App store

How SEO Works for Mobile App

App store

In many ways, Google’s mobile-friendly update impacted mobile search. One is that not only websites but also mobile app with install buttons appear in SERP results. This allows for more app downloads outside of app store listings.

There are numerous ways to influence this ranking, just as there are numerous ways for your app to appear in mobile search (paid ad spot, app packs, recommendations, organic short snippets). But first, consider why you should devote time to mobile app search optimization.

Why is Search Engine Optimization (SEO) for Apps Important for Your App Marketing Strategy?

With Google confirming that more searches are now conducted on mobile devices than on desktops, and with so many ways for your app to appear in search results, being visible in mobile searches is becoming increasingly important.

Getting your mobile apps found in mobile search results is important not only for acquiring new users, but also for retargeting existing ones. It’s possible that your users are looking for something that you have in your apps. When it comes to app SEO, you can get users to return to your app simply by clicking a search result.

The Most Common App Discovery Methods

People go to mobile app stores like the Google Play Store or the Apple App Store to download apps. However, many apps are discovered outside of these platforms.

According to the study, 40% of apps are discovered through app store searches.

But where does the rest of the money come from? It includes friends, family, and co-workers, as well as search engines, company websites, and television advertisements. A significant 27 percent (or one in every four people) find and install apps through search engine results.

As a result, if you never considered SEO for your app or if it isn’t visible in (mobile) Google search, you’re missing out on 27% of potential traffic.

Not only are organic search results effective in driving app downloads, but so are search ads. Out of all types of ads used for app promotion and installs, search ads influence 50% of downloads, while the other 50% is influenced by all types of ads combined.

Because search is such a powerful driver of app downloads, every app marketer should invest in app SEO.

SEO Ranking Factors for Apps

Now that it’s clear that mobile app SEO is just as important as any other optimization, let’s look at what factors influence your app’s ranking in search results. To summarise, it is heavily influenced by nearly the same factors, so keep an eye on App Store Optimization: Keywords, Ratings & Reviews, and Quality Backlinks.

Keywords: To rank higher in search results, mobile apps, like any other SEO strategy, require the right keywords. Use Google Keyword Planner or a third-party ASO tool (such as App Radar) to find the right keywords and strategically place them in your app’s title and description. Because it will be part of your app store listing URL, it may also help if your app package contains the brand name and relevant keywords.

Ratings and reviews: These factors influence not only your ranking in mobile app store search results (App Store Optimization), but they also play a role in SEO. Because Google’s ranking factor is heavily influenced by what users think of your app, having positive ratings and reviews is critical.

Quality backlinks: Without backlinks, no SEO strategy is complete. Begin by including a link to your download page on your website and attempting to get various media outlets to cover your app. The strength of your domain is crucial, and the more high-quality backlinks you have, the higher your app will rank in Google’s search results.

How Users Find Apps in Mobile Search

The methods for ranking your app on search engines mentioned above are fairly generic. There are a few more steps you should check to ensure that your app is ranking well.

Generic Search: App Packs

App Packs are the most common way for your app to show up in Google searches. App packs appear in one out of every ten mobile searches, according to Search metrics.

When you search for an app, an App Pack is a collection of suggested apps that appear in the search results. If you search for “nutrition tracker app,” for example, you’ll get an app pack with several diet apps recommended.

The name of the app, its icon, its rating, and some pricing information are all included on each app card. The results are device-specific, so those searching on Android devices will see Google Play Store results, while those searching on iOS devices will see Apple App Store results.

An App Pack can contain anywhere from 30 to 100 apps, depending on what a user was looking for. However, only three to six apps are displayed by default.

Organic Brand Search: Single Results

A preview of your app store listing may be shown when someone searches for your app using a specific phrase (branded search or long-tail search phrase).

This SERP displays information about the app in a single snippet directly from Google Play. The app name, icon, rating information, the first line of your app description, and an install button are all included in this. The user is redirected to Google Play to install the app after clicking the install button.

Searching for Specific App Content: App Indexing

Thanks to App Indexing, Google not only ranks entire apps, but also allows users to crawl and rank internal app screens. In more detail, this means that if users have your app installed, they can use Google Search to find specific app content. Users can open the specific content directly in the app by clicking on the results. This makes it easier to persuade existing customers to download and use your app.

App Indexing is useful for acquiring new users as well as re-engaging existing users. When new users (those who haven’t downloaded your app yet) send search queries that are relevant to your app, an install card for your app appears in the search results.

App indexing ensures that Google has indexed your app and that it will appear in searches. Furthermore, Google has confirmed that app indexing will begin to be used as a ranking factor for Android users.

The App Indexing API must be used to set up App Indexing for your app.

How to Improve App Store Search Visibility?

After going over all of the ways to improve your app’s ranking in web search results, it’s important to remember that the most popular app discovery channel is still app stores. What is App Store Optimization, and how does it differ from App Store Optimization?

If you’re not sure what App Store Optimization (ASO) is all about, here’s a quick rundown:

App Store Optimization is an iterative process for increasing your app’s visibility in app stores. ASO, like SEO, is all about improving one’s ranking in relevant search results. The most important distinction between SEO and ASO is that ASO occurs primarily in mobile app stores (such as Google Play or Apple App Store), whereas SEO focuses on web searches.

How Do You Make Your Application App Store Search Friendly?

Keywords, App Title, Ratings & Reviews, and the number of downloads are just a few of the many aspects of ASO that should be on every app marketer’s radar.

That is, your app must be considered relevant for the user’s search phrase in order to appear in app store search results. By strategically placing keywords in the app title, subtitle, keyword field, short description, and description. You can influence how the app store algorithm indexes your app. As a result, don’t overlook App Store Optimization.

There are a number of tools available to help you keep track of your app store ranking. App Radar is a great tool for measuring your app’s search performance and taking action (editing app information) all in one place. It’s an ASO tool that makes optimising your app for the app store simple and time-consuming for you.

In addition, for your app to rank well in search, it must have a sufficient number of app downloads, a sufficient number of user reviews, and a good average app rating. App stores use certain performance and usage metrics (such as crashes, retention, and user engagement) to rate your app’s quality. Every developer should be motivated to work on their apps on a regular basis. As a result, it’s more likely to rank highly in both search results and top charts, resulting in more loyal customers and consistent revenue.

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Mobile app

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Youtube SEO

YouTube SEO tips for small businesses

Youtube SEO

YouTube is a huge potential marketing channel for any brand, with 2 billion monthly users.

The sheer volume of content available on YouTube – 500 hours of video are uploaded every minute – can be overwhelming.

However, attracting millions of views isn’t the goal of a YouTube SEO strategy for SMEs; it’s about finding the right audience, one that’s likely to be interested in your content and products.

In this article, I’ll show you how to optimise YouTube videos for SEO so that your content is more likely to be discovered and viewed by audiences on YouTube and elsewhere.

Understanding the factors that help your content rank, creating content that is interesting and/or useful to users, and putting in the effort to give it the best chance of ranking, just like SEO for Google or other search engines, are all important.

Why should SMEs consider YouTube SEO?

If you just want a place to host your content, share it on social media, and embed videos into your site, simply creating and uploading videos to YouTube is fine, but you can do so much more.

You can help your videos find the audience you want by paying attention to optimisation and putting in a little extra effort in creating descriptions based on keywords.

It can mean the difference between a video that gets a few views and then vanishes and one that gets a lot of views (and hopefully leads) over time.

The potential size of the audience, as well as the fact that people of all ages use YouTube on a regular basis, should be enough to justify investing time in optimization.

YouTube is used by more than half of all age groups. It’s the most popular social media platform in the UK for people under 64, and the second most popular for everyone else (after Facebook).

Essentially, whatever your target audience is, some of them are likely to be watching and searching for more video content on YouTube. You can’t afford to ignore video if it’s a part of your marketing strategy.

YouTube’s search algorithm

The search algorithm on YouTube has a significant impact on customer viewing habits. Indeed, according to YouTube, 70% of time spent on the site is spent watching algorithm-recommended content.

As a result, it’s critical to comprehend how it works and how your content can be tailored to it.

There isn’t enough room here to list every factor that goes into YouTube’s algorithm, but knowing what YouTube is looking for and how it measures user behaviour can help.

YouTube looks for the following types of behaviour:

Tips for improving YouTube video rankings

You may already have video content on YouTube or videos that are ready to upload. If not, consider the types of videos that work well on YouTube as well as those that appeal to your target audience.

Once you’ve got some videos to promote, you’ll want to consider some key YouTube ranking factors.

1. Research your target keywords

To supplement any general SEO research you may have done, it’s critical to conduct some basic keyword research on YouTube.

You can choose the keywords that are most likely to be effective on YouTube using the target keyword list you already have.

There are a few useful third-party keyword research tools available, but they’re limited unless you’re willing to pay for premium features and options.

Using YouTube’s own Search Suggest feature is a simple alternative. According to how YouTube users search, the results you see will suggest keywords related to the term you type in.

It’s also a good idea to look at popular videos in your area/industry to see what keywords and phrases they’re targeting.

Although it may appear natural to target popular keywords with the largest potential audience, this strategy may result in your video being pushed to the bottom of the search results list, as more established YouTube channels can dominate popular results.

Instead, a better strategy is to seek out niches where you have a better chance of standing out, from which point you can begin to build an audience and reputation.

This could mean using shorter search terms that yield fewer results or using longer search terms where your video can more effectively satisfy the search query than videos that target the big keywords.

2. Choose your video titles carefully

You have a maximum of 100 characters to work with, but because longer titles may be truncated in search results, it’s best to keep titles under 60 characters.

Video titles are an excellent place to include target keywords, so make the most of them by placing key phrases near the beginning of the title.

Video titles, like a good headline or email subject line, should be descriptive and compelling. The video should also deliver on the headline, which is equally important.

People are more likely to click, view, and share it if it delivers on the headline and matches the user’s search, all of which helps you improve your rankings.

3. Optimise video thumbnail images

Thumbnail images for videos help indirectly with ranking by attracting more searcher clicks on your videos.

The image you choose for your video can help it stand out on the results pages. This could be accomplished by selecting a bright or eye-catching image.

It’s also a good idea to use the thumbnail to emphasise the video’s relevance to the keywords you’re targeting.

4. Use video descriptions to attract clicks by targeting keywords.

You have 1,000 words to work with here, but keep in mind that only the first two or three lines of text (roughly 100 characters) will be visible to viewers when they arrive at your video, so make sure they’re good.

As a result, the most important information, keywords, and target links must be included in the first few sentences (back to your site or target landing page).

The remainder of the description can be used to include more keyword mentions and compelling copy to entice people to watch the video.

Looking at successful videos in your target categories and elsewhere to see how video descriptions are used can be beneficial.

5. Choose relevant video categories

You have 1,000 words to work with here, but keep in mind that only the first two or three lines of text (roughly 100 characters) will be visible to viewers when they arrive at your video, so make sure they’re good.

As a result, the most important information, keywords, and target links must be included in the first few sentences (back to your site or target landing page).

The remainder of the description can be used to include more keyword mentions and compelling copy to entice people to watch the video.

Looking at successful videos in your target categories and elsewhere to see how video descriptions are used can be beneficial.

6. Add subtitles, captions, and transcripts to improve accessibility

Adding subtitles, captions, and transcripts to videos makes them more accessible to a wider audience and helps search engines index them.

Subtitles can also help your video get more exposure, and they’re more likely to keep viewers engaged when they don’t have access to audio or don’t want to/can’t use it.

7. Use cards and end screens to promote other content

YouTube cards can be used to add notifications to videos for a variety of reasons, including promoting other YouTube content, polls, and links to your website, possibly to the product mentioned in the video.

They indirectly aid ranking by encouraging more engagement with your content, and they can also aid in increasing video referrals to your pages.

End screens, which appear at the conclusion of videos, contain similar information. They can be used to promote landing pages, other video channels, or recommendations for what to watch next. They also help to give your video a professional look and feel.

Promoting your YouTube videos

After you’ve put in the time and effort to create high-quality, useful content for YouTube and optimised it for success, you should promote your video wherever you can.

Social media:

Use social media channels to promote your video content if you already have a following. This can result in more views, comments, and subscriptions, all of which benefit your YouTube rankings.

Video content can also be very effective on social media platforms. The key is to select appropriate videos, edit them, and choose lengths that are appropriate for the platform you’re targeting.

Newsletters:

Showing videos in your emails can help you drive video views from a user base that is already engaged, having signed up for your emails, in addition to promoting your products, events, and any other content.

On-site:

Videos can be used to add interest to blog posts, and the right kind of video can be very useful to potential customers on e-commerce sites. Home Depot, for example, uses video throughout the site and on product pages to provide inspiration or to assist shoppers with DIY problems.

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Amazon SEO

What are the Benefits of Using an Amazon SEO Tool?

Amazon SEO

There are hundreds of Amazon SEO tools available. Sure, Amazon SEO is important for getting your goods noticed, but with so many resources available for Amazon sellers, it can be difficult to know which software is the best. And, once you’ve decided on software, figuring out how it will help you sell on Amazon can be much more difficult.

As a seller, only you would understand your Amazon business. You can use your expert product knowledge to optimise your Amazon presence if you have access to a keyword research tool,  but you must first learn how.

What is Amazon SEO?

Instead of using the browse feature, shoppers prefer to use keyword search to find products. In a crowded market, relevant keywords can make or break your ability to be found. Amazon keyword research is frequently overlooked. Other things take precedence when launching a product, and this task is ultimately left unfinished.

Why does Amazon SEO seem to be the last thing on a seller's mind?

How often does the average Amazon FBA business owner dedicate time to researching long-tail keywords? Almost never, in fact. What is the reason for this?

Because SEO research for Amazon is perceived to be difficult, it is often overlooked. With over a million keyword combinations available on Amazon, narrowing down your list to profitable keywords can seem impossible.

There’s a better way to find the right keywords for your Amazon listing’s title, bullet points, and backend keywords. Make use of the Amazon keyword tool!

What can an Amazon SEO tool do?

When it comes to Amazon product research, listing optimization, and keyword research, an SEO tool should be able to assist you. The tool should allow you to do the following at a minimum:

  1. Uncover new keywords
  2. Prioritize those keywords
  3. Analyse your current keywords

1. Uncover New Keywords

The main benefit of using an SEO tool is that it will assist you in locating good organic keywords. You can always use the old-fashioned method to find keywords, but using a tool is far more convenient. Amazon SEO tools look for new keywords with a lot of searches.

Years ago, sellers had no choice but to use their best judgement and come up with creative ways to describe their goods. You can’t afford to take chances now that your competitors are using data to guide their keyword decisions.

Reverse ASIN lookup is a great way to find relevant, high-volume search terms that can only be done with the help of a tool. Examine your competitors’ search terms to see which ones are driving organic sales for a specific product.

2. Select the Right Keywords

After you’ve identified keywords, you’ll need to figure out which ones are right for your company. Relevance, search volume, and ranking tracking are all factors that influence your chances of success on a given keyword.

A keyword’s popularity does not guarantee that it will be profitable. You can get a clear picture of which terms will help your products sell better by connecting keywords with a ranking score, search position, and sales data.

3. Analyse Current Keywords

You’ll need to understand a keyword’s performance over time if you want to stay competitive in crowded markets. You could manually track the position of your ASIN on target keywords once a day, week, or quarter, but using a specialised tool will save you time.

You can track historical keyword ranking, price, and sales rank data for your products and competitors using the best Amazon SEO tools. This information gives you a better understanding of how a product and its search terms perform. Knowing this information will aid you in making informed optimization decisions, allowing you to align your business priorities with the data.

Why do You Need a Keyword Tool?

It’s that easy. Your competitors are becoming more sophisticated, and you should be as well. You’ll always lose sales if your competitors have high-performing keywords in their listings that you don’t.

You can start climbing the Amazon search rankings by tracking and incorporating keywords that drive sales into your product listings.

Not every shopper uses the same search terms when looking for a product. Diversifying your keywords increases the likelihood of your product being discovered.

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Off page SEO

Off-Page SEO & Its Importance

Off page SEO

Off-page SEO refers to techniques that can be used to boost a website’s ranking in search engine results pages (SERPs). Off-page SEO is often confused with link building, but it encompasses much more.

Off-Page SEO refers to methods of promotion other than website content that is used to help a website rank higher in search results.

Why is Off-Page SEO important?

For decades, search engines have struggled to find a way to provide the most relevant results to users.

They take into account a variety of on-page SEO factors as well as other quality factors and off-page SEO factors, to achieve this.

Off-page SEO provides them with a complete description of how other websites and users see their websites.

References (backlinks) from other websites are more likely to be found on a high-quality and usable website. It is more likely to receive brand mentions on social media (likes, tweets, Pins, etc.) and to be bookmarked and shared by groups of like-minded users.

All of these signals inform search engines that a website is worthy of being ranked higher in the rankings.

Off-Page SEO Benefits

The following advantages will accrue to website owners as a result of a successful off-page SEO strategy:

Increase in rankings – The website will appear higher in the SERPs, resulting in increased traffic.

Increase in PageRank – A website’s page rank is a number between 0 and 10 that indicates how important it is to Google.

Greater Exposure – Higher rankings also mean more exposure for a website because it receives more links, visits, and social media mentions when it ranks in the top positions. It’s like a never-ending chain of events, with one thing leading to another, and so on.

Establish Trustworthiness – Google recently introduced the concept of Expertise, Authority, and Trustworthiness (E-A-T), which is directly related to off-page SEO and plays an important role in rankings.

In simple terms, Google wants to rank websites that demonstrate expertise and authority on a subject, and one of the ways the algorithms ensure that the websites they pick up are trustworthy is by looking at the number and type of incoming links.

Off-Page SEO Techniques

Off-page SEO refers to activities that take place outside of your website’s confines. The following are the most crucial techniques for off-page SEO:

Link Building

Off-page SEO techniques such as link building are the most popular and effective. Basically, you’re trying to get as many “votes” as possible by building links to your website, so you can outrank your competitors and rank higher.

If someone likes this article and links to it from his or her website or blog, this is equivalent to telling search engines that this page contains useful information.

When deciding which pages to show at the top of the search results for the term “Off-Page SEO,” search engines will take this into account.

Webmasters have been trying to build links to their websites for years in order to improve their rankings, and they’ve ‘invented’ a number of ways to do so.

This compelled search engines to incorporate more rules into their algorithms and begin distinguishing between good and bad links.

What is a bad link?

Webmasters create a bad link to deceive search engine algorithms intentionally.

The following are some of the most common examples of bad links:

Blog Directories – Similar to the yellow pages, but each entry contains a link to a website.

Forum Signatures – Many users posts comments on forums to get a backlink to their website. This involves adding links to their signatures.

Comment link – It’s the same idea as forum signatures, where you leave a comment on another website or blog in exchange for a backlink.

Article Directories – Getting one or more backlinks to your website while submitting articles to article directories. Some article directories only accept unique content, while others accepted anything from spin articles to articles that had already been published.

Shared Content Directories – A website such as Hub Pages allows you to publish your content and in return for a couple of links to your own site.

What is a good link?

Good links originating from trusted websites – Important aspects of link building is that, it’s about quantity and quality.

In other words, it doesn’t matter how many links point to your website; what matters is where these links are coming from.

Good links from related websites – The link should be from a relevant website for it to be useful. Getting a link from an irrelevant website wouldn’t really make a difference.

Good links have relevant anchor text – The text description of a link is known as anchor text, and it tells search engines a lot about the content of the target page. Good links should have a relevant anchor text.

Good links do NOT have the ‘no follow tag attached – Search engines introduced the “no follow link” in an attempt to combat spammy links and to give webmasters a way to a link to a website that does not pass any “link juice” (for example, in the case of ads).

Social Media Marketing

Social media marketing is a form of ‘off-site SEO,’ and it is also a form of link building if you think about it.

A few things to know about off-page SEO and social media marketing:

According to Google, social signals (such as likes, comments, and shares) have no direct impact on rankings. The main reason is that they are easily manipulated or bought, and they do not accurately reflect the popularity of a social posting.

It’s also worth noting that almost all of the links you get from social media sites are “nofollow,” which means search engines ignore them.

Thousands of people will see your popular post, and webmasters will be more likely to link to it from their blogs.

Another way to think about how to use social media for link building is this: When you publish a post, it will only be seen by your followers, and no one else will read it or find it on the Internet until it starts ranking high in the results.

If you promote each of your posts on social media and reach a larger audience, more people are likely to read it, and some people may link to it.

If you want to take it a step further, instead of showing your posts to a broad audience, you can optimise your social media campaigns to target people who are more likely to link to it.

To summarise, when used correctly, social media can assist with off-page SEO.

Brand Mentions

Google prefers to rank branded websites at the top of the search results. The reason is the same as when it comes to Expertise, Authority, and Trustworthiness. Users are more likely to trust brands, which results in a better user experience and happier Google users.

Brand mentions, link building, and social media marketing are distinct in that brand mentions do not always include a link to your website. It could be brand mentions in forums, articles, reviews, or social media sites.

You should pursue any positive mentions of your website, products, or authors as part of your off-page SEO strategy, and you should respond to any negative or misleading comments.

It’s even better if a brand mention is linked, but even if it isn’t, it still has some value.

Customer Reviews

Customer reviews, whether they are for your company, website, services, or products, all play a part in your rankings. For local online marketing, reviews are the most effective off-page SEO technique.

The majority of reviews will be marked as “no follow,” but if they come from reputable sources (such as Google My Business, Yelp, or Trustpilot), they can help boost your local rankings. These reviews are trusted by Google, and they are used as a ranking signal.

While selling your products and services, claim your business profile on all the top reviews websites. Also, obtaining customer reviews would be of higher significance.

Including reviews in your off-page SEO strategy will help you gain more visibility on search engines and increase user trust.

Conclusion

Off-page SEO is equally needed as an on-page SEO. You must do both if you want your SEO campaigns to be successful.

When it comes to link building, don’t go for the easy route; instead, seek out links from difficult-to-reach locations. The more difficult it is to obtain a link, the greater its value.

You could easily get thousands of links and rank higher in the past, but nowadays you must pay close attention to the quality of your content.

My advice to beginners is to focus first on building a great website with awesome content, and then work on your off-page SEO to get links that can help you rank higher.

Try each method separately to see which one works best for your website, then apply it consistently to see a positive effect on your rankings.

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Amazon SEO

6 Amazon SEO Tips to Boost Your Listings and Sales

Amazon SEO

Amazon is the largest online retailer, accounting for 43% of all transactions. This e-commerce giant is one of the web’s largest and fastest-growing retailers. Because so many businesses sell products on Amazon, you’ll need to use Amazon search engine optimization to help yours stand out and reach more customers (SEO). We’ll go over six tips on how to use Amazon SEO to improve your rankings on this page.

How does Amazon SEO work?

It’s important to understand how Amazon ranks products before diving into our Amazon SEO tips. Because people search differently on Amazon than on Google, there is a slight learning curve.

When people search for products on Amazon, their search queries must match your keywords for them to find your products. This is difficult because you must use keywords that your target market uses to find products like yours.

The important thing to remember is that Amazon’s A9 algorithm prioritizes products that are more likely to be purchased. Performance and relevance are the two factors that the algorithm considers. The success of your campaign is determined by how well your products sell, and the relevance of your keywords is determined by how closely they match the search query.

As a result, keyword selection is difficult. To get your products to rank, it’s not enough to pick the right keywords. You must offer products that consumers will want to buy or that they already buy on a regular basis.

Amazon cares about its buyers. They want to see products that are most relevant to their searches. When you’re optimizing your listings, think about the buyer’s experience and how you can improve it.

6 tips for improving your Amazon SEO

You must improve your Amazon rankings if you want your audience to find your products. It will assist you in reaching out to more qualified leads who are interested in your products.

1. Conduct keyword research

If you’ve used SEO before, you’re probably familiar with keyword research. Keyword research for Amazon SEO has some similarities to traditional SEO, but with a few more buyer-focused features.

Long-tail keywords should be prioritised, just as they are in traditional SEO. These are keywords with three or more words in them. These are used when people search for products on Amazon.

Long-tail keywords will aid in the discovery of more qualified leads for your product listings. It’s critical that you concentrate on all relevant keywords. You don’t want to miss out on potential leads because your Amazon product listings omitted certain keywords.

You can use a free tool called Sonar to help you find the right keywords for your Amazon SEO campaign. This is a keyword research tool that focuses specifically on Amazon-related keywords. It allows you to see how many people are searching for each keyword, allowing you to prioritise them in your Amazon SEO campaign.

After you’ve chosen your keywords, you’ll need to add them to your listings. They must be used in places such as product titles and descriptions. This will improve the visibility of your products in search results for those keywords.

2. Manage your reviews

Any business relies heavily on customer feedback. There can be the reason, or a person buys your products or decides to pass. To help improve your Amazon SEO campaign, it’s critical that you manage product reviews.

The products at the top of Amazon’s search results, for the most part, have four or more stars. These are products that have received positive feedback and that people enjoy using. You want to entice your audience to share their thoughts on your products.

There’s a good chance you’ll get negative feedback from your audience when they leave feedback. You must respond to negative reviews as a part of your review management strategy. It will keep you from scaring away potential customers.

People can see how you handle negativity by how you respond to negative reviews. You’ll encourage more people to buy your products if you address the issues, offer to replace broken or damaged products, and respond to questions. They’ll have more confidence in your company because they’ll know you’ll respond if they have a problem with one of your products.

Therefore, it will help you get more conversions as well as positive feedbacks which will, in turn, help you go up in the Amazon search results.

3. Optimize your title

The format of your title has an impact on where you appear in the search results. It is critical that you include all necessary elements in your title.

This is the general rule for putting your titles in order. Although not all these categories apply to your products, you should use the ones that do. Because the order of your titles affects how your audience finds your listings, it’s critical that you follow the rules.;

When it comes to optimising your title, the most relevant keyword should come first. This ensures that your most important keyword is always visible in the search results, regardless of how short or long the title is. It also aids the visibility of your listings in the most relevant search results.

4. Follow image guidelines

In the purchasing process, images are extremely important. People need to see products from various perspectives to get a better sense of how they appear. It’s a crucial component in helping your audience gain confidence and trust, especially since they can’t see the product in front of them.

Amazon recommends using product images with a resolution of at least 1000×1000 pixels. This is since they have a zoom feature that allows users to zoom in on individual images when they are above a certain dimension. If you want to give your audience a more positive experience, use images that are larger than the previously stated dimension.

The ability to zoom in could potentially boost your company’s sales. People can take a closer look at your products and get a better idea of how they look. It’s even better if you post multiple photos from various angles so that your audience can use the various zooming features.

Although adding zoomable images has no direct effect on Amazon SEO, it does improve conversion rates. When you get more conversions, your listing’s ranking rises. It can also assist you in obtaining more reviews, which has a positive impact on the performance of your product listing.

5. Consider your price

For customers, price is a critical factor. They want the best product for the lowest price possible. When you’re ready to list your product on Amazon, look at what your competitors are charging.

You won’t help your Amazon SEO campaign if you sell your product for $100 when all your competitors sell a similar product for $20 – $30. Your product list, in fact, will not rank because it is too expensive. Your target market will opt for a less expensive product that meets their requirements.

To create competitive listings, look at how your competitors’ price similar products to yours. This will assist you in determining how to price your product and determining whether your product can compete with the competition.

6. Use bullet points in product descriptions

You probably have a lot to say about a product when you post it. After all, you want to persuade your audience of the advantages of your products over those of your competitors. When you do this, make sure to break down your information so that it is easy to read for your audience.

Breaking down your product descriptions into bullet points is the best way to do this. It makes it simple for your audience to understand what you’re saying. People appreciate concise, easy-to-read information.

Bullet-pointed products also convert better. People read more information and feel more prepared to make a purchase. Because you earn more conversions, your Amazon SEO ranking improves.

Build better Amazon listings today

If you’re ready to start building better Amazon listings to attract more leads and earn conversions, contact us online or call us today at +44 7775323036 to speak with a strategist.

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Website traffic

5 Ways to Improve Website Traffic

Website traffic

Website traffic is a wonderful way to drive business development. You can generate more leads and attract more clients by gathering insights about your audience and improving search engine credibility.

It’s not easy to stand out from the competition, so here are some basic tips that can help boost web traffic and improve your online performance.

You can be a serious businessman who invests in a fantastic website and content and still feel like something is wrong. The higher conversion rates than you had hoped for are not coming your way. You’ve put a lot of hope on your website to bring in online market dollars, but at every turn, your hopes have been frustrated. You need to go back to the basics and figure out how to get more traffic from the website. There can never be any conversion rates without your website being found by online users. Even if you have a world-class website, if you don’t focus your efforts on increasing online traffic, nobody will see it.

For business growth, online traffic is more significant than many entrepreneurs care to admit. It is an indicator of how your business is doing against close competitors, it boosts your online reputation, it is the key to the SEO credibility of your site, and it is the bottom line of all conversions, as we have mentioned previously. Online traffic allows you to communicate with consumers and gain insights into what they think of your brand so that you can improve accordingly. What you need, in that respect, is not just traffic: you need quality traffic.

Here are five tips for driving online traffic that can be converted to business:

1) Implement SEO On Your Website

By having a higher rank on search engine results pages, SEO attracts more website visitors.

Using high-quality keywords in titles and header tags, as well as using consistent meta descriptions for your pages, are some fundamental aspects of SEO. These will ensure that the search engine understands what your company is and that user queries match it.

There are, however, many SEO strategies that can be used on a website that can enhance rankings and drive visitors. It can be a complex process, where we can help devise an efficient strategy if you don’t have the skills to set up and maintain SEO strategies.

2) Have a Responsive Design

With the rise in mobiles and tablets, people are now accessing the internet on multiple devices on a regular basis. It must be easy to navigate across all devices to make sure users have a positive experience on your site and find the information they need.

Having web pages on desktops, phones and tablets that are attractive and quick to load will increase the time spent on your site by potential customers, as well as improve SEO performance.

3) Advertise Online

Paid advertising is an efficient way to boost traffic to your website, whether it is through social media platforms, search engines or display networks. A key benefit of paid marketing is that it is possible to adjust strategies to fit your business objectives. For instance, if you want to advertise a special promotion or simply create brand awareness, budgets will be used differently.

Each paid channel has its pros and cons, so a plan needs to be made to ensure you meet your goals before you invest.

4) Use Social Media

Social media is an important way to connect and develop brand loyalty with clients. No matter what your niche is or who you target, in any form, you’re likely to find them on social media.

It will attract web users to your page and ultimately to your website to create content about your company and its services or products. Social media is an extension of your own brand, so all your online activities must be linked with it. It should be shared on your social media page if you have a new blog post or if there has been a significant change in your business. It is critical to get an understanding of your target customer base and how they interact with social networks in order to reach a wider audience.

5) Create a Blog

It’s good to add a blog to improve SEO performance and drive traffic to your website. Search engine ‘bots’ search the internet constantly to index new information. Updating a blog regularly will make sure that they come to your site more frequently and improve the ranking of search results.

Uniform, valuable content is the key to optimizing a blog. You must post regular articles that are relevant to what your client is interested in if you want to get the greatest benefits from a blog. A good way of maintaining an effective blog can be to refresh old content with updated references and information.

Time to Get Instant Website Traffic!

It’s not impossible to get instant website traffic. It only takes a few marketing tactics, some expertise, and hard work. If every tactic fails, then by doing some website archiving for your domain, you can outsource your marketing to a firm that can take your website to another level.

Do you need more advice for business? Keep browsing our blogs, where many business and marketing fields are covered.

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Backlink

5 Best Ways to Build Backlink Strategy in 2021

Backlink

Search engine optimization (SEO) should be one of the long-term agendas of your organization as you seek the backlink approach.

Your key desire as an administrator or marketer might be to put your website on the first search engine results list. The only problem is that keywords and connections are presently saturated in the digital world. Among websites seeking the attention of future customers, the competition is also stiff. Your blog should meet the target audience’s needs and requirements.

Come up with a strategy of link building that aligns with the priorities of your business. The method includes collecting backlinks from various websites that will guide your domain to prospective customers.

Five ways to build backlinks in 2021 are given below:

1. Maintaining the Quality of Your Content

The quality of the content published on your website defines the effectiveness of the efforts to create the link. Your request will not be accepted even when you get backlinks from high-quality outlets, as the pieces of content on your website are not strong enough to anchor the inbound links in terms of quality.

The following features will be provided for a good blog post:

Originality – On a similar subject to the one you are writing about; someone might have come up with a blog post. Looking for a new perspective is the most effective approach. Ensure that the content you publish on your website is not plagiarized, as you can be penalized by search engines affecting your reputation on the go.

Come up with exciting headlines – The interest of the reader is caught by catchy words. Although the title can be memorable, make sure that your blog includes substantive content to ensure that you have preserved your integrity and maintained a strong reputation when it comes to writing great posts.

Relevance – You should make sure the material focuses on your niche while building a blog. Failure to concentrate on your niche can lead to confusion, and your website will not be clicked on by potential subscribers.

Length – Because such a blog post focuses on the subject in an in-depth way, search engines rely on long-form content and web users appreciate such tools.

Multimedia – In addition to ensuring that the writing style is engaging, make sure that various media forms, including videos and photographs, have been implemented to complement the posts. Such visuals ensure that after they click the backlink holds the attention of each customer.

2. Finding Guest Posting Opportunities

One of the helpful link building strategies in 2021 is guest blogging. Look for websites that accept third parties’ contributions. Then create content that is important to your niche or wait for the target backlink sources to be accepted.

Despite the approach you select, the main aim of the guest posts is to add the relation between the content. When you post the blog, each article will be available to subscribers and follow each backlink back to your domain, and you can add more of your content to them.

When it comes to obtaining backlinks, the material is a significant aspect. After prospective clients have been guided to the website, the anchor text and how it has been placed in the content matter.

Make sure the backlink count is kept in mind. You should restrict the number of links to your site to two. Your material should also not sound commercial.

3. Leveraging Social Media

Social networking is not part of SEO activities because it does not have a direct effect on how the SERPs rate your site. Include various social media sites such as Instagram, Facebook, and Twitter to increase your online presence.

To promote each blog post along with the goods and services you are providing, build an official account on each website. As users do use smartphones and scroll through the news feed. Meet these individuals digitally on social networks while maintaining accessibility of your content.

Such techniques improve your credibility, and you can become an authority figure in your field. When a web user sees that you are regularly writing about subjects that they are interested in, there will be high chances of attracting new followers. The curiosity of prospective customers will pique you, and they will be interested in learning more about your brand.

They will connect to your website blogs after converting prospective customers into loyal subscribers; this is one reason why you are expected to optimize your social media presence when you hit your target audience.

4. Producing Compelling Videos

As a video sharing site, YouTube plays a crucial role as it can help you increase the popularity of your brand. You’ll build brand awareness and popularity by amassing a big following on YouTube. To push traffic to your domain using paid ads, use your channel.

Three kinds of YouTube ads exist, and they include:

As it has become more popular, various brands have opted for YouTube as a marketing medium. Brands should ensure that they stand out from the rest with their videos. For the target audience, the material should be insightful and entertaining.

5. Commenting on Blogs in Your Industry

You will have another backlink opportunity when you read, and study content related to your business. You’ll manage to strike two birds with one stone by sharing your thoughts in the comment section. Always add the link in the comment section to your website. The main objective is to guide visitors to your website, and with their questions, you can support them.

Because such a tactic can easily backfire, be careful of the material you share in the comment section. This technique has been exploited by several bloggers, and they use it to spam clients using links to their websites.

The comments should be appropriate, insightful, and classy. Do not rely on the brand’s promotion. Instead, concentrate on building the society.

Conclusion

Link building is an important strategy in the current dynamic digital world to reach out to the target audience. Continue to create the content of high quality for your guest blog.

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Black hat SEO

Black Hat SEO vs White Hat SEO

Black hat SEO

Do you know what kind of SEO techniques are used by you? It can be hard to know where to begin with the optimization of search engines, since most experts have an opinion on what works and what does not work. They could offer you short-term results if you use black hat SEO techniques, but that doesn’t mean they’re going to set you up for a solid future.

You will assist in your long-term SEO objectives by learning the difference between Black hat SEO vs. SEO’s White hat and the Gray in between.

White Hat SEO: Google's Golden Child

Basically, white hat SEO does search engine optimization exactly the way Google wants you to. It follows Google’s guidelines and develops a long-term game plan that will withstand any Google update.

High-Quality Content Created for the User

The one thing that you want to concentrate on if you are actively doing SEO is high-quality content. Why? Why? Because, no matter what else you do, you will not rank well if you don’t have content that people want to read and share.

It is also the cornerstone of SEO’s white hat, black hat SEO, which does not focus on the quality of content. You create pretty amazing content in Google’s proper location, it refers to all Google Rules, and people read it and post it like crazy. That’s the gist of the SEO white hat.

You are already leaving the realm of white hat SEO if you are not creating great content, if you are writing for search engines and do not care what your viewers see.

This category also falls under user experience. This doesn’t create a good user experience if your content is difficult to read (let’s say your user is on a cell phone and your content is not formatted for mobile use) or takes forever to load. It reduces quality. And the chances of high ranking in the search engines will be reduced.

It’s okay to understand what keywords your users are looking for and use those keywords in your content, but it can quickly turn into keyword stuffing, which is SEO black hat.

Help Google Find and Understand Your Site

Now, is the amazing content sufficient? No! No! If Google has a problem of viewing your page that will results ranking problems.

You want to make sure your website is indexable (you can use your robot.txt to tell Google which pages you want it to crawl and which ones you don’t). And Google can properly crawl your website, and all your important pages have a proper sitemap.

Using the Google Search Console to upload your sitemap is an excellent idea to see if your website has any problems crawling.

White Hat SEO vs. Black Hat SEO

Black hat SEO is about breaking all the rules, unlike white hat SEO. And certainly, depending on what method you are using, it might work at first, but it is more of a short-term strategy. Google updates its algorithm quite frequently, and if you do something you know will eventually get you into trouble, well, then it’s most likely going to!

Most of the black hat techniques don’t work anymore and doing them will only hurt your ranking chances. But sometimes it’s also good to know what not to do, so let’s go over them.

Hidden text – Don’t think that by making the text of certain words match the website’s background, you are tricking Google. This worked in the distant past. The ugly, clunky text couldn’t be seen by people, but Google could and would rank these sites. But Google caught on quickly.

Cloaking – This is when the HTML that appears for the visitor, and the HTML that appears for the Google bot, are different for websites. For a while, it worked because some sites needed to show what was on the website to search engines.

Steal Content – This can appear as duplicate content, too. If you see a great article somewhere, then don’t think you’re the first one who ever thought, “Oh, if I publish this on my site, then my site will rank too!”. Google will recognise your deception. This is why getting unique content is so important!

Automatic Article Spinning – Maybe you’re thinking, “Ok, what if I don’t steal the content but just change the words to synonyms, making most of the new content unique? For a time, individuals would use automatic programs in an article (spinning) to change words to create, post, and then rank unique content. It would have similar keywords, similar meaning, and may rank higher for websites that generated a lot of “new” content. The content, however, did not read very well, and it was very similar to the original article and offered nothing new or unique.

Link Farms – This is when all link to each other on a bunch of websites. Links are a big signal to Google that others are interested in your content, so this used to work. But now, with a backlink profile that is not natural-looking, it is easy to get caught.

Purchasing Links – It’s still being sold by people. ‘Buy X amount of X dollar links! ” Don’t do that. Most likely, the links aren’t of good quality, and if you’re a newbie, you’re more likely than your rankings to waste your money!

Negative SEO – Okay, this isn’t the technique of a black hat per se, but it belongs in the same category what if we were to buy some bad links for my website? That will surely hurt their ranking, which is going to help me by default, right? All right, what if I buy some bad links from my competitor? That’s sure to hurt their ranking, which will help me by default, right? Hey, no. Again, you are just wasting your time and money (and also being pretty mean!).

Now, in a black and white world, we don’t always live. What about this SEO Gray hat that falls in between, somewhere?

Major Differences

Compliance: Black Hat SEO includes techniques that search engines consider unethical, while White Hat SEO techniques conform to regulations and do not involve deception.

Approval: All search engines approve White Hat SEO, while Black Hat does not.

Consequence: The result of engaging in Black Hat SEO is that lower rankings, de-indexed, and may even be banned can penalize the website, and these penalties last for a long time.

Methods: Where the techniques are included in the White Hat SEO, such as the research, quality content, analysis, web design, and the relevant meta tags. Black Hat SEO methods include spam for blog commenting, link farming, stuffing of keywords, hidden links, and cloaked pages.

One has to wonder why, when the penalties imposed are so serious, individuals continue to insist on using Black Hat SEO.

The answer lies in each technique’s perceived effectiveness. It is generally agreed that it takes a long time for White Hat techniques to actually deliver results and that is why people are tempted to use riskier techniques.

Negative SEO, Panda, and Penguin.

Google uses many algorithms – Updates are made regularly and to make search results as relevant, authentic, and spam-free as possible.

  • In the Google Panda update, it looks at quality website content, rewarding high-quality websites and low-quality websites. Moreover, since it has been released, it is not only individual pages that are penalized for low quality, but the ranking of the entire website is affected.
  • It seeks out Black Hat SEO techniques in the Google Penguin update in particular, penalizing thousands since its launch for using link farms to accumulate a host of bad links. Website owners, however, cannot always control who provides their pages with a link. The Penguin update definitely took the entire SEO world by storm, but all the good SEO companies (like us!) were very well received.

All things considered, even if you have to wait a while before your website shows up near the top of SERPs, you might want to stick to White Hat SEO.

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Social Media SEO

Social Media SEO Strategy

Social Media SEO

Over the years, Social media SEO has been a popular strategy to use the reach of search engines like Google or Bing to fuel your marketing campaign. Yet fresh approaches to digital marketing have surfaced as social media emerges as one of the top channels to reach customers. Social Media Optimization (SMO) is one of the top techniques used by organizations to improve their online presence.

What is Social Media Optimization?

Social Media Optimization basically uses social media as a catalyst for the online presence of your business to grow. Where some businesses tend to just set up a profile where their customers are on Instagram, Facebook or Twitter. It is a strategy that involves designing, developing and enhancing the chances to expand and connecting with your target audience.

SMO enables you to:

Whatever action you take to improve your efforts on social media should be consistent with your SEO goal. You’re not losing traffic from either side, that way. You shouldn’t ignore these successful social media and SEO integration tips to find success using social media for SEO.

1. Publish High-Quality Content

SEO has continued to evolve, and what it used to be is not search marketing. To understand user intent and content relevance and quality, Google bots and search engine algorithms have evolved.

Based on their search query, these factors allow Google to offer users the most relevant content. Keyword stuffing, in other words, is of the past, and quality content reigns supreme. For this reason, by creating well-researched and helpful content, make your blog content perform well on social media and SEO, making this a priority.

Quantity vs. Quality

Don’t be in a rush every other day to publish blog posts. Alternatively, take the time to study your materials and create in-depth copies that communicate with your readers. Understanding your ideal reader is one of the best ways to create quality content.

Get into their shoes and know their needs. Reworking old blog content is also a fantastic way to generate quality. To spike social media engagement, get your best-performing blog posts and add more valuable information. This approach can also help you get more social signals that will make your SEO better.

Also, look for blog posts that are underperforming and give them a face-lift. As with your best-performing blogs, follow the same process. The best approach is to add more valuable materials using skyscraper techniques if the content is not doing well.

The Skyscraper Techniques

The skyscraper method is a strategy of content creation that transforms your posts into materials worthy of links. The idea of a content strategy for skyscrapers is to ensure that your articles perform better and outrank your rivals.

Such blog posts come with more reader value and more variations of keywords that rank on search engines. For different keyword terms, the content will have the ability to rank. And it will attract quality backlinks since it has more value.

How Does The Skyscraper Technique Work?

These three fundamental steps should be applied primarily:

So get to work, use your content to optimize:

These components will assist you in improving your SEO on social media.

The Benefits of Skyscraper Techniques

Some unbelievable advantages of skyscraper techniques include:

It takes tough work to produce such articles, but the outcome justifies the means. So, go to work, it’s going to pay off big time!

2. Make it easy for users to share their content

For different reasons, individuals use social media. But for marketers, with their brand message, it is mainly to reach more consumers. Reaching more people helps to develop your awareness of the brand and generate leads.

But how can you get your message out if it cannot be readily shared by your followers? That is where it comes in handy to make content sharing easy for users. Readers will share your content with all the essential elements in place, such as social sharing buttons and compelling calls-to-action.

Having those components on your blog promotes social sharing, which will increase your reach effectively. Also, use calls-to-action when you post on social media sites to help your followers reshare your posts.

3. Optimize Your Social Media Profiles

Before reaching out to you, most potential customers will examine your social media profiles. They need to get a glimpse for who you are and what you do. HR and hiring managers will often ask you to include your social profiles for the same reasons when you are writing a proposal or applying for a job.

In addition, before reaching out to you, several would-be connections will also review your profile page. Some are also going to look you up on Google. Ask yourself therefore:

The lack of profile optimization is one of the many variables that negatively affect social media for SEO. This negligence costs you cash because it stops you or your brand from appearing on web-wide searches.

A well-optimized social profile allows you to be found online by your target market and eventual clients. You must, however, maintain consistency across channels on a regular basis. It means your social profiles need to align with the message of your blog or website and brand. Thus, across different marketing platforms, your audience can quickly find you. It is loved by Google.

4. SEO and Social Optimize your Images

Visuals are an essential aspect of communication in marketing. Since they help in developing your brand tone, they are incredible content marketing tools. Adding pictures to your blog and social media posts is also the most effective way to transmit data.

Visual materials can be processed faster by the human brain, which is why more people respond quickly than text materials to visual content. Studies have found that about 36,000 images can be processed 60,000 times more quickly by our brain than other types of content.

In addition, in contrast to only 20% of text content, the brain can retain 80 percent of the visuals it processes.

So, you need to optimize them to increase the popularity of your content on social media and search results to make the most of the images. They can play a vital role in improving your SEO campaign if you optimize visuals correctly.

How to SEO Optimize Your Images Effectively?

You should maximize your content for Google by doing the following before you include any visuals in your blog posts:

5. Build Relationships Through Active Conversations

Building relationships is one of the best ways to increase participation in your social accounts (brand-customer alliance). Relationships nurture confidence and establish credibility. They also help you to understand the target buyer, their needs, and the troubles they struggle to solve.

So, it becomes easier for them to engage with you when they feel that you have an interest in their struggles. And social media is the best place for such interactions. Via social groups, forums, and marketing profiles, you can interact with them.

You don’t have to wait to come to you with your marketing personal. Take the initiative and engage your audience in a conversation.

These are a few ways to start discussions that generate positive outcomes and build long-term relationships. In order to improve your SEO, these discussions are essential because you provide useful information and, at the same time, establish your expertise in your industry.

As a result, you will boost engagement, increase your followers, and enhance other signals from social media that Google uses to rank your website.

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SEO

On-Page SEO vs Off-Page SEO: What Do You Need to Know?

SEO

One thing continues to stand true as Google continues to make constant updates and changes to its search engine algorithm. You can’t oversimplify stuff and concentrate just on one dimension. Your SEO approach includes both on-page SEO and off-page SEO.

Here’s a comprehensive overview of both of these essential SEO approaches, along with best practices, to help you learn more about the ins and outs of each one and re-tune your strategy to be current.

What is On-Page SEO?

Think of the most basic optimization tactics for search engines:

It’s all the steps taken directly within your website to enhance your search ranking position by making it easy for search engine bots to interpret the page and give end-users a preview of what the SERP clicks through. Overall content quality, page performance, and content structure are also taken into consideration.

On-page SEO Factors:

Content

It’s important to approach this with the mindset that “content is king.” You can do all the optimization you want around keywords, descriptions, and internal links, but no one will visit your website if the on-page content sucks.

Keywords

Although keywords are less important than they were a few years ago, optimizing keywords is still a cornerstone of today’s SEO. Hence the focus is being shifted to more long-tail keywords, which fits better with the current internet users’ search patterns. Think about your audience and the keywords they’re looking for then build and optimize the content of your website around those keywords.

Title Tag

After your actual on-page content, the title tag refers to the title of a web page, or the main heading you see in the SERP, and is one of the most important on-page SEO variables. Keep this title at or below 65 characters (pick your words wisely!)

Meta Description

A meta description is a short description that appears on a search engine results page (SERP) below the URL and in a social post beneath a headline. The content on that page is described and is written to help your web page show up in the SERP results list. To ensure that your entire description is shown in the search results, keep the description under 155 characters.

Alt Text

Alt text refers to the word or phrase that can be attributed to an image file to help ensure that it is indexed and so search engines know what it is because they cannot see images (they only see text). For example, if you use a graph in your blog that outlines some tips for injection molding, you can save the alt text as “automotive-injection-molding-tips” for that image, and that graph will begin to rank in the image results for that phrase.

SSL/HTTPS

Page security is more essential than ever, and it is essential to enable Secure Sockets Layer (SSL) security technology to improve your security, trustworthiness, and visibility. You increase the likelihood of a third party not coming between your web server and the webserver of the visitors by enabling SSL, ensuring that information entered on the site is secure. Similarly, Google actually prefers SSL-enabled sites, making it vital to increase visibility.

URL Structure

For today’s marketers, in addition to the factors listed above, an organized URL structure is important because it makes it easy for search engines to crawl from page to page on your website and makes visitors’ navigation more efficient. As easy-to-understand URLs are more likely to earn clicks and help search engines crawl your site, URLs should contain keywords that reflect the pages they are directed to. URLs, using your primary keyword for that page and not using redundant words, should also be fairly short.

This is where pillar pages for marketers have come into play more recently, with some website pages dedicated to popular topics that your prospects are looking for and linking all related pages back to that pillar as well. Consider that you want to build pillar pages dedicated to applications for say automotive, medical, and consumer injection molding. You can tailor your content and URL strategy specifically to those pillars with your pillars identified, link all related content back to the main pillar page, and help you boost your searchability on those subjects.

Internal Linking

Another important factor in on-page SEO is the internal linking of related pages on your website. Linking to various relevant pages on your website makes everything easier for search engines to crawl, and it also keeps visitors involved for longer.

Breadcrumb Navigation

Breadcrumbs are navigational aids that inform visitors to the website where they are on your site and help Google understand your website structure as well. Typically, a small text path at the top of a page, a breadcrumb, indicates where the user is, with each step clickable. Breadcrumbs appear in the Google search results  giving users’ a clarity of where the page is located on your site.

What is Off-Page SEO?

Off-page SEO refers to the factors of page ranking that occur off your website, like backlinks from another site. It also includes your methods of promotion, taking into account, for example, the amount of exposure something gets on social media.

Off-page SEO Factors:

Backlinks

The number and quality of backlinks to your website is undoubtedly the biggest off-page SEO factor. The more sites that link to your content, the more Google grants your site domain authority, boosting your ranking. This has led advertisers to attempt questionable paid link-building strategies, but you can take several organic approaches that produce efficient outcomes, such as:

The text of the backlink anchor is very significant, too. This is why most companies do not have a problem with their brand name rankings. The anchor text will contain most of their names. When you want to rank for a specific keyword, you really want the keyword to be included in that anchor text.

Domain Authority

Measured on a scale of 1-100, to determine the strength of your website, your domain authority is a number given to you by search engines. Think of it essentially as a grade. In the search results, websites with a higher domain authority gain preference, while websites with a lower domain authority are more likely to rank close to the bottom.

A few different factors measure domain authority, including how long you’ve had your domain name (the longer the better), the domain name history, the number of backlinks, and the number of 404 pages. You can maximize your domain authority and enhance your ranking by ensuring you have a technically sound website that follows the SEO best practices.

Social Promotion

While page ranking is not directly linked to a social media post’s interaction, social posts that generate a lot of clicks will definitely help boost site traffic and generate a ton of link shares.

Local SEO

Sites such as Google My Business, Yelp, and other review sites online reviews help boost local SEO because they revolve around where you are. Looking for IT services in your area, for example, brings up local listings. If they do not serve your area, then there’s no point in showing you an IT management company. Consider citations for NAP (Name, Address, Phone) as well.

PPC (Google, Twitter, Facebook, LinkedIn)

Of course! You start thinking, this is more about SEO. Honestly, SEO is a part of a good Pay-per-Click (PPC) campaign. You have to get visitors when your website is still getting off the ground, and PPC can help with that. It generates more traffic to your site if you have good content that you promote with PPC, resulting in more backlinks to your site and other forms of ranking variables.

On-page and off-page SEO work together to enhance the ranking of search engines. You will be well on your way to earning backlinks, improving your domain authority, and controlling your off-page SEO by working on what you can control today — producing quality content that is supported by on-page SEO of high quality.

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Page SEO

Page SEO

Page SEO