AdWords and SEO are Search Engine Marketing (SEM) key components and are among the most useful resources when running digital marketing campaigns.
They have variations and similarities – depending on your company and marketing objectives there are cases where you can use them together or separately.
What are Google AdWords?
If you’re new to digital marketing, then you may have heard people talking about PPCs, AdWords, and phrases like CPCs, offers, and promotions without understanding what those mottoes mean.
Don’t worry, this article is meant to sort things out for you.
Google AdWords (now referred to as Google Ads) is a Google-owned advertising site.
Advertisers can use this platform to put their ads on Google Search Result Pages, Google Products (YouTube, Gmail, etc.) and thousands of other AdWords-participating websites (that is, Google AdSense) as publishers.
You can choose to pay as an advertiser when someone clicks on your ad (Cost Per Click or CPC) or when people view your ad (CPM or Cost per Thousands of Impressions).
The entire AdWords programme works like a big auction where advertisers bid for the advertising places available.
What is SEO?
Search Engine Optimization or SEO has to do with having higher scores on Google, Yahoo, Bing and other big search engines’ search engine results pages.
To do that, you need to make sure your website is accessible to the search engine.
Google engines can quickly ‘read’ a search engine friendly website, and users can use it with ease.
You can read my SEO tips for the most relevant changes that you need to add to your website to make it appealing to the search engine, but the general concept is to provide a fast and responsive website with unique content that provides a good end-user experience.
AdWords VS SEO
Now that you have a general understanding of what AdWords and SEO are all about let’s see how they compare:
Which is the best for your Marketing?
New businesses will start at AdWords.
The key aim of our internet marketing strategies when we started out as a mere SEO firm was to help our clients get traffic from Search Engines via SEO.
This is still our main goal today. Also, over the years and from our experience working with customers in different niches, we realised that business owners sometimes need results faster and more immediately and that’s where AdWords comes in.
You’ll have to pay for each of AdWords’ visits but if your promotions are successful you can justify the investment in PPC and achieve your business goals.
AdWords is ideal for start-ups and new companies that want to get targeted traffic quickly in order to make sales, find new customers or even test their products, procedures, effectiveness of the website and any other component in their sales or marketing processes.
When you use AdWords wisely and carefully, then the above is accurate. Starting to spend money on AdWords is very simple and if you don’t have good tracking and control software, you can end up making losses rather than income.
While the programme is user-friendly (but you invest more), if you don’t have the skills and expertise to manage AdWords campaigns, then save money and employ qualified companies (preferably AdWords Partners) to do it for you.
This is the safest way because you don’t risk money but take advantage of using AdWords.
Don’t forget about SEO
While it’s a good idea to start with AdWords because it’s quicker, for better results you can also start working with SEO, Content Marketing and social media. These 3 tools are what you need for online success in the long term.
Content marketing will help you build the right content. SEO will help you refine your search engine content and increase the amount of organic traffic and social media will promote your SEO-optimized content to a wider audience.
Should I use both at the same time?
Some people say that you don’t need to use AdWords when you get SEO traffic but that’s a wrong approach.
Even if you’ve got good rankings, you can still use AdWords and get more exposure to the same keywords that SEO traffic is getting.
You can calculate the success of your AdWords campaigns, and even raise your budgets for a higher ROI if they are successful.
Which one is the best for ads – SEO or AdWords?
It is indeed clear to use AdWords to start attracting traffic and working on the SEO, in combination with digital marketing strategies and social media initiatives to get access to organic traffic and social networking.
AdWords and SEO are the two important tools available in the arsenal of digital marketing.
If you want to generate more traffic, then you can use AdWords. And you need SEO for a long-term, sustainable online success.
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