brand building

Online Brand Building – What You Need to Know?

brand building

Many businesses begin their online brand building with say, a precise Facebook business page. Online brand building is essential in the digital world. Branding isn’t the same as a logo. Also, it’s crucial to remember that you don’t have complete control over such platforms, and your options will likely be limited. Furthermore, most marketplace e-Commerce sites deduct a commission from your transactions.

Running a business only on performance-based advertising is nearly as dumb as pursuing money and a job while neglecting your physical and mental well-being. Business people and development teams must overcome a unique set of challenges while operating an online business. You could want to expand your digital footprint to encompass a variety of important features.

In today’s digital economy, digital businesses are up against the stiff competition. You need to use a variety of marketing channels if you want to establish a strong brand. Of course! online marketing, particularly social media marketing, is one of the important elements for online brand building. The way you establish your brand online will influence not only how people perceive your company but also boosts your revenue.

For a businessperson, having a strong personal brand is critical, and while communicating with your community online, you need to be fair and square. Trust and authority are inextricably linked, and a faceless brand lack both.

Here are some of the most significant strategies for online brand building, which makes you unique.

Rivalry Analysis

You have to know who your business rivals are when it comes to online brand building. Analyzing your competitors’ communication strategies cannot only assist you in determining your individual style, but you will also be able to learn from their blunders and interaction failures.

Do Not Make an Attempt to be Completely Unique

Take advantage of global trends. There’s a reason why it’s often being said that the majority of good things have already been made. You are at liberty to use tried-and-true tactics and ideas. The key thing is to keep the conversation moving forward. Make sure to provide value rather than simply copy.

Create a Distinctive, Yet Recognizable Style for Your Online Brand

Who can forget the brand advertisements such as Axe signature or Thumbs up? You’ll identify those brands whether you like their communication techniques or not, and that’s all that matters. Also, choose a defining feature, say – a color, typeface, character, or a distinct communication language – that will help your potential consumers recognize and remember you.

Know Who Your Target Audience Are and How to Communicate with Them

Many marketers waste time trying so hard to sell a joke that they completely deconstruct it and present it in a way that makes the audience feel silly. As your audience wants to figure it out for themselves and simultaneously they aren’t fascinated in an oversimplified approach. Mind you! They don’t want to be sold all of the time. So, keep them entertained at first and then sneakily offer them your product.

Make Proper Use of Marketing Wittiness

Every marketing message can benefit from a dash of humor. However, you must use extreme caution when using it. Such type of marketing wittiness communication you use should always match the type of product or service you’re selling, and it should always be suitable for your customer base.

Do Not Keep Your Social Media Accounts Inert

To grow your online brand presence up and running, you keep coming with ideas to create social media accounts. That’s great! You go one step further and create YouTube, Twitter, Facebook, Instagram accounts for your online brand. However, you are just idle in those social media accounts because you don’t have a clue, what’s to be done. In such cases, do not create them. It doesn’t reflect well for your online branding. Social media marketing is highly effective in the digital world.

Use your imagination and try out all of the numerous formats that the various social media platforms have to offer. Make full use of social media marketing and increase your customer base. Experiment with fresh ideas and see what your audience responds to the most. However, do not get too comfortable just because your followers went nuts when the emoji voting was going strong. It doesn’t imply you can keep it up indefinitely. Even the best concept turns stale over time.

Post Frequently and Consistently, and Enhance Your Content

Communication is necessary on a regular basis. Blogging, tweeting, sharing posts, and putting new content out there are highly essential. It not only keeps your social media page and followers active, but it also boosts engagement and, if your material is compelling enough, gets you shared with a larger audience. In a day where organic reach is dwindling, boosting posts is an important aspect of any social media strategy.

Provide Top-Notch Customer Service to Your Customers

Well, good customer service is a deciding element to choosing a service, a product, or a brand. Communicate with your target audience by liking their comments and posts, answering their queries on a frequent basis, and using messenger or Instagram messages to do so. Answer questions patiently, and don’t be afraid to be aggressive when dealing with haters. You may also use your own slang which ideally, your followers will begin to speak in that manner as well. You can’t conceal or erase disapproving comments indefinitely, so better giddy-up the principles of crisis communication.

Honesty

Be frank and honest with your audience. Nobody is flawless, so better to admit when you make a mistake or a blunder. Your consumers will appreciate it and being honest with them will get you extra credit.

Conclusion

Online brand building takes a lot of effort and dedication. Big eCommerce companies are well aware of it and are protecting their online brand with their lives. Whereas small eCommerce enterprises, frequently overlook online brand building, citing time or money constraints and a low return on investment in the short term as justifications. Social media marketing channels are always a great start and to enhance your online brand building.

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Brand Monitoring

What exactly is Brand Monitoring & Why is it necessary?

Brand Monitoring

Maintaining the health and longevity of your company necessitates keeping a close eye on public perception of your brand. There are more ways than ever for your audience to talk about you. Luckily, it’s never been easier to track your brand mentions and get a complete picture of how people feel about your brand thanks to online brand monitoring.

What is brand monitoring?

It is the process of tracking different channels to identify where your brand is mentioned. Knowing where and how people are talking about your brand will help you better understand how people perceive it, and lets you collect valuable feedback from your audience. You can also keep an eye on potential crises and respond to questions or criticism before they get out of control.

Brand monitoring vs. social monitoring

Whereas social monitoring focuses on just the social media coverage your brand gets, brand monitoring encompasses social media as well as everywhere else people are talking about your brand. It combines social monitoring and social listening, along with methods of tracking brand mentions on other non-social media channels to collect audience insights.

Brand monitoring matters – Why?

It’s important to care what the audience you’re serving thinks. You may not agree with some of the conversations you see about your brand, but it does give you a sense of how people feel about your brand and products in general. Your public perception and how you respond to public feedback can play a huge role in brand growth.

Here are a few of the ways that brand monitoring can have an impact on your business.

Understanding the sentiment

It can help you gain a better understanding of how people feel about your company. A sentiment analysis looks at the specific language used in comments about your brand and can tell you if people are speaking about your brand with a positive, negative, or neutral sentiment.

Reputation and crisis management

Monitoring your brand can help you stay on top of your reputation and handle customer issues before they get out of control. Listening to reviews and feedback online and having a process for responding and handling those issues can increase audiences’ trust in your brand and show that you actually care about what customers are saying.

Identifying issues and improvements

In addition to monitoring your brand’s reputation, it’s also important to monitor for potential feedback that can help you identify necessary improvements to your product or service. When gathering feedback from your audience, make sure that you have a good process in place. It’s just as important to have a system to relay the feedback you get online to the proper teams in your organization who can implement those changes and updates.

Creating two-way communication

When you know where people are talking about your brand, it is so much easier to respond. Responding to reviews or comments publicly demonstrates to your audience that you are paying attention to what they have to say.

It also shows that you are readily available to answer questions and assist customers. When you miss the chance to respond to questions or criticism online, it might appear that your brand is unavailable or not listening to feedback.

Identify user-generated content

User-generated content can act as a great complement to your content strategy. By monitoring your brand mentions, you can see who is sharing content about your brand. This is also a great way to find new influencers to work with who are true ambassadors of your brand and source new content for your social media channels.

What brand elements should you monitor?

When monitoring your brand, it’s tempting to monitor every mention of your brand everywhere people might be talking about it. However, it’s important to be intentional about what you’re monitoring and the channels you choose to keep an eye on. This prevents you from collecting an overwhelming amount of data that’s difficult to draw conclusions from, and helps you get more clarity out of the results you find.

Some of the main channels to monitor are:

In addition to tracking the right channels, make sure you’re tracking all of the elements of your brand that might receive publicity. When deciding what elements to monitor, choose ones that are relevant to your brand and industry. Here are a few of the key brand elements to consider monitoring for conversations mentioning your brand.

Name variations

Make a list of all the ways people refer to your brand. This can include nicknames, blog names, and other variations of words that your brand is associated with. Some people may use different spellings or abbreviations of your name, so it’s important to track all the variations you know. Keyword research on the searches your brands’ web presence receives can help you identify variations and even common misspellings.

In addition to variations of your brand name, it’s also a good idea to track variations of your campaigns or product names in case you receive publicity or comments referring to those specific aspects of your brand. All of this will keep you up-to-date on what’s going on with your brand, even if your audience doesn’t specifically mention brand accounts.

Competitors

It’s good to know what your competitors are up to and what their audience is talking about to make sure you’re up-to-date on the latest industry news. You can analyse your competitors to set a benchmark for assessing how your brand measures up to other similar brands in your industry.

Many online brand monitoring tools let you run a competitor analysis to measure how your social media activity compares to others. Competitor report lets you compare your presence to competitors on every platform to track how your performance changes over time.

Keep track of your metrics over time, as well as the data you get from brand monitoring, to see how everything from industry news to changes in your content strategy affects audience growth and engagement.

Brand monitoring can also help you understand the impact of specific tactics you’ve incorporated in your wider strategy, like influencer partnerships and campaigns. If you’ve created hashtags for those efforts, or tagged your posts you can bucket and track these posts to understand what types of campaigns and response efforts succeeded, and which ones failed to connect with your audience.

Industry buzzwords and trends

If you’re in a specific niche, it’s a good idea to keep track of trends or buzzwords in your industry. Even if these conversations don’t mention your brand directly, it helps to be informed about what’s being said about your industry. This can also be a good source of inspiration for new content ideas or to join the conversation in innovative ways.

CEOs and public figures

You should also monitor mentions of public figures or spokespeople for your brand or a specific campaign. Make sure you’re monitoring conversations around your CEO or any other prominent figures associated with your brand. Even if the news around the person isn’t directly related to business operations, how someone within your company is portrayed in the media can have an impact on the perception of your brand as a whole.

The Value of Brand Monitoring

Brand monitoring can help you figure out how people feel about your company. This knowledge can inform your marketing decisions and help you create campaigns your audience will love. When you can spot negative comments, you can more easily offer assistance and responses, and control the message being put out. The more you monitor, the more you’ll know about your industry and how your brand stands up to the competition.

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Monitoring

Monitoring

LinkedIn

Tips to improve your presence in 2021 on LinkedIn

LinkedIn

LinkedIn can be a great way to construct your personal brand and even establish yourself within your niche as an influential thought leader. But to optimise the benefits of the platform, you need to understand how it works, what produces the best response, and how to make effective use of its various resources.

To help with this, we’re going to go over things you can do to become more influential on LinkedIn. This includes the level of how much you should post, when and what to post, and also how to leverage some of the cool features of LinkedIn like LinkedIn Live, post analytics, popularity hashtags etc.

Follow these tips and in 2021, you shall very well build a stronger presence on LinkedIn.

Avoid using lots of automation

Automation can be a great time-saver, but your visibility can also be damaged.

For example, it’s easy to set up a rule that says, “if there is a blog that mentions ‘X’ keywords, post it on my LinkedIn feed.” We’ve seen this used to the extreme, however, with some individuals posting hundreds of times per month.

As noted in the previous point, posting too much on LinkedIn can actually decrease your engagement, While LinkedIn’s systems can identify when people use automation and can hide your posts so that no one can see them.

You should still look to limit the number of posts to no more than 30 times a month if you are going to use automation tools on LinkedIn.

Share Video and Visual Content

Research shows that articles with pictures get 94% more overall views. However, you can also add videos, slides, or podcasts to a post, or even documents – not just including images.

If you are uploading a series of visuals as a document, then LinkedIn showcases it as a carousel through which users can side-swipe.

When adding content, it should be noted that, rather than posting a link to another site that hosts it, LinkedIn prefers users to upload their content directly to their platform. If you’re posting a video, for instance, instead of posting a YouTube link, it’s better to upload it to LinkedIn.

Don’t be salesy

It would be a wise decision if you avoid to be too pushy while sharing your LinkedIn posts. As crystal as it can be, that you are looking forward to promoting your company and market yourself.

Try not to post directly about your product, for example, as it can feel like an advertisement and turn people away. It’s better to engage in conversations in the style of thought leadership, and if people like what you say, they’ll go and check your website and product offering.

It is more about building relationships at this stage and making new contacts.

Go Live

Try LinkedIn Live. This could be anything from a camera monologue, or a guest webinar, or live streaming from an event.

79% of marketers say that live video leads to more authentic interactions with the audience, while 82% of audiences would rather watch a brand’s live video than read a social post.

Compared to regular video uploads, LinkedIn live videos also see more engagement, with 7X more responses and 24X more comments, on an average.

Tag influencers and employees

They will be notified of the mention, promoting engagement, when you tag another user in your LinkedIn post.

You don’t need to be directly linked to people you tag, you can also tag people who are connections in the second degree. However, it is important to only tag individuals that are relevant to the post, otherwise it could be seen as spam.

Be organisational in who you mention and try not to over-mention the same individuals all the time. In the post, do not tag too many people either –  a post that contains a long list of names looks a little spammy.

Create LinkedIn-specific content

When you create a post to upload it everywhere, there’s a temptation – on your LinkedIn, Twitter, Facebook pages, etc. Keep in mind, however, that on each of those channels you will have many of the same followers, and they will see the same post from you wherever they go, which can become repetitive and boring quickly.

Creating original posts for each platform is much better.

Use hashtags

Adding hashtags to your posts will help discover your content, as well as help LinkedIn categorise and distinguish your posts from other content.

It’s important that relevant hashtags are always added, not just popular ones. When hashtags are used well, it helps others to find your content more easily in their searches. Using hashtags will also guarantee that your article will come up as one of the options when members are looking for information on a certain topic.

To see a recommended list of popular hashtags related to the hashtags you follow, try clicking on ‘Discover more’ under ‘Followed Hashtags’ at the bottom left of your LinkedIn homepage. By clicking on the hashtags you follow, then clicking on the 3 dots and then ‘Discover new hashtags’, you can also access this.

What’s really helpful about the recommended page of hashtags is that it shows you the number of individuals who follow the hashtags, so you can prioritize those with the greatest following. It’s important not to use hashtags with no followers, which are really niche.

Optimize your content based on Analytics

Click the ‘Me’ button at the top of your LinkedIn homepage to access analytics on the articles you’ve posted.

Under ‘Manage’, tap on ‘Posts & Activity’. There you will see all your recent posts, with an analytics icon beneath each. You’ll find real-time information here about the posts you’ve shared, which can help you better understand your audience, as well as which posts have performed better than others.

With these insights, if you’ve been successful in optimizing your post to gain visibility with the right people, you can better understand. Make a note of the best performing posts and know why they worked and what you can replicate.

Was it because a certain hashtag was used by you, or because a certain influencer was tagged? Was it because a chord with people was struck by that specific subject?

You can experiment with replicating that posting style once you have an idea of why, and test to see if or not you get better levels of engagement.

LinkedIn continues to develop and is likely to become an increasingly influential platform as we move beyond the COVID-19 pandemic and into a new period of economic re-building. This will lead to new opportunities, and those beginning to build their presence on the platform will now have the best chance of capitalizing on this and maximizing their potential on the platform.

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LinkedIn

App store

App Store Optimization (ASO) – 7 Tips

App store

There are billions of smartphone users globally, and that number is steadily increasing year after year, creating a huge market for app development, and purchasing. There are over four million apps on the Apple App Store and Google Play Stores today, which means that if you want to generate mobile downloads and engagement, you’ll need to be strategic about marketing your app.

What is App Store Optimization (ASO)?

App Store Optimization is an app download page enhancement that helps your app climb the visibility ladder and allows more people to download it. It focuses primarily on the Apple App Store (iOS) and Google Play Store, the two leading app store platforms in the world.

ASO is essential for standing out in a crowded app market if you are creating an app or already have one on the market.

7 App Store Optimization Tips

Following these tips will help you market your app efficiently, identify your top rivals, and take your app to the next level.

1. Use Relevant Keywords

It is essential to research the correct keywords for your audience.

You will need to identify the keywords that your prospective customers are looking for and, ideally, the keywords that your top rivals use.

Matching keywords with the needs of your customers will help them to find your app in the app store more easily.

We recommend starting with Google Keyword Planner and migrating to app store optimization tools like Mobile Action and Sensor Tower to help analyze keywords.

2. Optimize Your Title & Description

In order to get more downloads, titles are the single most important metadata you can use.

Focus on writing a title of less than 25 characters, so that the entire title is visible on the screen of the browsing app. To increase downloads, a title should be memorable as well. It will make your app easier to search for by using the name and top keyword of your company.

Try to search for your app once you have chosen your title. Your title isn’t creative and unique enough if there are thousands of similar outcomes.

The description should include, in the first 250 characters, as many relevant keywords as possible. Anything that needs a “read more” click from the potential customer after this initial description.

3. Include Compelling Icons & Screenshots

In the app marketplace, compelling visuals can give you an edge.

Select an app icon that is easy for your brand to recognize and will be memorable. In order to remove any confusion from potential customers, aim to use different color than your top competitors.

Before making the decision to download, the majority of people will look at your screenshots, so don’t skimp on these. We recommend using as many screenshots as you will be able to upload from the marketplace.

Use a colourful template to look professional and aesthetically pleasing together with your screenshots. The primary focus should not be the text. Include visual features that demonstrate how more valuable your app is than your rivals.

4. Add Video

Creating a video within the page of your app can increase downloads by 35%.

This substantial increase is more than optimizing your title and visuals (15 percent) (30 percent ). Every rise in downloads is an increase in your rankings as well.

Since most individuals prefer to search and download an app within a few minutes, upload a video that shows the most valuable feature of your app.

5. Research Your Competition

While it is important for any successful business to understand who your competitors are and their business strategy, it is particularly important in ASO.

You should nail down the best category for your app before adding your app to the marketplace.

When you are choosing a category, certain factors to consider include:

You will need to monitor the top performing apps in your chosen category consistently once you have added your app to the marketplace. See if when they add a keyword or change their metadata, their ranking changes.

Before your competitors have a chance, do your best to rank new keywords. You will also want to track rivals with a similar purpose, app features, and even apps that simply use the same top keywords that you use.

6. Build Backlinks

Your app should be actively linked to websites that are relevant and have authority according to the current Google algorithm standards in order to build the best backlinks.

Backlinks can be made using the ALT (Alternative Text) tag in text form or by image.

While there is some controversy about the efficacy of backlinks with regard to ASO, it is conclusive that the preferred method of backlink success is quality vs. quantity.

7. Drive Traffic to Your App Store Page

Having an SEO-optimized website to host your app data will allow you to directly drive traffic to your app store pages.

It can also help you to rank on Google by using this website for your app, allowing those doing a simple web search for another option to find and download your app.

Mastery of ASO will not happen overnight

If you spend a little time each day working on your checklist of optimization for the app store, however, you will be pleased with the progress you can make.

You can venture to promote your app with paid advertising to take advantage of ASO and increase the market share of your app once you are comfortable with the traction that your app receives.

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App Store

App Store

Conversion rate optimization abstract concept vector illustration.

Conversion Rate Optimization Techniques for eCommerce Business

Conversion rate optimization abstract concept vector illustration.

Conversion Rate Optimization is the method of increasing the ratio of website visitors, converting them into potential customers or leads. A conversion is characterised as the positive outcome of a predetermined objective. Conversion rate is calculated as the total number of sales divided by the total number of website visitors. Conversion rate optimization is considered as a continuous process that requires constant analysis, measuring, enhancing, and testing.

Steps for Conversion Rate Optimization are below:

Addressing the scope of improvisations – Specific parts of your conversion funnel that need to be revamped.

Formulating a hypothesis – Based on your performance indicators and analysis, you formulate a testable hypothesis.

Prioritizing the testing strategies – Making priority as to what to target for optimization.

Determining the best methods of research and conducting experiments – Testing your well-defined hypothesis against the current version of your website.

Scrutinizing the outcomes – Enforce the successful hypothesis and collect data for future analyses and research.

It not only enables you to boost your customer experience, but also allows you to stay ahead of your direct competitors in all regards. Conversion rate optimization is the best way to accumulating solid and actionable insights.

The goal to growing your online business is to let your customers explore, assess, share, and learn from their own encounters. The transformation from “buying” to “experiencing” is all about a consistent eCommerce customer experience. An eCommerce A/B study has developed from a simplified comparative analysis to a data-driven methodology. Website owners and businesses shall make use of this technique throughout their customer experience.

Few Techniques for eCommerce Conversion Rate Optimization

Customized options using the browser history of users

An ideal eCommerce conversion optimization technique is to include product recommendations as one of your strategy. Tracking user information such as location, web traffic, likes and dislikes, purchasing history to showcase products that are searched by your customers. It is a given that almost 45% of online shoppers are likely to purchase from an eCommerce store which is providing customized suggestions. Therefore, it is an effective way to enhance your conversion rate to use your online store’s user browser history to target your potential leads and offer them a customized shopping experience.

Keep a Persistent Shopping Cart

Upon accessing the eCommerce site, a long-term cookie was created. So, for a specific timeframe, the cart can be viewed during multiple sessions. The items have been added, probably a few days ago to the shopping cart by you, and the cart is still unchanged. A majority of the online business merchants have been using persistent shopping carts because it significantly impacts the decision of consumers to buy. As almost 56% of visitors focus on saving their carts for later purpose. It may also take days or weeks to complete their order, and when they return, you need to make sure that their carts remain unchanged.

Put as Free Shipping for the Products

Research has revealed that if the users are charged for shipping during the checkout, 47% of customers ditch their carts. As a part of the checkout process, make sure your clients are not faced with any nasty surprises. There are lots of advantages to eCommerce companies that offer free shipping over the ones who don’t offer it. A primary cause of cart withdrawal is high shipping charges. Therefore, offering to ship the items free of charge is essentially what a buyer hopes for.

Showcase offers to save money all in one page

Create a one-stop menu or a dropdown, if there are multiple ways to claim discounts or free stuff on your website through coupon codes, store credit and more. Customers would be grateful whenever they get discounts and freebies and will stay loyal and spread the word around which in turn would bring you in more new visitors.

Enable Support via Live Chat

A robust live chat support program offers a smooth user interface by quickly and easily resolving doubts and concerns. Because the last thing a user wants to do is calling customer service over and over again while making an online purchase. Enabling live chat support will keep your customers engaged and getting their queries clarified in no-time.

360 degree product view

Conversions are strengthened by larger product images. Giving your buyers a closer look of products at 360 degree view is for your own advantage. This builds trust and confidence in your products which can’t be provided just with product descriptions.

Announcement of your product(s) getting scarce will get your customers on the edge

Clock is ticking. There are only X additional pieces in stock. You have to lure visitors by emphasizing your products’ exclusivity. The thought of a product’s offer is running out will push your customer on the edge and will get them back in the game to participate and make the purchase.

Build Trust using Product Reviews and Feedbacks

Building brand trust is very crucial. To greatly impact your potential customers, you ought to exploit their social testimony. Product reviews and feedbacks play a vital role in expanding your customer base. The simple act of guiding a customer in buying the product of their choice speaks volumes. Only happy customers give positive reviews and recommendations.

Conclusion

However, having listed few techniques with precise information and insights into what works with eCommerce A/B study and testing, do not follow them thoughtlessly. In order to clearly understand what works and suits your eCommerce business, you have to develop a robust hypothesis and validate them on your own.

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Conversion rate

Conversion rate