduct Effective Outreach.

Outreach is an essential skill for building links that can help you gain access to the best possibilities for linking. You may reach out via email or social media to brands, influencers, bloggers, and press websites to entice them to link to your content.

To increase your success rate, the best link building outreach tactic involves reaching out at the correct time. To actively monitor the web to find links to specific competitor content, brand mentions, and when a particular keyword is mentioned, you can set up alerts on Ahrefs.

Reach out quickly to ask if they would consider linking to your similar resource when you are alerted to one of these items.

Most if not all, of these tips require you to make your link building strategies simple and effective by using link building or outreach tools.

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What is Link Juice?

November 17, 2020

by Swathi Raju with No Comment SEO

Link juice is lingo used to represent and gauge how much leverage a backlink passes on to another site and promotes it. The more link juice that passes on from a webpage to a linked site, the more credible that particular suggestion is. And the number of positive ranking factors that a link passes from one page to the next is called link juice.

There are 2 types of link juice, namely;

Internal link juice – It is the linking power that is carried on by internal linking to other internal webpages (s).

External link juice – The linking power that is carried on from another domain is called an external link juice.

There is a cumulative Domain Ranking for a website. This is the total number of positive link metrics associated as a whole with a website. The Domain Rank is defined by all of the individual pages on a website in the combined PageRank. Each webpage has its own PageRank, and sometimes ranking capabilities more precisely, are regulated by the link metrics associated with each webpage. The Link Metrics of any given page indicates how much Link’s can be passed on to another webpage. A colloquial SEO term defining the importance of backlinks to a webpage is link juice. It is seen as a significant aspect for Google to rank highly.

It should be distributed as uniformly as possible across a website. There should be a good number of links to each significant webpage pointing its way. Focusing all of their link’s on their home page is the mistake that is being made by so many web developers, with only limited quantities trickling deep into the site.

It is always worth tracking the incoming links (backlink) website passes on. In terms of both the number of backlinks and their consistency, a considered and long-term preparation of the backlink structure will result in substantial advantages in positioning in Google search results.

What determines the link juice?

It is also known as link equity. There are certain factors that determine link juice. They are;

How to check link juice?

You need to be aware of tools that are readily accessible, and sometimes free, in order to check the reliability of a link. There are certain popular SEO analytical tools such as;

How to Optimize Your Organic Rankings Using Link Juice?

If you’d like a better organic ranking for your website, then depending on older methods and techniques of optimization just won’t help. Optimizing and upgrading your website to outdo your competitors is very crucial for you. The link’s value will be passed through hyperlinks. Links are considered by search engines as votes given by other sites that indicate that your webpage is remarkably valuable and worth endorsing. Therefore It’s a key factor in SEO that helps you get better organic rankings in the search results.

The likelihood of search users clicking on links to your webpages would also be enhanced when you rank higher. Therefore, this increases the traffic to your website. More traffic is directly related to more income and revenue generation, providing all the investments with higher and better returns. Link juice as a whole is a solid and highly productive way to progress in your organic rankings.

To optimize organic rankings and SEO, you shall consider the following;

Conclusion

It can help your website in generating organic rankings in the Google Search Results. As the number of Link’s, a site can pass on itself, increases with the amount of link’s that it receives from other sites. You have to efficiently and effectively leverage link’s to experience the best SEO. The link juice concept typically operates under the assumption of giving and taking.

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What are the Major Google Algorithm Updates?

September 25, 2020

by Selva Kumar with No Comment SEO

Google is a fickle beast. The search engine is key thing for the success of your website content, but no one truly knows about the Google algorithm and how it works (except for the elusive Google search-quality team, of course).

Google’s search engine is changing day by day. It has achieved this leading position by continually updating its algorithm to meet its user’s needs and delivering the best the possible results (not to mention engaging users with new daily doodles on the Google homepage).

If your content doesn’t meet up with these Google algorithm updates, then you risk losing valuable spaces on the search engine result page (SERP) as well as you may lose potential visitors, leads, and customers.

What is the Google Algorithm?

The Google algorithm is a complicated method that retrieves data from its search index and automatically produces the best possible query results. To deliver web pages ranked by relevance on its search engine results pages (SERPs), the search engine uses a combination of algorithms and numerous ranking signals. Google only made a handful of updates to its algorithms in its early years. But now, every year, Google makes thousands of modifications.

Major Google Algorithmic Updates

1. Google Algorithm Panda

Launch date: February 24, 2011

Hazards: Duplicate, plagiarised or thin content; spam generated by users; stuffing of keywords

How it works?

Panda assigns web pages a so-called “quality score”; this rating is then used as a ranking factor. Panda was initially a detector rather than part of Google’s ranking, but was officially incorporated into the core algorithm in January 2016. Panda rollouts have become more frequent, so it is now quicker for both penalties and recoveries to happen.

2. Google Algorithm Penguin

Launch date: April 24, 2012

Hazards: Spammy or irrelevant connexions; interactions with over-optimized anchor text

How it works?

The goal of Google Penguin is to down-rank sites whose links it considers manipulative. Penguin has been part of the core Google algorithm since late 2016; it works in real time, unlike Panda.

3. Google Hummingbird Algorithm

Launch date: August 22, 2013

Hazards: Stuffing with keywords; low-quality content

How it works?

Hummingbird allows Google to better interpret search queries and provide results that correspond to the intent of the searcher (as opposed to the specific terms in the query). While keywords remain important, Hummingbird allows a page to rank for a query even if it does not contain the exact words entered by the searcher. With the aid of natural language processing that relies on latent semantic indexing, co-occurring terms and synonyms, this is achieved.

4. Google Pigeon Algorithm

Launch date: July 24, 2014 (US); December 22, 2014 (Canada, UK, Australia)

Hazards: Poor on- and off-page SEO

How it works?

Pigeon affects those searches in which the location of the user plays a major role. The update created closer ties between the local algorithm and the core algorithm: in order to rank local results, traditional SEO factors are now used.

5. Google Mobilegeddon Algorithm

Launch date: April 21, 2015

Hazards: Lacks mobile version; poor mobile usability

How it works?

Google’s Mobile Update (aka Mobilegeddon) ensures that mobile-friendly pages are at the top of mobile search, while non-mobile-optimized pages are filtered out or severely down-ranked from the SERPs.

6. RankBrain Algorithm

Launch date: October 26, 2015

Hazards: Lack of query-specific characteristics of relevance; shallow content; poor UX

How it works?

RankBrain is part of the Hummingbird algorithm used by Google. It is a machine learning system that helps Google to understand the meaning behind queries and to respond to those queries by providing the best matching search results. The third most significant ranking factor is called RankBrain by Google. While we don’t understand RankBrain’s ins and outs, the general opinion is that it identifies relevant web page ranking features for a given query, which are basically ranking factors specific to the query.

7. Possum Algorithm

Launch date: September 1, 2016

Hazards: Tense competition in your target location

How it works?

The Possum update made sure that local results vary more depending on the location of the searcher: the closer you are to the address of a company, the more likely it is to be seen among local results. Possum also led to a greater range of results for very similar queries. Interestingly, Possum also gave a boost to companies outside the physical city area.

8. Fred Algorithm

Launch date: March 8, 2017

Hazards: Thin, content that is affiliate-heavy or ad-centered

How it works?

Fred targets websites that violate Google’s webmaster directives, the latest of Google’s confirmed updates. Most of the websites affected are blogs with low-quality posts that mostly appear to be created for the purpose of generating ad revenue.

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What is Amazon Store SEO?

September 24, 2020

by Selva Kumar with No Comment SEO

One of the best ways to drive people to your website is through search engine optimization (SEO). So, why don’t you do that for your own Amazon store? It will improve the traffic and ensure excellent sales and your store’s place on Amazon.

The competition among Amazon sellers is rising every day. Each of them wants buyers, and there are a lot of new sellers coming to Amazon. Now, it’s not enough for you to have good products in the shop. Something more must be seen. You need to do SEO for your shop, too, to prove yourself and make yourself the most competitive.

But to do SEO for your Amazon store you need to understand first what SEO really is. So, let ‘s start!

How does Amazon SEO work?

It’s important to understand how Amazon ranks products before we dive into our Amazon SEO tips. The way people look at Amazon is different from Google, so there’s a slight learning curve.

When people search for items on Amazon, if their search queries fit your keywords, they will only find your products. This poses a challenge because to find items like yours, you must use keywords that your audience uses.

The key thing to remember is that the A9 algorithm from Amazon focuses on first showcasing products that increase the probability of purchase. Two factors focus on the algorithm: performance and relevance. Performance is based on how well the goods sell and relevance is based on how the search question suits the keyword.

Keyword selection is also difficult. To get your products to rank, it’s not enough to choose the correct keywords. You need to deliver goods that customers want to buy or that customers regularly purchase.

Amazon cares about their buyers and want to display products that best fit their queries. When you optimize your listings, you shall want to focus on the buyer’s experience and see how you can make it better.

Tips for improving your Amazon SEO

You need to boost your Amazon rankings if you want your audience to find your goods. It will allow you to get more important leads that your products are interested in.

1. Conduct keyword research

You probably know about conducting keyword research if you’ve previously used SEO. Keyword research with Amazon SEO has some similar qualities to conventional SEO, but with a few more attributes based on customers.

You want to concentrate on long-tail keywords, as well as conventional SEO. They use long-tail keywords to find products as people browse for products on Amazon.

Long-tail keywords can help locate your product listings for more valuable leads. It is important that you concentrate on all applicable keywords. Since you did not use these keywords in your Amazon product pages, you don’t want to lose out on possible leads.

You have to integrate them into your listings once you pick your keywords. You need to include them in positions like the titles and details of the items. In search results for certain keywords, this will help your products appear.

2. Manage your reviews

Reviews are a critical aspect of every business. They can be the reason why a person buys or chooses to skip on your goods. To help boost your Amazon SEO campaign, it’s important that you handle product reviews.

For the most part, the items at the top of the search results for Amazon typically have four or more stars. There are items that have fantastic feedback and that people appreciate. You want to encourage input from your audience about their experience with your products.

There’s a fair chance you will get negative reviews as the audience leaves feedback. You need to take the time to react to negative reviews as part of managing your reviews. It will prevent you from discouraging future clients.

Your response to negative reviews allows individuals to see how negativity is handled by you. You’ll encourage more people to buy your products if you address the problems, offer to replace broken or damaged products, and respond to questions. They will feel more confident that your business takes issues seriously and that they know you will respond if they have a problem with your products.

More conversions and positive reviews will lead to this. It will improve your rankings in the search results for Amazon.

3. Optimize your title

Where you appear in the results of the search will affect the way you format your title. It’s essential that all vital elements are included in your title.

For creating a product title, the general format is:

[Brand] [Feature] [Material] [Key Ingredients] [Product Type] [Model Number] [Size] [Package Count] [Colour] [Flavour]

This is the general thumb rule for how your title can be. Maybe not all of these definitions apply to your products, but you want to use the ones that do. The order of your title affects how your listings are found by your audience, so it’s important that you stick to the correct order.

You would like to place your most relevant keyword first when you optimise your title. This ensures that, irrespective of how short or long the title appears in the search results, people always see your most important keyword. In the most relevant search results, it also helps your listings to appear.

4. Follow image guidelines

In the purchasing process, images play a vital part. To get a better idea of how the products look, people need to see products from unusual perspectives. It is a key element that helps build confidence and trust with your audience, particularly when the product cannot be seen physically in front of them.

Amazon allows you to use pictures of items bigger than 1000×1000 pixels. This is because they have a zoom function that allows users to zoom when they are above that dimension in one image. You need to use photos that are larger than the previously mentioned dimension if you want to have a more positive experience for your audience.

The ability to zoom in will potentially improve your business revenues. People will take a more in-depth look at their products to get a better understanding of how they look. When you post several pictures with different angles that a viewer can use the various zoom characteristics, it becomes even more valuable.

It doesn’t directly affect your Amazon SEO by adding zoomable images, but it does increase your conversion rate. You boost the rating of your listing as you gain further conversions. It can also help you gain more feedback, which also has a positive effect on the results of your product page.

5. Consider your price

For customers, pricing is an important factor. For the least amount of money, they want to get the best quality. You need to look at the prices of your rivals when you upload your product on Amazon.

It wouldn’t be helpful for your Amazon SEO campaign if you’re selling your product for $100 and all your rivals have a similar product for $20-$30. In reality, because it is too costly, your product list will not rank. A cheaper product that matches their needs would be preferred by your audience.

You need to see if your competitors are selling items similar to yours in order to have competitive listings. This will allow you to get a better understanding of how to market your product to see whether the competition will even compete with your product.

6. Use bullet points in product descriptions

When you post a product, you would have a lot you to say about it. After all, you just want to sell the benefits of your products to your customers in comparison to the competition. It is important that you break down the data and when you do this, it is accessible for the audience to read.

The easiest way to do so is to break down the details of the product into bullet points. When data is straightforward and easy to read, people like it.

Products with bullet points will have a better conversion, too. People read the provided information and feel inclined to purchase. This helps improve your Amazon SEO ranking when you earn more conversions.

Build better Amazon listings today

If you’re ready to start building better Amazon listings to attract more leads and earn conversions, then contact us online or call us today at +44 7775323036 to speak with a strategist.

We look forward to hearing from you!

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What is an App Store SEO?

September 18, 2020

by Selva Kumar with No Comment SEO

App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention.

Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven to maximize app store success.

What is App Store Optimization?

Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven to maximize app store success.

Increased brand exposure.
Positive app reviews and ratings.
Audience engagement.
Additional marketing channel diversification.

What are the mechanics of ASO?

Let’s start by breaking down the different components which can affect your ASO:

Main Factors:

Title – The keyword with the strongest search traffic should be included in the description. Spend time studying which keyword it is since it can be harmful to change the title frequently to include various keywords. When your app ranks higher and receives more ratings, your app’s news will start spreading by word of mouth. Changing the title will make it hard to spread the word about your app.

Keywords – You need to know which keywords are important and most commonly used by your target audience in order to boost your search rankings. Monitoring competitors is helpful in understanding how you relate week to week.

As well as being the most critical variables for ASO, being able to quickly change the title and keywords means you can optimise them frequently.

Secondary Factors:

Total no of Downloads – Your number of downloads is critical to ASO, but you don’t have full control over them.

Ratings and Reviews – It is also important and hard to control. There are ways of motivating satisfied users to rate and evaluate, however.

App Store Optimization strategies

You know you’ve got to optimise your mobile app and its cool stuff, but … how do you do it? How can App Store SEO boost awareness and increase downloads in the correct way? Let’s take a look at your ASO marketing strategy process:

1. Keyword research/market research

For the success of the app store search, choosing the right keywords is crucial. You should target those of high importance (related to your business), high traffic, low difficulty or competitiveness.

For-app, App Store keyword research techniques are different. For example, it’s easier to use mid and long-tail low competition keywords for new apps to progressively shift them with some of them getting more traffic and competition.

To get the best exposure, your app or game should be global with all languages optimised (available worldwide).

2. Optimize for Visibility & Conversion rate

It’s a part of app optimization when it comes to improving visibility and Conversion Rate.

Apple App Store

In the App Name (30 characters), Subtitles (30 characters) and Keywords (100 characters) areas, add keywords. So, a total of 160 characters, even though there is a “hack” that allows a lot more than 100 characters to be used in that particular area .

Google Play Store

Add in the title keywords (30 char), brief description (80 char), description (4000 char). Unlike Apple, Google indexes nearly every text appearing on the store page. Google Play is much more akin to SEO when it comes to Quest.

Conversion Rate Optimization (CRO)

A / B test listing elements such as icons (to increase CTR in lists), image features or screenshots to increase the conversion rate and get more installations with the same traffic.

3. Track / monitor main KPIs

It’s a part of app optimization when it comes to improving visibility and Conversion Rate.

Apple App Store

Google Play Store

Conversion Rate Optimization (CRO)

A / B test listing elements such as icons (to increase CTR in lists), image features or screenshots to increase the conversion rate and get more installations with the same traffic.

2. Optimize for Visibility & Conversion rate

Track all KPIs: keywords, rivals, top charts, organic installations (by country), visibility of similar apps, download conversion rate, organic instal revenue (IAP, advertising …), and updates/listing changes (on-metadata) from competitors.

What are the benefits of App Store Optimization?

Now you know most users find applications in app stores by searching. Because of this, optimising the App Store is a must if you want to get the app in front of the right users. In reality, many people claim that for mobile apps and games, optimising the app is the most successful marketing strategy.

Here’s how App Store Optimization will help you:

Improve Visibility & Stand out in the App Stores

If they can’t find this, people can’t download and use your software. So no matter how brilliant your app is, you won’t achieve the app success you deserve if it’s not easy to discover. Don’t waste all of your hard work, start optimising!

Always get discovered by high-quality and relevant Users

It’s not enough to find your app, it has to be discovered by the right people, people who are genuinely looking for an app like yours. Optimization of the App Store brings you to the right customers because it matches important keywords for your app. To find your app, these are the search words that people can use.

Increase Installs of Organic Software sustainably

Undoubtedly, a successful ASO approach will enhance your organic installations and ensure long-term outcomes. That’s because when people are searching for keywords specific to your app, they will always find yours. You will ensure that your efforts are successful with daily monitoring and updating.

Cut User Acquisition Costs and Get Continuous Growth

Instead of wasting money on advertising, you can reduce the user acquisition costs by using ASO to concentrate on organic growth. This not only saves you money but also keeps you rising steadily.

Increase App Revenue and Conversion Rates

There are different ways for the app to be monetized. This involves in-app advertising, in-app purchases, and templates for subscriptions. As a result, many of you can opt to run ads in order to bring in more users and thus more revenue. But if the listing page of your App Store does not convert, which is to encourage individuals to actually download your App, then your ad investment has been wasted. Note, App Store Optimization also includes maximising the transaction rate, getting users to click through and download.

Reach a global audience with your app

You can get people from all over the world to discover your app by making your app accessible in other languages via an App Store Optimization process called Localisation. ASO will help you get on board with your global application.

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App store optimization

What is a YouTube SEO?

September 4, 2020

by Selva Kumar with No Comment SEO

YouTube is the world’s second-largest search engine – second only to its parent company, Google. YouTube videos contain 8 out of 10 video search results. And the platform is continually increasing, with 500 hours of video per minute uploaded to YouTube.

How do you stop being lost in the video sea? Your best bet is to create and publish great videos, and then customize them to search using best practises for video SEO. You can create a solid YouTube SEO strategy with those tips.

You can know the fundamentals of search engine optimization for YouTube videos, such as using title keywords, meta description, and tags. Since search engines can only crawl text — not photos or audio — you need to get the most out of the text in your video. That is why it is so important for YouTube SEO to have a full, correct transcript.

What is YouTube SEO?

Search Engine Optimization (SEO) is the ever-changing method of creating web content to improve ranking factors that rank high on the results pages of search engines (SERPs). Since search is often the gatekeeper of your content, it is important to optimize the search for your website in order to attract traffic and build a following.

YouTube SEO includes the optimization of your site, playlists, metadata, overview and the videos. You can customize the search for your videos inside and outside YouTube.

A key component of YouTube SEO is making use of the power of the text of your video in the form of transcripts, closed captions and subtitles.

How to Optimize Your YouTube Channel?

1. Research and Find Your Keyword

Just like you’d need a keyword for SEO optimization of your blog posts, you need a simple keyword for your video content. This actually is the core of your plan when it comes to successfully doing SEO for YouTube.

Here are a few ways to search for a keyword:

Use YouTube’s autosuggest: Type your content into the simple topic and see what’s coming up. There are ideas people actively check out on YouTube.

Use Google Trends’ YouTube Search feature: Google Trends will show you which searches are popular and will let you check the site on YouTube.

Research keyword volume with the YouTube SEO tool of your choosing: While several keyword research tools are available on the market, we highly recommend SEMrush. We were having good luck with Ahrefs as well.

Whichever approach you use, make sure your keyword is relevant to your content and can naturally be included in your title, subtitles and summary of the video.

2. Add Your Intended Keyword to Your Video Title

If you have your keyword in place and your video is registered, then you are now ready to begin optimizing with a few best practises for the YouTube SEO.

First let’s start with the title. You’ll have the chance to give it a name right after your video downloads.

It’s important to give your video a catchy title to get more people to click on it (just as getting a good topic for your emails would increase the open rates).

Your title should contain the keyword in a way that would sound obvious. For example, if your keyword was “YouTube SEO,” and you were only targeting people learning about YouTube, then your title would be “YouTube SEO for Beginners.”

Although titling your video with a keyword won’t magically rate your video at # 1, it definitely helps bring you somewhat closer to the YouTube algorithm.

3. Optimize Your Video Descriptions

You will have the opportunity to give your video a summary, directly under your title, and while doing so, there are a few rules to keep in mind:

4. Find your video's correct tags

Tags are also considered a best practise SEO after you have specified the meaning of your video and keyword.

Tags are a fantastic piece of metadata that provides a little more detail to YouTube and Google on what your video is about (remember, these search engines cannot “see” at videos like humans).

As a rule, the first tag should be your keyword followed by other words relevant to it. Don’t just sail overboard. Your best bet will be to stick to 5-10 tags per frame.

5. Categorize Your Video

You’ll want to place your video in a category at this stage to help users (and YouTube’s algorithm) find their videos more easily:

Think about your content, and what category it would better fit into. There are only 15 groups in total so you may not find exactly what you’re searching for.

In some cases, it might be difficult to distinguish between two identical categories (such as “Comedy” and “Entertainment”) but it is easier most of the time to assign the content to one.

6. Add a Custom Thumbnail

This is one SEO technique for YouTube that many video uploaders tend to ignore. When you upload your video to YouTube, you’ll get different options for an auto-generated thumbnail (your users will see the picture of your video in the search results).

But when it comes to YouTube SEO, your best bet is to upload a custom thumbnail that lets people click through to your video.

More than just having more views, these clicks will suggest to YouTube’s algorithm that your content is a common result (which will help you rank higher, accordingly).

7. Include End Screens and Cards

You now have the option to add cards and end screens to your video. Both are important components of your SEO strategy on YouTube.

Secondly, you can add end screens at the end of your video which are a way of showing users your relevant content.

There are various elements that you can add to the end screen, all designed to get your viewers to select one of your videos, subscribe to your channel, or support a similar channel. These elements will show up inside the limits of the blue box at the end of your frame.

You then have a function called “cards” that are like end screens but can be used in the video.

You may advertise another of your videos, or support a similar site, like end screens. In comparison to end screens, you can ask your viewers to take part in a survey that is a perfect way to improve user interaction.

The goal of all these cards is the same: to engage with your viewers for as long as possible and keep them with your content.

The longer they spend on your posts, the more positive signals are sent to the algorithm of YouTube.

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