Amazon is the largest online retailer, accounting for 43% of all transactions. This e-commerce giant is one of the web’s largest and fastest-growing retailers. Because so many businesses sell products on Amazon, you’ll need to use Amazon search engine optimization to help yours stand out and reach more customers (SEO). We’ll go over six tips on how to use Amazon SEO to improve your rankings on this page.
How does Amazon SEO work?
It’s important to understand how Amazon ranks products before diving into our Amazon SEO tips. Because people search differently on Amazon than on Google, there is a slight learning curve.
When people search for products on Amazon, their search queries must match your keywords for them to find your products. This is difficult because you must use keywords that your target market uses to find products like yours.
The important thing to remember is that Amazon’s A9 algorithm prioritizes products that are more likely to be purchased. Performance and relevance are the two factors that the algorithm considers. The success of your campaign is determined by how well your products sell, and the relevance of your keywords is determined by how closely they match the search query.
As a result, keyword selection is difficult. To get your products to rank, it’s not enough to pick the right keywords. You must offer products that consumers will want to buy or that they already buy on a regular basis.
Amazon cares about its buyers. They want to see products that are most relevant to their searches. When you’re optimizing your listings, think about the buyer’s experience and how you can improve it.
6 tips for improving your Amazon SEO
You must improve your Amazon rankings if you want your audience to find your products. It will assist you in reaching out to more qualified leads who are interested in your products.
1. Conduct keyword research
If you’ve used SEO before, you’re probably familiar with keyword research. Keyword research for Amazon SEO has some similarities to traditional SEO, but with a few more buyer-focused features.
Long-tail keywords should be prioritised, just as they are in traditional SEO. These are keywords with three or more words in them. These are used when people search for products on Amazon.
Long-tail keywords will aid in the discovery of more qualified leads for your product listings. It’s critical that you concentrate on all relevant keywords. You don’t want to miss out on potential leads because your Amazon product listings omitted certain keywords.
You can use a free tool called Sonar to help you find the right keywords for your Amazon SEO campaign. This is a keyword research tool that focuses specifically on Amazon-related keywords. It allows you to see how many people are searching for each keyword, allowing you to prioritise them in your Amazon SEO campaign.
After you’ve chosen your keywords, you’ll need to add them to your listings. They must be used in places such as product titles and descriptions. This will improve the visibility of your products in search results for those keywords.
2. Manage your reviews
Any business relies heavily on customer feedback. There can be the reason, or a person buys your products or decides to pass. To help improve your Amazon SEO campaign, it’s critical that you manage product reviews.
The products at the top of Amazon’s search results, for the most part, have four or more stars. These are products that have received positive feedback and that people enjoy using. You want to entice your audience to share their thoughts on your products.
There’s a good chance you’ll get negative feedback from your audience when they leave feedback. You must respond to negative reviews as a part of your review management strategy. It will keep you from scaring away potential customers.
People can see how you handle negativity by how you respond to negative reviews. You’ll encourage more people to buy your products if you address the issues, offer to replace broken or damaged products, and respond to questions. They’ll have more confidence in your company because they’ll know you’ll respond if they have a problem with one of your products.
Therefore, it will help you get more conversions as well as positive feedbacks which will, in turn, help you go up in the Amazon search results.
3. Optimize your title
The format of your title has an impact on where you appear in the search results. It is critical that you include all necessary elements in your title.
This is the general rule for putting your titles in order. Although not all these categories apply to your products, you should use the ones that do. Because the order of your titles affects how your audience finds your listings, it’s critical that you follow the rules.;
When it comes to optimising your title, the most relevant keyword should come first. This ensures that your most important keyword is always visible in the search results, regardless of how short or long the title is. It also aids the visibility of your listings in the most relevant search results.
4. Follow image guidelines
In the purchasing process, images are extremely important. People need to see products from various perspectives to get a better sense of how they appear. It’s a crucial component in helping your audience gain confidence and trust, especially since they can’t see the product in front of them.
Amazon recommends using product images with a resolution of at least 1000×1000 pixels. This is since they have a zoom feature that allows users to zoom in on individual images when they are above a certain dimension. If you want to give your audience a more positive experience, use images that are larger than the previously stated dimension.
The ability to zoom in could potentially boost your company’s sales. People can take a closer look at your products and get a better idea of how they look. It’s even better if you post multiple photos from various angles so that your audience can use the various zooming features.
Although adding zoomable images has no direct effect on Amazon SEO, it does improve conversion rates. When you get more conversions, your listing’s ranking rises. It can also assist you in obtaining more reviews, which has a positive impact on the performance of your product listing.
5. Consider your price
For customers, price is a critical factor. They want the best product for the lowest price possible. When you’re ready to list your product on Amazon, look at what your competitors are charging.
You won’t help your Amazon SEO campaign if you sell your product for $100 when all your competitors sell a similar product for $20 – $30. Your product list, in fact, will not rank because it is too expensive. Your target market will opt for a less expensive product that meets their requirements.
To create competitive listings, look at how your competitors’ price similar products to yours. This will assist you in determining how to price your product and determining whether your product can compete with the competition.
6. Use bullet points in product descriptions
You probably have a lot to say about a product when you post it. After all, you want to persuade your audience of the advantages of your products over those of your competitors. When you do this, make sure to break down your information so that it is easy to read for your audience.
Breaking down your product descriptions into bullet points is the best way to do this. It makes it simple for your audience to understand what you’re saying. People appreciate concise, easy-to-read information.
Bullet-pointed products also convert better. People read more information and feel more prepared to make a purchase. Because you earn more conversions, your Amazon SEO ranking improves.
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