Digital Marketing

Digital Marketing Strategies for Beginners

Digital Marketing

Have you figured out which digital marketing strategies will help you grow your small business more quickly?

Our world is becoming more and more digital. It’s critical to use the right channels to engage with your audience and increase your return on investment if you want to succeed in your online business endeavors (ROI).

You will learn the best digital marketing tips in this article, which will help you grow your online business more quickly. We’ll go over important details about:

What is Digital Marketing?

Digital marketing is the development of online strategies to help you get the best possible results of your online projects; websites, blogs, social networks, and other approaches can help you generate more leads and draw more customers, which can help you increase sales.

To put it another way, it helps to increase the number of customers who leave the quality of visitors and become involved in your projects.

In the online world, it’s critical to be aware of these points of growth. It’s difficult to move forward without digital marketing, especially as consumers demand more relevant information and needy individuals seek quick solutions to their problems.

What are the best Digital Marketing guidelines for newcomers?

1: Your Website

One of the most important aspects of your digital marketing strategy is your website. Consider it to be your online home. It is frequently the first impression that potential clients or developers will have of your company before contacting you.

As a result, you must create a fully functional and user-friendly website. Please keep in mind:

2: Search Engine Marketing (SEM)

The act of purchasing traffic through paid search listings is referred to as search engine marketing (SEM). It’s also known as pay-per-click advertising. SEM can be configured using Google AdWords or Bing Ads.

When people search for your keywords, this strategy allows your website to appear on the first page of Google and Bing. It is, in fact, a great way to get your brand in front of search engines, especially for brands that are just getting started or haven’t had enough time to build organic search.

3: Bet on Social Networks

Social media sites can assist you in connecting with customers, increasing brand awareness, improving customer service, converting visitors into leads, increasing website traffic, and improving search engine rankings. Here’s how to convert your social media fans into paying customers.

Pro Tips:

4: Content Creation

For the following reasons, creating high-quality content should be a top priority in your digital marketing plan:

To be effective, your website must have high-quality content, and your social media accounts must have compelling content.

Without high-quality content, all of your marketing efforts would be futile.

What makes great content, oddly enough? Your blog’s content should address your readers’ concerns. If you’re an expert in your field, share what you’ve learned with others. Provide them with advice that will help them resolve their issues.

Pro Tips:

  • Share blogs that are relevant to your customers’ needs – Your products or services must address the issue or deficiency that your potential customer is experiencing.
  • Write about your client’s situation including what he knows, values, and believes. Make contact with your target market so that you can better educate him about how your product or service can help him live a better life.
  • Tell your story – One of the first lessons in business is that people, not companies, enjoy connecting. Create a human connection with their customers by sharing your experience. Storytelling will help you connect with prospects more effectively.
  • Describe the advantages of your product – Your product, how it works, and the advantages of using it are all covered in Resources. As a result, the advantages demonstrate the value that your product provides. Your product or service, for example, will improve your clients’ quality of life, provide financial security, and so on.

Create content that is relevant to your buyer persona as a result.

5: Search Engine Optimization (SEO)

Isn’t it pointless to have a well-designed website if no one can find it? To make your content easy to find in search results pages, search engine optimization techniques are employed.

Here are some reasons why your site’s SEO process must be excellent:

These tactics combined will improve your website’s SEO strategy, making it more relevant and thus easier for people to find you.

6: Social Media Networking Site Advertising is Profitable

Because your social media ad campaign is sent directly to your target buyer, advertising on social networks pays off well in areas such as;

As a result, investing in social ads to help you promote your content across different social media platforms. The most popular platform is by far Facebook, and most businesses should begin there.

The following are the most important things to keep in mind when advertising on social networking sites:

  • Get to know your target audience — The most important aspect is to share interesting blog content. Share materials that will benefit your ideal buyer instead of talking about your company or products. To help them relate to your articles, speak in your own unique tone. It’s not about shoving some unappealing posts down their throats on social media; it’s about expanding your content and website.
  • Create a custom audience — User demographics, location, user interests, and behavior by segment can be very detailed on platforms like Facebook and LinkedIn. Experiment with a variety of audiences to see what works best for your business.
  • Have a purpose. What happens after your post receives 1,000 page views? Is it reasonable to expect people to engage with your content but not with your brand or product?

To help people connect with your brand, use social media advertising.

7: Display Advertising

This type of advertising employs various display techniques such as large print, colorful makeup, images such as videos, large spreads, and so on. Visual advertising, as opposed to text-based ads, consists primarily of images, audio, and video.

They are displayed to your target audience whenever they are online, not just when they are looking for your product or service. A display ad is a great way to raise awareness. Even better, you can get a lot of views on a tight budget.

8: Email Marketing

Email marketing is frequently cited as the most cost-effective digital marketing channel for customer retention. As a result, if you don’t already have an email list, start building one now. You urgently require the creation of an email database.

According to recent research, the reason is clear. Email marketing generates a higher return on investment (ROI) than any other marketing asset, according to a study.

As a result, email marketing should be included in your digital marketing strategy. Maintain brief and precise text. Be open to new possibilities and use first-person terms. Adapt the content to your readers’ preferences.

Pro Tips:

Conclusion

Gaining a better understanding of digital marketing will assist you in maximizing your results. Make use of the suggestions in this article to boost your digital marketing efforts. Tell us about your marketing strategies in the comments section below.

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Digital Martketing

PPC Trends

Top PPC Trends You Can’t Ignore in 2021

PPC Trends

You want to make sure you get the most out of your ad budget in an increasingly competitive world. But it can be difficult to know which ones are worth paying attention to, with top PPC Trends emerging all the time.

Don’t worry about it, Proeze’s got your back! Read on in 2021 and beyond for 7 trending PPC strategies you should use.

1. PPC Automation

PPC automation has emerged as a powerful way of improving the performance of campaigns. Companies such as Google have invested large amounts in fleshing out their options for automation.

You need to help the algorithms work to your advantage and assist the machines with their learning to make the most of PPC automation. Set up an accurate and rapid tracking of conversions and write good ad copies. Make sure that you identify keywords and target audiences.

Pass on a lot of work to the machines and save time and money for yourself. You don’t want to be completely hands-off, even though you’re automating a lot of the work. Improvements have taken place, but not every option is good for your company. Automation can free up your time with some hands-on management that allows you to focus your efforts elsewhere.

2. Evolution of Smart Bidding

Smart Bidding is a machine learning-controlled automatic bidding scheme. To optimize conversions and conversion values in auctions, it utilizes machine learning. Enhanced Cost-Per-Click (CPC), Target Cost-Per-Acquisition (CPA), and Target Return on Advertising Spending are some examples (ROAS).

Smart bidding is only going to become more powerful as we move into 2021, and strategies using it are set to become more common. Actually, we can see manual bidding becoming a relic of the past! This is not going to be a bad thing, as it will allow marketers to concentrate on fields such as analytics and strategy.

3. Amazon’s Emergence into Paid Advertising

While paid ads are still dominated by Google and Facebook, Amazon is nipping at their heels. They are now the third-largest and fastest-growing marketer. Amazon advertisements are displayed on and off Amazon, which has gained popularity among online retailers.

The other reason why their popularity has grown. Intent purchaser. They’ve got the biggest advantage over Facebook and Google.

Facebook and Google give the largest audience access, but users don’t usually look for something to buy. This could mean lower conversion rates on these platforms when compared with Amazon’s perceived buyer intent. This implies that you could spend more for less.

4. Audience Targeting

One of Google Ads’ most recent features is the ability to add target audiences. This narrows down the ads you want to see. Taking advantage of this function makes it possible for you to make the most of your ad budget.

Audience targeting enables you to specify things that your product is targeted at, such as the age group or household income. In order to exclude audiences that you do not think your service appeals to, you can even set ad preferences. If you sell fine jewellery, for example, you could exclude individuals with incomes of less than $100,000 per year because they are less likely to spend big bucks on a necklace or earrings.

The latest updates to Google Ads have also enabled advertisers to layer audiences on top of each other. This means that to create extremely relevant ads, you can use keyword targeting and demographic targeting together.

5. Bumper Video Ads

Video is king when it comes to mobile content, which will continue to dominate the market in 2021. In fact, behind those who do, search engine marketers without video experience are finding themselves. Video advertising is excellent for company reach, aesthetic appeal and is relatively low cost.

You can turn videos that are shorter than 90 seconds into a variety of bumper ads ready for display on the YouTube network with the latest introduction of the bumper Machine from YouTube, the latest video marketing tool from Google.

Platforms are going to allow marketers to adapt to items like vertical video advertising from Google. YouTube or similar video hosting sites are an excellent target for your search campaigns, even if you don’t want to pay for video advertising.

6. Remarketing

Remarketing is at its simplest, tracking, and displaying advertisements to users once they leave your site. It can be very personalized and targeted, making it a very efficient marketing tactic. It tends to result in higher conversions to show people advertisements for things they’ve shopped for in the past, whether they actually made a purchase.

Remarketing consists of keeping your brand in the minds of people. Things have shifted from trying to appeal to individuals who are not prepared to buy. In the purchasing cycle, the focus should be on finding out where your potential customers are. Then they create customized, targeted advertisements that will help them decide to convert.

7. SEO and PPC Integration

PPC and optimization of the search engine go hand in hand. As you integrate your SEO and PPC campaigns, you’ll see better results. This is a universal fact, which is 2021 and beyond will continue to be true.

Analysis of your top-performing ad copy is a good way to synchronize your PPC and SEO. To boost your ranking, generate your content and blog posts based on that copy.

Long-tail terms can be used not only to increase your rankings but also in bidding strategies for paid searches. By looking at the PPC Auctions Insights Reports and more, SEO and PPC integration allow you to target competitor keywords.

PPC Marketing Strategies for a New Decade

PPC strategies are constantly evolving, as you can see. Your marketing strategies need to evolve, too, if you want to remain competitive.

Make sure you are at the forefront of new technologies and best practices at all times. Just because last year something worked for you doesn’t mean that in the next year it will have just as good results.

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Top PPC Trends

Top PPC Trends

Top PPC Trends

Top PPC Trends

Social media marketing

Grow Your Small Business – Social Media Marketing Tips

Social media marketing

Would you like to increase the presence of your brand on social media and grow your reach? To power your social media marketing campaign, here are 10 super easy but successful things you can do.

It may be difficult to believe, but Facebook is used by about a quarter of the world’s population. That’s a lot of folks. While your small business might not be marketing to all of them, you can bet that most local market consumers use outlets such as Instagram, Facebook, and Twitter on a daily basis.

Facebook continues to be America’s most widely used platform, capturing roughly 79 percent of internet users, with daily access by more than three-quarters of those users. Instagram and Twitter, along with Snapchat, are right behind Facebook. The platform is accessed daily by 51 percent of Instagram users, and Snapchat reaches about 53 percent of users under the age of 34.

So what can you do to leverage social media marketing and benefit from all that traffic, as a local marketer or small business owner?

Outsource Your Social Media Marketing

You have enough in your world to try to maintain and grow a small business. For founders, it’s hard to find time on social media for marketing. That’s why they just don’t do so many of them, or they do it poorly enough that it’s ineffective.

Give yourself the freedom to concentrate on your company and outsource the marketing of your social media. At any level, this can be done, such as:

Sites such as ProBlogger, Upwork, and PeoplePerHour are excellent resources to find remote freelancers with social media and content marketing experience.

Plan a Consistent Schedule

You don’t need to post every day at the exact same time but developing a plan for yourself makes it easier to ensure that you produce content regularly. It’s extremely quick to put the job off in favor of something “more significant” if you don’t have a plan in place.

Depending on how you prioritize your day, there will always be more important things to do. Since engaging fans and making some posts doesn’t take much time, block some time out for it every day.

Schedule your posts a few days in advance to keep ahead of the game if you are very pressed for time. For scheduling messages, Twitter and Facebook have built-in features, and other tools such as Buffer and Hootsuite make it even simpler to preload content for later delivery.

Social Media Marketing Automation

The less marketing time you spend, the better. Although it’s a nice idea to share content from across the site, manually searching down 10x content can be time-consuming. With a few resources, you can automate this process.

Try to automatically curate content related to your fans using a tool like Quuu, then tie it to Buffer so that those shares are fed to your followers automatically.

When you manage or like more than one, you can also crosslink Facebook accounts. This allows posts to be fed automatically to another from one page.

Organize and Share Content

You are followed by your customers because they appreciate you and what you have to offer. That doesn’t mean they want to hear about your deals around the clock and exclusive offers. They’re going to tune you out eventually and engagement is going to fall.

Your fans have other interests, so find material that caters to those interests from other outlets. A new selection of content, drawn in from other outlets, will help you to keep up the interaction. It also shows the client, that you trust them enough to take the time for them to find quality content.

This could include:

Engage Your Audience

Social media marketing requires interaction from both sides. You shouldn’t just blindly post content and expect individuals to stay involved in your posts. The engagement of the users is a part of the social media management and development of a company.

Make an effort several times a day to check your social feeds to see if you need to respond to something. Try to remember as many people as possible, respond to direct messages quickly, and let your fans know that you are watching. This fuels extra engagement that boosts your chances of being seen in the crowded news feeds of your followers.

Cross Promote Your Social Channels

Always focus your attention on social media, where your customers are most likely to be found. You should also keep other pages and make the cross-promotion of your other social media a normal activity.

Invite your fans and followers on another site to join you. Entice them over with exclusive material or giveaways. A solid social profile gives a more established look to your small business as customers come across you or go looking online.

Monitor Your Insights

Check your social insights at least once a week. It gives you tons of information, including:

You can read the levels of interaction from the insights to quickly decide when your fans are most involved and what kinds of content, they are most likely to connect with. To enhance the type of content you share, use the information.

Mix Up Your Content

In different ways, people ingest material. Some like to read, others want to listen or watch, and then there are those who want to ingest data on the fly quickly while their feed is skimmed. You should change up the type of content you post on a regular basis to appeal to the full audience.

Alternate links to blogs, comments, photos, live streams, video shares, and text-based posts. There’s no tried-and-true formula, it’s all about what the particular audience prefers.

Remember to look at your social analytics to see what kinds of content and subjects are more responsive to your audience.

Boost Your Posts

In order to promote it, you can put a little money behind every article on your Facebook page. This boost allows the content to appear in your audience’s feeds. Specifically, because a boosted post is treated like an ad. You can improvise it to the followers of your page or to another target audience that you have built.

To increase posts, you don’t need a huge budget. To turn them on to your small company, a $10 to $20 post will get your content in front of hundreds (even thousands) of locals. Hootsuite has a fantastic starter guide to illustrate on how Facebook’s enhanced posts work.

You don’t need to boost each and every message. Only those ones that you want your audience to really see. Remember, you’re fighting the user’s newsfeed with a lot of material. When interest increases, boosting the occasional post will help increase your organic reach.

Work Your Calls to Action

Whether it’s to gain shares, comments, clicks, sales, or likes, every post should be done with a reason. Always have a call to action when you make a post, asking your followers what action you want them to take. It’s far too easy for them to get distracted by anything else in their feed, never leave them to make the option.

Use the call to action in text, and if you use any visual attachments such as video or pictures, work into that as well as a call to action.

Conclusion

Although the social media marketing environment may sound complex, it’s simply the art of engagement at its heart. In order to optimize the effect on your market, focus on driving interaction. You will have your followers engaging and sharing your content in no time with just a little bit of preparation, regular posting, a variety of quality content, and a touch of strategy.

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PPC

PPC Management for eCommerce

PPC

Pay-per-click (PPC) is a marketing technique in which you pay for each click that is generated by your ads. The most prevalent and cost-effective types of online marketing using ads is Paid Search. Once your PPC ad has been posted, it takes up space above the organic search results at the top of search engine results. The benefit of paid search ads is that when it gets clicked, then you just pay for an ad, hence the pay-per-click (PPC) word.

Most company owners tend to use this methodology because it puts their website at the frontline of the user’s view while they search. It is a given that the majority of customers only click on the web listings that are on the front page and ranking from 1 to 6 max. Therefore, the higher your company website ranks, the better the results are.

There are endless possibilities for online ads, and we know what it takes to be effective in paid search campaigns and the drastic difference it can make in the growth of an organization.

PPC for eCommerce Business

PPC for eCommerce business has been becoming to be the most efficient ways to generate higher profit margins. In order to facilitate frequent improvements, PPC ads include eCommerce PPC advertising, which demands in-depth knowledge and expertise, version evaluation, keyword, and competitor analysis along with documentation. Enhance the digital/online presence of your brand and continue to stay at the top of search results with pay-per-click ads for eCommerce.

The notion that PPC advertising provides measurable statistics, stimulates organizations to incorporate online marketing strategies while managing marketing budgets and pursuing target goals. PPC campaigns are capable of handling several targeting strategies that include location, gender, or even an individual’s particular interests. For online advertisers, this is fantastic news. However, there are millions of firms competing for the attention of customers. So, the real question to ask yourself is “how would you achieve an upper hand?”

For entrepreneurs and merchants around the world, eCommerce optimization is an ever-growing requirement. Experts estimate there will be more than 2.14 billion digital buyers worldwide by 2021. It is no longer good enough to simply provide a website or social media profile to put your brand in front of your target market. To promote your goods and services to the right audience and develop your business, you need a comprehensive online marketing strategy. If you are not familiar with the Google AdWords and user behavioral pattern and on top of it you implement a PPC ad campaign, then it could easily escalate where you end up losing hard-earned money because of poorly chosen keywords and a below-average Ad.

Link Your Target Audience with Your Brand Using PPC Management

Most online stores claim that enhancing their website for search engines is the greatest obstacle to getting their products and services listed by Google and they are partially right. What most people overlook is the possibility that while organic SEO is helpful to increase your website rankings, it is not always the best way to ensure that your goods are listed at the top of SERPs. Statistics indicate that before making a purchase, almost 85 percent of customers conduct an online investigation on their own and get to know you. Also, 75 percent of users never have interest nor patience to scroll past the first search engine results pages. In such cases, if your brand is not ranked higher and it isn’t showing up in the first few results of a search engine, then it is highly likely that you lose potential leads or prospects.

Start-ups and big corporations who are looking to boost their profit margins, eCommerce PPC is an efficient marketing forum. Moreover, if you are launching your business for the first time, through eCommerce advertising, you would be able to reach out to thousands of customers on search engines.

Benefits of eCommerce

PPC for eCommerce Business – Scalable

PPC concept offers flexibility and due to its statistical ability, several firms opt for eCommerce PPC. It essentially allows you to monitor which eCommerce ads are performing well and make changes to ensure the best outcomes accordingly. The eCommerce advertising channels say Google AdWords, Amazon Advertising, and Google Shopping are intended to attract surfers and visitors to your site. These PPC channels pave the way to convert website visitors into potential customers. This is an effective method to gain filtered and qualified web traffic as those visitors end up buying your product and services.

The key factors for eCommerce PPC are:

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Facebook Marketing

Few Successful Facebook Marketing Tips For 2021

Facebook Marketing

Facebook has long been regarded as a marketing powerhouse. However, lately it’s a little harder to get recognition on the platform. This is partially due to the decreasing organic scope of the site. Meaning not all of the Facebook marketing tips that you use tend to succeed.

There are still plenty of ways to get the attention of your target audience and spread the word. What you need is a few quick approaches, such as producing a range of types of content and publishing very short videos. You should make sure that your Facebook marketing activities stay viable by introducing a new strategy in 2021.

Why Has Marketing on Facebook Become More Difficult?

Facebook plays a major role when developing a social media marketing campaign. This platform has long been considered one of the most effective marketing tools and is extremely popular.

In reality, 93 percent of advertisers regularly use Facebook ads. For instance, Facebook provides in-depth paid advertising and highly customizable targeting features. To be accurate, you can also gain access to a massive audience of —2.32 billion monthly active users.

Recent developments, however, have made Facebook ads a little trickier than they used to be. For example, consider an algorithm that Facebook uses to view content. The platform now focuses on how users communicate with other users, rather than how they interact with corporations.

While this may in certain ways be considered a positive thing, but it can also mean that the commercials are less likely to be seen. It also does not help that a dramatic decrease in organic reach has been witnessed by Facebook. This started around 2014, when Facebook’s VP of Advertising Technology (at the time), Brian Boland, announced that Facebook handled much more ad content than they used to do.

Every day, 350 million photographs and 55 million status updates are uploaded, and more than 60 million active business pages are open. A Facebook ad exposure is becoming highly competitive. For this reason, discovering ways you can stand out is more important than ever.

Facebook Marketing Tips That Work –

1. Varying the content type you post

55 percent of marketers say the production of content is their top priority for inbound marketing. It’s quick, however, to get stuck in a holding pattern. Whatever strategies have worked in the past, many marketers continually use them, even though this leaves little space for development.

The first of our Facebook marketing tips to keep your content marketing dynamic is to consider following the 70-20-10 strategy:

Publishing original content – 70 percent of the time.

20 percent of the time – share existing content that voices the needs of your target customer base.

10 percent of the time – create self-promotional material.

Furthermore, you’ll want to make sure you have plenty of different styles of messages. Try to include photos, videos, GIFs, polls, and text in your Facebook content. Also consider posting user-generated content (UGC). The most popular brands publish 4–5 posts every day, covering a range of forms of content and media.

Studies have also shown that if a brand publishes only a post for the day, then the engagement rates drop dramatically. Fortunately, using a social media management tool such as Revive Old Posts will allow you to quickly automate your posting schedule and share your blog content with Facebook.

2. Update your business page template

It’s critical that you operate from the correct form of business profile in order to get the most out of your Facebook page. To build a business account and start posting is no longer enough. You’ll also want to optimize your account accordingly.

Currently, Facebook contains a range of business page templates. These models contain different features designed to help marketers view content in a manner that aligns with their business objectives. They would also prioritize the most valuable details about your organization automatically.

Say for example, A charity website might concentrate heavily on a ‘donate’ button, or a link to an external fundraiser. For companies, e-commerce shops, non-profits, politicians, utilities, restaurants, venues, and more, there are various templates available.

3. Create more video content precisely

Video content among online consumers is incredibly common. Every day, 75 million Americans watch online videos, and just mentioning the word ‘video’ in the subject line of an email will increase its Click-Through-Rate (CTR) by 13%.

So, it is no surprise that video content is also prioritized by digital marketers. It’s necessary to keep this content short and snappy in order to get the best results. On Facebook, it is more likely that videos that run for less than 21 seconds would be viewed. And almost 50 percent of all videos on mobile devices are viewed.

Individuals tend to watch them during meals and breaks while casually browsing through their feeds. They don’t have time for long video content to watch. Studies have shown that videos less than 2 minutes long get the most interaction, so that’s a good guideline to strive for. However, no matter how long your video is, putting the most relevant information at the start is one of the best Facebook marketing tips.

In addition, in your marketing videos, note to include captions. Facebook research has found that adding subtitles improves display times by an average of 12%. The fact that most Facebook videos are viewed without sound has a lot to do with this. Therefore, without the need for audio, your videos should be able to express your message.

4. Include Facebook messenger in your strategy

Facebook Messenger is an extremely effective feature, but corporations also under-use it. Particularly when combined with chatbot technology, this communication tool has a lot to offer.

Chatbots are virtual assistants built in a natural, conversational manner to interact with the audience. With information about your entire product catalogue, they can be configured and are a convenient way to speed up your customer service efforts.

5. Take advantage of the new augmented reality tools

Augmented Reality (AR) tools for advertisers have recently been introduced in the Facebook News Feed advertising. In their news feed advertisements, users could try wearable items, such as glasses and make-up.

For fashion labels, this is not simply a useful choice. For example, inside Facebook Messenger, Kia allowed users to customize and personalise their KIA Stinger car. AR can be used in many ways to push an innovative, effective marketing campaign.

Of course, crafting AR technology can be tricky, so you may want to seek outside assistance. The advantages will outweigh your initial investment by much. One ISACA study showed that 66% of shoppers agree that using AR adds value to their shopping experience.

As you consciously encourage their engagement, using AR may also help you create a deeper bond with your audience. Users love to feel like they are involved with a company, and as a result, they may be more likely to convert. AR is an especially viable technique when you want to illustrate how a product can blend into the daily lives of your consumers/customers and enhance them.

Conclusion

Facebook still provides a lot of value, but it’s important to consider how the marketing plan can be influenced by recent changes to its design and algorithms. Taking these variables into account will help you develop more productive advertising content and draw the interest of your target audience.

In this post, we’ve explored a few Facebook marketing tips that are likely to be highly effective in 2021:

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Digital Marketing

Enhancing Digital Marketing in 2021 Using 5 Tools

Digital Marketing

It’s time to start thinking about 2021, and how to refine the marketing strategy for the coming year, with 2020, with its various obstacles, now almost behind us.

One of the key reasons I love our industry so much is that we have so many talented developers and entrepreneurs who are continuing to come up with new instruments. In digital marketing, the amount of creativity is astounding, and every year you get to play with new technologies and processes.

And if you want to stay ahead of the game, you probably have to experiment. Innovation and innovation in our business still triumph over huge budgets.

Here are five creative instruments that you can try next year, with that in mind:

1. Lightricks Beatleap: Make beautiful videos for social media

In social media marketing, visual content is crucial, with each brand now posting a mix of colourful pictures and videos to keep their feed fresh and engaging.

Try some creative and modern applications.

Beatleap was released this year, so playing with it is something different. A new approach to video production is offered by the app – using audio to generate video material.

By automatically matching songs with your video clips in seconds, Beatleap helps you to create and edit videos. Add your video, pick your music, then add effects, and the app will create an impressive clip that perfectly syncs with the music cadence. It is great for TikTok, but for any social network, you can use it.

To help you speed up the process of video production, Beatleap uses artificial intelligence, while still allowing you to create something professional and awesome.

1,000 professional songs to sync with your videos are included in the app.

2. VennGage: Create a Brand Kit

Do you know what’s missing from most brands these days? Consistency in graphics.

Without ever giving it a second thought, most brands only publish visual content, but the power of creating visual associations should not be underestimated. The minds of people are visual – we forget names, but color and visual ideas are remembered.

That is why it is so important to maintain a clear visual identity (color, logo elements, fonts, etc.) in creating and constructing a recognizable presence.

VennGage has a “Brand Kit” function that saves all elements of your brand identity and guarantees that your content and graphic creators in their work use the same color scheme and elements of visual identity.

3. SentiOne: AI-Powered Social Listening

I’ve always been a big social media listening champion, and I’ve always said that it’s so much more than just spotting frustrated consumers and supporting them. It’s great to actually have a brand that’s on it with me.

In order to take social listening to a whole new stage, SentiOne uses artificial intelligence – the instrument supports you:

In other words, by driving your response and outreach strategies, it gathers and prioritizes information, as well as helping you (and your team) act upon that information.

4. Finteza: Recognize Your Content and CTAs that are best performing

To optimize your digital marketing performance, having your CTAs correct is important, and with Finteza, you can A/B test your CTAs to find those that generate the most clicks and conversions.

The good thing about the platform is that it is unlikely that you would need any tech assistance to set it up. Creating multiple remarketing campaigns and comparing their success is very easy.

5. Text Optimizer: Create Smarter Content

It’s always a challenge to create new content that really supports and connects, be it for your blog or a social media feed for which you are creating that content.

To stop (or overcome) the burnout of authors, I use a number of tricks and resources, but Text Optimizer is the one that works most of the time.

To create a list of similar concepts and questions on any subject you have, the instrument uses semantic analysis.

And it’s an eye-opener in most cases. I run it every time I look for a quick update to my Facebook page as it recommends relevant questions, and those always work well for my audience to cause feedback and discussions.

Conclusion

I enjoy experimenting with new technologies because they often give you a new insight on how your target customers can be approached. I still switch to an alternate tool when I am stuck. I use software when I need ideas about content.

Don’t underestimate the tools’ strength. Not all of them will stick and stay with you for months or years, but constantly seeking out new options is always beneficial.

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Digital Marketing

Digital Marketing

Digital Marketing

Digital Marketing

Conversion Optimization

Challenges marketers face in conversion optimization

Conversion Optimization

Conversion Optimization – what is that?

Conversion optimization is a modern must-do in internet marketing, which improves the percentage of web users who turn into customers or take the necessary actions. The method has its hurdles, although the advantages are solid. Marketers unfamiliar to conversion optimization should be prepared and plan accordingly for the following common potholes, recognizing that there are some trade-offs and tools that can be used to bypass them.

Marketers from all sectors with a broad range of calls to action, including retailers looking for visitors to buy a product, professional services pursuing leads, and non-profits seeking for donations, can exploit conversion optimization for impact. You ought to keep visitors there, in addition to taking users to your website. Also, you need to convert them into clients from interested prospects. Creating website traffic is about half the marketing equation. Conversion optimization is one of the most effective strategies for converting your existing web traffic into potential customers. In order to boost sales, you can influence additional traffic to your site, or you can increase the efficiency of your site with the same amount of traffic you currently receive.

Formulating a hypothesis and then creating a new version of a web page or landing page to evaluate against the current version to see which one is more likely to succeed at subscribing or acquiring customers. In the end, you launch the variety that managed to convince a large number of individuals to purchase what you sell. You analyze the sales funnel of your website with conversion optimization to figure out ways you can optimize your site in order to achieve a greater number of customers to subscribe for your product or service.

Conversion optimization is beneficial to SEO – Reasons

Conversion optimization has distinct benefits for SEO, while not strictly linked to obtaining organic website traffic or ranking on the search engine results page (SERP).

Feedback from customers: Conversion Optimization will help to understand your target audience and figure out what content fits their needs best. It is all about identifying the perfect or appropriate customers for your business. If the target audience is not approached, then there is no point in expecting growth as a business entity.

Promising ROI: Higher conversion rates imply that you have more resources available to explore. You shall expect a lot of conversions without having to put in more potential prospects or buyers by understanding how to get the most out of your acquisition and marketing efforts.

Scalability: Conversion optimization helps you to grow without running out of resources and future clients and the size of your target audience does not scale as your company expands. Also, audiences aren’t endless. You will be able to expand the company without running out of prospective customers by converting more visitors into clients.

Great user experience: At times when the users feel intellectual and sophisticated while visiting your website, they tend to stick around. Basically, conversion optimization analyses what works on your website. By understanding what works and how to enhance it, provides a much better user experience. Only users those who feel empowered by your website tend to engage more and you never know, some users may even become your brand’s influencers.

Trust factor: Visitors have to sincerely trust your website enough to share their credit card, email, or any sort of personal information for that matter. The key salesperson is your website in this case. Your site needs to be professional, cordial, and capable of answering all the questions from your potential customers and clients, very much like an internal sales team.

Hurdles in Conversion Optimization

Getting a proper development resource

When teams have aligned themselves with the prototypes they intend to test, standard A/B testing procedures would require production resources to develop the pages. It can be a real struggle to secure valuable development hours to start with and then prioritize the conversion optimization test over other development priorities. Designing prototypes for testing can take a month or more, drastically slowing the process.

Obtaining the approval for your Brand

In an attempt to ensure everything meets the brand approval procedure, brand teams might stop optimization teams from exploring new and creative ways to gain customer attention and focus without realising. While designing page layouts for analysis, brand marketing and design teams may find themselves in dispute with one another. It is important to recognise the consistency of the brand and voice as they are hugely beneficial and testing various copy, pictures and landing page styles for the benefits of higher conversion is equally significant.

Keeping up with Compliance regulations

Every public-facing word has to be approved by law for certain businesses, particularly in the financial services world. This is also a back-and-forth mechanism of marketing pressing for better deals and attempting to scale back offers and features with zeal and integrity. However, when submitted through the approval procedure, the eloquence of the latest designs and content for conversion testing may be made less compelling.

Commitment to changes

The above hurdles can certainly escalate and overwhelm larger design tests and practically become intractable. Because of this, by only examining smaller products that do not require much attention, say, for instance, button colour or maybe even a new copy line, many marketers just begin to bypass the brand, legal and production constraints. Gradual testing leads to exponential conversion optimization outputs, as you can anticipate. Marketers would hopefully test at the boundaries of their comfort zone to achieve high growth and get artistic with ways to gain attention and engage with their intended customer base.

Time-consuming to get stable outcomes

After getting authorization, coded and set for live testing, every marketer is left to face the ultimate question as to when will my test actually accomplish a greater significance that I would start to believe the end results? Answer to that solely depends on how much your website gets web traffic which includes a variety of other elements such as how many page variants you assess. As a result, unless they can see the actual results, marketers are likely to be confronted with several weeks or even months of live testing. It is better to refrain from calling the test results until achieving significance, in order to expedite the process, as last-minute changes in end results might also occur. Running with a thought with what you think would probably win defeats, to begin with, the purpose behind conversion optimization testing.

Conversion optimization has shifted to the marketing landscape, giving out useful real-world, enforceable outcomes for those who use it to optimize their landing pages. These hurdles in conversion optimization hinder marketers from having the comfort to test the latest, innovative ideas which shall lead to substantial progress in conversion.

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Facebook Business

Facebook Business: Everything You Need to Know

Facebook Business

Every small business should be on Facebook. With more than 2.7 billion monthly users, Facebook offers small businesses a range of ways to advertise their services, improve customer support and raise awareness.

It may seem difficult to use Facebook for business because its rules and algorithms change frequently. However, with the right tactics, Facebook is one of the best methods to reach a specific audience through paid campaigns. The platform holds a lot of details about its users, and when you buy ads, it uses this knowledge to your benefit. It can be an efficient instrument for your marketing activities to build a Facebook for Business profile. Here’s how to get things handled the right way.

What is a Facebook Business Page?

A business page on Facebook is a free web page that businesses can build on Facebook to expand their presence on the internet. Your Facebook business page, like a personal Facebook profile, can send and receive messages, post updates, receive notifications, and like, comment and share the content of other Facebook users and pages.

Of course, you’ll need your Facebook business page to stand out from the crowd, given how many companies have a presence on Facebook, to draw significant attention to your business. If you’re questioning whether it’s worth the work that goes into distinguishing your business on Facebook, the many benefits of business pages on Facebook may convince you to invest the time.

How to Create a Facebook Business Page?

It’s time to start creating one now that you know some of the advantages of having a Facebook page for your company. Follow these steps to set up your Facebook business page:

1. Create your Facebook business page.

The first step in creating a business page for Facebook is to make sure you set up the right account type. Remember that a Facebook page is being created, not a Facebook profile. A profile is a personal Facebook account that is designed to share with friends and family personal information and photos. Pages are public profiles that let fans and customers connect with businesses and public figures. To start seeing updates from the page on their newsfeed, users only have to like a page. To get started, head to facebook.com/business/pages/set-up.

2. Answer Facebook's questions.

You must have a personal profile and follow Facebook’s on-screen instructions to create a Facebook business page. Facebook will ask for some information when you create a page, such as a category to describe your page and the name, address and phone number of your company. In order for customers to easily recognize your page and find information about your business, it’s important to include as much information as possible.

3. Add profile and cover photos.

You can upload a profile and cover images to your business page on Facebook. As attractive graphics lead to better engagement rates with your content, it’s good practice to do so.

4. Fill in the appropriate page sections.

You can add many sections to a Facebook page, but not every section is going to be a good fit for your company. Here are certain parts that you should consider adding:

Home: This part is where all of your posts and updates live. When they visit your page, it is also the first page users to see.

About: One of the most significant sections of your Facebook page is the About section. Your address, business details, contact information, hours, and website URL should be filled out. Many people go online to find specific information about a company; by keeping this page blank, do not let your potential customers down.

Community: The Community page is where clients’ posts, photos, and videos show up. Customers can also go to your store here to check-in. This is a great area for your audience to interact with your business and learn more about it.

Events: In this section, you can create event pages and promote upcoming events. Once you create an event on Facebook, you can invite individuals and share in one place specific information about it all.

Info and Ads: This section is intended to add to your page’s transparency. It shows your followers any Facebook ads that you are running at the moment.

Offers: This section lets you post discounts or deals. This is an easy way to encourage individuals to come to your page on Facebook. Tell clients that they don’t like your page and find a deal on it.

Posts: This section displays all of your posts, including photos of the timeline and updates.

Reviews: Customers can write a review under the Reviews tab and indicate if they would recommend your business. Ratings at the top of your page are displayed. You may not want to, although you can hide the Reviews tab, as it provides both you and your followers with valuable feedback. Reviews help verify your business and make recommending your products or services easy for customers.

Services: On this page, you can showcase your services. You can also add information, including a photo, a description, and pricing, about your specialty.

Photos: The Photos tab features the images on your timeline that you have posted.

Shop: On this page, you can add your inventory, and users can purchase your products directly from Facebook. Sales are sent to your account at the bank.

Facebook Insights is a tool for analytics that is free. It displays information on actions taken, page views, the number of individuals you have reached, the number of post engagements, and more. This data can help you to measure the effectiveness of your social campaigns in order to decide how your posts can be improved.

Benefits of a Facebook Business Page

You can use your page to do the following if you create a Facebook page for your company:

1. List your basic contact information.

If people wonder when your phone line or storefront is open, they may visit to find out about your Facebook page. When you offer services remotely, they will also want to know your address if you are a storefront or your support-line email. A business page on Facebook is a one-stop-shop for listing all of this data.

2. Engage new and long-time customers.

Not even your most loyal customers see what happens on a day-to-day basis within your business-well, that is, unless you share elucidating social media content with them on a regular basis. A Facebook page with your support team is a great place to post shots from inside your storefront or behind the scenes. You can also update on new products, discounts and more for your followers.

3. Know your audience.

Tools for determining the demographics of your Facebook audience are included in Facebook for Business. To inform a robust demographic marketing strategy and better target your campaigns, you can use the data given.

4. Lessen your marketing costs.

It’s free to start a Facebook business page, and many extra features of Facebook marketing and analytics are either free or low-cost. Integrating a Facebook business page into your marketing strategy is a budget-savvy way of reaching more people with less money, possibly a billion-strong audience.

5. Boost your web traffic.

You will drive more traffic to your website by linking to the website of your company on your business page on Facebook. The more people you get to your website, the better the chance that the detailed descriptions of your products and services you have placed there will be read by people. Better yet, there might even be something to buy for people who jump from your Facebook business page to your website.

6. Improve SEO.

Facebook business pages are good for more than just your social media presence; they’re also a boon to your rankings in search engine queries.

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Online Brand Building

Online Brand Building

Online Brand Building

Online brand building is mainly for the digital era. As we are trying to keep up with the rapidly shifting technology, new social media sites, viral videos, trending topics, algorithm changes, increased mobile technology adoption, applications, and many more; the world is moving fast that makes it extremely easy to neglect one of the few factors that remain unchanged through it all is the brand. You need to smartly and vibrantly identify and distinguish yourself from your adversaries as a brand.

Online Brand Building – How & Why?

The digital space provides a multitude of ways to get the brand out to the world, and the reach of the brand can also intensify far more than conventional media can since it gets to the customer quicker. The digital world meets them wherever they are, if they’re on their phones, their tablets, or their desktop computers, and offers the opportunity for much-increased interaction, because of the real-time interaction.

Digital technology enables brands to create a community for their customers, enables users to share their journey in a more personal way, and thus personifies the brand. It is more of an experience. Therefore, it helps brand(s) interact with current & prospective customers.

The first critical part is to get to your customers. You would need to build your brand’s social media presence and engage with your customers through platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and so on, where you can open a forum for active interaction between the customer and your brand. As a brand, this will help you understand what you can do better and what works for your target audience too.

Comprehend what your company priorities are and put your social presence in line with them. What do you want to accomplish by establishing your brand online? Who do you want to approach; why do you want to target them; and in the social media realm, where is your target audience? What’s your stance? How are you reaching out and interacting with your target audience?

When starting the journey online, there are crucial questions a brand should ask themselves, as this will decide how they will gain entry to the social environment. You will then find ways to interact with them once you know who you really are as a brand, who you are approaching, and why you are pursuing them.

When presenting your brand to the audience, picking the right forum for your brand is key. What is your organization doing? How will your brand be dealt with by people? Is it relevant to be on social media sites like Facebook, Instagram, Twitter for your brand?

A vital aspect of making a head start on your adversaries is determining the appropriate forum for online brand building. When you sell a product and have a tale to tell, it’s a perfect start to build a profile on Facebook. Understand the brand and then position it on a forum that promotes your identity and a forum that is often used by your customers or potential prospects and leads.

Finally, through your brand, you need to compose what you can deliver out into the world. Keep in mind the material or content you put out there is consistent with your priorities and objectives. Strive to be a thought leader by sharing useful and informative knowledge and associating it with your brand.

Content is an integral part of the process since it will be part of how the brand is understood by people. What you’re doing, and how you’re saying it, is going to talk to people about your competence, your level of knowledge, and the trust that people are going to build in you. Your content should be relevant to build up all crucial credibility and reputation as it should deliver what your brand does best.

It is vital to building an online presence because it generates visibility and opens up the chance for your brand to be live. Online brand building gives you the best forum to showcase your brand in a neat picture and staying in line with your company goals.

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Google adwords

Google AdWords Campaign Performance – Ways to Enhance

Google adwords

Google intentionally makes getting started on AdWords incredibly easy. It’s as basic as picking a couple of keywords, writing an ad, and, of course, inserting credit card information in most cases.

To give you an example, Google earns almost 80 percent of US search ad revenue!

Given this number and the simplicity factor, one of the best steps you can make in your marketing mix is setting up a successful AdWords campaign. There are basically an infinite number of ways out there to begin to gain more attention and increase sales.

Here are some tips to help achieve impeccable results for PPC.

1. Choose the Right Bid Strategy

Firstly, the base for your entire campaign is the bid strategy. It must, therefore, be chosen wisely.

Start by defining your objectives.

Are you primarily interested in increasing traffic on your website?

Getting people on your platform to take action?

Boosting your awareness of the brand?

All the aforementioned?

To help meet your needs, AdWords provides a number of bidding strategies.

Conversion-Based Strategies:

Target Cost Per Acquisition (CPA) – For those simply looking to boost their website conversions, this one is intended. You can base your campaign around a particular CPA using this approach.

Target Return on Ad Spend (ROAS) – This approach, also designed to increase conversions, is intended to be developed around a certain ROAS.

Maximize conversions – With this strategy, the name pretty much says everything. You can just bid on this factor and gain most of the conversions.

Enhanced Cost-Per-Click (ECPC) – This strategy is an optional feature that adjusts your bids automatically to earn as many conversions as possible to get a little more streamlined.

Impression-Based Strategies:

Target Search Page-This technique offers an automated system that sets bids in an effort to give your advertising a greater chance to appear at the top of the search results.

Target Outranking – This one allows you to choose certain domains that you would like to outrank on the SERPS, another automated approach. The number of times you would like to be placed higher on the results page can easily be provided, and AdWords will fulfil your request.

Cost Per Thousands Viewable Impressions (vCPM) – This one is a strategy for manual bidding. If your advertisements are primarily intended to increase brand awareness, not so much for clicks or traffic. For every 1000 impressions, you can set the maximum amount you will pay. This strategy is probably not for you if you have a goal that involves direct response from customers.

Click-Based Strategies:

Maximize Clicks – Perhaps the easiest way to bid for clicks is this strategy. The automated system requires you to set a daily budget, then to bring you the most clicks, it manages your bids.

Manual Cost Per Click (CPC) – This strategy lets you independently manage your clicks. Based on each ad group within your campaign, or a few specific keywords, you can select bids.

Views or Interaction-Based:

Cost Per View Bidding (CPV) – This approach is meant for video advertisements. For each view or any other form of video interaction, you simply enter the top price you wish to pay.

Take your time to select your strategy for bids. If your goals are unclear, it will be much harder to identify the right strategy and see the outcomes you need.

2. Show Ads at the Right Time

As many marketers will attest, at the most appropriate moment, the name of the game puts the right message in front of the right eyes.

It all comes down to how well you know your target audience by picking the right ad schedule. What moments are the most active? As most of their clientele are most active during regular 9-5 business hours, B2B-oriented businesses have it easy. Consumers, though, can be a bit harder to read.

Set your timeline to 24/7 when you start out. Yes, this is going to cost a little bit more at first. But as you get the reporting and find the most active timeframes, you can always scale it back.

Once the most optimum times have been nailed down, during certain times or days, you can make bid adjustments to power down the campaign. There can be either a higher or lower average CPC for the times you choose to run the campaign.

3. Rotate Your Ads

You obviously can’t display them all at once if you have created a number of advertisements. So, you need to generate a rotation of an ad. You have four possibilities for optimization in AdWords:

For Clicks This one optimizes your spin for the advertisements that have received the most clicks in the past and are more likely to be shown in the future.

For Conversions Similar to clicks, if one of your advertisements has generated a lot of conversions, it will be shown down the road more often.

Even Rotation This one doesn’t pick favorite at all. Regardless of the results they bring in, a similar number of auctions will be entered for each ad. It’s not a guarantee, however, that each will fulfil the standards to get the impression. After 90 days, the kicker with this option will be optimized for clicks or conversions if the advertisements go untouched.

4. Target Locations Carefully

The Google AdWords scheme knows when to show certain advertisements based on the IP address or GPS location of an individual.

It is relatively easy to select a target location. Take a look at your procedure. Obviously, if you’re a brick-and-mortar store, you’d like to target your city.

You’d like to select the whole country if you’re a national business. This can get a bit tricky because the more ground you cover, the more purchasing behaviours can have a larger variety. You can select certain radiuses for your ads around a location, based on your market research.

5. Use Effective Device Targeting

The world is mobile. Ads must be presented in a way that accommodates each device chosen. Google unveiled its enhanced campaign capabilities a couple of years ago, allowing companies to target users on certain devices. In turn, it is necessary to correctly adjust bidding strategies and campaign structures.

In terms of device targeting, there are a range of tactics to keep in mind.

Create Mobile-Only Ads – Screen-to-screen advertising looks different. You can select a “Device Preference” in AdWords and select certain ads as mobile-preferred. This allows your content and CTAs to be equipped.

Call-Only – It is for the purpose of making phone calls, directing users to the landing page.

Mobile Text – This option will run simple, plain text advertisements on the mobile display. While they look similar to the text ads you’d see on a desktop, on a mobile device, you can show fewer ads per page.

If you are directing users to a landing page, one of the most important things to remember is that the page MUST be mobile-friendly. A recent survey found that 42% of consumers are not going to switch to a poorly designed website. You are fighting an uphill battle if your mobile landing pages are ill-conceived.

6. Select the Most Valuable Keywords

While this one seems apparent, it’s not as simple as it sounds.

The most important thing to keep in mind is that you do not want, at least not yet, to grab for the top shelf. Typically, these terms are expensive and highly competitive. Do not go too far. Look within your niche audience for the ones that perform best. It takes finesse to pick the best keywords. In other words, to the point where a user enters the term, they should be effective, but not too effective, and a plethora of similar ads will pop up before yours.

Also, make sure that you use one for each phase of the customer journey.

When they casually conduct research in relation to your company, what would people search for?

In narrowing down their options, what about when they begin to get serious?

Validating their judgment?

Building your google adwords keyword list takes time and preparation. One of the most vital elements in your strategy will be to find the perfect balance of terms.

7. Build a Negative Keyword List

Essentially, negative keywords instruct the search engines to NOT display ads for certain terms. You can designate which kinds of searches trigger your ads in this manner.

For instance, there are many potential searches that can lead to fruitless results if you strictly sell high-end wooden furniture. Terms such as cheap, free, old, restored, etc. may not be relevant to your corporate objectives. It’s best, therefore, to add those to your list of negative keywords.

This tactic has many benefits. It helps you, for one, to guide the most interested clients in the right direction. Two, it weeds out irrelevant traffic, saving you in the long run time and money. Three, using negative keywords can help prevent cross-promotional matches when you have multiple Google adword campaigns going at once.

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Google AdWords

Google AdWords

Google AdWords