The best way to drive traffic to your website, grow your readership, and increase your customer base is to rank your website on Google by link building. The art of doing this is called optimizing search engines or SEO.
Links from other websites are a primary component of building your power to enhance the ranking potential of search engine results pages (SERPs). This common SEO tactic is known as building links.
Prospecting for opportunities for connection building is an extremely cost-effective method of driving traffic. Fortunately, there are some great tools out there for link building that can make the process even quicker and easier.
What is Link Building?
Link building is an SEO strategy involving the acquisition of hyperlinks from other websites and their inclusion in the content of your own website. A hyperlink (link) is a way for visitors to go on the internet from one page to another. Link building aims to enhance the visibility of searches.
Link building strategies include:
When another website links to a page on your website, a backlink is a link that is created. Backlinks help boost your SEO because they send a signal to search engines that your website is of high quality and that helpful information is included in your content.
Some other benefits of backlinks include:
Tips for Building the Best Backlinks
Below are certain best practices mentioned to help you build the best backlinks for your website.
1. Turn Your Mentions into Backlinks.
As someone has already written something about your brand, this is an easy way to acquire new backlinks for your website.
On a website, social media, or on another channel, they may mention your brand, but they have not connected back to your site to provide you with that link equity (aka link juice).
To pick up some of these backlinks, contact the webmaster and ask them to turn the connection into a backlink. A simple email will usually do it. In most instances, when they mention you, other brands or blogs should link to your site.
If not, search for mentions with easy-to-use tools like Link Research Tools.
2. Apply the Broken Link Building Method.
The broken link building technique includes searching to find dead pages on top websites in your industry or niche. You then restore the broken content and email the webmaster with a link to your new content to replace the broken link.
If you don’t have the right instruments, then this technique can be time consuming. To make searching and compiling broken backlinks simple, try using Ahref’s Site Explorer, which provides a broken backlink report.
3. Take Advantage of Guest Blogging.
Guest blogging is a highly efficient way to gain more exposure and to reach new readers. All you have to do is publish blog posts on other websites that are popular. You can also increase your online credibility, in addition to gaining backlinks.
To find blogs welcoming guest contributors and submit your guest blogging proposal, check the internet.
4. Write Testimonials.
Offering to write reviews for brands you’ve done business with is a great way to get backlinks of high quality.
Select the top tools or brands you work with and get in touch with them to see if they will post a review on their website or blog about your experience with them.
Brands are normally willing to accept and share good feedback with others. They often link back to your website on their website for testimonials.
5. Considering the Authority of the Linking Site or Page.
A link acts as a vote of confidence in the linked website. That signals to search engines that your website is a credible resource for the content to which it is linked when you gain a link from an authoritative site.
Generally speaking, the more value you get from that backlink, the higher the authority of the referring domain linking to your website.
When using tools like Ahrefs, you should know about the two metrics that can help you figure out the authority of a site:
URL Rating: A web page’s strength or authority, measured on a scale from 0 to 100.
Domain Rating: A whole website’s overall authority, measured from 0 (lowest authority) to 100 (highest authority).
You will see a similar authority model called the domain authority, if you are using Moz. These proprietary scoring systems are useful for continuous analysis. Ideally, the more quality backlinks you get the higher your authority ratings will rise.
6. Analyse Competing Sites.
To gain insight into their link building strategies and to find opportunities to replicate their links, analyse the backlink profiles of competing sites.
The concept is to figure out how or why a certain link has been received by your competitor and to determine if it is something you can do as well.
Some easy links that you can replicate include:
7. Conduct Effective Outreach.
Outreach is an essential skill for building links that can help you gain access to the best possibilities for linking. You may reach out via email or social media to brands, influencers, bloggers, and press websites to entice them to link to your content.
To increase your success rate, the best link building outreach tactic involves reaching out at the correct time. To actively monitor the web to find links to specific competitor content, brand mentions, and when a particular keyword is mentioned, you can set up alerts on Ahrefs.
Reach out quickly to ask if they would consider linking to your similar resource when you are alerted to one of these items.
Most if not all, of these tips require you to make your link building strategies simple and effective by using link building or outreach tools.
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